B2B eCommerce Show

Justin King
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Welcome to The B2B eCommerce Show – a hub for leaders, innovators, industry experts, and newbies to explore the fast-paced world of digital commerce. Hosted by respected thought leader Justin King, this podcast delves into the strategies, challenges, and successes shaping how manufacturers, distributors, and service providers thrive online. Each episode features insightful conversations, practical advice, and compelling stories from pioneers driving digital transformation in the B2B eCommerce ecosystem. Whether you're embarking on your first eCommerce project, scaling a digital strategy, or staying ahead of market shifts, this podcast is your guide to navigating digital successfully.

  1. 10/16/2025

    E-Commerce Isn’t the Point — It’s About Digital Transformation with Brendan Cameron

    In this episode of the B2BEA Insider, Justin King sits down with Brendan Cameron, Director of Strategy for the B2B Division at Americaneagle.com, to discuss how digital transformation and technology are reshaping B2B commerce. With over 15 years of experience solving complex eCommerce challenges, Brendan shares how his background in manufacturing guides his approach to building digital ecosystems that empower customers and drive growth. Together, he and Justin explore why eCommerce is more than a sales channel, how to identify high-ROI digital wins, and how to cut through the noise of new AI and automation tools to deliver real business impact. Key topics include: • Why eCommerce isn’t the goal — digital transformation is • How to identify and fund quick-win digital initiatives • Turning customer portals into sticky revenue channels • Why small and mid-sized companies can outpace enterprises through agility • Choosing the right tech stack amid a flood of new tools and promises • How Americaneagle.com builds long-term success through integration and strategy This episode is packed with practical insights for manufacturers, distributors, and B2B leaders looking to move beyond transactional thinking and create digital experiences that drive loyalty, efficiency, and growth. Guest: Brendan Cameron Host: Justin King Introducing B2B eCommerce World.  A conference focused on networking, education and training.   Melbourne, Australia August 19-20 Scottsdale, Arizona November 3 - 4 https://b2becommerceworld.org

    52 min

  2. 10/15/2025

    Credit in Seconds, Not Weeks: How Allianz Is Changing B2B with Özlem Özüner & Francois Burtin

    In this episode of the B2BEA Insider, Justin King sits down with Özlem Özüner and Francois Burtin from Allianz Trade to explore how the future of B2B payments is being shaped by automation, embedded finance, and the shift toward digital-first buying experiences. As B2B eCommerce outpaces B2C in volume, legacy payment systems are struggling to keep up. Özlem and Francois break down why traditional payment terms, manual credit checks, and bank transfers are no longer enough, and how solutions like Allianz Trade Pay are streamlining the entire order-to-cash journey. They unpack the full lifecycle of a modern B2B transaction, from automated KYB and real-time credit decisioning to seamless fraud checks, invoicing, payment tracking, and guaranteed settlement—all with zero operational lift for the merchant. Whether you're a manufacturer, distributor, marketplace, or partner, this episode highlights why rethinking payments isn’t optional—it’s mission critical. Key topics include: • Why B2B payments are still stuck in a manual, high-friction world • The true cost of ignoring payment strategy in digital transformation • How real-time credit approvals and fraud checks are reshaping buyer onboarding • Why card-based checkout doesn’t work for B2B transactions • The role of platforms—not banks—in enabling modern trade credit • What omnichannel sellers need to know about credit integration • How Allianz Trade removes the credit risk for merchants and ensures payment • The changing role of the CFO in digital payments and ERP strategy • Why agencies and system integrators must prioritize payments in eCommerce builds This episode is a must-listen for B2B leaders, digital transformation stakeholders, and any organization ready to future-proof their payment infrastructure in a rapidly evolving commerce landscape. Guest: Özlem Özüner & Francois Burtin Host: Justin King Introducing B2B eCommerce World.  A conference focused on networking, education and training.   Melbourne, Australia August 19-20 Scottsdale, Arizona November 3 - 4 https://b2becommerceworld.org

    50 min

  3. 08/19/2025

    Women Leading in B2B eCommerce with Samantha Schwartz, Kristina Harrington, & Marta Dalton

