Avoiding Common Traps While Building

Last post we dove into the Fixer’s Dilemma, what to do when the company you are attempting to “fix” never actually worked in the first place. The answer, of course, is to build it! As you set out on the builder’s path, the Schutzblog dedicated to building from scratch. For today, let’s focus on two opposing traps that you must navigate on your way to success while building.

* The Greenfield fallacy: not strict enough

* Efficiency before effectiveness: too strict!

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