11 episodes

The podcast for authors, by authors, featuring 100% real talk about how to navigate the wild, weird world of publishing.

#Authoring Jennifer Keishin Armstrong & Kimberly Potts

    • Books

The podcast for authors, by authors, featuring 100% real talk about how to navigate the wild, weird world of publishing.

    #Authoring Episode 11: Publishing In A Pandemic: A Special Report

    #Authoring Episode 11: Publishing In A Pandemic: A Special Report

    Publishing a book is stressful enough, as we have noted many times on this podcast, even in the most normal of times. But books are continuing to come out, even as much of the world takes to quarantining itself in the coronavirus pandemic. That means many authors are left with cancelled book tours and are now scrambling to refocus their efforts toward online promotion—and hope at least some readers can tear themselves away from the news, tune in, and buy some books online.
    This week, we’re attempting to remain calm while talking through the options with our guests: Author Andrea Bartz, whose (great!) book The Herd (PLEASE BUY NOW!) is out this week, shares how she’s shifting her promotion and joins us in recommending some other upcoming releases for your quarantine reading list; and media strategist Lauren Passell of Tink Media gives us a complete playbook for getting your book onto podcasts, a perfect alternative right now.
    Resources:
    Andrea Bartz The Herd A Mighty Blaze Christina McDonald Bookshop.org Libro.fm (USE CODE: AUTHORING) All Your Twisted Secrets by Diana Urban Take Me Apart by Sara Sligar The Office: The Untold Story of the Greatest Sitcom of the 2000s by Andy Greene Wow, No Thank You by Samantha Irby By the Book: What We Learned from Living by the Rules of 50 Self-Help Books by Jolenta Greenberg and Kristen Meinzer Heaven and Hell: A History of the Afterlife by Bart D. Ehrman Pop Star Goddesses: And How to Tap Into Their Energies to Invoke Your Best Self by Jennifer Keishin Armstrong Tink Media Lauren Passell’s favorite book podcasts to pitch to: Author Hour Otherppl Writer’s Voice with Francesca Rheannoon The Maris Review Reading With Robin The Book Show The Literary Life Bookworm #amwriting Reading Women So Many Damn Books Feminist Book Club Reading Glasses Writer’s Bone Debutiful Feminist Coffee Hour Write Or Die First Draft Just One More Chapter What Should I Read Next? Bookable

    • 1 hr 10 min
    #Authoring Episode 10: Self Care in the Time of Authoring

    #Authoring Episode 10: Self Care in the Time of Authoring

    There are any number of things related to releasing a book that can send your stress level off the charts … like, for instance, monitoring how well your book is doing on the sales charts! That’s why it’s so crucial to practice extra good self care at these times in your authoring career.
    From setting and maintaining routines with your physical and mental health – yoga! meditation! healthy meals! – and talking to friends and colleagues who’ve had similar experiences to taking the time to celebrate your work and taking care to make sure the rest of your life doesn’t go to H-E-double hockey sticks, we get real about the challenges and importance of keeping everything in perspective during the weeks, months, even years, surrounding the release of your book baby (because really, isn’t that how you think of them?).
    Resources:
    The Writer’s Guide to Self-Care and Preservation Surviving a Book Launch as a Card-Carrying Introvert How to Survive a Book Tour The Ultimate Guide to Becoming Your Best Self: Build your Daily Routine by Optimizing Your Mind, Body and Spirit Calm.com meditation app Yoga for Writers

    • 43 min
    #Authoring Episode 9: Pitching Articles Related to Your Books for Publicity and Profit With Andrea Bartz

    #Authoring Episode 9: Pitching Articles Related to Your Books for Publicity and Profit With Andrea Bartz

    It’s harder than ever to break through the crowded media landscape to get coverage for your upcoming book release. But one great way to do it—and to literally create your own publicity—is to pitch articles and essays that you yourself can write, tied to your book release.
    Novelist Andrea Bartz (The Lost Night, The Herd) has been extraordinarily successful at this, and for good reason: She’s also a longtime freelance journalist and former magazine and online editor. In this conversation, she spills all of her secrets, from how she comes up with ideas to which publications to target and how to write the pitches themselves. She also shares the magical email wording that gets editors to respond to your follow-ups.
    Resources:
    Andrea Bartz The Lost Night The Herd Sometimes I Exploit My Sexuality and I’m Not Sorry, by Andrea Bartz Look, I’m a Self-Promoting Woman. And I’m Not Apologizing for It. by Andrea Bartz How I Found My Literary Agent by Andrea Bartz 7 Novels About Parties Gone Wrong by Andrea Bartz Characters in Literature Who Drink Too Much by Andrea Bartz The Real Winner of Last Night’s Debate: The All-Female Moderating Team by Andrea Bartz Translating Seinfeld by Jennifer Keishin Armstrong What Would Sex and the City Look Like in 2018? by Jennifer Keishin Armstrong A Lot of Old Sitcoms Don’t Hold Up. ‘The Mary Tyler Moore Show’ Does. by Jennifer Keishin Armstrong The book-coverage-friendly PopSugar Pitch examples from The Write Life Pitch advice from Writer’s Digest

    • 55 min
    #Authoring Episode 8: How to Prepare for Book Tour and Other Promotional Events

    #Authoring Episode 8: How to Prepare for Book Tour and Other Promotional Events

    Think publishing a book is a competitive business? So is promoting one! Book tours are not a given for the majority of authors, and planning an event – even finding a venue to host you – takes a lot of time and know-how.
    On this episode of #Authoring, we chat with Allison Sansone, the Program Director of the American Writers Museum in Chicago, who tells us exactly what makes for an appealing author event, some specific things you can do to make yourself and your book event-worthy, and how to get people other than your mom and dad to show up at your event.  
    Resources:
    The American Writers Museum 12 Tips for Successful Book Launch Parties How to Set Up a Successful Book-Signing Event Book Tour Planning 101

    • 49 min
    #Authoring Episode 7: Book Publicity with Kamrun Nesa

    #Authoring Episode 7: Book Publicity with Kamrun Nesa

    It’s harder than ever to break through the endless media noise to get the word out about your book. Grand Central Publishing publicist Kamrun Nesa walks us through how you, as an author, can generate publicity for your work, and how you can better work with your publisher and publicist. She offers insight about how and when to pitch your book to media, what the publicity cycle looks like, whether to hire an outside publicist, and when to ask for help.
    Resources:
    You can find her on Twitter @kamrunnesa

    • 45 min
    #Authoring Episode 6: Authors Helping Authors and The Art of the Blurb, with Bestselling Author Gavin Edwards

    #Authoring Episode 6: Authors Helping Authors and The Art of the Blurb, with Bestselling Author Gavin Edwards

    Introvert, extrovert, it doesn’t matter: asking other authors for help, especially for the considerable favor of a book blurb, can be nerve-racking. Jennifer and Kim have been there, and share some specific tips for approaching your fellow scribes for those back-of-the-book endorsements (hint: a little smooching of the tuchus is in order).
    And we talk with Gavin Edwards, author of wonderfully unique biographies of Mister Rogers and Tom Hanks and generous giver of book blurbs, who shares a great story about how he got a celebrity book blurb for himself.
    Resources:
    Gavin Edwards author website Gavin Edwards’ Kindness and Wonder: Why Mister Rogers Matters Now More Than Ever 

    • 46 min

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