    In this inaugural Women in B2B eCommerce episode of the B2B eCommerce Show, host Sarah Falcon sits down with three industry leaders, Samantha Schwartz, Kristina Harrington, and Marta Dalton, to explore their journeys in digital commerce, the challenges they’ve faced as women in male-dominated industries, and the opportunities they see for the future. The conversation covers everything from breaking into B2B eCommerce and learning by trial and error, to navigating gender dynamics in manufacturing and distribution, and building confidence and leadership styles that reflect authenticity rather than outdated norms. The guests share candid stories of bias, resilience, mentorship, and the evolution of workplace culture, while also highlighting the rise of boundaries, balance, and inclusivity in today’s professional environment. Looking ahead, they discuss what the next five years in B2B commerce might bring , from solving foundational issues like product data quality to redefining “eCommerce” as more than just a web store, instead focusing on full digital customer journeys and solutions. They also touch on the critical role of community, mentorship, and creating space for more women on conference stages and in executive leadership. Key topics include: • Career paths into B2B eCommerce and lessons learned without formal roadmaps • Challenges and biases women faced early in their careers, and how the culture is shifting • The importance of mentors, allies, and building confidence as a female leader • Setting boundaries, balancing personal and professional life, and learning from Gen Z • Why B2B complexity should drive innovation beyond B2C models • The future of eCommerce: data, AI, and customer-journey solutions Building community and amplifying women’s voices in the industry This episode is essential listening for digital leaders, women in commerce, and anyone passionate about driving change, fostering inclusivity, and shaping the next era of B2B eCommerce Guests: Samantha Schwartz, Kristina Harrington, & Marta Dalton Host: Sarah Falcon Introducing B2B eCommerce World.  A conference focused on networking, education and training.   Melbourne, Australia August 19-20 Scottsdale, Arizona November 3 - 4 https://b2becommerceworld.org

    1h 2m

  4. 08/07/2025

    The Realities of Selling Parts Online (It’s Not What You Think) with Kris Harrington

    In this episode of the B2BEA Insider, Justin King speaks with Kris Harrington, President and COO of GenAlpha, about the unique challenges and opportunities of building eCommerce solutions for OEMs and manufacturers, especially in the complex world of aftermarket parts. With deep experience in both manufacturing and digital transformation, Kris shares the story behind founding GenAlpha and the development of their Equip360 platform, purpose-built to support manufacturers with complex bills of materials, product configuration, warranty integration, and fitment accuracy. She explains why traditional eCommerce platforms often fall short—and how Equip360 bridges the gap between legacy systems and modern customer expectations. Key topics include: • Why aftermarket parts eCommerce is fundamentally different from traditional eCommerce • How serial numbers, BOMs, and technical documentation create unique challenges • The role of visual search and exploded diagrams in reducing buying friction • Why dealers and distributors face even more hurdles in parts commerce • The importance of integrating data from across the organization into a single experience • When to consider a specialized parts platform vs. a generic eCommerce solution • How GenAlpha is helping manufacturers digitize legacy information and improve customer support This episode is essential listening for B2B manufacturers, digital teams, and consultants looking to understand what it truly takes to serve complex products and customers in an increasingly digital world. Guest: Kris Harrington Host: Justin King Introducing B2B eCommerce World.  A conference focused on networking, education and training.   Melbourne, Australia August 19-20 Scottsdale, Arizona November 3 - 4 https://b2becommerceworld.org

    43 min

  5. 07/31/2025

    Beyond the Webstore: Driving Real Digital Transformation in B2B with Graham Lubie

    In this episode of the B2BEA Insider, Justin King sits down with Graham Lubie, SVP at Wasserman Digital, to explore the reality behind digital transformation in B2B—and why treating eCommerce as a long-term program, not a one-off project, is critical to success. Graham shares insights from decades of working with manufacturers and distributors navigating complex B2B ecosystems. From bridging the communication gap between executive teams and digital leads, to redefining strategy around real business value—not just technology—Graham unpacks what it takes to create scalable, impactful digital programs. Key topics include: • The difference between eCommerce as a project vs. an ongoing program • Why B2B complexity (product, customer, and process) is a competitive advantage • How manufacturers and distributors are evolving channel strategies • Communicating digital initiatives in terms executives understand: revenue, cost, and ROI • The importance of owning the entire customer journey—from discovery to post-sale • Why AI won’t be building enterprise applications anytime soon (and what it can do) • The hidden opportunities in B2B content syndication and customer self-service This episode is a must-listen for digital leaders, strategists, and B2B executives who want to unlock the full potential of their eCommerce investments—beyond just launching a webstore. Guest: Graham Lubie Host: Justin King Introducing B2B eCommerce World.  A conference focused on networking, education and training.   Melbourne, Australia August 19-20 Scottsdale, Arizona November 3 - 4 https://b2becommerceworld.org

    1 hr

  6. 07/24/2025

    Connected Commerce or Get Left Behind: Why B2B Integration Is the Future with Beth Segovia

    In this episode of the B2BEA Insider, Justin King sits down with Beth Segovia, CEO of TradeCentric, to explore how B2B suppliers can drive revenue, efficiency, and strategic impact by embracing connected commerce. Beth shares insights on why eCommerce in B2B is not just about great websites and strong products—it’s about delivering seamless procurement experiences, automating transactions, and scaling integration with customers. From real-time pricing adjustments driven by tariff changes to AI-supported document workflows, Beth dives deep into how suppliers can create error-free, frictionless buying journeys that win business and build loyalty. She also shares TradeCentric’s evolution from PunchOut2Go and why automating PunchOut, POs, and invoices—the “trifecta”—delivers the biggest ROI for suppliers navigating today’s complex digital commerce landscape. Key topics include: • Why B2B eCommerce must be integrated, not isolated • How procurement integration removes friction and reduces errors • The role of PunchOut in buyer control and supplier loyalty • Real-time tariff response and hosted catalog alternatives • Scaling integrations without overloading your team • The future of agentic, AI-powered procurement • What it takes to make eCommerce truly strategic in the C-suite This episode is a must-listen for digital leaders, IT teams, and revenue executives looking to future-proof their go-to-market strategy and make B2B buying radically easier. Guest: Beth Segovia Host: Justin King Introducing B2B eCommerce World.  A conference focused on networking, education and training.   Melbourne, Australia August 19-20 Scottsdale, Arizona November 3 - 4 https://b2becommerceworld.org

