Author’s Edge: Smart visibility, marketing, and publishing strategies for experts and authors

Allison Lane
  • 5.0 (22)
  • MARKETING
  • UPDATED WEEKLY

The Author’s Edge is the go-to podcast for accomplished experts ready to grow your impact, expand your reach, and attract bigger opportunities through smart book marketing, visibility, and publishing strategies. Hosted by nonfiction book coach and marketing strategist Allison Lane, this show gives you clear, honest insight into what actually works when you want to be known for what you know, without wasting time on noisy tactics that don't fit your goals. Each week, you’ll get practical guidance and straight talk from people who move the needle, including Daniel Murray of The Marketing Millennials, bestselling author and TEDx speaker Ashley Stahl, literary agent Sam Hiyate, national TV host Dr. Partha Nandi, marketing strategist Rich Brooks, behavioral expert Nancy Harhut, and bestselling author Tracy Otsuka. Whether a book is part of your path or not, you’ll learn how to clarify your message, build a platform that matches your expertise, and choose visibility moves that create real traction through speaking, podcasting, partnerships, and publishing. If you’re ready to lead with authority and grow long-term influence, The Author’s Edge will give you the tools to build visibility, attract opportunity, and make your expertise easier to find, trust, and act on.

  1. 14H AGO

    Grow on LinkedIn Without Posting Daily with Mandy McEwan

    Turn LinkedIn comments into real visibility using a simple 3-sentence method you can do in 15 minutes a day. This episode explains how experts and professionals use a strategic LinkedIn commenting strategy to grow their reach without posting every day. LinkedIn and personal branding strategist Mandy McEwan shares a real-world example of one comment generating 90,000 impressions. Listeners will learn when to use commenting instead of posting to build authority faster with less effort. If you want to grow on LinkedIn but posting feels like a second job, start with comments. In this episode of The Author's Edge, host Allison Lane and Mandy McEwan break down a repeatable 3-sentence framework for comments that get seen, spark conversations, and drive profile clicks. You’ll also learn who to comment on, what to say so you do not sound salesy, and how to turn your best comments into future posts so you never start from a blank page. Links and Resources Connect with Allison: https://www.linkedin.com/in/allisonlanelitConnect with Mandy: https://www.linkedin.com/in/mandymcewen/ Learn about Mandy McEwan’s Next Wave membership: The Next Wave: https://www.golumi.io/the-next-wave/  Timestamps  00:00 Why LinkedIn feels intimidating when colleagues are watching  02:05 Why people stay small on LinkedIn  05:10 Why job-title headlines reduce profile clicks  08:15 LinkedIn headline tips that create curiosity  12:10 The 3-sentence method for LinkedIn comments  16:30 Who to comment on: prospects and thought leaders  20:40 One comment, 90,000 impressions: what made it work  24:15 Comment vs repost-with-comment vs original post  28:05 Turn comments into posts with a simple swipe file  31:10 How to DM like a normal human  35:05 How to use AI without losing your voice  39:10 The 15-minute action step for today  Listen now for the LinkedIn commenting strategy that builds visibility, thought leadership, and inbound opportunities without posting every day.  Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. LinkedIn @allisonlanelit YouTube @allisonlanelit Facebook @allisonlanelit Instagram @allisonlanelit 🔔 Subscribe or Follow for more tips and insights on publishing and marketing 👍 Like, comment, and share this video if you found it helpful!

    34 min

  2. JAN 29

    How Do I Write a Book If English Isn’t My First Language?

