Authority in the Wild

Gabe Marusca
  • 5.0（8則評分）
  • 創業
  • 每週更新

Welcome to Authority in the Wild Podcast. I'm your host, Gabe Marusca, helping action-takers achieve Freedom Through Entrepreneurs, without sacrificing the things that matter to you. From sales and engineering to freelancing and business consulting, I've worn many hats for the past 20 years. Leveraging that background, I host unscripted conversations with successful entrepreneurs, renowned business leaders, and subject-matter experts. Learn the insights, tactics, and business principles successful people rarely share elsewhere. Take what you discover and use it to build your path to freedom.

  1. #155 - Coaching Google Execs & Interviewing Every Ex w/ Miriam Katz

    6 天前

    #155 - Coaching Google Execs & Interviewing Every Ex w/ Miriam Katz

    Miriam Katz coaches executives at Google or Deloitte on public speaking. She also hosts Ex Appeal, a podcast where she interviews every person she's ever been romantic with. In this conversation, we get into: Why the real fear behind speaking has nothing to do with being polished How improv exercises expose defense mechanisms we've carried since childhood What interviewing her exes taught her about herself Why she believes the stories we tell about ourselves are the biggest obstacle to growth This is not a typical communication episode. Miriam brings the same radical honesty she demands from clients, and the conversation goes places neither of us expected. If you've ever held back from saying what you really mean, this is the one. 🟪 Important Moments: (00:00) Trailer (01:02) Why Speaking Feels So Scary (10:08) Can Comedy Actually Make You Braver? (15:59) The Perfectionism Trap (and the Accent Myth) (21:13) Interviewing Your Exes On a Podcast (27:28) What Years of Dating Really Taught Her (36:44) Where Vulnerability Meets Strategy (40:57) Who Needs a Speaking Coach (Hint: Maybe You) 🟪 About the Guest Miriam Katz is a public speaking coach and the host of the “Ex Appeal” podcast, for which she is interviewing every person she’s ever been romantic with on any level. As a coach, she works a lot with humor as a way to loosen up her clients and allow their natural charisma to emerge. Katz also works as a journalist and ghostwriter, and performs as an actor and improviser. Yes she is busy. 🟪 Connect with Miriam Katz Free 20 minute mini class / exploratory coaching session: https://calendly.com/miriamkatz/new-meeting-2 Podcast: https://podcasts.apple.com/us/podcast/the-ex-appeal-podcast/id1815156860 Podcast website: https://www.exappealpodcast.com/ Instagram: https://www.instagram.com/theexappealpodcast/?hl=en LinkedIn: https://www.linkedin.com/in/miriam-katz-b53ba828b/TikTok: https://www.tiktok.com/@exappeal YouTube: https://www.youtube.com/@exappeal🟪 Connect with Gabe Marusca Website: https://www.gabemarusca.comYouTube: https://www.youtube.com/@gabemaruscaLinkedIn: https://www.linkedin.com/in/gabemarusca/Instagram: https://www.instagram.com/gabemarusca/X/Twitter: https://twitter.com/gabemaruscaFacebook: https://www.facebook.com/gabemaruscaTikTok: https://www.tiktok.com/@gabemarusca

    48 分鐘
  2. #154 - The Marketing Secret Billy Idol Accidentally Taught Mike Montague

