57 episodes

B2B Founder is a podcast dedicated to helping business to business founders who are looking to grow their startups to $1 million in revenue.

Did you know that only 5% of B2B businesses ever make it to or past 7 figures in revenue? This means that 95% get stuck or fail on their journey.

Which poses the question: why do most B2B business get stuck or fail? Scaling a B2B startup is a multi-dimensional challenge. You have to manage: customer and market needs, foundational processes and hiring the right people. Each business has a unique combination to optimize growth. Most B2B founders leverage trial and error or gut to make decisions.

This podcast is your opportunity to learn from both founders who have successfully grown their B2B startups to $1 million and beyond, and industry experts who can provide actionable growth-focused strategies and tactics.

My goal is to dig deep and find out exactly what worked, what didn't work and what the founders would have done differently. I want to share best practices in each of these core areas.

To put it simply, this podcast is your guide on the path to 7 figures and becoming a member of the 5% club.

B2B Founder Brett Trainor

    • Entrepreneurship
    • 4.8, 22 Ratings

B2B Founder is a podcast dedicated to helping business to business founders who are looking to grow their startups to $1 million in revenue.

Did you know that only 5% of B2B businesses ever make it to or past 7 figures in revenue? This means that 95% get stuck or fail on their journey.

Which poses the question: why do most B2B business get stuck or fail? Scaling a B2B startup is a multi-dimensional challenge. You have to manage: customer and market needs, foundational processes and hiring the right people. Each business has a unique combination to optimize growth. Most B2B founders leverage trial and error or gut to make decisions.

This podcast is your opportunity to learn from both founders who have successfully grown their B2B startups to $1 million and beyond, and industry experts who can provide actionable growth-focused strategies and tactics.

My goal is to dig deep and find out exactly what worked, what didn't work and what the founders would have done differently. I want to share best practices in each of these core areas.

To put it simply, this podcast is your guide on the path to 7 figures and becoming a member of the 5% club.

    57. Why LinkedIn is Your Secret Weapon to Scale your B2B Startup with Anthony Blatner

    57. Why LinkedIn is Your Secret Weapon to Scale your B2B Startup with Anthony Blatner

    With 400 million users, LinkedIn has become the most useful social network for B2B marketers. It's a platform for people to connect with colleagues and learn more about their industry.
    LinkedIn is an excellent source of traffic that is underutilized by most. One main reason is because of the unfamiliarity with leveraging the opportunities there.
    In another series featuring subject matter experts, we have LinkedIn expert Anthony Blatner with us as we talk about best practices for targeting niche audiences at scale, organic vs. paid advertising, upcoming new tools, and much more.
    Learn more about his wonderful and important LinkedIn tips by tuning in to the show!
     
    Resource Links:


    Brett Trainor Website (https://bretttrainor.com/) “3 Stages of Startup Growth and How To Breakthrough” (https://bretttrainor.com/resources/) Modern Media Website (https://modernmedia.io/author/admin/)  
    We’ll be talking about:
     
    Working in an undervalued area as a LinkedIn focused agency [02:00]
    Tips for maximizing your organic reach [06:21]
    Improving engagement on LinkedIn posts [09:32]
    LinkedIn articles vs. LinkedIn posts [11:45]
    Best practice for linking to outside posts, videos, or sites [13:22] 
    Optimizing LinkedIn paid ads [14:57]
    Tactics for shifting through leads [21:14]
    Why you should specific with targeting [23:44]
    Leveraging your ad analytics [26:52]
    Advantages of LinkedIn ads over Google and Facebook [28:17]
    Upcoming new LinkedIn features Anthony is excited about [32:37]
    One thing Anthony recommends everyone to do [35:53]

     
    About Our Guest:
    Anthony Blatner is the CMO at Modern Media Advertising, an agency focused on organic and paid LinkedIn advertising. As a LinkedIn advertising expert, Anthony is a great resource for early-stage entrepreneurs.
    You can connect with Anthony through his LinkedIn.
    If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. There’s a lot more to learn when it comes to podcasting, and we’re here to help!
     
    Connect with B2B Founder: 
    Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/

    • 39 min
    56. Utilizing Facial Coding and Emotion to Scale Your Startup with Dan Hill

    56. Utilizing Facial Coding and Emotion to Scale Your Startup with Dan Hill

    Sales is often focused on pushing the product or trying to understand the customer's needs. But there is one aspect that is often overlooked, emotions.
    Emotions let us know when someone is happy or not. Being able to read your customer’s emotions is a powerful skill that startups should learn.
    How do you read emotions? Today, we chat with emotions expert Dan Hill, who breaks it down for us. We talk about prospecting the customer experience, customer success, employee engagement, and so much more.
    Find out how to interpret emotions to benefit your business by tuning in to the show!
     
