B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

The Agile Brand
  • 5.0 (39)
  • MARKETING
  • CADA DOS SEMANAS

B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology.

  1. Marketing measurement and the dark funnel with Chris Golec, CEO of Channel 99

    HACE 1 H

    Marketing measurement and the dark funnel with Chris Golec, CEO of Channel 99

    This show is brought to you by Channel99, a B2B marketing technology company helping clients get more out of their spend with AI-powered decision-making. What if 99% of your target accounts see your marketing, but never click a single ad? How would you prove your value then? Agility requires a willingness to abandon outdated metrics, even when they're comfortable, and embrace a more nuanced, realistic view of the buyer's journey. It means adapting not just our campaigns, but our very definition of success. Today, we're going to talk about the massive blind spot in most B2B marketing measurement: the 'dark funnel' where prospects engage with content and ads but never click. We'll explore how AI-powered attribution is finally shining a light on this journey, moving us beyond last-click models to understand true influence and impact. About Chris Golec   Chris founded Channel99 in 2022 to provide businesses worldwide with the first AI-powered decision making engine for B2B marketing investments. Unsatisfied with traditional attribution solutions and the financial inefficiency of B2B marketing, Chris' mission is to transform how the B2B sector measures and invests in growth. Prior to Channel99, Chris founded Demandbase and pioneered the Account-Based Marketing (ABM) technology category now widely adopted by thousands of companies. During his tenure at Demandbase, he was known for fueling innovation, driving rapid growth, and creating a culture that won "Best-Places to Work" in the Bay Area for 7 consecutive years and Top 10 nationally through Glassdoor. Chris also won Marketing Executive of the year two consecutive years and was named in the Top10 SaaS CEOs in 2019. Before Demandbase, Chris co-founded a supply-chain software company called Supplybase which sold to i2 Technologies for $380 million. ,Yes,This will be completed shortly   Chris Golec on LinkedIn: https://www.linkedin.com/in/cgolec/   Resources    Channel99: https://www.channel99.com/   This show is brought to you by Channel99, a B2B marketing technology company helping clients get more out of their spend with AI-powered decision-making. The Channel99 platform incorporates two key advancements: superior account identification and the first-of-its-kind B2B ad verification. This allows AI to precisely identify financial inefficiencies across a client's various marketing channels. The platform then optimizes campaign and audience adjustments to automate workflows, maximize labor output, and significantly increase operational efficiency. From high-growth mid-market businesses to global enterprises, Channel99 is a proven investment to accelerate pipeline growth and mitigate marketing investment risk. For more information, visit channel99.com   Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/   Keep up with the latest B2B Marketing insights by following the B2B Agility Podcast: https://www.b2bagility.com  Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

    20 min
  2. Introducing the Jordan Harbinger Show

    HACE 2 H

    Introducing the Jordan Harbinger Show

    We would like to recommend the Jordan Harbinger Show. The show dives into the minds of some incredible guests. I hope you enjoy The Jordan Harbinger Show as much as I do.

    2 min
  3. How AI is Transforming Project Management with Alan Mosca, nPlan

    11 NOV

    How AI is Transforming Project Management with Alan Mosca, nPlan

    If you could eliminate one of the biggest roadblocks to successful project delivery in your organization today, what would it be and why? Agility requires not only the ability to adapt to change but also the foresight to anticipate it. This means embracing data-driven insights and leveraging technology to navigate the complexities of modern project management. Today, we're going to talk about how AI is transforming project management and enabling true agility in industries that haven't traditionally been known for their rapid pace of change. To help me discuss this topic, I'd like to welcome, Alan Mosca, Co-Founder and CTO at nPlan. About Alan Mosca Alan Mosca on LinkedIn: https://www.linkedin.com/in/nitbix/   Resources nPlan: https://www.nplan.com    Keep up with the latest B2B Marketing insights by following the B2B Agility Podcast: https://www.b2bagility.com  Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

