Flat-Fee Legal Services & the Rise of Fractional General Counsel w/ Ryan Hurley of Litix Legal - AZ TRT S07 EP08 (290) 5-28-2026 Things We Learned This Week Small businesses still need sophisticated legal strategy Even companies with only 5–10 employees need governance, operating agreements, cap tables, and employment structures built correctly from day one. The traditional legal billing model is under pressure Hourly billing and massive retainers are frustrating both client & attorneys. Flat-fee legal services are emerging as a more predictable alternative. Arizona is becoming a legal innovation hub Arizona's ABS laws now allow non-attorney ownership & outside investment. This could fundamentally reshape how legal services operate. AI will likely compress legal fees across the industry AI is helping firms automate admin, documents and research. That efficiency may lower costs for clients and increase competitive pressure on traditional firms. AI legal tools still need human oversight Platforms like Legalzoom can help with basic setup work, but founders still need experienced legal counsel for fundraising, equity structure, governance, and long-term growth decisions. Guest: Ryan Hurley, CEO - Principal Attorney & Co-Founder, Litix Legal Website: https://www.litixlegal.com/ Certified Attorney | Strategic Business Guidance | Startup Representation | Compliance & Risk Mitigation | HR Oversight | Contract Negotiation | Equity & Debt Raises | Joint Ventures | Mergers & Acquisitions | Board Governance | Investor Relations | Government & Media relations An experienced attorney with 20 years, Ryan Hurley is CEO and co-founder of Litix Legal, a new kind of law firm on a mission to make clients love their lawyers and lawyers love their law firm by replacing the outdated hourly billing model with flat fees whenever possible. Hurley previously served as general counsel for Copperstate Farms, a vertically integrated cannabis company with 9 dispensaries under the Sol Flower brand name and one of the largest greenhouse cannabis production facilities in North America. Hurley was an instrumental player in Copperstate Farms' birth, growth, and development, positioning the company as a market leader through his strategic business advice, careful compliance and risk mitigation. Referred to as Arizona's "Father of Cannabis Law," Hurley has been recognized as one of the Top 100 Lawyers in Arizona and as one of the 20 Names to Know by Phoenix Business Journal. He has been a part of the Arizona cannabis industry from its inception and played a pivotal role in the initiatives to legalize medical and adult-use cannabis in Arizona. A founding member and former board member of the National Cannabis Industry Association, Hurley is deeply entrenched in all aspects of the cannabis industry and a sought-after expert on cannabis policy. Ryan Hurley was also a founding member of the Arizona Dispensaries Association and the organization's former vice president. Hurley was also a pioneer in the AZ solar energy and cryptocurrency/blockchain industries. A dedicated, passionate, and knowledgeable attorney, innovator, and entrepreneur, Hurley has presented at several conferences and seminars throughout the country and has been featured in many interviews in television, print, and radio. His expansive background in policy has cemented his reputation as a reliable thought leader. Hurley holds a B.S. in environmental science from the University of Arizona and a J.D. from the University of Arizona's James E. Rogers College of Law. Before emerging as a leader in the cannabis industry and co-founding Litix, Hurley was an associate attorney at Lewis and Roca LLP focusing on land use, zoning, water, and environmental issues and a named partner at Rose Law Group. Podcast Notes Guest: Ryan Hurley Company: Litix Legal Episode Theme: How Arizona's new legal business model, flat-fee legal services, and AI are reshaping legal support for startups and small businesses. Episode Notes Episode Overview Litix Legal was formed in 2025 using Arizona's new "alternative business structure" (ABS) law, which allows non-attorneys to own equity in law firms. The firm is focused on: Startups Small businesses Growth-stage companies Fractional / outsourced general counsel services Their mission is to modernize legal services through: Flat-fee pricing Technology and AI workflows More accessible legal support Strategic partnership models for founders The firm does not handle: Litigation Criminal law Segment 1 — The Legal Gap for Small Businesses Key Discussion Points Small businesses still need real legal infrastructure