    Resource Links:
    Brett Trainor Website (https://bretttrainor.com/) “3 Stages of Startup Growth and How To Breakthrough” (https://bretttrainor.com/resources/) “Famous Faces Decoded” by Dan Hill (https://www.sensorylogic.com/famous-faces) Sensory Logic Website (https://www.sensorylogic.com/)  
    We’ll be talking about:
    Dan’s background and what he’s working on [02:06]
    The value of reading emotions [04:33]
    Emotions are the currency of business  [06:49]
    Understanding the signals to the 7 core emotions [09:04]
    Getting started on adopting facial coding to your routine [14:26]
    Make customers smile to trigger engagement [17:51]
    The importance of building rapport [20:51]
    Why you want to sell to people’s wants [22:50]
    Facial expressions as a good indicator of the customer experience [24:24]
    Facial coding as a unique kind of differentiation [29:12]
    How to figure out more about who a person is [30:45]
    The role of the feedback loop with maintaining employee value [34:04]
    The difference between EQ and reading emotions [36:31]
    The need for diversity and taking in others’ perspectives [38:32]
    The one thing Dan highly recommends [42:31]
     
    About Our Guest:
    Dan Hill is a PhD holder, author, speaker, trainer, and expert in the area of reading emotions and decoding facial expressions. Widely known, he has consulted with over 50% of the world’s top 100 companies and has appeared on Good Morning America, The Today Show, Fox, CNN, and ESPN. He has also been featured in the Wall Street Journal and the New York Times.
    If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. There’s a lot more to learn when it comes to podcasting, and we’re here to help!
     
    Connect with B2B Founder: 
    Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/

    • 44 min
    55. When Your Sales Tactics Don't Work, Learn to 'Sell The Way You Buy' with David Priemer

    55. When Your Sales Tactics Don't Work, Learn to 'Sell The Way You Buy' with David Priemer

    Why do buyers buy? Today, we chat with David Priemer, a research scientist turned tech entrepreneur. We go over the importance of messaging, focusing on pain points, how to build trust, the value of having a natural conviction towards your product, and more.

    • 42 min
    54. Growing Beyond Your Network With IntelligenceBank’s Tessa Court

    54. Growing Beyond Your Network With IntelligenceBank’s Tessa Court

    Today, we have IntelligenceBank CEO, Tessa Court. We talk about how she scaled her business beyond her network, doing it profitably, how she priced her offering, adding credibility through big logos or brands, and so much more.

    • 37 min
    53. The Power of Building A Community with Sangram Vajre

    53. The Power of Building A Community with Sangram Vajre

    In this episode, we have a chat with Terminus Co-founder and Chief Evangelist, Sangram Vajre. We talk about his thoughts on why sales and marketing sucks, why customer success should be your first hire, the conversation you should have with your customer, and so much more.

    • 46 min
    52. How iZooto Grew to Over $1 Million in Annual Reoccurring Revenue in 3 Years

    52. How iZooto Grew to Over $1 Million in Annual Reoccurring Revenue in 3 Years

    Vivek Khandelwal is the co-founder and COO of high growth software company, iZooto. 
    In this episode, we discuss how iZooto was able to gain early momentum and validate their offering. We also discuss the key tactics and strategies as they scaled their business to over $1 million in annual re-occurring revenue in less than 4 years.
    (By the way, they process over a billion notifications a day.)
    We also talk pricing, workflows, customer success and many other topics including how to divide and conquer with 3 other co-founders.
    One of my favorite quotes from this episode from Vivek was, “Founders can scale a business, but it is not sustainable."

    • 40 min

Customer Reviews

4.8 out of 5
22 Ratings

22 Ratings

88lovetolearn28 ,

Great content!

Great chemistry between Brett and his guests. The content has been A+.

LilMel35 ,

Good content

If you are interested in starting or growing your business, these conversations will shed light on so many things that will come in your way. Definitely worth a listen! As part of the team that helps to produce these, I'm excited to hear more!

Andy Storch ,

Listen for Growth

Brett is obviously a host and coach that is dedicated to helping entreprneurs grow their businesses and improve their lives. I am all about growth (one of my core values) and love listening to podcsasts with a mission like this one. Thanks for putting it out there, Brett.

Andy Storch
Host of the Talent Development Hot Seat and Andy Storch Show podcasts

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