B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

The Agile Brand
  • 5.0 (38)
  • MARKETING
  • UPDATED BIWEEKLY

B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology.

  1. Maintaining customer centricity by knowing when to automate with Jeanne Duca, BCN

    3D AGO

    Maintaining customer centricity by knowing when to automate with Jeanne Duca, BCN

    With customer centricity being top of mind, is the rush to automate and hyper-personalize making things better or is it making customers feel less connected to their favorite brands? Agility requires keeping the human elements of empathy and understanding visible and audible beneath growing layers of automation tools. Today we’re going to talk about how a human-centric approach to managed network and technology solutions drives loyal, long-term customer relationships. To help me discuss this topic, I’d like to welcome Jeanne Duca, Chief Marketing Officer at BCN.   About Jeanne Duca   Since joining BCN in 2016 as Vice President of Marketing, Jeanne Duca has leveraged her years of expertise in brand management and channel marketing to elevate BCN’s brand presence and market influence. Her leadership has been recognized industry-wide, most recently, as one of The Top 50 Women Leaders of Massachusetts for 2024. As CMO, she leads BCN’s marketing strategy, focusing on brand innovation, digital transformation, and delivering compelling experiences to partners and customers. “BCN is at the forefront of empowering businesses through technology,” said Ms. Duca. “I’m honored to lead our marketing efforts as we continue to elevate our brand and deliver exceptional partner and customer experiences.” Ms. Duca holds a B.S. in Advertising from the Newhouse School of Public Communications at Syracuse University.   Resources    BCN: https://www.bcn.tele https://www.bcn.tele   Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150   Keep up with the latest B2B Marketing insights by following the B2B Agility Podcast: https://www.b2bagility.com  Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

    18 min
  2. Introducing the Jordan Harbinger Show

    3D AGO

    Introducing the Jordan Harbinger Show

    We would like to recommend the Jordan Harbinger Show. The show dives into the minds of some incredible guests. I hope you enjoy The Jordan Harbinger Show as much as I do.

    2 min
  3. Interfaces that generate joy, with Dominik Angerer, Storyblok

    AUG 26

    Interfaces that generate joy, with Dominik Angerer, Storyblok

    Is it possible for enterprise marketing technology to actually spark joy?  Or are we all just resigned to a future of clunky interfaces and frustrating workflows? Agility requires adaptable technology and empowered teams. It also requires a willingness to embrace new approaches and a focus on continuous improvement. Today, we're going to talk about the intersection of marketing technology, user experience, and the surprising role of joy in driving productivity and innovation.  A recent study by Sago and IVP Research Labs has revealed some fascinating insights into how modern platforms are transforming the daily lives of marketers, impacting everything from content creation to localization. To help me discuss this topic, I'd like to welcome, Dominik Angerer, CEO and Co-Founder at Storyblok.    About Dominik Angerer   A web performance specialist and perfectionist. After working for big agencies as a full stack developer he founded Storyblok. He is also an active contributor to the open source community and one of the organizers of Scriptconf and Stahlstadt.js.   Dominik Angerer on LinkedIn: https://www.linkedin.com/in/dominikangerer/    Resources    Storyblok: https://www.storyblok.com    Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150    Keep up with the latest B2B Marketing insights by following the B2B Agility Podcast: https://www.b2bagility.com   Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom  Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

    21 min
  4. Supply chain as competitive advantage with Salvatore Lombardo, Coupa

    AUG 19

    Supply chain as competitive advantage with Salvatore Lombardo, Coupa

    Is your supply chain a competitive advantage, or your biggest liability waiting to be exposed? Agility requires preparing for the unpredictable, especially when your brand’s ability to deliver hinges on global events that are entirely out of your control. In a world of political unrest, regulatory change, and natural disasters, the brands that win are the ones who can pivot fast — without losing their balance. Today we’re going to talk about the crucial connection between modern supply chain strategy and brand agility. To help me discuss this topic, I’d like to welcome Salvatore Lombardo, Chief Product and Technology Officer at Coupa.   About Salvatore Lombardo   Salvatore “Salva” Lombardo is the Chief Product and Technology Officer at Coupa. Lombardo leads Coupa’s innovation roadmap and is responsible for its vision, articulation, and execution. Lombardo was previously Chief Product Officer for SAP Ariba, where he was responsible for leading its global product team, roadmap, engineering, and delivery.   Prior to that, he was Senior Vice President, Head of SAP S/4HANA Source to Pay & Order to Cash. Lombardo was instrumental in leading the development organization through SAP’s largest shift from on-premise to cloud. He harmonized and built SAP’s spend portfolio and deployed the innovation roadmap at scale. Over two decades at SAPDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150   Keep up with the latest B2B Marketing insights by following the B2B Agility Podcast: https://www.b2bagility.com  Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