    4月14日

    #154 - The Marketing Secret Billy Idol Accidentally Taught Mike Montague

    Mike Montague got fired by Billy Idol on stage in front of thousands of people. He now runs  Avenue9  a human-first AI marketing agency that has worked with LinkedIn, Uber, and the Kansas City Chiefs, and his podcasts have 3.7 million combined downloads.In this episode:- Why producing more AI content can actually weaken your authority- The three types of work and which one AI makes worse when you apply it- How to turn one human conversation into a full marketing system- Where AI use crosses into territory that destroys trust instead of building it Mike has a framework that most AI marketing advice ignores: trust moves at human speed regardless of how fast your tools produce content. This episode is for anyone building authority and wondering whether their AI use is helping or quietly working against them. About the Guest: Mike Montague is a leading voice in Human-First AI Marketing. His company, Avenue9, is an AI-powered marketing agency helping small businesses scale without burning bridges or blowing out their budgets. Mike has worked with giant brands like LinkedIn, Uber, Zoom, Bud Light, and the Kansas City Chiefs. He’s authored two books: LinkedIn The Sandler Way and Playful Humans, and his podcasts have over 3.7 million downloads. Now, he uses his decades of past marketing experience and the AI tools of the future to help small businesses amplify their marketing impact. 🟪 Timestamps (00:00) Full Episode (00:37) Fired by Billy Idol (06:11) Practice Makes Authority (09:56) Human First With AI (14:14) Failing in Public (19:08) Speed Versus Trust (23:41) Work Types Framework (30:52) Sales Call To Deck (37:57) AI Avatars And Trust (40:51) Ethical AI Boundaries (47:03) Seven Day Tool Stack (51:16) Where To Find Mike 🟪 Connect with Mike Montague: - Website: ⁠https://avenue9.com⁠ - YouTube: ⁠https://www.youtube.com/@avenue9ai⁠ - LinkedIn: ⁠https://www.linkedin.com/in/mikedmontague 🟪 Connect with Gabe Marusca - Website: https://www.gabemarusca.com - YouTube: https://www.youtube.com/@gabemarusca - LinkedIn: https://www.linkedin.com/in/gabemarusca - Instagram: https://www.instagram.com/gabemarusca - X/Twitter: https://twitter.com/gabemarusca - Facebook: https://www.facebook.com/gabemarusca - TikTok: https://www.tiktok.com/@gabemarusca

    53 分鐘
  3. #153 - From Organic Farming to SEO: Greg Heilers Impressive Journey

    4月7日

    #153 - From Organic Farming to SEO: Greg Heilers Impressive Journey

    Greg Heilers recounts spending nearly seven years on organic farms and conservation projects worldwide before abandoning a planned culinary internship in Rome to move to Beijing after meeting his now-wife in Guatemala, shifting from “voluntourist” nomad life to building a home and transitioning into digital work. He describes adapting to China as a foreigner, starting with English and cultural localization editing, then moving into writing and realizing he had entered the SEO content ecosystem, later specializing in offsite SEO and journalist outreach. Greg contrasts “black hat” ROI-driven tactics with sustainable brand-focused strategies, discusses the costs of manipulating consumers, and explains how AI and platform deals (Google-Reddit, Reddit-OpenAI) reshaped SEO, pushing toward “SEO plus AI search.” He shares how he manages learning and building time as a business owner, the realities of running an agency, contingency plans if the business failed, misconceptions about living in China, and practical earned-media steps, maintaining consistent brand identity and EEAT signals. 🟪 Timestamps (00:00) Choosing Beijing over Rome?! (01:23) Leaving the Nomad Life (05:22) Culture Shock in China (07:36) Falling into SEO (11:01) White Hat vs Black Hat (14:27) AI Reshaping Search (20:20) Time Blocking for Building (25:19) Problem Solving Reality (29:03) If The Business Vanished (32:50) China Opportunity And Safety (39:06) Earned Media First Steps (41:41) EEAT Explained Simply (46:21) Connect with Greg Heilers 🟪 About the Guest Greg Heilers is the co-founder of Jolly SEO, an agency that specializes in earned media. Jolly SEO has helped more than 500 clients earn over 25,000 brand mentions and backlinks, and is now offering Reddit services in 2026 as well! 🟪 Connect with Greg Heilers Website: https://jollyseo.com/LinkedIn: https://www.linkedin.com/in/gregheilers/🟪 Connect with Gabe Marusca Website: https://www.gabemarusca.comYouTube: https://www.youtube.com/@gabemaruscaLinkedIn: https://www.linkedin.com/in/gabemarusca/Instagram: https://www.instagram.com/gabemarusca/X/Twitter: https://twitter.com/gabemaruscaFacebook: https://www.facebook.com/gabemaruscaTikTok: https://www.tiktok.com/@gabemarusca

