Author’s Edge: Smart visibility, marketing, and publishing strategies for experts ready to lead

Allison Lane
  • 5.0 (21)
  • MARKETING
  • UPDATED WEEKLY

The Author’s Edge is the go-to podcast for accomplished experts ready to grow your impact, expand your reach, and attract bigger opportunities through smart book marketing, visibility, and publishing strategies. Hosted by nonfiction book coach and marketing strategist Allison Lane, this show gives you clear, honest insight into what actually works when you want to be known for what you know, without wasting time on noisy tactics that don't fit your goals. Each week, you’ll get practical guidance and straight talk from people who move the needle, including Daniel Murray of The Marketing Millennials, bestselling author and TEDx speaker Ashley Stahl, literary agent Sam Hiyate, national TV host Dr. Partha Nandi, marketing strategist Rich Brooks, behavioral expert Nancy Harhut, and bestselling author Tracy Otsuka. Whether a book is part of your path or not, you’ll learn how to clarify your message, build a platform that matches your expertise, and choose visibility moves that create real traction through speaking, podcasting, partnerships, and publishing. If you’re ready to lead with authority and grow long-term influence, The Author’s Edge will give you the tools to build visibility, attract opportunity, and make your expertise easier to find, trust, and act on.

  1. 6D AGO

    Domain Decisions: Start the Year by Claiming Your Online Identity

    Welcome back to the Author's Edge with your host, Allison Lane. In this episode, we tackle the common paralysis many face at the start of the year by focusing on one critical, manageable action: securing your website domain. Learn the importance of grabbing your domain name early, even if you're not ready to launch your website yet. Allison shares valuable tips, including focusing on your name, considering alternative domain extensions, and avoiding the trap of buying unnecessary domains. Tune in to take this crucial first step and set yourself up for success! 00:39 The Importance of Securing Your Domain 01:35 Tips for Choosing the Right Domain 03:04 Avoiding Common Domain Mistakes 05:20 Final Thoughts and Encouragement Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority    Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. LinkedIn @allisonlanelit YouTube @allisonlanelit Facebook @allisonlanelit 🔔 Subscribe or Follow for more tips and insights on publishing and marketing 👍 Like, comment, and share this video if you found it helpful!

    7 min

  2. 12/23/2025

    How to Turn Your Book Into Lasting Revenue Streams with Karlyn Ankrom

    You launched the book. Now what?! In this episode of the Author's Edge, host Allison Lane talks with content strategist Karlyn Ankrom about what actually makes a book keep working after launch. Not for vanity. For legacy. And for revenue. If you’re an expert, professor, physician, leader, or author, you’re going to get the same predictable asks. Can I pick your brain? Can I ask you a quick question? Do you have a resource? This conversation shows you how to prepare for that attention. And how to turn interest into income without giving nonstop free guidance. You’ll learn how to treat your book and your message like an asset. What you’ll learn: How to keep your message alive after launch How your bite-sized content builds trust and authority Making your expertise easy to access and easy to buy Avoid the free Caesar-salad consult trap Create a sustainable content strategy that fits your lifeConnect with Allison on LinkedIn: https://www.linkedin.com/in/allisonlanelit/ Get the guide: 7 Shifts to Build Real Authority  Connect with Karlyn:  - website: https://ohsnapsocial.com/ - on LinkedIn: https://www.linkedin.com/in/karlynankrom/ Timestamps:  00:00 Welcome to The Author's Edge 00:21 The Reality After Book Launch 01:40 Keeping Your Message Alive 03:09 Building Trust and Engagement 04:00 Monetizing Your Expertise 05:14 Leveraging Social Media 07:02 Practical Content Strategies 11:12 The Importance of Simplicity 16:39 Steps to Turn Your Message into Revenue 21:42 Final Thoughts and Contact Information If you enjoyed this episode, take a moment to rate, review, and share The Author’s Edge. Your support helps us bring more expert advice to authors like you. Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority    Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. LinkedIn @allisonlanelit YouTube @allisonlanelit Facebook @allisonlanelit 🔔 Subscribe or Follow for more tips and insights on publishing and marketing 👍 Like, comment, and share this video if you found it helpful!

