B2B Marketers: Off The Record

Freya Ward & Chloe Addis
  • 0.0 (0)
  • Marketing

For honest, practical conversations about what’s really working in B2B Marketing. Cohosted by Freya Ward and Chloe Addis, in conversation with to top B2B tech marketers, asking 5 questions on strategy, tactics and tough decision making.

Episodes

  1. 12h ago

    S01E02 - Eryn Lueders, Basis Theory - B2B Marketers: Off The Record

    Eryn Lueders, Head of Marketing for Basis Theory, shares insights on B2B marketing, the evolution of her career, and the changing landscape of marketing strategies. She discusses the impact of AI, the behavior of B2B market buyers, and the need for a strategic shift in marketing leadership. Takeaways B2B Marketing EvolutionLeveraging AI for MarketingStrategic Shift in Marketing Leadership Chapters 00:00 Introduction and Career Background07:05 Shifts in B2B Market Buyer Behavior12:10 Outdated Marketing Practices20:46 Recommendations for Marketing Communities

    28 min

  2. May 27

    S01E01 - Freya Ward & Chloe Addis Launch B2B Marketers: Off The Record

    The very first episode of B2B Marketers: Off The Record! Freya Ward and Chloe Addis give an introduction to the podcast and its purpose, followed by a discussion on the co-hosting format and the changing beliefs in B2B marketing. The conversation covers the shift towards customer-centric marketing, the value of first-party intelligence, the importance of returning to marketing basics, the evolution of marketing strategies, the impact of technology on marketing, building a community for B2B marketers, and the goals and expectations of the podcast. Takeaways Co-hosting for diverse conversationsImpact of AI on marketing Customer-centric approachImportance of first-party intelligenceBuilding a Community for B2B Marketers

    44 min
  • 2 Episodes

About

For honest, practical conversations about what’s really working in B2B Marketing. Cohosted by Freya Ward and Chloe Addis, in conversation with to top B2B tech marketers, asking 5 questions on strategy, tactics and tough decision making.

Information

  • Creator
    Freya Ward & Chloe Addis
  • Years Active
    2K
  • Episodes
    2
  • Rating
    Clean
  • Copyright
    © 2026 Freya Ward & Chloe Addis