    27 min
  4. Improving lead quality with Derek Gerber, Power Digital

    4 NOV

    Improving lead quality with Derek Gerber, Power Digital

    Are you getting lots of leads, but never enough good ones? Agility requires not only the ability to adapt to change quickly, but also the foresight to anticipate what's coming next, whether that's top, middle, or bottom of the funnel in B2B lead generation. Today, we're going to talk about why so many B2B marketers are still struggling with poor lead quality, and what they can do to fix it. To help me discuss this topic, I'd like to welcome Derek Gerber, Director of Growth B2B at Power Digital.    About Derek Gerber   With +15 years of experience in B2B sales and marketing, Derek Gerber is a passionate and results-driven growth executive who excels at developing diverse remote teams and executing sophisticated business strategies that lead to significant revenue growth. Recognized by Forbes, HubSpot, and other industry leaders for his ability to deliver impactful solutions, Derek has consistently grown revenue for technology companies, heightened brand visibility, and generated compelling content. At Power Digital as Director of Growth B2B, Derek drives client success and growth by implementing a scalable ABM approach that aligns with complex client sales cycles to accelerate pipeline impact. Derek has developed new B2B frameworks for Power Digital that drive 70% growth in results. He is also spearheading the development and incorporation of ethical AI standards at Power Digital.    Derek Gerber on LinkedIn: https://www.linkedin.com/in/derekgerber/   Resources    Power Digital : https://powerdigitalmarketing.com/    Keep up with the latest B2B Marketing insights by following the B2B Agility Podcast: https://www.b2bagility.com  Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

    26 min
  5. CMOs are shaping the messaging and the markets with Monica Kumar, Extreme Networks

    28 OCT

    CMOs are shaping the messaging and the markets with Monica Kumar, Extreme Networks

    Is the Chief Marketing Officer becoming the Chief Market Officer?  Are CMOs now responsible not just for messaging to the market, but for actively shaping and creating it? Agility requires not just reacting to market changes, but anticipating them and creating the future you want to see.  It demands a deep understanding of customer needs, competitive dynamics, and emerging technologies. Today, we're going to talk about the evolving role of the CMO in a world of rapidly advancing technology, increasing customer expectations, and the ever-present need for agile marketing strategies. To help me discuss this topic, I'd like to welcome, Monica Kumar, EVP and Chief Marketing Officer at Extreme Networks.   About Monica Kumar   Monica Kumar is the Executive Vice President and Chief Marketing Officer at Extreme Networks, leading the company's go-to-market strategy and global marketing organization focused on initiatives that elevate the company's brand and unique value proposition to drive customer and revenue growth.   Monica Kumar on LinkedIn: https://www.linkedin.com/in/monicakumar2/   Resources    Extreme Networks: https://www.extremenetworks.com/   Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/ Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/   Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

    24 min
  6. #66: Building a culture of AI innovation with Michael Domanic, UserTesting

    21 OCT

    #66: Building a culture of AI innovation with Michael Domanic, UserTesting

    Is your organization truly AI-powered, or are you just slapping a little GenAI onto existing processes? Agility requires embracing experimentation and empowering teams to rapidly iterate, especially when integrating transformative technologies like AI. It also demands a culture that views failure as a learning opportunity, not a setback. Today, we're going to talk about how to build a culture of AI innovation from the bottom up, empowering every employee to leverage its power.  To help me discuss this topic, I'd like to welcome Michael Domanic, Head of AI at UserTesting. About Michael Domanic   Michael Domanic is the Head of AI at UserTesting, where he leads the company's AI transformation efforts. His work focuses on driving enterprise-wide adoption of AI to unlock meaningful business value. Michael partners closely with cross-functional leaders to embed AI into core workflows, foster a culture of innovation, and scale AI fluency across the global organization. In addition to his focus on internal transformation, he works alongside the Product team to shape an AI-forward product strategy that keeps UserTesting at the forefront of innovation. With nearly a decade of experience in artificial intelligence, Michael brings a pragmatic, impact-driven approach to helping companies move beyond the hype and realize the full potential of AI.   Michael Domanic on LinkedIn: https://www.linkedin.com/in/michaeldomanic/    Resources    UserTesting: https://www.usertesting.com    Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom  Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show  Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

