Ahrefs Podcast

Ahrefs Podcast
  • 3.3（8則評分）
  • 行銷
  • 隔月更新

This isn’t your typical marketing fluff. It’s real, unscripted conversations with sharp founders, CMOs, and operators who’ve actually built something. Hosted by Ahrefs’ CMO Tim Soulo, who’s not afraid to challenge guests or call BS, you’ll get deep dives into the stuff that actually moves the needle: positioning, growth, hiring, branding, mistakes, wins, and what it really takes to grow a business. Think of it as a free consulting session every other week… that just happens to be recorded.

  1. Google Will Kill Your Traffic - Here's How You Adapt | Kevin Indig (Growth Memo)

    1 天前

    Google Will Kill Your Traffic - Here's How You Adapt | Kevin Indig (Growth Memo)

    AI Overviews are changing search — but not in the way Google wants you to think. In this episode of the Ahrefs Podcast, Tim Soulo sits down with Kevin Indig to discuss the real impact of AI on search behavior, website traffic, and SEO strategy. Kevin analyzed over 5 billion search visits and found that while people are searching more often, they’re spending less time per session — and zero-click searches are on the rise. But this isn’t just about traffic. Kevin argues that SEO isn’t dying — it’s just entering a new investment cycle. The smartest companies are already shifting resources toward AI visibility, building tools, and rethinking how they show up in ChatGPT and beyond. In this episode: (00:00) Intro (02:39) How is search changing? (06:20) Revenue vs traffic (10:30) How AI Overviews are changing (13:46) Join Kevin at Ahrefs Evolve (14:23) How to show up in AI Overviews (and is it even useful?) (20:10) AI Overview volatility (26:02) Queries vs prompts (31:11) External validation: the key to ranking on AI Overviews (35:13) Is SEO dead? (42:50) Ranking in AI Overviews vs ChatGPT (49:18) What you should be optimizing with AI (01:05:42) Vibe coding in action (01:07:21) Outro We hope you enjoyed this episode of the Ahrefs Podcast! Be sure to like, subscribe — and tell a friend. Where to find Kevin: LinkedIn: Kevin Indig X: @Kevin_Indig Website: mkt1.co Where to find Tim: LinkedIn: Tim Soulo X: @timsoulo Website: timsoulo.com Referenced in this episode 👤 People Dmitry Gerasimenko Ryan Law Rand Fishkin Eric Siu 🏢 Companies & Brands Ahrefs Google OpenAI Similarweb ChatGPT Ramp 🛠️ Tools / Platforms Claude Humata AI AirOps v0 by Vercel Cursor Relevance AI 📚 Frameworks & Concepts AI Overviews (Google SGE) Vibe Coding Zero-Click Searches First Mover Advantage Information Gain (SEO Strategy) #SEO #GoogleAI #AIOverviews #AhrefsPodcast #KevinIndig #SearchMarketing #DigitalMarketing #AIContent #LLMSearch #ZeroClickSearches #ContentStrategy #AIinMarketing #VibeCoding #MarketingAutomation #aiseo

    1 小時 8 分鐘
  2. Inbound Is Changing — Here’s What You Do Instead | Emily Kramer (MKT1)

    8月12日

    Inbound Is Changing — Here’s What You Do Instead | Emily Kramer (MKT1)