    25 min

  3. 12/18/2025

    What to Post on Social When You're Afraid to Post Anything with Allison Lane

    If posting on LinkedIn feels risky, this short episode is for you. Allison Lane breaks down what to share when you don’t want to repost company news, sound self-congratulatory, or get an awkward call from your boss, comms team, or the provost. In this episode, Allison explains a simple, safe shift: strong content doesn’t have to stay inside your industry. Some of the most valuable posts come from applying outside ideas to your world in a thoughtful way. Get Allison's free resource "7 Shifts to Build Real Authority: Without Living on Social Media"  You’ll learn 3 practical ways to post without setting off alarm bells: Share an article, book, or talk from outside your industry and add your perspectiveComment on the original LinkedIn post to get seen by a wider audienceRe-share the source post with your own commentary to expand reachIf you want to show up as insightful and relevant without going rogue, hit play. Timestamps:  00:00 Welcome to the Author's Edge00:28 Breaking the Social Media Posting Dilemma01:00 Think Outside Your Industry02:37 Real-World Examples of Cross-Industry Insights04:03 Practical Tips for Sharing on Social Media06:04 Final Encouragement and Call to ActionGet Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority    Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. LinkedIn @allisonlanelit YouTube @allisonlanelit Facebook @allisonlanelit 🔔 Subscribe or Follow for more tips and insights on publishing and marketing 👍 Like, comment, and share this video if you found it helpful!

    8 min

  4. 12/16/2025

    How AI Helps Experts Amplify Their Message and Grow Their Reach with Dr. Angela Mulrooney

    What if the thing holding you back from visibility isn't a lack of skill but a lack of clarity about your own brilliance? In this conversation with Allison Lane and Dr. Angela Mulrooney, they break down why highly accomplished experts freeze when they try to talk about their work, and how AI can serve as a clarity tool rather than a threat. They explore how to own your genius, how to choose what to be known for, and how to use AI to streamline your author marketing so you can write your book, build visibility, and expand your opportunities. If you want practical steps to position yourself as a trusted expert without overthinking, listen to this episode. In this episode, Allison and Angela discuss: [00:03] How experts freeze when they try to market themselves[00:10] Why owning your genius matters more than your resume[00:15] Using AI to clarify your brilliance instead of diluting it[00:18] The Playbook app and how it helps experts articulate their value[00:23] Why consistency builds trust faster than perfectionResources Mentioned: The Playbook App: unleashinginfluence.com Dr. Angela Mulrooney on LinkedIn: https://www.linkedin.com/in/angelamulrooney/ Seven Shifts to Build Real Authority: https://www.lanelit.com/authorityIf you found today’s conversation useful, take a moment to rate and review The Author’s Edge. Your review helps more authors discover the tools and strategies they need to build real visibility and get published. Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority    Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. LinkedIn @allisonlanelit YouTube @allisonlanelit Facebook @allisonlanelit 🔔 Subscribe or Follow for more tips and insights on publishing and marketing 👍 Like, comment, and share this video if you found it helpful!

