B2B Content Strategist Amy Woods

Giving away high value content for free on platforms you don’t own, such as LinkedIn and Medium, is an important part of an educational content strategy, but, as Ciarán Regan, Global VP of Marketing at LearnWorlds explains on this episode of B2B Content Strategist, the key to success is ensuring that free content is very specific. It needs to speak directly to your customers’ pain points, have a unique angle and a strong POV.  
Ciarán is as passionate about continuous learning as he is about marketing, making his current role ideal! In this conversation with host Amy Woods he shares their three-pillar approach to content marketing, how they create content for both owned and non-owned channels and the one key piece of advice he would give to any new marketing professional.  
Ciarán has a wealth of experience in content marketing and in this episode, he provides some excellent advice, insights and useful takeaways.   
Our host Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. 
Find out about: 
Ciarán’s thoughts on AI and what it can offer Why ‘hub and spoke style’ content works so well (and what we mean by that!) What it means to be channel agnostic and why it works 
Important Links & Mentions 
Ciarán on LinkedIn https://www.linkedin.com/in/ciaranregan/ Lunio https://lunio.ai/ Content 10x: https://www.content10x.com/ 

How do you successfully create a category AND remain the leader of said category? 
We invited Thomas McGrath, Director of Content, Digital Marketing & PR at Nexthink, onto B2B Content Strategist, where he shares how Nexthink created a brand-new category – Digital Employee Experience (DEX).  
Thomas delves into the good, the bad and the ugly of category creation, his thoughts on how AI will impact the future of B2B content and behind the scenes of Nexthink’s content creation processes. 
Our host Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. 
Find out about: 
Nexthink’s content processes and how they prioritize  Why podcasts are the way forward for B2B teams How Nexthink got their certification course in front of the right people 
Important Links & Mentions 
Nexthink: https://www.nexthink.com/  Thomas on LinkedIn: https://www.linkedin.com/in/mcgraththomas/  Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/ Content 10x: https://www.content10x.com/ 

For so many, the job interview process is an awful one. Whether you’re the one asking the questions or answering them, it can be nerve-wracking all round, which is why this B2B Content Strategist guest is so passionate about being absolutely upfront and honest.  
Interviewers should drop the poker face (it doesn’t do anyone any good), and give feedback on the spot, says Lusha’s Director of Content & Product Marketing, Inbar Yagur. 
Inbar joins host Amy to talk about her journey to Lusha and the team that she has built there in three months, how they are testing and experimenting with AI, why it’s so hard to lock in on a definite key focus right now and why she values transparency so highly. Plus lots more.  
Our host Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. 
Find out about: 
Inbar’s motto ‘radical transparency in everything’ Her big fear when it comes to AI  Building a content marketing engine from scratch  
Important Links & Mentions 
Inbar on LinkedIn https://www.linkedin.com/in/inbaryagur/ B2B Content Strategist https://www.content10x.com/b2b-content-strategist/ Content 10x: https://www.content10x.com/ 

What do you get when you mix fun, pop culture topics with instructional, educational content about your product? 
According to this B2B Content Strategist guest Bethany Fagan, Head of Content Marketing at PandaDoc, you get content that draws your audience back time and time again, entertaining and educating them, all while keeping your product top of mind for when they’re ready to make a purchasing decision. Sounds great, right? 
In this episode, find out more about the systems and processes behind this successful strategy, how diverse personalities in a team helps push content forward, doing more with less, taking risks and lots more.  
Our host Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. 
Find out about: 
The best tools for a small team  Creating successful ‘edutainment’ content Clever repurposing in the face of budget cuts 
Important Links & Mentions 
PandaDoc https://www.pandadoc.com/ Bethany on LinkedIn https://www.linkedin.com/in/bethanyfagan/ Amy on LinkedIn https://www.linkedin.com/in/amywoods Content 10x: https://www.content10x.com/ 

 To use an industry buzzword, Atlassian is a ‘highly-matrixed’ organization. This week’s B2B Content Strategist guest is their Director of Integrated Product Marketing, Ashley Faus.  
In this video she speaks to host Amy Woods about her role – a mix of content, social, product marketing and developing early career. She also shares her experience around the systems and processes required to run her team smoothly, how they are incorporating and experimenting with AI and what she would do if she was presented with unlimited budget and no brief!  
Our host Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. 
Watch to find out: 
How Atlassian manages marketing across multiple products Exciting (and humorous) AI experimentation in content marketing How to avoid a content marketing faux pas 
Listen to the full conversation on B2B Content Strategist, where leading content marketers share their strategies for executing winning B2B content campaigns: https://www.content10x.com/b2b-content-strategist 
👉 Optimize your content strategy with our end-to-end content repurposing service. Find the service to suit your organization at: https://www.content10x.com/services  
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😀 Let’s connect: 
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LinkedIn: /in/amywoods2/ 
Twitter: @content10x 
📕 Grab a copy of my book: https://www.content10x.com/book 
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AI – is it a content marketers friend or foe? 
Chris Hutchins, Director of Content Strategy at 6Sense, believes AI can be our friend if we reframe our mindsets and use it, among other things, to optimize our strategies. 
Chris joins host Amy Woods on this episode of B2B Content Strategist to discuss his thoughts on the huge impact of AI on content marketing, give us a glimpse behind the curtain at 6Sense’s content processes and provide tips for content writers. 
Plus, Chris shares the importance of building trust and why he believes you can’t achieve content strategy perfection. 
Host Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. 
Find out about: 
How Chris optimizes and streamlines content processes at 6Sense Why AI is not the enemy and how content marketers can use it When to keep things in-house and when to outsource 
Important Links & Mentions 
6Sense: https://6sense.com/  Chris on LinkedIn: https://www.linkedin.com/in/jchutchinswriter/   Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/  Content 10x: https://www.content10x.com/