    Emily Kramer (Founder of MKT1 and the Dear Marketers podcast) has led marketing teams at Asana, Carta, and Astro (acquired by Slack). After working in-house, she became an advisor, consulting with B2B startup founders on marketing approaches across growth stages, audiences, and GTM motions. She’s seen it all. We chatted about positioning fundamentals, product vs. content marketing, the growing founder-influencer trend, and her personally coined Fuel and Engine Framework that identifies which part of a broken marketing machine needs fixing. In this episode: (00:00) Intro (01:38) How Will AI Change Startup Marketing and Advising? (07:53) The First Steps to Startup Marketing (14:56) Join Emily at Ahrefs Evolve (15:35) The 12 Marketing Advantages Framework (16:43) Getting Your Messaging and Positioning Right (22:40) The Fuel and Engine Framework (28:59) The 30% Juice Rule for Startups (DEBUNKED) (34:57) The Difference Between Product Marketing and Content Marketing (40:11) Examples of Ultra-Successful Campaigns & Measuring the ROI (49:13) Category Creation vs Roles (51:28) The Rise of Ecosystem Marketing (59:34) Is SEO Dying? (01:01:21) Founders as Influencers (01:07:57) The Shortcut to Building Brand Influence (01:14:10) Outro We hope you enjoyed this episode of the Ahrefs Podcast! As always, be sure to like, subscribe, and tell a friend. — Where to find Emily: LinkedIn: https://www.linkedin.com/in/emilykramer/ Website: https://www.mkt1.co/ Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: https://x.com/timsoulo Website: https://www.timsoulo.com/ — Referenced in this episode: 👤 People: Dave Fallarme – https://www.linkedin.com/in/dfallarme/ April Dunford – https://aprildunford.com/ Dustin Moskovitz – https://en.wikipedia.org/wiki/Dustin_Moskovitz Ryan Law – https://www.linkedin.com/in/thinkingslow/ Dmitry Gerasimenko – https://www.linkedin.com/in/dmytrogerasymenko/ 🏢 Companies & Brands: Owner – https://owner.com/ Carta – https://carta.com/ Airbnb – https://www.airbnb.com/ Clay – https://www.clay.com/ Asana – https://asana.com/ Facebook – https://www.facebook.com/ Twitter – https://twitter.com/ Substack – https://substack.com/ 🛠️ Tools / Platforms: ChatGPT – https://chat.openai.com/ LinkedIn – https://www.linkedin.com/ Reddit – https://www.reddit.com/ TikTok – https://www.tiktok.com/ Google – https://www.google.com/ 📚 Frameworks & Concepts: Fuel & Engine Framework – https://mkt1.substack.com/p/fuel-engine Marketing Advantages – https://newsletter.mkt1.co/p/find-and-accelerate-your-marketing Percent Juice Rule – https://newsletter.mkt1.co/p/high-impact-content Category Creation vs Design – https://www.aprildunford.com/post/dont-let-customers-decide-what-your-product-is Ecosystem Marketing – https://newsletter.mkt1.co/p/ecosystem-marketing Business Potential – https://blog.timsoulo.com/business-potential-the-most-important-metric-in-content-marketing/ 🌐 Other: Hashtag Angels – https://www.hashtagangels.com/ — #StartupMarketing #MarketingStrategy #EmilyKramer #Ahrefs #B2BMarketing #ContentMarketing #FuelAndEngine #EcosystemMarketing #PersonalBrand #MKT1

    1 小時 15 分鐘
  3. AI Writing at Scale: Ahrefs’ Step-by-Step Workflow | Ryan Law (Ahrefs)

    8月5日

    AI Writing at Scale: Ahrefs’ Step-by-Step Workflow | Ryan Law (Ahrefs)

    Tim Soulo posted on LinkedIn asking if anyone wanted the full breakdown of the publishing process behind Ahrefs’ AI-written articles that actually ranked. Over 400 people commented “do it.” This episode is the result. Ryan Law, Director of Content Marketing at Ahrefs, walks Tim through the entire AI content workflow he built — from crafting detailed briefs to editing hallucinated links. It’s not a “push-button” prompt. It’s a repeatable system that combines ChatGPT with real editorial oversight. And the results are nearly indistinguishable from human-written content. You’ll hear how Ryan builds outlines, adds expert-level insight, handles internal linking, and avoids the usual AI traps. If you’re serious about using AI in your content strategy — and not just experimenting — this is the episode to watch. LinkedIn post: https://www.linkedin.com/posts/timsoulo_we-built-a-10-step-process-to-create-ai-generated-activity-7348327597769953283-mpQW In this episode: (00:00) Why We Made This Episode (01:03) How We Know This Workflow Works (02:05) The Basic Setup in ChatGPT (Foundational Instruction Files) (05:45) Setting up the Content Brief (14:19) Join Ryan at Ahrefs Evolve (16:03) Generating a Solid Outline (19:36) Improving AI Output (27:05) The Importance of Human Review (29:33) Polishing the Formatting (30:43) A Closer Look at the 7 Foundational Documents (44:01) Outro ––– Where to find Ryan: LinkedIn: https://www.linkedin.com/in/thinkingslow/ X: @thinking_slow Website: https://ryanlaw.me/ Where to find Tim: LinkedIn: (https://www.linkedin.com/in/timsoulo/) X: @timsoulo Website: https://www.timsoulo.com/ ––– Referenced in this episode 👤 People Ryan Law https://www.linkedin.com/in/thinkingslow/ Andrej Karpathy https://karpathy.ai/ Barbara Minto https://barbaraminto.com/ Gary Provost https://en.wikipedia.org/wiki/Gary_Provost Patrick Stox https://www.linkedin.com/in/patrickstox/ ⸻ 🏢 Companies & Brands Ahrefs https://ahrefs.com/ Google https://www.google.com/ Tesla https://www.tesla.com/ McKinsey & Company https://www.mckinsey.com/ ⸻ 🛠️ Tools / Platforms ChatGPT https://chat.openai.com/ WordPress https://wordpress.org/ Claude https://www.anthropic.com/product/claude Replit https://replit.com/ Google Docs https://docs.google.com/ LinkedIn https://www.linkedin.com/ GitHub https://github.com/ ⸻ 📚 Frameworks & Concepts PAS Formula (Problem–Agitate–Solution) https://beomniscient.com/blog/pas-copywriting/ MECE Principle (Mutually Exclusive, Collectively Exhaustive) https://en.wikipedia.org/wiki/MECE_principle Pyramid Principle https://www.amazon.fr/Pyramid-Principle-Logic-Writing-Thinking/dp/0273710516 Information Gain (SEO & Content Strategy) https://www.clearscope.io/blog/information-gain-seo ––– #AIContent #ContentMarketing #SEOStrategy #ChatGPT #Ahrefs #AIWorkflow #ContentCreation #DigitalMarketing #AIforSEO #AhrefsPodcast

