B2B IMPACT

B2B IMPACT

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Overcoming marketing challenges in something that every B2B leader has had to face in their career. BDB's Executive Director of Strategy and Innovation, Matt Smith and Executive Director of Operations, Oli Brewood, are on a mission to share their knowledge with other professionals and examine the trends that are shaping the future of the B2B landscape.

25.04.2024

B2B IMPACT #16 - Sustainability

TBC

25 мин.
26.01.2023

B2B IMPACT #15 - B2B thought leadership: A reappraisal

Thought leadership needs a rethink. What do B2B brands need to do to achieve real thought leadership with meaningful impact? Hear from our very own thought leader, Holly Mair (Head of Content at BDB) as she speaks with Matt and Oli about the importance of adopting a mindset of thought leadership. Looking to take your thought leadership efforts to the next level? Dive in our latest edition of the knowledge: https://bit.ly/3x5T1f0

27 мин.
23.11.2022

B2B IMPACT #14 - Taking creative visualisation to the next level

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.

34 мин.
02.11.2022

B2B IMPACT #13 - How to manage change in B2B

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution. Change is never easy. It's uncomfortable and it can be difficult to get all your stakeholders on board with the idea. So how can 'change' be managed within B2B and what can you do ensure any changes you do make don't overturn all the success you've already achieved? Hear from Matt and Oli in our latest podcast! Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution. Process Creation To Habit Formation: https://www.valuize.co/mastering-organizational-change-management/

27 мин.
05.10.2022

B2B IMPACT #12 - Future of AI in B2B

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution. Can AI pave the way for B2B marketing? As the futuristic idea of artificial intelligence becomes ever-more a part of our day to day lives, Matt and Oli take a good look at what some of the pros, cons and solutions might be. Is it time to embrace AI in the workplace for good? DALL-E 2, AI artwork: https://openai.com/dall-e-2/ Apps to create human like voice over with AI: https://www.youtube.com/watch?v=MPQYTOuJawU The ethics of AI: https://dresscodeny.com/work/hpe-the-ethics-of-ai/ What is artificial intelligence? https://www.techtarget.com/searchenterpriseai/definition/AI-Artificial-Intelligence

29 мин.
21.09.2022

B2B IMPACT #11 - B2B Marketing in a Recession

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution. What does the looming recession mean for B2B marketers? Changes within the economy at large haven’t stopped and with talks of a looming recession, businesses are needing to pivot, yet again. With less leeway for extra costs, businesses need to be creative when spending marketing budgets, using their allocated spends more efficiently, fixing gaps in pipeline/demand generation, and building a closer alignment with sales. Find out what Matt and Oli have to say on this...

26 мин.
26.08.2022

B2B IMPACT #10 - Does TikTok have a place in B2B marketing?

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution. With 1 billion active monthly users worldwide and a top spot on the Google and Apple app stores since 2021, TikTok is disrupting the world of social media. But where does TikTok belong in B2B marketing? This week, Matt and Oli discuss all things TikTok and whether you should be targeting your B2B audience on the world’s most popular channel.

26 мин.
09.08.2022

B2B IMPACT #09 - BDB IMPACT Day

We recently celebrated our first ever Impact Day. We ran our very own ‘hack’ day where the whole BDB team came together to develop our employee value proposition. Featuring more BDB branded merchandise than you can shake a stick at and employee feedback describing Impact Day as ‘one of the best experiences as a BDB team member so far,’ our first Impact Day was definitely one to remember…

20 мин.

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Overcoming marketing challenges in something that every B2B leader has had to face in their career. BDB's Executive Director of Strategy and Innovation, Matt Smith and Executive Director of Operations, Oli Brewood, are on a mission to share their knowledge with other professionals and examine the trends that are shaping the future of the B2B landscape.

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B2B IMPACT
Годы выхода

2019 - 2024
Выпуски

75
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Без ненормативной лексики
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