    21 min
  7. Transforming CX with AI plus People, Processes, and Platforms, with John Durocher, Calix

    14 OCT

    Transforming CX with AI plus People, Processes, and Platforms, with John Durocher, Calix

    Are your people, processes, and platforms delivering value or to drive better customer experiences, or are they—and your CX—disconnected and siloed? Agility requires a willingness to adapt and evolve, as well as a deep understanding of how customer trust is built (or broken) through simplicity, personalization, and empowered employees.  Today, we're going to talk about how brands can transform their customer experience using AI-powered strategies. To help me discuss this topic, I'd like to welcome, John Durocher, Chief Customer Officer at Calix.    About John Durocher   John Durocher leads the award-winning Calix Customer Success organization as chief customer officer. In his previous role as executive vice president of customer success at Salesforce, he led the teams actively engaged with Salesforce global customers. Prior to joining Salesforce.com, Mr. Durocher spent 17 years with Accenture's financial services practice and has a solid track record of planning, and executing growth initiatives, and a passion for bringing innovative ideas to clients. Mr. Durocher is recognized as a thought-leader in Customer Relationship Management (CRM), authoring a number of papers and articles that have been published in industry and research publications. Mr. Durocher has also been actively involved in developing software solutions for the Financial Services Industry and is a patent holder on several that have been deployed globally.   John Durocher on LinkedIn: https://www.linkedin.com/in/johndurocher/   Resources    Calix: https://www.calix.com Don't miss Calix's ConneXions conference, October 18 – 21, 2025 at the Wynn Resort in Las Vegas. Learn more and register here: https://www.calix.com/events/connexions.html Keep up with the latest B2B Marketing insights by following the B2B Agility Podcast: https://www.b2bagility.com  Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com  "

    23 min
  8. Successful AI adoption requires human ingenuity, with Nickole Brown, Cella by Randstad Digital

    7 OCT

    Successful AI adoption requires human ingenuity, with Nickole Brown, Cella by Randstad Digital

    Is the hype around AI in marketing finally starting to match reality, or are we still just scratching the surface of its true potential? Agility requires a willingness to experiment with new technologies like AI, but it also demands a deep understanding of your customer and the ability to adapt your strategies based on data and insights.  It also requires strong leadership that can champion the changes needed to achieve success with AI. Cella recently released its 2025 Intelligence report, finding that while AI adoption is gaining momentum, but human ingenuity still leads the way.  To help me discuss this topic, I'd like to welcome Nickole Brown, Sr. Consultant at Cella by Randstad Digital.    About Nickole Brown   Cella Inc. consultant Nickole Brown has two decades of creative operations, production and marketing experience to share. She is passionate about bringing clarity to creative spaces and focuses on utilizing voice of customer, data and   mechanisms to tell the true story of a creative organization. Nickole's skills include being an effective leader and partner who enjoys collaborating to uncover the unique  process improvement opportunities, success metrics and team structure that will capture an organizations potential.    Nickole Brown on LinkedIn: https://www.linkedin.com/in/nickole-brown-80a5424/    Resources    Cella by Randstad Digital: https://www.cella.com  To explore the full 2025 Cella Intelligence Report and discover the insights shaping tomorrow's creative landscape, visit https://www.cellainc.com/insights/cella-intelligence-report  Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150    Keep up with the latest B2B Marketing insights by following the B2B Agility Podcast: https://www.b2bagility.com   Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom  Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

    26 min
Ver todo (72)

5
de 5
39 calificaciones

Acerca de

B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology.

Información

Más de The Agile Brand

También te podría interesar