    If English isn’t your first language, it’s easy to wonder whether people will trust your writing or take your ideas seriously. In this solo episode of The Author’s Edge, Allison Lane tackles that fear head-on and separates what’s real from what’s holding you back. You’ll hear why perfect English isn’t the standard for credibility, how clarity builds trust faster than polish, and why non-native English speakers often have an advantage when it comes to writing. Allison also shares a simple, repeatable process for getting your ideas out of your head and onto the page without overthinking grammar or sounding like a textbook. This episode is for experts, founders, and professionals who know they have something valuable to say but have been hesitating because English isn’t their first language. In this episode, Allison covers: Why authority doesn’t come from perfect English, it comes from clarityHow to use speaking instead of typing to capture your ideasA simple speak–shape–smooth workflow that keeps your voice intactAction step: Pick one question people ask you all the time. Record yourself answering it on your phone. Transcribe it, read it once for clarity, and share it. You don’t need perfection. You need a path from your voice to the page. Get Allison's 7 Shifts to Build Your Authority free guide: https://lanelit.com/authority Timestamps 00:00–00:40 — The fear behind writing in a second language00:40–01:30 — Separating real concerns from fear01:30–02:10 — Why authority isn’t an accent02:10–02:55 — The speak–shape–smooth method02:55–03:40 — Turning recordings into sections03:40–04:20 — Editing for clarity instead of perfection04:20–05:10 — How to test if your writing works05:10–05:45 — Your next step and how to start todayIf you know someone who’s been sitting on an important idea because English isn’t their first language, share this episode with them.  Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. LinkedIn @allisonlanelit YouTube @allisonlanelit Facebook @allisonlanelit Instagram @allisonlanelit 🔔 Subscribe or Follow for more tips and insights on publishing and marketing 👍 Like, comment, and share this video if you found it helpful!

    6 min

  3. JAN 27

    How to Plan a Career Pivot Without Starting Over with Shannon Russell

    You don't have to start at the bottom when you pivot to your dream career. In this episode, Allison Lane talks with business coach, author, and Second Act Success podcast host Shannon Russell about designing a “second act” (or third, or encore career) that honors who you’ve been and who you’re becoming ... and designing a next chapter that builds on your success. Learn how to pivot with confidence, use a 90‑day roadmap, and find time to grow your new business without burnout. Shannon shares practical strategies for finding time to build your business - even in 15-minute pockets of time - and emphasizes the importance of a 90-day roadmap. If you are considering a career pivot, a corporate exit, or an encore career, this conversation breaks down how to gain visibility and authority in a new space without losing the credibility you have already earned. KEY TOPICS DISCUSSED How to map out your career pivot using a 90-day roadmap.Why you should "learn before you leap" to avoid burnout and financial risk.How to confidently answer the question, "So, what have you been up to?"CHAPTERS 0:00 - Intro: The fear of changing careers 2:15 - Why you don't start at the bottom when you pivot 5:45 - Identifying transferable skills for your new business 9:30 - When to leave a corporate career (The "Why") 14:50 - How to build visibility in 90-day chunks 19:40 - Finding time to work on your business 24:00 - Researching your market before investing 26:30 - How to sign up for Shannon's masterclass Get Allison's free guide 7 Shifts to Build Your Authority: https://lanelit.com/authority  Mentioned in This Episode: Shannon Russell's Website: https://secondactsuccess.co  Podcast: Second Act SuccessShannon’s free live masterclass: How to Turn Your Ideas Into Income → Sign up at secondactsuccess.coConnect with Allison: lanelit.com and LinkedIn: linkedin.com/in/allisonlanelitRate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. LinkedIn @allisonlanelit YouTube @allisonlanelit Facebook @allisonlanelit Instagram @allisonlanelit 🔔 Subscribe or Follow for more tips and insights on publishing and marketing 👍 Like, comment, and share this video if you found it helpful!

    25 min

  4. JAN 22

    How to Choose a Book Topic When You Have Too Many Ideas

    Too many book ideas and no clue which one to start with? This episode walks you through a simple, repeatable process to choose a topic that’s both meaningful to you and valuable to your readers.​ In this quick coaching-style episode of The Author’s Edge, Publishing and Visibility Advisor Allison Lane shows you how to stop overthinking and start validating your ideas in the real world - without asking random people in a Facebook group to “vote” on your book.​ In this episode, you’ll learn: Why there is no single “right” book topic - and how chasing certainty keeps you stuck instead of shipping.​How to mine real reader questions (and Google’s “People Also Ask”) to find the problems your audience is already asking you to solve.​A simple 5-step “Questions My People Ask” exercise to validate your topic with a 5-minute voice note before you commit.​ Connect with Allison 🌐 lanelit.com💼 LinkedIn: Allison Lane📺 Watch on YouTube for bonus video episodes💌 If this episode helped you, share it with a friend and leave a 5-star review to help others find the show!Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. LinkedIn @allisonlanelit YouTube @allisonlanelit Facebook @allisonlanelit Instagram @allisonlanelit 🔔 Subscribe or Follow for more tips and insights on publishing and marketing 👍 Like, comment, and share this video if you found it helpful!

