B2B Craftworks

B2B Writing Institute
  • 5.0 (6)
  • MARKETING
  • UPDATED BIMONTHLY

B2B Craftworks is a podcast about business writing that helps freelance and in-house marketing writers enhance their skills and increase their earnings in the B2B sector. "Profiting like loaf" since 2019.

  1. APR 1

    Freelance Contracts 101: Here’s Why It’s a Bad Idea to Write Without a Contract

    Send us a text Do you really need a contract as a freelancer? The answer is a resounding yes, and in this episode, Strawberry is back to explain why. We explore why contracts aren’t about distrust — they’re about clarity, preventing miscommunication, and setting the foundation for a smooth working relationship. Strawberry shares real-world examples of contract red flags, from sneaky non-competes to payment terms that could leave you hanging for months. We also discuss what happens if you get sued (spoiler: don’t panic, but don’t ignore it either) and how to push back on unfair contract terms. If contracts make you want to lie down and ignore them, this episode will give you the confidence to navigate them like a pro. Support the show

    26 min

  2. MAR 18

    The Legal Tech Content Puzzle: Navigating Clients, Compliance, and Clarity

    Send us a text In this episode, we dive into the world of legal tech marketing with content writer Strawberry, who shares their journey from practicing law to writing for law firms and legal tech companies. We discuss the unique challenges of marketing to law firms — where hierarchies, ethics rules, and decision-making structures make selling software and services far from straightforward. Strawberry explains how law firms differ from typical businesses, why lawyers struggle with marketing, and how content writers can bridge the gap between legal professionals and the tools they need.  www.b2bwritinginstitute.com https://www.linkedin.com/in/strawberry-nevill/ https://www.strawberrynevill.com/ Support the show

    21 min

  3. FEB 9

    Filet Mignon (and... well... Farts) [The ABCs of Business]

    Send us a text Well, it's finally happening. I'm saying the word "farts" on my podcast. Find out why by tuning into this neat series, originally published on YouTube :).  See it live: https://www.youtube.com/watch?v=_q5_STrksf4 Support the show

    5 min

  4. 11/25/2024

    Top Challenges + Top Solutions (Part Two): Friendly Smores Talk with Freelance Coaches 🔥🍫🍪

    Send us a text The conversation continues! In this episode, we dive deeper into the unique challenges entrepreneurs face and unpack actionable solutions to help you move forward with clarity and confidence. With more insights from seasoned business coaches, we explore the mindset shifts, strategies, and stories that empower you to tackle obstacles head-on. Pull up a chair, enjoy the cozy vibes, and get ready to spark new ideas for your entrepreneurial journey. Google these folks for more info:  Jenni Gritters Stacy Corneau Lizzie Davey Sarah Greesonbach Support the show

    27 min

  5. 11/20/2024

    Top Challenges + Top Solutions (Part One): Cozy Fireside Chat with Business Coaches 🔥🍫🍪

    Send us a text Pull up a chair and grab your favorite snack—it’s time for an honest, cozy conversation about the biggest challenges entrepreneurs face and the practical solutions to overcome them. In this episode, we’re trading polished presentations for real talk, sharing insights from experienced business coaches who’ve been in the trenches. Whether you're navigating growth pains, struggling with confidence, or looking for smarter ways to scale, this fireside chat offers advice, encouragement, and a sprinkle of warmth to keep you inspired. This is part one, part two will be published next! Google these peeps for more info:  Lizzie Davey Jenni Gritters Stacy Corneau Sarah Greesonbach Support the show

    25 min

  6. 11/11/2024

    What writers should post on LinkedIn (Proof, prowess, personality)

    Send us a text Most of the writers I work with aren't sure what to do with LinkedIn. The promise is obvious: a free platform that just costs time to potentially get in front of your target audience. "But what do I talk about... freelancing? How busy I am? I don't want to just shout about myself..." So, here's my little present for you. If I were trying to position myself as an in-demand, expensive, highly-qualified writer, this is what I'd post! www.b2bwritinginstitute.com Support the show

    5 min

  7. 11/04/2024

    Cruel World (How I Became an Optimist)

    Send us a text On this episode of B2B CraftWorks, I share a personal journey from seeing the world as harsh to finding hope and possibility through the help of mentor.  What is mindset? Why is it so important? What are the tangible changes I've experienced?  It’s about more than earning more; it's about letting good things reach you by breaking old habits. Tune in for honest insights on how small mindset shifts made a big difference in my life and work. More about coaching: https://b2bwritinginstitute.com/coaching/ Support the show

    6 min

  8. 10/28/2024

    How to be happy without a happy life (3 Mindset habits of successful freelancers)

    Send us a text I was doing a lot of business development and my business was getting so much better. But my personal life still sucked! Here are three happy habits that you probably have never heard of that have had a huge impact on how I feel at work AND at home — and my family can tell the difference!  Watch this as an original video on YouTube: https://www.youtube.com/watch?v=WSlacEL6zyA Support the show

    8 min
See All (66)

Trailers

5
out of 5
6 Ratings

About

B2B Craftworks is a podcast about business writing that helps freelance and in-house marketing writers enhance their skills and increase their earnings in the B2B sector. "Profiting like loaf" since 2019.

Information

  • Creator
    B2B Writing Institute
  • Years Active
    2020 - 2025
  • Episodes
    66
  • Rating
    Clean
  • Copyright
    © 2025 B2B Craftworks
  • Show Website
    B2B Craftworks