    25 min

  5. 12/11/2025

    3 Rookie Mistakes Authors Make on Podcast Interviews and My Quick Fixes with Allison Lane

    Are you unintentionally hurting your author visibility every time you join a podcast interview? Most authors think podcasting is audio only, but today’s publishing and book promotion landscape runs on video clips, YouTube episodes, and marketing snippets pulled directly from your interview. If you don’t prepare, you lose opportunities before you even say a word. In this quick episode, you’ll learn simple, inexpensive upgrades that instantly improve how you look, sound, and show up as the expert you are. These small changes can transform your author marketing, book promotion strategy, and overall presence when you're trying to get published. Hit play and get podcast-ready in minutes. Resources:  Logitech Wired Headphones with Mic: https://a.co/d/duUpxCpAudioTechnica Cardioid Dynamic Microphone: https://a.co/d/7Qn43WTGet Allison's free guide: "Speaker Appearance Training, Tips, and Tech" at https://www.lanelit.com/appearance-guideConnect with Allison: https://www.lanelit.com/allisonIn this episode, Allison discusses: [00:30] The surprising reason most authors look unprepared on podcast video[01:20] Why your laptop mic ruins your authority before you even start talking[02:10] The affordable microphone and headphones that immediately upgrade your sound[03:00] The echo mistake that can make your entire podcast interview unusable[04:00] The lighting fix that keeps you from disappearing into the shadows[05:10] Why showing your living room actually hurts your author visibility[06:00] A quick recap of the three tech essentials every author must use[06:40] A funny detour about cooking, Dutch ovens, and Boston teens with big appetitesIf you enjoyed today’s tips, take a moment to rate and review The Author’s Edge. Your support helps the show reach more authors who want to write their book, launch with confidence, and grow their visibility. Share this episode with a friend who’s prepping for their next interview. Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority    Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. LinkedIn @allisonlanelit YouTube @allisonlanelit Facebook @allisonlanelit 🔔 Subscribe or Follow for more tips and insights on publishing and marketing 👍 Like, comment, and share this video if you found it helpful!

    8 min

  6. 12/09/2025

    Ditch Predictable Book Events: Modern Book Marketing Strategies with Dr. Deb Miller

    Launching a book should be an adventure, not a chore.  Allison Lane sits down with marketing expert and memoirist Deb Miller, author of Forget the Fairy Tale and Find Your Happiness. Deb reveals how she transformed traditional, predictable author events into memorable, community-building celebrations. From hosting theatrical readings with student actors to offering free beer at the local pub and partnering with her sorority and universities, Deb proves that fresh ideas spark engagement and book sales. Allison and Deb break down strategies for authors to leverage their networks, set clear goals, and have fun during the launch process. They share marketing wisdom, practical examples, and the importance of hosting mediagenic events that create lasting assets for future promotion.  Get Allison’s FREE resource “The Author Event Checklist” at https://www.lanelit.com/checklist2  In this episode, Allison and Deb cover: [00:03] How a brewery pub day turned free beer into a spike in book sales[00:05] Why start where you are and use what you have is a powerful launch strategy[00:09] How a happiness panel made a memoir event stand out and fill the room[00:14] How students, interns, and family networks can supercharge your book promotion[00:20] When giving away your book becomes your smartest book marketing moveResources Mentioned: Dr. Deb Miller’s website: https://forgetthefairytale.net/ Dr. Deb Miller’s Book: Forget the Fairy Tale and Find Your Happiness: https://bookshop.org/a/55773/9781647429225 Connect with Dr. Deb on IG: https://www.instagram.com/forget_the_fairy_tale/ Download Allison’s FREE resource “The Author Event Checklist” https://www.lanelit.com/checklist2 Connect with Allison: https://www.linkedin.com/in/allisonlanelit  If you’re looking to energize your launch, this episode will help you think outside the box and focus on your strengths. Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority    Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. LinkedIn @allisonlanelit YouTube @allisonlanelit Facebook @allisonlanelit 🔔 Subscribe or Follow for more tips and insights on publishing and marketing 👍 Like, comment, and share this video if you found it helpful!

