Authors Who Lead - Learn to write a book from bestselling authors and leaders

Azul Terronez - Author, TEDx Speaker, Coach

If you want to know how bestselling authors find the time to write their books, the methods they use to be productive and how they find their ideas you will love this podcast. Writing coach Azul Terronez shares interviews with clients such as Pat Flynn, of the Smart Passive Income, Jon Vroman, of the Front Row Factor, and Dana Malstaff of Boss-Mom, Jadah Sellner of Simple Green Smoothies. Learn from the New York Times, Wall Street Journal, and USA Today bestselling authors. Want to get behind-the-scenes insights about how first-time authors overcame their fears and found the courage to write? Are you curious about how successful bestselling authors write or learn how to publish and market a book? Have you thought, "I'd like to write a book," but I don't know where to start? I explore authors' journeys, how they craft their stories, become published, and share their art of writing books with the world. You are meant to write the book now and be inspired by those who have done it. 

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    Why Books Still Matter in a World Full of Noise | Rob Walling

    Send us a text In a world where everything online disappears in 24 hours, why are books still the thing we remember? I recently sat down with Rob Walling — a serial entrepreneur who has started six companies, bootstrapped five of them, and written multiple bestselling books, including Start Small, Stay Small and The SaaS Playbook. What struck me most in our conversation wasn’t just his track record. It was how deeply he believes in books as a creative act and a lasting force in a noisy world. Timestamp: 00:00 – Why Rob felt familiar before we even met 01:26 – Why books still matter in a world of social media 02:57 – How Start Small, Stay Small quietly became a classic 04:06 – Being “first to the niche” and serving developers-turned-founders 05:06 – Validating a book idea with a landing page and real emails 07:29 – Is SaaS creative? How Rob channels his creativity into business and books 11:13 – Why I started my podcast to interview Gay Hendricks 17:45 – Modeling creativity and entrepreneurship for our kids 20:11 – Rob’s take on AI, startups, and the future of content 34:22 – The lasting power of books vs. content 40:07 – The books that changed Rob’s life 47:11 – What his next book will cover and why it matters Full show notes COMMUNITY PROGRAMS 📚 Write and Publish your book CONNECT 📷 Instagram 🎬 TikTok 👫🏻 Facebook 💼 LinkedIn 🐦‍⬛ Twitter 🤝🏻 Apply to be a Guest LEAVE A REVIEW ✍🏻 Review on Apple Podcasts ✍️ Review on Spotify 🖱️ Episode Webpage

    54 min
  2. 25 SEP

    Breaking the Status Quo | Amy Cerny Vasterling

    Send us a text What does it really mean to be yourself in a world that rewards conformity and disconnection? In this episode of Authors Who Lead, I sit down with Amy Cerny Vasterling—a public speaker, author, and intuitive—to discuss her powerful new book and what it means to live beyond the model society presents to us. With two decades of research and deeply personal insights, Amy shares how we become disconnected from ourselves—and how to reconnect with our inner truth. This conversation is one of the most thought-provoking I’ve had, and I know it will resonate with writers, creatives, and anyone feeling the stirrings of something deeper. Timestamp: 00:00 Origins of a book on narcissism 03:06 Writing journey: from months to years 09:25 The status quo of self-deception 11:07 Challenging spiritual models globally 13:24 Questioning educational norms 19:20 Innovative teaching: students as authors 23:08 Future book explores time perception 23:55 Innate intuition and self-discovery 27:34 Rethinking disability and contribution 32:07 Unconventional success in education 36:05 Overcoming fear for self-expression 37:22 Join us on Authors Who Lead Full show notes COMMUNITY PROGRAMS 📚 Write and Publish your book CONNECT 📷 Instagram 🎬 TikTok 👫🏻 Facebook 💼 LinkedIn 🐦‍⬛ Twitter 🤝🏻 Apply to be a Guest LEAVE A REVIEW ✍🏻 Review on Apple Podcasts ✍️ Review on Spotify 🖱️ Episode Webpage

    38 min
  3. 13 SEP

    How Signature Frameworks Turn Book Ideas Into Impactful Businesses | Charlotte Crowther

    Send us a text For so many authors, writing a book feels like the pinnacle of their work—the culmination of years of learning, creativity, and leadership. But when the final chapter is written, there’s often a gap. Those powerful ideas don’t always leap from the page into programs, products, or lasting impact. On this episode of Authors Who Lead, I sit down with Charlotte Crowther—founder of Signature Framework—to explore how authors can codify their ideas into clear, visual frameworks that fuel growth, clarity, and influence. If you’re writing a book or already have one out in the world, this conversation helps you think bigger about what comes next. Timestamp: 00:00 Visual methodology coaching success 03:14 Challenges in translating books to business 09:20 Overthinking hinders authentic creativity 12:18 Creative incubation strategy 15:41 Courageous leadership through storytelling 18:40 Magic of visual thinking 20:09 Visual aids enhance communication 26:25 From idea to action: Boss Mums 29:47 Clarifying purpose for action-driven results 32:11 Visual branding from written content 35:26 Appreciation for creative guidance Full show notes COMMUNITY PROGRAMS 📚 Write and Publish your book CONNECT 📷 Instagram 🎬 TikTok 👫🏻 Facebook 💼 LinkedIn 🐦‍⬛ Twitter 🤝🏻 Apply to be a Guest LEAVE A REVIEW ✍🏻 Review on Apple Podcasts ✍️ Review on Spotify 🖱️ Episode Webpage

    37 min
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If you want to know how bestselling authors find the time to write their books, the methods they use to be productive and how they find their ideas you will love this podcast. Writing coach Azul Terronez shares interviews with clients such as Pat Flynn, of the Smart Passive Income, Jon Vroman, of the Front Row Factor, and Dana Malstaff of Boss-Mom, Jadah Sellner of Simple Green Smoothies. Learn from the New York Times, Wall Street Journal, and USA Today bestselling authors. Want to get behind-the-scenes insights about how first-time authors overcame their fears and found the courage to write? Are you curious about how successful bestselling authors write or learn how to publish and market a book? Have you thought, "I'd like to write a book," but I don't know where to start? I explore authors' journeys, how they craft their stories, become published, and share their art of writing books with the world. You are meant to write the book now and be inspired by those who have done it. 

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