    45 分鐘
  4. If Your Marketing Isn't Bold Enough AI WILL Replace You | Mark Schaefer (Audacious)

    7月29日

    If Your Marketing Isn't Bold Enough AI WILL Replace You | Mark Schaefer (Audacious)

    Is your marketing stuck in “competent” mode? In a world where AI can generate endless content, being good isn’t good enough anymore. In this episode, Tim Soulo sits down with best-selling author and marketing futurist Mark Schaefer to unpack why most marketing feels flat — and how to fix it. Drawing from his book Audacious, Mark makes the case for out-humaning the machines: creating content that’s emotional, unexpected, and deeply memorable. You’ll learn: Why the real threat to your brand isn’t AI — it’s being boring How concepts like the handicap principle and pratfall effect make content feel more real What a $1,500 pig can teach you about word-of-mouth marketing Why Liquid Death isn’t selling water — they’re selling marketing How to measure the ROI of audacity in a spreadsheet-driven world If your brand is playing it safe, this conversation will push you to think bigger, bolder, and more human. Chapters: (00:00) Intro (03:06) The Concept of Audacious Marketing (08:52) How to Out-Human the Machines (11:39) Join Ahrefs Evolve (12:18) Using AI in Marketing (21:12) How a $1500 Pig Became a Marketing Sensation (30:47) Breaking Bad Rules for Good Reasons (37:12) Creating Awe to Break the Pandemic of Dull (48:31) Using Controversy and Stunts to Create Awareness (55:28) How Liquid Death Disrupted a Boring Industry Through Marketing (01:05:15) Buying a Product vs Buying a Brand (01:13:27) Measuring the Impact of Audacious Marketing (01:21:01) Outro Where to find Mark: LinkedIn: https://www.linkedin.com/in/chrisclickup/ Website: https://clickup.com/ Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: https://twitter.com/timsoulo Website: https://www.timsoulo.com/ Referenced in this episode: 👤 People Michael Krivica — https://www.linkedin.com/in/michaelkrivica/ Dacher Keltner — https://www.linkedin.com/in/dacherkeltner/ Peter Drucker — https://en.wikipedia.org/wiki/Peter_Drucker Philip Kotler — https://www.linkedin.com/in/philipkotler/ Patrick Campbell — https://www.linkedin.com/in/patrickccampbell/ Jonah Berger — https://www.linkedin.com/in/jonahberger/ Bill Gates — https://www.linkedin.com/in/billgates/ Mike Cessario (Liquid Death Founder) — https://www.linkedin.com/in/mikecessario/ Stix Nielsen (ex-Liquid Death CMO) — https://www.linkedin.com/in/stixnielsen/ 🏢 Companies & Brands Ahrefs — https://ahrefs.com/ Coca-Cola — https://www.coca-colacompany.com/ Netflix — https://www.netflix.com/ Liquid Death — https://liquiddeath.com/ Pepsi — https://www.pepsico.com/ Powerade — https://www.powerade.com/ Gatorade — https://www.gatorade.com/ Elf Cosmetics — https://www.elfcosmetics.com/ Roblox — https://www.roblox.com/ monday.com — https://monday.com/ ClickUp — https://clickup.com/ Asana — https://asana.com/ BMW — https://www.bmw.com/ Audi — https://www.audi.com/ Mercedes — https://www.mercedes-benz.com/ ProfitWell — https://www.profitwell.com/ Mischief Agency — https://www.mischiefusa.com/ Taboo — https://www.taboo.com.au/ 📚 Books Audacious by Mark Schaefer — https://www.amazon.com/Audacious-Marketing-Humans-Machines-Dominate/dp/1119904791 Contagious: Why Things Catch On by Jonah Berger — https://www.amazon.com/Contagious-Things-Catch-Jonah-Berger/dp/1451686579 Awe: The New Science of Everyday Wonder and How It Can Transform Your Life by Dacher Keltner — https://www.amazon.com/Awe-Science-Everyday-Wonder-Transform/dp/1982172820 📚 Concepts & Frameworks Handicap Principle — https://en.wikipedia.org/wiki/Handicap_principle Pratfall Effect — https://en.wikipedia.org/wiki/Pratfall_effect Social Objects — https://en.wikipedia.org/wiki/Social_object Collective Effervescence — https://en.wikipedia.org/wiki/Collective_effervescence Four P’s of Marketing — https://www.investopedia.com/terms/f/four-ps-of-marketing.asp 🎬 Events South by Southwest (SXSW) — https://www.sxsw.com/ Ahrefs Evolve Conference — https://ahrefs.com/evolve

