B2B Inspired

BlueOcean | The B2B Agency
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B2B Inspired

B2B Inspired, the podcast by BlueOcean - The B2B Agency, is all about exploring the ins, outs, ups and downs of B2B Marketing here in Aotearoa, New Zealand. We'll uncover emerging trends and thinking while sharing inspiring real-world stories from B2B Marketers here in New Zealand. With the goal of supporting New Zealand’s B2B Marketing community in becoming one of the best and brightest anywhere in the world, let’s roll up our sleeves and take on tomorrow together. 

  1. Freeing Smart Minds From Tedious Work with Dave Howden

    FEB 13

    Freeing Smart Minds From Tedious Work with Dave Howden

    Let us know your thoughts. Discover how AI is shaping the future of business in New Zealand with Dave Howden, CEO and co-founder of SupaHuman AI. In this insightful episode, Dave shares his journey from the UK to New Zealand and explains why he believes this environment is primed for AI’s transformative potential. We explore the powerful role of large language models and multimodal technology in reshaping business landscapes, highlighting why understanding an organisation’s core values and pr...

    43 min
  2. Meet the Crew: John Hayler, Creative Design

    11/26/2024

    Meet the Crew: John Hayler, Creative Design

    Let us know your thoughts. 🚀 Ready to elevate your B2B design game? 🚀 Join us on the latest episode of We Do B2B, BlueOcean’s podcast sharing inspiration and insights for the New Zealand marketing community. This week, we dive deep into the fascinating world of graphic design with creative powerhouse John Hayler. From the allure of gig posters and musical merchandise to navigating the intricacies of B2B branding, John shares insights on blending artistic flair with strategic intent. ...

    37 min
  3. What Does it Take to Win? Lessons from Two Legends

    11/12/2024

    What Does it Take to Win? Lessons from Two Legends

    Let us know your thoughts. 🎙 Uncover the Secrets of Award-Winning B2B Marketing! 🎙 Tune in to the latest episode of We Do B2B as we chat with Bhavi Ogra and Julian Liew-Young from Fisher & Paykel Healthcare. Together, they unpack the strategic thinking and real-world tactics behind the Evora Full CPAP Face Mask launch, a campaign that not only revolutionised its market but also took home awards. This episode, recorded live in Auckland, covers everything from aligning product development...

    44 min
  4. The anatomy of a good idea, and the cost of being dull

    10/22/2024

    The anatomy of a good idea, and the cost of being dull

    Let us know your thoughts. Want to unlock next-level creativity in your marketing? Check out the latest episode of We Do B2B, where we sit down with Brett Colliver, Chief Creative Officer at Dentsu New Zealand. Brett unpacks the anatomy of a great idea and shares his powerful “nods and eyebrows” concept – a fresh way to evaluate whether your marketing ideas are truly hitting the mark. If you're a B2B marketer keen to break away from dull, forgettable campaigns, this episode is packed with pr...

    38 min
  5. Turning Emotion Into Outsized Results

    10/08/2024

    Turning Emotion Into Outsized Results

    Let us know your thoughts. In this episode of We Do B2B, we dive deep into the ever-evolving world of B2B marketing with none other than James Hurman — an innovation leader, best-selling author, and the co-founder of Tracksuit, which is rapidly changing the way the brand tracking is managed and monitored. For B2B marketing professionals in New Zealand and beyond, this conversation is packed with insights that can transform the way you think about creativity and effectiveness in your own strat...

    39 min
  6. The Art of the Customer Interview

    09/24/2024

    The Art of the Customer Interview

    Let us know your thoughts. 🔎 Keen to bring more customer insight into your decision making? ⚖️ Need to democratise discussions in the boardroom? 💡Or maybe you need to send the right signals to support your journey through the levels of seniority… Join BlueOcean Senior Marketer, Freyja Spaven, on a thought-provoking and practical discussion about the B2B Marketer’s superpower, nailing customer interviews. Freyja reveals effective strategies for conducting powerful customer ...

    43 min
  7. The Product Marketing Advantage

    09/11/2024

    The Product Marketing Advantage

    Let us know your thoughts. What if mastering the deep knowledge of your product could be the key to elevating your sales team's performance and speeding up your sales cycle? In this first episode of season two the Blue Ocean B2B podcast, we chat with James Igglesden, a seasoned business owner and marketer, to explore the pivotal role of product marketers in B2B marketing. James offers practical advice on how New Zealand businesses can bridge the gap between sales and marketing by ensur...

    49 min
  8. Actionable Insights from Tech Marketer of the Year, Nick Whitehead

    08/06/2024

    Actionable Insights from Tech Marketer of the Year, Nick Whitehead

    Let us know your thoughts. Ever wondered what it takes to be recognized as Tech Marketer of the Year? Join us on "We Do B2B" as we chat with Nick Whitehead, the acclaimed CMO of Serko. Nick generously shares his extensive journey through the SaaS industry, his strategic insights on Serko's dual market approach, and how his team’s innovative partnership with Booking.com for Business stands out. From his initial days at small startups to leading marketing initiatives in Fortune 500 companies, N...

    28 min
See All (32)

About

B2B Inspired, the podcast by BlueOcean - The B2B Agency, is all about exploring the ins, outs, ups and downs of B2B Marketing here in Aotearoa, New Zealand. We'll uncover emerging trends and thinking while sharing inspiring real-world stories from B2B Marketers here in New Zealand. With the goal of supporting New Zealand’s B2B Marketing community in becoming one of the best and brightest anywhere in the world, let’s roll up our sleeves and take on tomorrow together. 

Information

  • Creator
    BlueOcean | The B2B Agency
  • Years Active
    2023 - 2025
  • Episodes
    32
  • Rating
    Clean
  • Copyright
    © 2025 B2B Inspired
  • Show Website
    B2B Inspired

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