    48 分鐘
  4. #152 - 3 Decisions You Should Never Give to AI w/ Marinela Profi

    3月31日

    #152 - 3 Decisions You Should Never Give to AI w/ Marinela Profi

    An AI expert with a confession: nobody has figured this out, including her. Marinela Profi builds machine learning models for banks and financial services and advises enterprises on navigating AI agents. In this conversation, we get into: - Why large language models predict rather than reason, and why that gap matters - How outsourcing decisions to AI may feel like control while quietly removing it - The generational trust divide in AI, and the original research Marinela commissioned to study it - Why women are 47% more likely to be hurt in car crashes because of male-biased training data, and how that pattern extends across AI systems Marinela is a TEDx speaker preparing to reveal original research at TEDx Harbor Square that will drop soon. She is also one of the most honest voices in AI, which in 2026 makes her unusual.​ 🟪 Timestamps (00:00) Trailer (00:37) LLMs Aren't Reasoning (03:44) AI Trust and Truth Risks (07:23) Decision Making Outsourced (12:24) Which Decisions Use AI (15:50) Autonomy and Guardrails (21:04) Why Humans Stay In Loop (24:36) How Marinela Uses AI (28:18) Women in Tech Reality (32:44) Gender Bias and AI Gap (35:06) First Steps With AI 🟪 About Marinela Profi With a hybrid background in machine learning, marketing and economics, and a passion for human-centered innovation, Marinela leads go-to-market strategies that bridge technical depth with real-world impact. Marinela is an upcoming TEDx speaker, thought leader, and trusted advisor to enterprises navigating the next era of intelligent systems - from generative AI to AI agents. Her work sits at the intersection of AI, strategy, and storytelling, helping organizations turn complex technology into measurable business value. 🟪 Connect with Marinela Profi - Website: https://marinelaprofi.com - LinkedIn: https://www.linkedin.com/in/marinelaprofi 🟪 Connect with Gabe Marusca - Website: https://www.gabemarusca.com - YouTube: https://www.youtube.com/@gabemarusca - LinkedIn: https://www.linkedin.com/in/gabemarusca - Instagram: https://www.instagram.com/gabemarusca - X/Twitter: https://twitter.com/gabemarusca - Facebook: https://www.facebook.com/gabemarusca - TikTok: https://www.tiktok.com/@gabemarusca () () () () () () () () ( (

    42 分鐘
  5. #151 - The 4-Step AI System That Saves 30+ Hours a Week w/ Iwo Szapar

    3月24日

    #151 - The 4-Step AI System That Saves 30+ Hours a Week w/ Iwo Szapar

    The top 1% of AI users save 31 hours a week. The bottom 50% save six. That gap does not come from smarter tools. It comes from how people build their context, codify their processes, and put agents to work on their behalf. Iwo Szapar co-created the AI Maturity Index, a Harvard-validated diagnostic used in 75 countries with 400,000+ data points. It was acquired by ISG, a Nasdaq-listed company, in January 2026. He built his AI Second Brain as a side project. It went viral on LinkedIn with 5,408 comments, then made $30,000 in 10 weeks. We talk about what the top 1% AI users actually do, how to build your own second brain from scratch in 4 clear steps, and why Iwo, a person who built his entire career on independence, chose to join the corporate acquirer. 🟪 Timestamps (00:00) Intro (00:43) Top 1% Habits in the Age of AI (04:08) Where to Start with AI (06:52) Second Brain In Action (10:42) SOPs Context And Evals (15:33) Future Of Work Shift (22:57) From Idea To Acquisition (31:05) Burnout And North Star (35:33) ADHD & Agentic AI (38:10) How to Build Your Own AI Agentic System (43:01) 2030 Outlook And Wrap 🟪 Connect with Iwo Szapar LinkedIn: https://www.linkedin.com/in/iwoszaparWebsite: https://www.iwoszapar.com🟪 Connect with Gabe Marusca Website: https://www.gabemarusca.comYouTube: https://www.youtube.com/@gabemaruscaLinkedIn: https://www.linkedin.com/in/gabemaruscaInstagram: https://www.instagram.com/gabemaruscaX/Twitter: https://twitter.com/gabemaruscaFacebook: https://www.facebook.com/gabemaruscaTikTok: https://www.tiktok.com/@gabemarusca

    45 分鐘
  6. #150 - Ex-YouTube Employee: Your Don't Need More Subscribers to Make Money /w Anastazja (Nastia) Debowska

    3月17日

    #150 - Ex-YouTube Employee: Your Don't Need More Subscribers to Make Money /w Anastazja (Nastia) Debowska