    1 小時 22 分鐘
  5. Unpacking the Social Media Playbook of a $4B brand | Chris Cunningham (ClickUp)

    7月15日

    Unpacking the Social Media Playbook of a $4B brand | Chris Cunningham (ClickUp)

    Chris Cunningham, founding member of ClickUp, reveals the social media strategy that drives a staggering 150M monthly impressions. This is *the* exact strategy that's also attracted major clients like VaynerMedia (yes, GaryVee literally found them through social media). Grab your notes. 📝 Chris shares his contrarian take on hooks and pattern interrupts, explains why hiring LA actors is a no-brainer for your social content, and walks us through his secret Trial Reels technique that consistently multiplies video performance. In this episode: (00:00) The Power of Humor in B2B Marketing (00:57) Measuring ROI in Social Media Strategies (05:10) How Much Does It Cost to Create This Type of Content? (07:32) Finding and Hiring Talent for Content Creation (12:57) Integrating Humor with Project Management Software (17:25) The Creative Process: From Ideas to Execution (18:40) Using Trial Reels to Test Impact(21:08) Brainstorming Creative Ideas(24:02) Balancing Fun and Product Promotion (29:17) Breaking Marketing Norms (33:30) The ABCD Framework for Content Creation (38:33) Pattern Interrupt Techniques in Content (43:18) Psychological Hacks for Converting Followers (46:24) Building a Personal Brand Vs a Company Brand (50:39) Types of Content for Brand Accounts (53:44) Defining the ClickUp Brand (57:10) The $15K ClickUp Album (01:02:01) Influencer Marketing Strategies (01:04:50) The Super Bowl Ad Experience (01:07:35) AI in Marketing: A Critical Perspective (01:11:54) Outro We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). ⸻ Where to find Chris: LinkedIn: https://www.linkedin.com/in/chrisclickup/ X: @ChrisClickUp Website: https://clickup.com/ Where to find Tim: LinkedIn: (https://www.linkedin.com/in/timsoulo/) X: @timsoulo Website: https://www.timsoulo.com/ ⸻ Referenced in this episode: 👤 People Gary Vaynerchuk (GaryVee): https://www.linkedin.com/in/garyvaynerchuk/ Kyle Coleman (ClickUp CMO): https://www.linkedin.com/in/kylecoleman/ Adam Robinson: https://www.linkedin.com/in/adamsrobinson/ Gaurav Agarwal (ClickUp COO): https://www.linkedin.com/in/gaurav-agarwal-8278271/ Zeb Evans (ClickUp Founder/CEO): https://www.linkedin.com/in/zeb-evans/ Seth Godin: https://www.sethgodin.com/ Mr. Beast:  ⁨@MrBeast⁩  Clever (Artist): https://en.wikipedia.org/wiki/Clever_(rapper) ⸻ 🏢 Companies & Brands VaynerMedia: https://vaynerx.com/ Adweek (Adworld): https://www.adweek.com/ Groundlings: https://www.groundlings.com/ Copy AI: https://www.copy.ai/ Clari: https://www.clari.com/ BuzzFeed: https://www.buzzfeed.com/ Halligan Cinema: https://halligancinema.com/ HubSpot: https://www.hubspot.com/ Asana: https://asana.com/ Jira: https://www.atlassian.com/software/jira Wendy’s: https://www.wendys.com/ Apple: https://www.apple.com/ Windows (Microsoft): https://www.microsoft.com/en-us/windows Morning Brew: https://www.morningbrew.com/ ⸻ 🛠️ Tools / Platforms TikTok: https://www.tiktok.com/ Instagram:https://www.instagram.com/ LinkedIn: https://www.linkedin.com/ Spotify: https://www.spotify.com/ Apple Music: https://www.apple.com/apple-music/ YouTube: https://www.youtube.com/ Claude (Anthropic AI): https://www.anthropic.com/news/claude-3-family ChatGPT (OpenAI): https://chat.openai.com/ Clay (Lead gen / enrichment): https://www.clay.com/