    8 min

  5. JAN 20

    Building Authority Without Burnout: The Clarity Triad Framework with Dr. Christiane Schroeter

    Stop trying to squeeze more hours out of the day... learn how to build authority without the burnout. This episode explains how accomplished experts use the Clarity Triad framework to build a legacy without sacrificing their sanity. Allison Lane talks with CalPoly professor Dr. Christiane Schroeter who shares how using "petite practices" can transform a career into a global brand. You will learn when to use small, strategic steps instead of waiting for the "perfect" time to take a massive leap.  If you are ready to stop being the "best kept secret" and start building a visible platform that fits your real life, this episode provides the exact strategy to get moving today. What you’ll learn: Why tiny steps beat big leaps when you want lasting changeHow to reduce decision fatigue when you already have a demanding careerHow to find your next “visibility move” by looking 5 years backTimestamps: 01:00 Why big leaps make experts freeze06:00 The Clarity Triad framework13:00 Choose how you respond instead of reacting15:00 Choose what you release and build real boundaries18:00 What to let go of (yes, including perfection)22:00 Legacy, focus, and the real source of overwhelm23:00 Building a portfolio life beyond one job title28:00 How to find your first step fastResources: Allison's free guide "7 Steps to Claim Your Authority": https://lanelit.com/authorityDr. Christiane’s website + Discover Your Superpower Quiz: https://doctorchristiane.com/ The Petite Practice Journal (LinkedIn newsletter): https://www.linkedin.com/newsletters/the-petite-practice-journal-7389417258831421440/ Book: Petite Practice Collection by Dr. Christiane SchroeterRate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. LinkedIn @allisonlanelit YouTube @allisonlanelit Facebook @allisonlanelit Instagram @allisonlanelit 🔔 Subscribe or Follow for more tips and insights on publishing and marketing 👍 Like, comment, and share this video if you found it helpful!

    36 min

  6. JAN 15

    Do I Need a Ghostwriter? How to Know What Kind of Writing Help You Actually Need

    Do you actually need a ghostwriter, or do you need a better system? In this quickie solo episode of The Author’s Edge, Allison Lane tackles one of the most common questions she hears from smart, accomplished people who want to write a book: Do I need a ghostwriter? The honest answer is “maybe”, but most of the time, the real issue isn’t talent or discipline. It’s extraction. Allison breaks down why the blinking cursor is the real obstacle, how clarity matters more than hiring help, and what to do before you invest in a ghostwriter, editor, or coach. She also shares a simple three-part writing system that helps you get what’s already in your head onto the page without forcing it. You will get:  Why “I need a ghostwriter” is usually an extraction problem, not a talent problemWhen hiring a ghostwriter makes sense, and when it doesn’tHow to use a simple system to turn voice notes into usable written contentTimestamps 00:00–01:00 — The real question behind “Do I need a ghostwriter?”01:00–02:15 — Why this isn’t a talent problem, it’s an extraction problem02:15–03:15 — Ghostwriter vs editor vs book coach vs collaborator03:15–04:10 — The clarity test before hiring help04:10–05:10 — Why obstacles aren’t a plan05:10–06:10 — The 3-part system: capture, organize, refine06:10–07:15 — How dictation works and why it fails07:15–08:10 — When hiring a ghostwriter actually makes sense08:10–09:00 — One five-minute step to get your ideas out into the worldIf you want the full breakdown, including how to make dictation work without sounding stiff, listen to the episode. If this episode helped you, send it to someone who keeps saying, “I’m not a writer, but I really want to be.”  Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. LinkedIn @allisonlanelit YouTube @allisonlanelit Facebook @allisonlanelit Instagram @allisonlanelit 🔔 Subscribe or Follow for more tips and insights on publishing and marketing 👍 Like, comment, and share this video if you found it helpful!