    A gas delivery YouTube channel with 5,000 subscribers controls 80% of his country's market and charges the highest prices. His clients don't switch suppliers because no other supplier has a face they recognize. That's Anastazja (Nastia) Debowska's client. She spent six years inside YouTube and Google managing over 800 channels. What she discovered contradicts most of what creators are told about growth: subscriber counts don't determine revenue, faceless channels are harder than they look, and the algorithm rewards what it has always rewarded. And in this episode, Nastia reveals exactly what matters to YouTube, why YouTube outlasts every other platform, and what it actually takes to turn a small channel into a business. No subscriber count targets. No viral formulas. Only the logic of why some tiny channels are worth more than massive ones. Timestamps: (00:00) Intro (00:52) YouTube Subscribers Myth Debunked (04:50) Life Inside YouTube Consulting Team (14:15) What Content Gets Views (17:48) How Pick Better Success Metrics (25:16) How to Build a YouTube Channel for Business (31:01) Why Faceless Is Hard (37:45) YouTube Packaging That Gets Clicks (43:47) YouTube Titles and AB Testing (48:14) Watch Time and Strong Hooks (51:32) From 0 to 600,000 Subscribers (56:57) From Instagram Content Treadmill to Evergreen YouTube (01:03:41) Where to Start With YouTube (01:10:15) Connect with Anastazja (Nastia) Debowska (01:11:41) Looking Back 🟪 Connect with Anastazja (Nastia) Debowska LinkedIn: https://www.linkedin.com/in/anastazjadebowska/Website: https://nastiadebowska.comNewsletter: https://substack.com/@anastazjadebowska🟪 Connect with Gabe Marusca Website: https://www.gabemarusca.comYouTube: https://www.youtube.com/@gabemaruscaLinkedIn: https://www.linkedin.com/in/gabemarusca/Instagram: https://www.instagram.com/gabemarusca/X/Twitter: https://twitter.com/gabemaruscaFacebook: https://www.facebook.com/gabemaruscaTikTok: https://www.tiktok.com/@gabemarusca

    1 小時 13 分鐘
  7. #149 - From Selling Private Jets to Solving Grocery Poverty w/ Andy Ellwood

    2月10日

    #149 - From Selling Private Jets to Solving Grocery Poverty w/ Andy Ellwood

    🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to build client acquisition systems that scale revenue and impact, without burning out or breaking down. What if the biggest problems are the ones everyone's ignoring? In this episode, I sit down with Andy Ellwood, Founder and CEO of Stretch, to talk about building companies that solve real human problems, not just convenient tech problems. Andy shares how he went from selling life insurance and private jets to building startups acquired by Facebook and Google, why his pandemic-era company Basket didn't survive, and what he learned about falling in love with problems instead of solutions. Whether you're a founder trying to find product-market fit or someone who believes technology should serve everyday people, this conversation will challenge how you think about building businesses. 🟪 Timestamps (00:00) Introducing Andy Elwood (00:49) From Selling Private Planes to Entrepreneur (02:38) Lessons from Life Insurance (04:25) The Grocery Problem and Stretch’s Mission (08:25) Challenges and Lessons from Basket (10:23) How Stretch Works (17:36) Building and Validating a Startup (25:48) The Business Idea Test (27:17) Understanding Your Customers with Surveys (29:57) The CEO’s Role (33:51) Fundraising and Maintaining Control (38:49) Facing Competition from Major AI Players (42:20) Balancing Life and Work as A Founder (46:10) Solving Grocery Industry Inefficiencies 🟪 Key Topics Discussed The "run into the roar" philosophy and why hard things signal opportunityWhy Basket failed during the pandemic and what Andy would do differentlyThe painkiller vs. multivitamin test for business ideasHow 17% of Americans are skipping meals to feed their familiesWhy Stretch is building for shoppers, not retailers (and why that matters)The CEO's only 3 jobs: vision, money, and unblocking the teamHow to launch before you're ready without destroying your reputationWhy falling in love with the problem is more important than the solution 🟪 About the Guest Andy Ellwood is the founder of Stretch, a new AI platform reimagining how families navigate the grocery aisle. A serial entrepreneur behind companies acquired by Facebook and Google, Andy has built everything from global learning communities to purpose-driven tech startups. His philosophy, Make Room For Many, guides his work as he uses technology to create more access, clarity, and opportunity for everyday consumers. 🟪 Connect with Andy Ellwood Website: https://stretchformore.comLinkedIn: https://www.linkedin.com/in/andyellwood/ 🟪 Connect with Gabe Marusca Website: https://www.gabemarusca.comYouTube: https://www.youtube.com/@gabemaruscaLinkedIn: https://www.linkedin.com/in/gabemarusca/Instagram: https://www.instagram.com/gabemarusca/X/Twitter: https://twitter.com/gabemaruscaFacebook: https://www.facebook.com/gabemaruscaTikTok: https://www.tiktok.com/@gabemarusca Pura Vida! Gabe Marusca