    25 min

  7. 12/04/2025

    Mastering Author Interviews: The 2 Key Questions Every Writer Must Answer

    In this episode of Author's Edge, host Allison Lane emphasizes the importance of mastering two key questions that are crucial for every author: 'What is your book about?' and 'How long did it take to write?' Allison explains how to answer these questions succinctly to build visibility and authority, offering tips on reframing responses to turn dull interview moments into engaging conversations. She also highlights the value of clarity in communication and shares her free guide "Essential Author Bio" package at https://lanelit.com/package to help authors craft strong, effective messages. In this episode, Allison discusses: [00:00] Why these two questions matter[01:00] The simple book description formula[04:00] The real reason readers lose interest[07:00] How to avoid the timeline trap[09:00] Why clarity strengthens your author brandResources Mentioned: Grab the free resource: Essential Author Bio Package: https://www.lanelit.com/packageVisit the website: https://www.lanelit.comConnect with Allison on LinkedIn: https://www.linkedin.com/in/allisonlanelit/ If this episode helped you, rate and review The Author’s Edge. Your support helps more authors build visibility with clarity. Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority    Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. LinkedIn @allisonlanelit YouTube @allisonlanelit Facebook @allisonlanelit 🔔 Subscribe or Follow for more tips and insights on publishing and marketing 👍 Like, comment, and share this video if you found it helpful!

    11 min

  8. 12/02/2025

    Social Media For Authors: Smarter Posting and Genuine Connections with Katie Brinkley

    Social media can feel overwhelming and chaotic, especially for authors building their own audience.  Social media expert Katie Brinkley joins Allison Lane to break down the madness and share real, practical advice -- what actually works on social platforms, how to reach the people you want (even if they don’t know you yet), and how to simplify your approach without burning out. If posting feels like a grind, you’ll leave with a new attitude about content, real community-building tips, and clear steps to make your next post count. Plus, Allison Lane and Katie Brinkley show why silent observers might be your strongest supporters. Get Allison Lane’s Free Guide - 7 Shifts to Build Real Authority: https://www.lanelit.com/authority  In this episode, Allison and Katie discuss: 00:06 How to identify the problem your audience is already aware of00:12 Why most authors only reach friends and family, and how to grow past it00:17 The four-post strategy that saves time and gets better visibility00:23 How to stay visible even when the algorithms shiftResources: Get Allison Lane’s Free Guide - 7 Shifts to Build Real Authority: https://www.lanelit.com/authority The Social Shift: The Road Back to Community: https://bookshop.org/a/55773/9798989025718 Podcast: Rocky Mountain Marketing: https://podcasts.apple.com/us/podcast/rocky-mountain-marketing-digital-marketing-for-entrepreneurs/id1506956667 Connect with Katie: https://www.linkedin.com/in/katiebrinkleyKatie’s Newsletter - The Social Situation: https://www.linkedin.com/newsletters/6942957654013075456/ If this conversation helped you rethink how you show up online, take a minute to rate and review The Author’s Edge. Your support helps more authors build real authority without burning out.  Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority    Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. LinkedIn @allisonlanelit YouTube @allisonlanelit Facebook @allisonlanelit 🔔 Subscribe or Follow for more tips and insights on publishing and marketing 👍 Like, comment, and share this video if you found it helpful!

    27 min
See All (102)

Trailer

5
out of 5
21 Ratings

About

The Author’s Edge is the go-to podcast for accomplished experts ready to grow your impact, expand your reach, and attract bigger opportunities through smart book marketing, visibility, and publishing strategies. Hosted by nonfiction book coach and marketing strategist Allison Lane, this show gives you clear, honest insight into what actually works when you want to be known for what you know, without wasting time on noisy tactics that don't fit your goals. Each week, you’ll get practical guidance and straight talk from people who move the needle, including Daniel Murray of The Marketing Millennials, bestselling author and TEDx speaker Ashley Stahl, literary agent Sam Hiyate, national TV host Dr. Partha Nandi, marketing strategist Rich Brooks, behavioral expert Nancy Harhut, and bestselling author Tracy Otsuka. Whether a book is part of your path or not, you’ll learn how to clarify your message, build a platform that matches your expertise, and choose visibility moves that create real traction through speaking, podcasting, partnerships, and publishing. If you’re ready to lead with authority and grow long-term influence, The Author’s Edge will give you the tools to build visibility, attract opportunity, and make your expertise easier to find, trust, and act on.

Information

You Might Also Like