B2B Sales Playbook

Lead Forensics
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In this podcast, we pick the brains of industry experts, innovators and sales leaders to draw up a series of playbooks full of actionable tips and tricks for you to take away and run with! Hosted on Acast. See acast.com/privacy for more information.

  1. What I wish I'd Known About Sales with Tom Boston

    5D AGO

    What I wish I'd Known About Sales with Tom Boston

    In this episode of What I Wish I’d Known About Sales, Martin from Lead Forensics chats with Tom Boston, Brand Growth Manager at My Sales Coach, about his journey from cold-calling in the trenches to becoming a familiar face in the sales community. Tom opens up about finding his voice on LinkedIn, why humour and authenticity matter more than sounding “professional”, and how leaning into who you really are can make selling feel easier and more natural. They talk about making prospects smile, standing out without being pushy, and building real connections that last beyond the first call. A relaxed, honest conversation about bringing more personality into sales, and why being human might just be your biggest advantage. Hosted on Acast. See acast.com/privacy for more information.

    36 min
  2. What I Wish I'd Known About Sales with Nia Secker

    JAN 20

    What I Wish I'd Known About Sales with Nia Secker

    In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Nia Secker. Nia has built a powerhouse reputation on LinkedIn by pulling back the curtain on the SDR experience. She shares everything from live cold calls to the hilarious realities of sales life. As the SDR Manager at My Sales Coach, Nia is on a mission to turn sales into a more supportive, coaching-led profession. We dive into why Nia was once terrified to post on social media and how "embracing the haters" helped her find her authentic voice. We discuss the transition from top-performing rep to leader, the importance of asking the right questions during your first job hunt, and why the "document, don't create" mindset is the secret to building trust with prospects. Whether you’re an SDR finding your feet or a manager looking to empower your team, Nia’s story is a masterclass in pushing past your comfort zone to build a career and a brand that lasts. Hosted on Acast. See acast.com/privacy for more information.

    28 min
  3. What I Wish I'd Known About Sales with Fred Copestake

    JAN 7

    What I Wish I'd Known About Sales with Fred Copestake

    In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Fred Copestake. Fred is a renowned sales trainer, founder of Brindis, and the author of acclaimed books including Selling Through Partnering Skills, Ethical Selling and Hybrid Selling. With a career built on moving sales away from the high-pressure tactics of the past toward a collaborative, 'partnering' mindset, Fred joins us to discuss the subtle evolution of the industry. We dive into why the 'gift of the gab' is a myth, the importance of aligning your sales career with your personal values, and why the most successful salespeople today act as a guide rather than the hero of the story. Hosted on Acast. See acast.com/privacy for more information.

    30 min
  4. What I Wish I'd Known About Sales with Harry Monkhouse

    11/28/2025

    What I Wish I'd Known About Sales with Harry Monkhouse

    In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Harry Monkhouse. Harry, the Global BDR Manager at LastPass and founder of Onrush Consulting, has a career spanning from pounding the phones as an SDR to leading global teams and advising multiple startups on go-to-market strategy. We dive into his unique journey, exploring why the most crucial lesson in sales is finding your true personality, his clever test for coachability in new hires, and the hard-won lessons on scaling and motivating BDR teams across different time zones. Hosted on Acast. See acast.com/privacy for more information.

    40 min
  5. What I Wish I'd Known About Sales with Neil Bhuiyan

    11/12/2025

    What I Wish I'd Known About Sales with Neil Bhuiyan

    In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Neil Bhuiyan. Neil, the creator of the HappySelling.io platform, has a career spanning nearly two decades in sales, beginning as an entry-level SDR and culminating as a trusted sales coach and founder. We dive into his unique journey, exploring how he developed a "fun-first" approach to cold calling and why he ultimately realized the closer life wasn't for him... Hosted on Acast. See acast.com/privacy for more information.

    42 min
  6. What I Wish I'd Known About Sales with Steven Birdsall

    10/27/2025

    What I Wish I'd Known About Sales with Steven Birdsall

    In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Steven Birdsall. Steven, the Chief Revenue Officer at Alteryx, has led sales organizations from Fortune 500 companies like SAP and Oracle to successful IPOs. We dive into his unique perspective on adapting global leadership to different international cultures, his mathematical approach to solving business problems, and the lessons he learned while scaling a company for IPO. We also explore what it means to be a truly supportive servant leader and why he insists on hiring for personal attributes over experience. Hosted on Acast. See acast.com/privacy for more information.

    49 min
  7. What I Wish I'd Known About Sales with Robin Burr

    10/13/2025

    What I Wish I'd Known About Sales with Robin Burr

    In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Robin Burr. Robin is a sales trainer and coach who helps reps stop losing deals they deserve to win by teaching them to think like a profiler, speak like a hypnotist, and sell like a psychological operator. We dive into the concept of self-persuasion and how to plant the seed of change, his secrets to why traditional sales training often fails, and why he's so passionate about mentoring the next generation of sellers with a psychological approach. Hosted on Acast. See acast.com/privacy for more information.

    43 min
  8. What I Wish I'd Known About Sales with Robert Akerele

    09/25/2025

    What I Wish I'd Known About Sales with Robert Akerele

    In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Robert Akerele. Robert, who started his career in recruitment for mergers and acquisitions, shares his incredible journey into tech sales. We dive into the mindset that took him from a cold-calling champion to an AE, his secrets to leading a team to hit every single target, and why he's so passionate about mentoring the next generation of sellers. Hosted on Acast. See acast.com/privacy for more information.

    27 min
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About

In this podcast, we pick the brains of industry experts, innovators and sales leaders to draw up a series of playbooks full of actionable tips and tricks for you to take away and run with! Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    Lead Forensics
  • Years Active
    2023 - 2026
  • Episodes
    49
  • Rating
    Clean
  • Copyright
    © 2024 B2B Sales Playbook
  • Show Website
    B2B Sales Playbook