B2B Influence

Paula Chiocchi
  • 3.0 (2)
  • MARKETING
  • UPDATED WEEKLY

Are you a leader making waves in the B2B marketing space? The B2B Influence podcast is an exclusive platform designed to spotlight exceptional individuals driving innovation, growth, and transformation in industries that market to small and mid-sized businesses. This is your opportunity to share your story, showcase your achievements, and connect with a highly engaged audience of industry peers and decision-makers. Think you'd be a great guest on the show? Apply at https://podcast.outwardmedia.com/podcast-guest-application.

  1. NOV 12

    32 - Proof Over Persuasion: How Luxid’s Nikos Lemanis Turns Marketing into a Growth Engine

    B2B Influence: Spotlight on Industry Game-Changers — hosted by Paula Chiocchi Guest: Nikos Lemanis, Senior Marketing Strategist at Luxid (global B2B/B2C agency)  Topic: Turning complex marketing into practical growth—why “proof over persuasion” wins, how AI is reshaping discovery, and the human side of martech transformation. Episode Summary  Paula sits down with Luxid’s Nikos Lemanis to unpack why many “marketing problems” are actually misdiagnosed symptoms (think: conversion issues masking lead-quality issues). They explore how AI is changing buyer discovery, why younger buying committees expect frictionless, proof-driven experiences, and how long-term client–agency partnerships make room for smart experimentation. Nikos also shares a candid take on martech: most failures aren’t about the tech—they’re cultural and incentive misalignments. Big Takeaways Diagnose before you prescribe. Don’t fix nurture when the core issue is lead quality, scoring, or qualification.AI has leveled the playing field—for buyers. Discovery is shifting to LLMs/agents; funnels are non-linear and opaque.Proof > persuasion. Consistency, evidence, and real outcomes beat clever claims—especially for Millennial/Gen Z decision makers.Measure how LLMs “see” your brand. Audit generative answers over time; ship content that earns authoritative recommendations.Partnerships thrive on flexibility. Build in a budgeted % for experimentation; learn fast, course-correct, keep results flowing.Martech failures are human, not technical. Align incentives (quality over volume), build trust/transparency, and phase change with training.Consolidate with intent. Avoid Franken-stacks; decide on best-of-breed vs. platform lock-in with org reality in mind.Alignment beats spend. The insights you need often already exist—get sales, marketing, IT (and even HR) in the same room. Timestamps 00:00 – Welcome & intro01:00 – Symptom vs. root cause: “conversion problem” or “lead quality problem?”04:50 – How AI changes discovery and the vendor-controlled funnel07:45 – Millennials/Gen Z now dominate buying committees—what that means10:50 – From persuasion to proof-based marketing13:50 – Long-term partnerships, trust, and making space for experimentation18:30 – The under-discussed truth about martech failure (it’s cultural)22:35 – Incentives: volume targets vs. quality outcomes24:30 – Consolidation vs. best-of-breed stacks done right25:35 – Fast insight without six-figure timelines26:34 – How to reach Nikos Practical Next Steps (from Nikos’ playbook) Run a root-cause diagnosis before spending on rebrands/web/CRM.Audit LLM perception of your brand monthly; track movement after major content releases.Shift KPIs from lead volume to lead quality; align comp/targets accordingly.Ring-fence 10–20% experiment budget in campaigns; document learnings.Plan martech changes in phases with training & transparency (avoid black-box distrust). Connect with Nikos  LinkedIn: https://www.linkedin.com/in/nikoslemanis/  Email: a href="mailto:nikos.lemanis@luxidgroup.com"...

    28 min

  2. OCT 13

    31 - Beyond the Prescription Pad: The Creative Art of Healthcare Marketing with Reaching Higher Podcast's Aaron Strout

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Host and Executive Producer at Reaching Higher Podcast, Aaron Strout. Aaron explores the unique challenges of healthcare marketing, including balancing personalization with privacy, navigating strict regulations like HIPAA, and measuring success beyond clicks. Aaron shares insights on data-driven strategies, the importance of advocacy and education, and how marketers can build trust with both patients and providers. He highlights the creativity, complexity, and societal impact of effective healthcare marketing in today’s evolving landscape. Learn more about Aaron's work HERE. Connect with Aaron on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.