    1 小時 12 分鐘
  6. “I Wrote 21 Blog Posts in 30 Minutes. And They're GOOD.” | Eric Siu (Single Grain)

    7月1日

    “I Wrote 21 Blog Posts in 30 Minutes. And They're GOOD.” | Eric Siu (Single Grain)

    Is AI replacing marketers, or just helping bad marketers move faster? In this episode, we're joined by Eric Siu, founder of Single Grain, host of  ⁨@LevelingUpOfficial⁩ , and advisor to some of the biggest SaaS companies, to debate how AI is changing marketing right now. Eric breaks down the AI workflows his agency uses to cut content production time by 90%, including how they generated 21 blog posts in 30 minutes. But it’s not magic. We dive into where AI works, where it still fails, and why human editors are still a critical part of the process. We discuss: 00:00 Intro 00:57 Growing an Agency in an AI World 05:23 What Can AI Actually Be Used for Right Now? 09:30 21 Blog Posts in 30 Minutes: Real or Slop? 13:11 The Role of Human Editors in AI Content 15:52 AI Tools Reshaping Marketing 23:54 Agency Value in the Age of AI 30:25 AI for Scheduling, Note-Taking, and Automation 44:03 Gamifying SOPs with AI 46:57 One-Click Internal Linking 50:53 The Personal Brand Machine (And How AI Supercharges It) 58:50 AI-Powered LinkedIn Ads & ABM 01:08:07 Outro We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). ⸻ Where to find Eric: LinkedIn: https://www.linkedin.com/in/ericosiu/ X: @ericosiuWebsites: https://www.singlegrain.com/ https://karrot.ai/ https://www.levelingup.com/ Where to find Tim: LinkedIn: (https://www.linkedin.com/in/timsoulo/)X: @timsoulo Website: https://www.timsoulo.com/ 👥 People Mentioned • Neil Patel – Co-founder of NP Digital, marketing influencer, frequent collaborator with Eric LinkedIn: https://www.linkedin.com/in/neilkpatel Website: https://neilpatel.com • Gael Breton – Co-founder of Authority Hacker, SEO educator LinkedIn: https://www.linkedin.com/in/gael-breton-762b1515 Website: https://www.authorityhacker.com • Nathan Barry – Founder of ConvertKit (now Kit), previous podcast guest LinkedIn: https://www.linkedin.com/in/nathanbarry Website: https://nathanbarry.com • Dmitry Gerasimenko – Founder & CEO of Ahrefs LinkedIn: https://www.linkedin.com/in/gerasimenko ⸻ 🏢 Companies & Tools Referenced • Single Grain – Digital marketing agency founded by Eric Siu Website: https://www.singlegrain.com • Ahrefs – SEO and marketing intelligence platform Website: https://ahrefs.com • NP Digital – Marketing agency co-founded by Neil Patel Website: https://npdigital.com • Authority Hacker – SEO and content marketing education Website: https://www.authorityhacker.com • Lindy.ai – AI agent tool for task automation, including recruiting Website: https://lindy.ai • Manos – AI-powered recruiting automation (referenced) Website: https://manos.so • Reclaim.ai – Smart calendar management for scheduling and productivity Website: https://reclaim.ai • Hawie.ai – AI meeting scheduling assistant Website: https://hawie.ai • Granola – AI note-taking tool Website: https://granola.so • Gong – Sales intelligence and meeting recording tool Website: https://www.gong.io • Overlap – AI video clipping for short-form content Website: https://www.overlap.so • Opus Clip – AI video clipping tool for podcasts and YouTube Website: https://www.opus.pro • Descript – AI-powered video editing tool Website: https://www.descript.com • Bannerbear – Automated image and video generation (used for OG images) Website: https://www.bannerbear.com ⸻ 📚 Books & Ideas Referenced • “Who’s Got the Monkey?” – Harvard Business Review article on delegation Read it: https://hbr.org/1974/11/management-time-whos-got-the-monkey