    7 min

  7. JAN 13

    The Power of Presence: Social Media Strategies for Becoming Unforgettable with AJ Kumar

    Join host Allison Lane on "The Author's Edge" as she dives into the world of personal branding and social media with expert AJ Kumar. Discover why experts often struggle with visibility despite their expertise and learn strategies for turning your knowledge into a powerful personal brand. AJ shares insights from his book "Guru Inc," discussing how to craft engaging content and navigate the evolving landscape of social media to become an unforgettable authority in your field. Learn how to reverse engineer your author marketing, translate your expertise into simple messages, and stop relying on credentials to do the heavy lifting. Press play to build your visibility and start showing up like the go-to expert. Resources mentioned: AJ Kumar’s website: www.ajkumar.com Guru, Inc: Win in the Creator Economy, Build an Iconic Brand, and Become the Go-To Authority in Your Niche: https://bookshop.org/a/55773/9781637748442  Get Descript for an easy way to start creating content: https://get.descript.com/mew7wqdktfsmGet Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority Connect with Allison on LinkedIn: https://www.linkedin.com/in/allisonlanelit/Key Topics: The Imposter Syndrome trap and how experts can overcome it.Understanding and leveraging the "virus of limited thinking" to boost confidence.Why being the best doesn’t mean you will be seen: the importance of visibility and promotion.AJ Kumar’s tips on creating engaging, digestible content for social media platforms.The role of storytelling in enhancing your personal brand.Practical advice on using AI and tools like teleprompters to streamline content creation.Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. LinkedIn @allisonlanelit YouTube @allisonlanelit Facebook @allisonlanelit Instagram @allisonlanelit 🔔 Subscribe or Follow for more tips and insights on publishing and marketing 👍 Like, comment, and share this video if you found it helpful!

    33 min

  8. JAN 8

    Stop Sounding Scattered, Build One Sentence That Makes People Trust You

    If your expertise feels multifaceted and hard to explain, you’re not scattered. You’re likely under-positioned. In this quickie episode of The Author’s Edge, host Allison Lane shows you how to create a simple through line that makes your range feel intentional, credible, and easy to repeat. You’ll use her framework to build a single sentence that becomes your talk, your book, and your platform. What you’ll learn: Why multiple lanes are often your advantageThe real reason people check out when you explain your backgroundHow to create a through line that connects your expertise into one promiseThe Theme, Audience, Promise framework (and how to use it fast)The one sentence structure that makes you instantly “placeable”How to validate your positioning using real audience languageA simple exercise to pick the lane with the biggest stakesTimestamps: 00:00 You’re not scattered 00:35 The real issue is positioning 01:25 Theme, audience, promise 02:21 Why listing lanes becomes word salad 03:20 Build your one sentence 03:40 Validate it where your audience gathers 04:14 The three-problem exercise and the “big stakes” test 04:36 Don’t hide the outlier 05:00 DM Allison your one sentence Learn how to package your expertise into one clear positioning statement so you sound focused, not scattered. Get a simple framework and a one-sentence template. Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. LinkedIn @allisonlanelit YouTube @allisonlanelit Facebook @allisonlanelit Instagram @allisonlanelit 🔔 Subscribe or Follow for more tips and insights on publishing and marketing 👍 Like, comment, and share this video if you found it helpful!

    6 min
See All (111)

Trailer

5
out of 5
22 Ratings

About

The Author’s Edge is the go-to podcast for accomplished experts ready to grow your impact, expand your reach, and attract bigger opportunities through smart book marketing, visibility, and publishing strategies. Hosted by nonfiction book coach and marketing strategist Allison Lane, this show gives you clear, honest insight into what actually works when you want to be known for what you know, without wasting time on noisy tactics that don't fit your goals. Each week, you’ll get practical guidance and straight talk from people who move the needle, including Daniel Murray of The Marketing Millennials, bestselling author and TEDx speaker Ashley Stahl, literary agent Sam Hiyate, national TV host Dr. Partha Nandi, marketing strategist Rich Brooks, behavioral expert Nancy Harhut, and bestselling author Tracy Otsuka. Whether a book is part of your path or not, you’ll learn how to clarify your message, build a platform that matches your expertise, and choose visibility moves that create real traction through speaking, podcasting, partnerships, and publishing. If you’re ready to lead with authority and grow long-term influence, The Author’s Edge will give you the tools to build visibility, attract opportunity, and make your expertise easier to find, trust, and act on.

Information

You Might Also Like