    25 min

  3. OCT 6

    30 - The Digital Identity Revolution: Why Every Business Needs to Invest in Their Domain Name with Profound Networks' Blake Sitney

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO at Profound Networks, Blake Sitney. Blake explains how domains uniquely identify digital-first companies, enhance sales and marketing, and improve master data management. He covers challenges in distinguishing corporate from free email domains, the evolving landscape of digital attribution as cookies disappear, and the importance of domain mapping for cybersecurity and compliance. Blake emphasizes that leveraging domain intelligence is essential for effective enterprise risk management in today’s digital economy. Learn more about Blake's work HERE. Connect with Blake on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.

    34 min

  4. SEP 29

    29 - Connecting with Audiences: The Emotional Resonance of Direct Mail Marketing with sg360°'sTedd Aurelius

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the EVP of Strategic Services at sg360°, Tedd Aurelius. Tedd discusses the renewed power of direct mail marketing, emphasizing the blend of data-driven insights and creative storytelling to create emotionally resonant campaigns. Tedd explains how understanding audiences beyond demographics—considering lifestyle and psychological traits—drives engagement and ROI, especially in B2B contexts. The conversation also covers generational differences, multi-channel strategies, and the importance of authentic human connection in marketing. Learn more about Tedd's work HERE. Connect with Tedd on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.

    21 min

  5. SEP 22

    28 - Rethink, Revise, and Revolutionize: Transforming B2B Marketing Strategies with OM Strategic Forecasting's Oksana Matviichuk

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO at OM Strategic Forecasting, Oksana Matviichuk. Oksana discusses how AI, generational shifts—especially millennials as buyers—and evolving business models are transforming the industry. She emphasizes the importance of revisiting business models before updating marketing strategies and shares practical advice for both large enterprises and small businesses on staying relevant, leveraging digital experiences, and balancing AI with human connection to drive sustainable growth. Learn more about Oksana's work HERE. Connect with Oksana on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.

    34 min

  6. SEP 15

    27 - Short-Form Video and AI: The Dynamic Duo Revolutionizing B2B Marketing with MarketSurge's Reed Hansen

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Owner and Chief Growth Officer at MarketSurge, Reed Hansen. Reed explores how data-backed targeting, funnel optimization, and behavioral intent signals can replace guesswork with measurable growth. Reed shares insights on adapting to shifts in digital strategy, the rise of AI and short-form video, and the importance of clean data and simplified funnels. He highlights actionable tactics for audience segmentation, conversion rate optimization, and leveraging AI—emphasizing the need for both technology and critical thinking to drive scalable B2B revenue. Learn more about Reed's work HERE. Connect with Reed on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.

    25 min

  7. SEP 8

    26 - From FOMO to ROI: The Event Revolution in B2B Marketing with MoonLab Productions' Katie Meyer

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the CEO and Director of Events at MoonLab Productions, Katie Meyer. Katie discusses how events now span the entire sales funnel, integrate with digital marketing, and drive measurable business outcomes. Katie shares insights on experiential marketing, post-pandemic trends, and the importance of data-driven ROI. She also covers best practices for event planning, audience targeting, and leveraging digital content before and after events to maximize engagement and long-term impact. Learn more about Katie's work HERE. Connect with Katie on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.

    20 min

  8. SEP 1

    25 - Earned Media Mastery: Strategies for B2B Companies to Stand Out with Society22's Danielle Sabrina

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO at Society22, Danielle Sabrina. Danielle discusses the impact of AI and large language models on brand visibility and B2B marketing. Danielle emphasizes the importance of authentic thought leadership, strategic media positioning, and CEO involvement in content creation. She shares insights on shifting from traditional ad spend to content-driven strategies, aligning PR with revenue goals, and adapting to the evolving landscape where AI shapes search and discovery. Danielle highlights actionable steps for B2B brands to stay relevant and measurable in an AI-influenced future. Learn more about Danielle's work HERE. Connect with Danielle on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.

    22 min
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Ratings & Reviews

3
out of 5
2 Ratings

About

Are you a leader making waves in the B2B marketing space? The B2B Influence podcast is an exclusive platform designed to spotlight exceptional individuals driving innovation, growth, and transformation in industries that market to small and mid-sized businesses. This is your opportunity to share your story, showcase your achievements, and connect with a highly engaged audience of industry peers and decision-makers. Think you'd be a great guest on the show? Apply at https://podcast.outwardmedia.com/podcast-guest-application.

Information

  • Creator
    Paula Chiocchi
  • Years Active
    2K
  • Episodes
    32
  • Rating
    Clean
  • Copyright
    © Copyright 2025 Paula Chiocchi
  • Show Website
    B2B Influence