    1 小時 9 分鐘
  7. Turn LINKEDIN Into a $30M ARR GROWTH Machine | Adam Robinson (Retention.com, RB2B)

    6月17日

    Turn LINKEDIN Into a $30M ARR GROWTH Machine | Adam Robinson (Retention.com, RB2B)

    What if you could turn LinkedIn into your only customer acquisition channel and grow to $30M ARR...without spending a dime on paid ads? Adam Robinson⁩ breaks down the exact playbook he used to build a magnetic personal brand, engineer high-engagement content, and make LinkedIn work like a growth engine. From bootstrapping three companies to millions in ARR to building a content system that turns credibility into conversions, Adam doesn’t hold back. We explored storytelling, content marketing, webinars, and the overlooked strategies that helped him scale fast without relying on traditional funnels. In this episode: (00:00) Intro (00:50) Building a Personal Brand on Social Media (06:09) Finding Your Voice and Content Market Fit (08:50) The Importance of Authentic Storytelling (11:46) Creating a Public Figure Through Content (14:56) Strategies for Growing Your LinkedIn Audience (17:55) Crafting Engaging Posts and Hooks (21:00) The Art of Storytelling in Content Creation (23:58) Tactics for Effective LinkedIn Posting (33:27) Leveraging Credibility in Content Creation (36:39) Maximizing Engagement Through Hooks and Templates (41:36) The Role of AI in Content Generation (50:25) Frequency and Interaction: Balancing Engagement on LinkedIn (54:40) The Power of Video in Building Trust (01:00:44) The Unique Appeal of Live Webinars (01:02:39) Outro We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). Where to find Adam: LinkedIn: https://www.linkedin.com/in/nathanbarry/ Websites: https://www.retention.com/ https://www.rb2b.com/ Where to find Tim: LinkedIn: (https://www.linkedin.com/in/timsoulo/) X: @timsoulo Website: https://www.timsoulo.com/ 👥 People Mentioned • Russell Brunson – Co-founder of ClickFunnels, early internet marketing influencer LinkedIn: https://www.linkedin.com/in/russellbrunson • Dave Gerhardt – Founder of Exit Five, author of Founder Brand LinkedIn: https://www.linkedin.com/in/davegerhardt • Chris Walker – Growth marketing expert, LinkedIn creator LinkedIn: https://www.linkedin.com/in/chriswalker • Nigel Thomas – LinkedIn content creator known for post templates LinkedIn: https://www.linkedin.com/in/nigelthomas • Tom Wolfe – B2B content creator and podcast guest LinkedIn: https://www.linkedin.com/in/tomwolfe • Rick Rubin – Music producer, quoted on art and perspective (No specific profile link) • Peter Conforti – Analyst who studied LinkedIn audience overlap LinkedIn: https://www.linkedin.com/in/peterconforti • Jeremy Horwitz – Guest on webinars, ABM expert LinkedIn: https://www.linkedin.com/in/jeremyhorwitz • Sam Parr – Host of “My First Million” podcast LinkedIn: https://www.linkedin.com/in/samparr • Nathan Barry – Mentioned by Tim as podcast guest in this episode LinkedIn: https://www.linkedin.com/in/nathanbarry • Paul Graham – Y Combinator founder Website: http://www.paulgraham.com ⸻ 🏢 Companies & Tools Referenced • ClickFunnels – Sales funnel software (Russell Brunson’s company) Website: https://clickfunnels.com • Jasper AI – AI writing assistant tool Website: https://www.jasper.ai #LinkedIn #CustomerAcquisition #PersonalBrand #ContentMarketing #Storytelling #AudienceGrowth #SocialMediaStrategy #Engagement #Authenticity #MarketingTactics #ContentCreation #Credibility #AI #Video #Webinars #audiencebuilding