    21 min
  5. Building a global B2B marketing strategy with Sangeeta Prasad, Slalom

    AUG 12

    Building a global B2B marketing strategy with Sangeeta Prasad, Slalom

    What’s harder—building a global marketing strategy from scratch, or educating your organization on why it matters in the first place? Today’s guest has done both—twice. Sangeeta Prasad is the Chief Marketing Officer of Slalom, a global business and technology consulting firm with $3 billion in revenue and a presence in over 40 markets. With three decades of marketing experience—across brands like Procter & Gamble, American Express, and Chase—Sangeeta has spent her career not just building campaigns, but building belief in the power of marketing.   About Sangeeta Prasad Sangeeta is the Chief Marketing Officer at Slalom. She joined Slalom as its very first chief marketing officer in 2020 and now leads a global team of 160 marketers in seven countries. Leveraging Slalom’s strong industry reputation as a consulting company that helps thousands of clients, Sangeeta is building a friendly, engaging brand that reflects the success of the company’s 13,000+ employees worldwide. Her goal is to make the Slalom brand as big as its business, which is experiencing record growth. To do this, she’s transformed a company that relied on traditional marketing into one that thrives on human-based marketing. This is the second time she’s joined a company as its first CMO – also at Russell Reynolds – bringing a strong portfolio of consumer and B2B experience from P&G, Chase and American Express. She lives with a global mindset having started her career in Australia and worked and lived across Asia for years. Sangeeta is known for her courageous yet adaptable leadership style and ability to build consensus across many cultures. Most of all, her leadership style and work are anchored in Slalom’s differentiated “fiercely human” approach to client and partner relationships. Sangeeta’s sophisticated marketing expertise pivoted Slalom’s volume-based tactics into human-based marketing, which combines customer insights with a scalable, consistent methodology to promote relationships. She helped prioritize full-journey marketing and what specific clients care about, including an approach to surround Slalom’s customers around the world with personalized messaging.   Resources Slalom:  https://www.slalom.com Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Keep up with the latest B2B Marketing insights by following the B2B Agility Podcast: https://www.b2bagility.com  Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