    47 分鐘
  8. #148 - The $2,000/Month Problem No Podcaster Talks About w/ Nathan Gwilliam

    2月3日

    #148 - The $2,000/Month Problem No Podcaster Talks About w/ Nathan Gwilliam

    🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to build client acquisition systems that scale revenue and impact, without burning out or breaking down. Most podcasters burn $2000/month duct-taping 30+ tools together. Nathan Gwhilliam felt that pain, had an exit in his pocket, and instead of retiring, invested $5.8 million to solve it. This isn't a comeback story. It's a deconstruction of what happens when an entrepreneur chooses systems over the beach and why that decision reveals more about building authority than any exit multiple ever could. Nathan sold adoption.com, the world's most visited adoption website. He could have stopped. But he discovered podcasting required 30+ disconnected technologies costing nearly $2000 monthly. So he built Pot Up, an all-in-one podcasting SaaS platform, raised venture capital, and kept control by maintaining majority equity-a lesson learned from losing a Disney acquisition over a $10,000 early-stage equity mistake. This episode breaks down: Why he won't build anything unless it's recurring revenue (and the constraint this creates)The board composition framework: lifters vs destroyers vs maintainers-and why keeping >50% equity isn't greedHow he cut 100 Facebook pages to 3, removed software features customers never used, and narrowed 65 scripts to 34 using pure dataThe sponsored episode monetization model that charges guests who want to promote (most podcasters give this away)"Tectonic shifts"-his framework for finding opportunities where the business landscape is actively transformingWhy "love as a business strategy" works in competitive SaaS (mechanism, not motivation) 🟪 About the Guest Nathan Gwhilliam is the founder of Pot Up, an all-in-one podcasting platform that consolidates 60+ tools into a single system. After selling adoption.com and being coached by Russell Brunson he identified the podcasting tool fragmentation problem through lived experience-publishing daily content across audio, video, social, and newsletter formats. Pot Up has raised $5.8 million and serves podcasters seeking to create, grow, and monetize their shows without tool-switching friction. 🟪 Connect with Nathan Gwhilliam Pot Up Platform: https://podup.com (includes free trial, 24 Monetization Strategies ebook, and 30-Day Podcast Launch Course)LinkedIn: https://www.linkedin.com/in/nathangwilliam/ 🟪 Connect with Gabe Marusca Website: https://www.gabemarusca.comYouTube: https://www.youtube.com/@gabemaruscaLinkedIn: https://www.linkedin.com/in/gabemarusca/Instagram: https://www.instagram.com/gabemarusca/X/Twitter: https://twitter.com/gabemaruscaFacebook: https://www.facebook.com/gabemaruscaTikTok: https://www.tiktok.com/@gabemarusca Pura Vida! Gabe Marusca

    40 分鐘
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簡介

Welcome to Authority in the Wild Podcast. I'm your host, Gabe Marusca, helping action-takers achieve Freedom Through Entrepreneurs, without sacrificing the things that matter to you. From sales and engineering to freelancing and business consulting, I've worn many hats for the past 20 years. Leveraging that background, I host unscripted conversations with successful entrepreneurs, renowned business leaders, and subject-matter experts. Learn the insights, tactics, and business principles successful people rarely share elsewhere. Take what you discover and use it to build your path to freedom.

資訊

  • 創作者
    Gabe Marusca
  • 活躍年代
    2023年 - 2026年
  • 集數
    154
  • 年齡分級
    兒少不宜
  • 版權
    © Gabe Marusca
  • 節目網站
    Authority in the Wild