15 episodes
B.E.A.M. Super League
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- Business
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5.0 • 4 Ratings
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Welcome to the B.E.A.M. podcast brought to you by Super League! Our host and company President, Matt Edelman, talks with marketing, innovation, creative, and strategic experts about how and why brands and IP owners are spending money to reach Gen Z and Gen A through immersive platforms and the 3D internet. In a digital landscape where more minutes are spent daily on Roblox than TikTok, B.E.A.M. is your #1 source to learn about what to Build, how to Engage users, how to Amplify your presence, and how to Measure results.
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The Art of Marketing with Lon Schwear
This week, Matt is joined by the founder of Ozz Marketing, Lon Schwear. They delve into how Claire’s Shimmerville celebrated the power of self-expression on Roblox. Hear about how Lon’s background in art and music informed his expertise in marketing. The two discuss how the brand world and advertising world are transitioning to immersive media. You won’t want to miss this episode!
Learn more about the podcast and Super League here: https://www.superleague.com/beam-podcast
Follow Matt here: https://www.linkedin.com/in/mattedelman/
Follow Lon here: https://www.linkedin.com/in/lon-schwear-b878881/
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Send in a voice message: https://podcasters.spotify.com/pod/show/superleague2023/message -
GSTV x Super League: Bringing the Metaverse to You with Kristina Lutz & Lane Soelberg
On this week’s episode, Matt is joined by Kristina Lutz (EVP Marketing, GSTV) and Lane Soelberg (SVP Business Development, Super League). Together they discuss GSTV and its unique approach to marketing. They dive into their partnership together and the synergistic opportunities it provides their consumer base. Take a listen to learn about retail media networks, marketing across all funnels, and more!
Learn more about the podcast and Super League here: https://www.superleague.com/beam-podcast
Follow Matt here: https://www.linkedin.com/in/mattedelman/
Follow Kristina here: https://www.linkedin.com/in/kristinalutz/
Follow Lane here: https://www.linkedin.com/in/lanesoelberg/
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Send in a voice message: https://podcasters.spotify.com/pod/show/superleague2023/message -
The Evolution of Game Marketing with John Rosenberg
Welcome back! After taking a short break we’ve returned with a fresh batch of episodes. This week Matt is joined by John Rosenberg, President and Owner of gnet Agency. Gnet is a creative agency and production studio that has worked with companies like Activision, Bethesda, and Microsoft.
Together they discuss how marketing video games has changed over the last few decades. John shares how his background working in television led to his foray into game advertising. They also dive into how the modern landscape of gaming is forcing brands to evolve their marketing strategies. You won’t want to miss this conversation!
Learn more about the podcast and Super League here: https://www.superleague.com/beam-podcast
Follow Matt here: https://www.linkedin.com/in/mattedelman/
Follow John here: https://www.linkedin.com/in/rosenbergjohn/
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Send in a voice message: https://podcasters.spotify.com/pod/show/superleague2023/message -
The Creative Process in Advertising with James Young
In this week’s episode, Matt is joined by James Young, EVP and Head of Digital Production for BBDO North America. BBDO is the world’s most awarded advertising agency servicing brands like Pepsi, M&Ms, and Meta Quest. They discuss how the creative process works in the agency world from ideation to production. The two talk about how brands are increasingly advertising in the metaverse. James also delves into how he’s implemented generative AI into his work, like for Pedigree Rescue Doodles. Their conversation brings home the point that you don’t have to be a game publisher to have a presence in the virtual space.
Learn more about the podcast and Super League here: https://www.superleague.com/beam-podcast
Follow Matt here: https://www.linkedin.com/in/mattedelman/
Follow James here: https://www.linkedin.com/in/james-young-5557631/
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Send in a voice message: https://podcasters.spotify.com/pod/show/superleague2023/message -
BONUS Episode: The Growth Fire Crossover with Ann Hand
This week we're doing something a little different. We're taking a short break to prepare for more episodes starting February 15th!
In the meantime, please enjoy this interview from The Growth Fire podcast hosted by past guest, Kevin Hourigan (President of Spinutech). Kevin interviews Super League's CEO and past guest, Ann Hand! It's a great conversation that provides more context to the conversations Matt had with both of them in weeks prior.
Take a listen to learn more about Ann's background from her childhood to her first job to leading a company! Enjoy this inspiring discussion from The Growth Fire podcast.
Learn more about the podcast and Super League here: https://www.superleague.com/beam-podcast
Follow Matt here: https://www.linkedin.com/in/mattedelman/
Follow Kevin here: https://www.linkedin.com/in/kevinhourigan/
Follow The Growth Fire podcast here: https://www.spinutech.com/about/podcast/
Follow Ann here: https://www.linkedin.com/in/ann-hand-5453ab6/
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Send in a voice message: https://podcasters.spotify.com/pod/show/superleague2023/message -
Podcasting and Digital Marketing 101 with Kevin Hourigan
On this week’s episode, Matt talks to Kevin Hourigan, President of Spinutech, LLC and host of The Growth Fire podcast! The two of them discuss their decision to start a podcast and the lessons they’ve learned along the way. They also examine the state of marketing these days and how brands are evolving with the emerging digital and virtual space. If you’re interested in starting a podcast for your business, you won’t want to miss this conversation.
Learn more about the podcast and Super League here: https://www.superleague.com/beam-podcast
Follow Matt here: https://www.linkedin.com/in/mattedelman/
Follow Kevin here: https://www.linkedin.com/in/kevinhourigan/
Follow The Growth Fire podcast here: https://www.spinutech.com/about/podcast/
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Send in a voice message: https://podcasters.spotify.com/pod/show/superleague2023/message
Customer Reviews
Informative dive into the Metaverse
As the Metaverse grows and becomes more definable, it’s great to hear from people who are in the thick of it. The guests have such unique backgrounds from one another that I find fascinating how they came to work in this space. If you’re interested in how brands are able to show up in experiences within Roblox or Fortnite, this is a great podcast!