Awsomology

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Hello and welcome, fellow Awsomologists, to Awsomology, the show where Ben and Sue find awesome things and dish them up just for you.

  1. Authenticity vs. The Algorithm

    2025. 09. 30.

    Authenticity vs. The Algorithm

    In this episode, Ben and Sue talk about the impact of algorithms on online reach and the importance of authenticity in marketing. How can you strike a balance between creating content for the algorithm and authentic messaging to foster meaningful connections with your audience? Can you stay true to your brand and get seen on social for long-term success? Useful Links: Reach vs. impressions vs. engagement: What’s the difference? Why Authenticity Beats Trends in 2025 Marketing Brand authenticity and forgiveness

    53분
  2. Making Great Marketing Affordable with Andrew Weisz

    2025. 09. 09.

    Making Great Marketing Affordable with Andrew Weisz

    In this episode of Awsomology, hosts Sue and Ben welcome Andrew Weisz, CEO of Finden Marketing, who shares his journey from a tech background to founding a marketing agency during the pandemic. They discuss the challenges entrepreneurs face in marketing and how agencies can help them succeed AND stay on budget. If you’re in the Duluth, MN area, check out: Chilly Billy's Frozen Yogurt Madhouse Burgers For your next event, staff, or client gift: Duluth Candy Co. Northshore Charcuterie Our Recommendations: Tailspin, John Armbruster Stick, on Apple TV Purple Cow, Seth Godin American Players Theater

    45분
  3. Dr. Richard Kyte: We Can't Flourish Alone

    2025. 08. 26.

    Dr. Richard Kyte: We Can't Flourish Alone

    In this episode, Ben and Sue welcome Dr. Richard Kyte, Director of the DB Reinhart Institute for Ethics in Leadership and Endowed Professor of Ethics at Viterbo University. Learn about Dr. Kyte's journey into the study of Ethics, his work on the importance of 'third places', his wise advice for more ethical marketing, and much more. Some Awesome Things: K-pop Demon Hunters Perfect Days Ralph Waldo Emerson’s Essays The Ethical Life Podcast Finding Your Third Place: Building Happier Communities (and Making Great Friends Along the Way) RichardKyte.net Never Forgotten Honor Flight

    51분
  4. The Top 5 Words We Don't Want to Use Anymore

    2025. 08. 12.

    The Top 5 Words We Don't Want to Use Anymore

    What do these words even mean? Sue and Ben list the top 5 Marketing words they use way too often, give suggestions for words you can use instead, and then remind themselves that the most important thing is to use the right word at the right time, every time. Listen to see if your favorite (or least favorite) words are on their lists and see if you agree. The ideas shared in this podcast reflect the personal perspectives of our hosts and guests. We believe that the world runs on fresh ideas and share what we've learned through experience, but these conversations aren’t a substitute for professional consultation. The views expressed don’t necessarily reflect the official policy or position of Exclamation Services, its clients, or partners.

    46분

  5. 2025. 07. 29.

    Resistance is Futile: AI is Changing the Customer Journey

    In the latest episode, Ben and Sue talk about the transformative impact of AI tools like ChatGPT on marketing strategies and how the speed of that transformation is increasing. From the shift in how consumers search for information, with many opting for ChatGPT over traditional search engines, to the importance of creating relatable and context-driven content, they lay out almost everything AI that is on their minds and impacting their daily work. Useful Links: Top Generative AI Chatbots by Market Share – July 2025 Goodbye Google? The ideas shared in this podcast reflect the personal perspectives of our hosts and guests. We believe that the world runs on fresh ideas and share what we've learned through experience, but these conversations aren’t a substitute for professional consultation. The views expressed don’t necessarily reflect the official policy or position of Exclamation Services, its clients, or partners.

    51분
  6. Zach Zellner, from Coach to Counselor

    2025. 07. 15.

    Zach Zellner, from Coach to Counselor

    Sue and Ben welcome Zach Zellner, an outdoor therapist and cofounder of LiveLife Leadership. Zach shares his journey from coaching to mental health counseling and how he created a unique practice that combines movement and nature to help guide his clients on the path (both literally and figuratively) to healing. Some Awesome Things: Zach's Website Omaha! Visit Door County and don’t miss Potawatomi State Park or Whitefish Dunes State Park Gen Z is turning to ChatGPT for therapy

    54분
  7. Marketing Triage: When You’re Short on Time, Money, or People

    2025. 07. 01.

    Marketing Triage: When You’re Short on Time, Money, or People

    If you've ever felt like your business was falling behind, you and your team are overwhelmed, and you're not sure when relief will come, this is the episode of Awsomology for you! Sue and Ben talk about what marketers can do to keep moving forward and avoid burnout when resources are limited and introduce a three-step framework for marketing triage: Stop, Sort, and Simplify. Listen now and learn the importance of prioritizing the things that are essential and impactful to your business. The ideas shared in this podcast reflect the personal perspectives of our hosts and guests. We believe that the world runs on fresh ideas and share what we've learned through experience, but these conversations aren’t a substitute for professional consultation. The views expressed don’t necessarily reflect the official policy or position of Exclamation Services, its clients, or partners.

    45분
  8. Meet the CREATE Portage County Team

    2025. 06. 10.

    Meet the CREATE Portage County Team

    In this episode of Awsomology, hosts Sue and Ben join guests Kristin Hubbard Dostel, Ryan Branwell, and Garrett Katerzynske in their studio to talk about the evolution of CREATE Portage County, an organization focused on creativity and community collaboration. They touch on the significance of inclusivity and fostering connections through community events. A quick show note: in this audio, you will hear a great group of people having so much fun talking that they sometimes forget they're sharing microphones. The audio has been edited and enhanced in some places to correct for that. Some Awesome Things for this episode: We’re close to translating animal languages – what happens then? 10 Reasons Why Spring is the Best Season Stevens Point Pride Bound to Happen Books Points Punks on Instagram Everything is Tuberculosis, John Green The ideas shared in this podcast reflect the personal perspectives of our hosts and guests. We believe that the world runs on fresh ideas and share what we've learned through experience, but these conversations aren’t a substitute for professional consultation. The views expressed don’t necessarily reflect the official policy or position of Exclamation Services, its clients, or partners.

    48분
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Hello and welcome, fellow Awsomologists, to Awsomology, the show where Ben and Sue find awesome things and dish them up just for you.

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    Exclamation Services
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    2018년 - 2025년
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