    17 min
  6. AI and small businesses with Aparna Khurjekar, Verizon Business

    AUG 5

    AI and small businesses with Aparna Khurjekar, Verizon Business

    We're seeing a fascinating paradox: while everyone's talking about AI's impact on Big Tech, it's quietly revolutionizing small businesses.  Is this a sign that SMBs are more agile and adaptable than their enterprise counterparts, or is something else at play? Agility requires not just adopting new technologies, but understanding how they fundamentally reshape your business operations, customer relationships, and even your competitive landscape.  It's about being proactive, not reactive, in the face of rapid change. Verizon’s sixth annual State of Small Business Survey - based on responses from 600 U.S. small and midsize business (SMBs) - reveals that SMBs are quickly emerging as real AI adopters, not just for marketing and chatbots, but for cybersecurity, employee retention, and customer experience (CX). Today, we're going to talk about the surprising ways that small and midsize businesses are embracing AI, and what larger enterprises can learn from their agility and innovative approaches. To help me discuss this topic, I'd like to welcome, Aparna Khurjekar, Chief Revenue Officer, Business Markets and SaaS at Verizon Business. Aparna, welcome to the show!   About Aparna Khurjekar   Aparna Khurjekar brings more than two decades' worth of experience in the telecommunications industry. As Chief Revenue Officer, Business Markets and SaaS for Verizon Business, she is responsible for the accelerating growth, revenue, go-to-market and business strategy, and helping to support mid-market wireless and wireline offerings, including Connect. She leads 6000 sales professionals, who guide customers through digitally transformed journeys with innovative managed solutions for total connectivity, communications, and collaboration. She and her Verizon team are focused on helping to accelerate the recovery of businesses throughout America leveraging the company’s portfolio of technologies and connectivity solutions—from 5G, OneTalk, VerizonConnect, Fios and more. Over the course of her 15-year tenure at Verizon, Aparna has held various leadership roles, most recently having served as SVP and President for Verizon Business Markets, and prior to that Chief Customer Officer for Verizon Consumer Group, which included guiding AI-led business transformations, omni-channel consumer experience and the digital P&l. She also brings extensive product development experience from both her work at Verizon and her previous position at Motorola Mobility, where she served as the Director of Portfolio & Technology Strategy. She holds an MS in Electrical Engineering from Temple University and a B.S. in Electronics and Telecom from Savitribai Phule Pune University.   Aparna Khurjekar on LinkedIn: https://www.linkedin.com/in/aparna-khurjekar/    Resources    Verizon Business: https://www.verizon.com/business/ https://www.verizon.com/business/     Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston  and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150    Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom  Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show  Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com   The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation,  they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

    24 min
  7. #54: Building a world-class brand from scratch with Maria Winans, Kyndryl

    JUL 29

    #54: Building a world-class brand from scratch with Maria Winans, Kyndryl

    What if rebranding wasn’t just about a new logo and tagline, but about transforming an 80,000-person company’s entire culture and strategy? What if brand became one of your most valuable tools for business reinvention? Today, I’m joined by Maria Winans, Chief Marketing Officer at Kyndryl. After nearly three decades at IBM, Maria took on the monumental task of launching Kyndryl as a stand-alone brand following its spin-off. With a workforce of over 80,000 people across more than 60 markets, Maria has redefined what it means to build a world-class brand from scratch—one that’s people-centric, culture-driven, and positioned for growth.    About Maria Winans Maria B. Winans, Chief Marketing Officer at Kyndryl, is a recognized expert in data-driven marketing, brand engagement, and performance marketing. Prior to joining Kyndryl, Maria amassed an impressive 29-year career at IBM, culminating in her role as the Chief Marketing Officer for IBM Americas. In this capacity, she held overarching responsibility for all marketing professionals and activities throughout North and Latin America. Maria's tenure at IBM was marked by pivotal contributions to global marketing endeavors across diverse disciplines and business units, notably including initiatives such as Smarter Commerce and Watson. A native of Santiago, Chile, Maria serves as the executive sponsor of Kyndryl’s Hispanic Latin Community. She is a graduate of the University of North Carolina, the proud mother of two children and a certified fitness instructor.   Resources Kyndryl:  https://www.kyndryl.com    Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brightest minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.b2bagility.com  Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

    25 min
  8. Creating brands and categories in regulated industries, with Kristin Russel, Symplr

    JUL 22

    Creating brands and categories in regulated industries, with Kristin Russel, Symplr

    Can a brand in a highly regulated industry stand out without stepping outside the lines? Today we’re going to talk about how to create memorable brands and even new categories—within established and often highly regulated sectors like healthcare technology. To help me discuss this topic, I’d like to welcome Kristin Russel, Chief Marketing Officer at symplr.   About Kristin Russel With over 25 years of experience in marketing, I am a senior executive and entrepreneur who has scaled businesses of all sizes, from startups to multi-billion dollar companies. I am passionate about leading innovation, building brands, and generating demand in B2B markets, especially in the healthcare technology sector.  As the Chief Marketing Officer at symplr, I am responsible for all marketing functions, including product, solutions, brand, communications, operations, and business development. I leverage my expertise in positioning and launching transformational technology, developing agile and strategic marketing plans, and creating revenue channels and growth opportunities. I am also a champion of women in leadership and am listed as one of the top 110 women in MedTech by Beckers Hospital Review.   RESOURCES Symplr: https://www.symplr.com  Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.b2bagility.com   Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

    24 min
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Ratings & Reviews

5
out of 5
38 Ratings

About

B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology.

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