    1 小時 3 分鐘
  8. Inside the $360K Rebrand That ACTUALLY Worked | Nathan Barry (Kit)

    6月3日

    Inside the $360K Rebrand That ACTUALLY Worked | Nathan Barry (Kit)

    Nathan Barry (founder of Kit, formerly ConvertKit) joins Tim Soulo to break down one of the boldest rebrands in SaaS, and why it wasn’t just a logo change, but a complete overhaul of identity, voice, and vision. We talk: • Why they spent $260K with a top agency (and what they actually got) • How to design word-of-mouth marketing that actually works• Using AI to scale brand consistency • The Minimum Viable Personal Brand for founders • Building creator flywheels instead of chasing funnels • What Kit learned from celebrity newsletters (Tom Brady, Dua Lipa, McConaughey…) If you care about brand, growth, or building in public, this is the episode to watch. 00:00 - Intro 00:54 - Why spend $360K for a rebrand? 06:14 - Using AI to stay on brand 10:28 - Acquiring a three-letter domain 16:05 - Business decisions beyond immediate profit 21:26 - Turning a rebrand into a marketing flywheel 26:06 - You can’t script word of mouth. But you can feed it 32:56 - Customers as marketing assets 42:30 - Funnels vs flywheels and landing celebrity clients 53:45 - Delegating like a CEO (but still showing up) 1:00:32 - Outro We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). Where to find Nathan: LinkedIn: https://www.linkedin.com/in/nathanbarry/ X: @nathanbarry Website: https://kit.com/ Where to find Tim: LinkedIn: (https://www.linkedin.com/in/timsoulo/) X: @timsouloWebsite: https://www.timsoulo.com/ _______________ Referenced in this episode: 🔹 People Tom Brady — Referenced in relation to Kit newsletter visibility https://www.instagram.com/tombrady/ Patrick Campbell — Founder of ProfitWell (acquired by Paddle) https://www.linkedin.com/in/patrickccampbell/ https://twitter.com/pattyc Dua Lipa — Musician and creator, newsletter launched via Kit https://www.instagram.com/dualipa/ ⸻ 🔹 Companies / Products / Platforms Kit — Formerly ConvertKit, platform for professional creatorshttps://kit.com/ Koto — Design agency behind Kit’s $260K rebrandhttps://koto.studio/ Ahrefs — All-in-one SEO and marketing platform https://ahrefs.com/ ProfitWell — Subscription analytics and retention toolhttps://www.profitwell.com/ Paddle — SaaS payment infrastructure company (acquired ProfitWell) https://www.paddle.com/ Creator Network — Kit’s recommendation and newsletter growth engine https://kit.com/features/creator-network ⸻ 🔹 Books / Concepts“Do Things That Don’t Scale” — Paul Graham (essay from Y Combinator) https://www.paulgraham.com/ds.html Ahrefs Podcast Host: Tim Soulo Podcast Producer: Michelle Lindner Intro Storyboard: Michelle Lindner Intro Video Lead: George Dolgikh Intro Video Animations: Ilya Yakymchuck Filmed at: Content HQ, Miami #branding #rebranding #marketing #emailmarketing #Kit #ConvertKit #domainnames #customerengagement #storytelling #businessstrategy #marketingstrategies #creatorplatforms #abtesting #directsales #networkeffects #teamprocesses #founderpassion

    1 小時 1 分鐘
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3.3
（滿分 5 顆星）
8 則評分

簡介

This isn’t your typical marketing fluff. It’s real, unscripted conversations with sharp founders, CMOs, and operators who’ve actually built something. Hosted by Ahrefs’ CMO Tim Soulo, who’s not afraid to challenge guests or call BS, you’ll get deep dives into the stuff that actually moves the needle: positioning, growth, hiring, branding, mistakes, wins, and what it really takes to grow a business. Think of it as a free consulting session every other week… that just happens to be recorded.

資訊

  • 創作者
    Ahrefs Podcast
  • 活躍年代
    2024年 - 2025年
  • 集數
    41
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    兒少不宜
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    © Ahrefs Podcast
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