Many startups and smaller businesses are: Too small for a full-time in-house attorney Too large or complex for DIY legal templates Most companies still need: Corporate structure setup Governance Employment agreements Operating agreements Cap table strategy Investor preparation Equity and profit-sharing guidance Startups need strategic legal guidance early Ryan discussed how founders preparing for: fundraising, seed rounds, or Series A growth need legal partners who understand: ownership structure, equity distribution, governance, and investor expectations. Important startup legal topics include: Number of company units/shares Ownership percentages Cap table organization Equity incentives Employment contracts A poorly structured company early on can create major issues later. "An ounce of prevention is worth a pound of pain later." Traditional legal billing frustrates startups Traditional law firms often: Charge large retainers ($10,000+) Bill hourly ($650/hour+) Create unpredictable costs Litix Legal is attempting to solve this with: predictable flat-fee pricing, monthly packages, and faster attorney access. Example package: Around $2,000/month Includes meetings, calls, emails, and ongoing support The model functions similarly to: outsourced general counsel, or a fractional legal department. Segment 2 — Reinventing the Law Firm Business Model Ryan Hurley's Background Ryan has: practiced law for 20 years, worked at large corporate firms, worked in zoning and politics, advised cannabis and solar companies, and served as in-house counsel for a fast-growing cannabis company. That cannabis company reportedly grew to: 650 employees $100M in revenue Problems with the traditional legal industry Ryan explained how many attorneys dislike the traditional billable-hour system. Large firms often require: 2,000+ billable hours annually intense time tracking constant pressure to maximize billing According to Ryan: clients dislike the unpredictability, attorneys dislike the structure, and the industry has resisted modernization for decades. Arizona's Alternative Business Structure (ABS) Arizona changed legal industry rules through ABS reform. Historically: Only attorneys could own law firms Non-lawyers could not receive equity or profit-sharing The new Arizona model allows: non-attorney ownership, outside investment, operational partners, and more scalable business structures. Example: Ryan's COO/cofounder has a technology background and is not an attorney. Other regions experimenting with similar models: Utah Washington DC Internationally: UK and Australia already use versions of this structure Industry resistance Ryan noted that some traditional firms oppose these changes because: legal firms have operated similarly for 100+ years, entrenched firms fear competition, and fee compression threatens legacy models. States like: California Illinois have reportedly pushed back on similar reforms. Segment 3 — AI and the Future of Legal Services AI is changing law firm economics AI and automation tools are helping firms: reduce administrative work, improve workflow efficiency, lower operating costs, and potentially reduce client fees. Ryan believes AI will contribute to: industry-wide fee compression, more efficient legal delivery, and increased competition. LegalZoom and AI still have limits Ryan noted that: DIY legal platforms, template systems, and AI tools like Claude can help with: boilerplate documents, simple entity setup, and basic workflows. However: businesses should still seek professional legal review, especially for growth-stage decisions or investor preparation. The concern is: founders may over-rely on generic AI outputs without understanding legal risks. Fractional legal services are growing Litix Legal positions itself as: an outsourced general counsel solution, or a fractional legal department. Monthly plans reportedly range from: $1,000 to $4,500+ depending on complexity and communication needs. The firm says early client feedback has been strong. Legal Shows: https://brt-show.libsyn.com/category/Legal-Asset+Protection-Estate+Planning Investing Shows: https://brt-show.libsyn.com/category/Investing-Stocks-Bonds-Retirement 'Best Of' Topic: https://brt-show.libsyn.com/category/Best+of+BRT Thanks for Listening. Please Subscribe to the AZ TRT Podcast. AZ Tech Roundtable 2.0 with Matt Battaglia The show where Entrepreneurs, Top Executives, Founders, and Investors come to share insights about the future of business. AZ TRT 2.0 looks at the new trends in business, & how classic industries are evolving. 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