    1 hr

  7. 07/22/2025

    Agentic AI: Your Next Employee Isn’t Human with Jason Hein & Chris Gee

    In this episode of the B2B eCommerce Show, Justin King dives deep into the world of agentic AI with Jason Hein and Chris Gee, two thought leaders shaping how AI will fundamentally alter B2B digital commerce. As AI evolves beyond static chatbots, the conversation explores how agentic AI, autonomous, goal-oriented digital agents, can perform complex tasks across eCommerce, supply chain, procurement, and more. Chris and Jason break down what an "agent" really is, how it's different from traditional automation, and why we're now entering a stage where AI can act like digital employees. They also discuss what it takes to prepare for this shift: from structuring product data to adopting new interoperability standards like MCP, and building experiences optimized for both humans and AI agents. With real-world analogies and insights from the Applied AI conference, this episode equips B2B leaders to embrace what's next. Key topics include: What agentic AI is and how it differs from ChatGPT-style AIHow agents act like autonomous employees with task specializationReal-life examples of agents coordinating travel, shopping, and moreWhy product data accuracy is foundational for AI-readinessHow standards like MCP and A2A help agents “read” your siteThe role of agent orchestration and parallel task executionThe enterprise vs. SMB adoption curve and early movers like SAPPreparing B2B storefronts to be agent-optimized for discovery and conversionThis episode is essential listening for digital commerce leaders, IT strategists, and innovation teams looking to stay ahead of the AI transformation curve in B2B. Guest: Jason Hein & Chris Gee Host: Justin King Introducing B2B eCommerce World.  A conference focused on networking, education and training.   Melbourne, Australia August 19-20 Scottsdale, Arizona November 3 - 4 https://b2becommerceworld.org

    1h 3m

  8. 07/17/2025

    AI, Talent, and Scaling B2B eCommerce Platforms with Alexander Graf

    In this episode of the B2BEA Insider, Justin King speaks with Alexander Graf, Co-CEO of Spryker, for a no-fluff, deep-dive conversation on the state and future of B2B digital commerce. Alexander shares his two-decade journey from traditional retail to co-founding Spryker, shedding light on why B2B eCommerce has outpaced B2C in complexity, innovation, and strategic impact. Together, he and Justin explore how manufacturers and distributors can rethink customer journeys, tackle organizational resistance to digital transformation, and embrace platforms that support evolving buyer expectations. They candidly address the gaps in executive buy-in, regional differences in talent and digitization, and why the shift toward AI and composable commerce is inevitable—but often misunderstood. With real-world observations from Europe, the US, and the Middle East, Alexander offers a global perspective on what’s working, what’s failing, and where the industry is headed next. Key topics include: • Why B2B eCommerce is more sophisticated than B2C • Real-world obstacles to digital transformation inside legacy orgs • Executive buy-in: optional before, non-negotiable now • Composable vs. composed architecture—what buyers actually want • Navigating talent scarcity and the new AI leadership frontier • What it takes to evolve from mail-order mindsets to modern digital stacks • Why specialization is the future of system integrators • Spryker’s unique approach to powering transactional B2B use cases This episode is essential listening for B2B leaders, IT and digital decision-makers, and strategy professionals navigating the crossroads of legacy systems, AI disruption, and the future of customer experience. Guest: Alexander Graf Host: Justin King Introducing B2B eCommerce World.  A conference focused on networking, education and training.   Melbourne, Australia August 19-20 Scottsdale, Arizona November 3 - 4 https://b2becommerceworld.org

    52 min
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About

Welcome to The B2B eCommerce Show – a hub for leaders, innovators, industry experts, and newbies to explore the fast-paced world of digital commerce. Hosted by respected thought leader Justin King, this podcast delves into the strategies, challenges, and successes shaping how manufacturers, distributors, and service providers thrive online. Each episode features insightful conversations, practical advice, and compelling stories from pioneers driving digital transformation in the B2B eCommerce ecosystem. Whether you're embarking on your first eCommerce project, scaling a digital strategy, or staying ahead of market shifts, this podcast is your guide to navigating digital successfully.

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  • Creator
    Justin King
  • Years Active
    2K
  • Episodes
    25
  • Rating
    Clean
  • Copyright
    © 2025 B2BEA, LLC
  • Show Website
    B2B eCommerce Show