B2B Sales Trends

Global Performance Group

5.0 (3)
Business
Updated Weekly

This podcast is dedicated to sales leaders in the B2B space, where we share conversations about innovative and successful sales transformations to keep you up to date on the latest trends that will help you to effectively tackle the challenge of constructing and executing a profitable and sustainable sales process.

12h ago

140. Why Selling Software Isn't a Motivation Problem w/ Juha Mirsch

Sales enablement often fails because companies ask sales teams to sell software using a system designed for hardware. In this episode of the B2B Sales Trends Podcast, Harry sits down with Juha Mirsch, Global Sales Enablement Lead for ABB's Digital Portfolio, to explore why digital transformation stalls, why software sales require a different approach to customer conversations, and how leaders can redesign sales enablement without building a separate sales force. Juha explains why this isn't a motivation problem but a design problem. He shares the frameworks ABB uses to build seller confidence, coach real opportunities instead of delivering one off training, and create lasting behaviour change that leads to stronger customer relationships and recurring revenue. 🔗 Explore more insights: https://globalperformancegroup.com/ 📘 Download the whitepaper "You're Entering the Deal Too Late" 👉 https://globalperformancegroup.com/resources/#papers 📈 Try the Revenue Accelerator: 👉 https://revenueaccelerator.globalperformancegroup.com ⏱️ Timestamps 00:00 Why sales enablement fails when sellers stay wired for hardware 03:30 Software sales starts with new stakeholders, not new products 08:30 The "personal trainer" approach to sales enablement strategy 14:00 Why confidence matters more than product knowledge in consultative selling 20:15 Building recurring revenue through customer success and enterprise sales 26:05 The leadership mindset required for digital transformation at ABB In this episode you'll learn: - Why software sales should complement, not compete with, hardware sales. - The four step framework Juha uses to build confidence and lasting behaviour change. - Why training alone rarely changes B2B selling behaviours. - How customer success creates recurring revenue long after the initial sale. 💡 Key Takeaways - The biggest barrier to selling digital solutions isn't product knowledge. It's a sales system that was designed for a different buying journey. - If sales enablement ends when training finishes, sellers will almost always fall back to familiar behaviours. What happens after training matters more. - Software sales become easier when sellers stop chasing products and start expanding customer relationships across new stakeholders. - Confidence isn't built through more content. It's built through coaching, reinforcement, and small wins that compound over time. - Organizations that treat software as a relationship strategy rather than another product create stronger customer success and recurring revenue. 👤 About the Guest Juha Mirsch is Global Sales Enablement Lead for ABB's Digital Portfolio. He leads the global sales enablement function that helps sales teams successfully sell ABB's digital solutions, equipping them with the tools, coaching, and frameworks needed to build customer relationships, navigate new buying dynamics, and drive long term recurring revenue. Connect with Juha Mirsch on LinkedIn: https://www.linkedin.com/in/juhamirsch/ If this episode sparked new thinking, share it with your team. 🎧 Subscribe for weekly insights on modern selling, leadership, and performance. 🔗 Explore more at www.globalperformancegroup.com 📘 Download the whitepaper "You're Entering the Deal Too Late" 👉 https://globalperformancegroup.com/resources/#papers 📈 Try the Revenue Accelerator: 👉 https://revenueaccelerator.globalperformancegroup.com 🎙️ Want to Be a Guest on B2B Sales Trends? We feature senior B2B sales leaders, commercial executives, and operators shaping modern go to market strategy. If that's you, or someone you recommend, submit a short application here: 👉 https://globalperformancegroup.com/guest-submission/

33 min
5d ago

139. Most Client Briefs Miss the Real Problem w/ Emma Beckmann

Most client briefs describe symptoms, not the real problem. In this episode, Emma Beckmann explains why Consultative Selling starts by challenging assumptions, uncovering hidden business challenges, and reframing the conversation before proposing a solution. Harry sits down with Emma Beckmann, Group Chief Growth Officer at Landor, to explore why many B2B sales teams, agencies, and consultants accidentally commoditize themselves by responding to briefs at face value. From sales discovery and value based selling to proposal strategy, growth strategy, and trusted advisor relationships, Emma shares a practical framework for uncovering what clients actually need rather than simply delivering what they ask for. 🔗 Explore more insights: https://globalperformancegroup.com/ 📘 Download the whitepaper “You’re Entering the Deal Too Late”: 👉 https://globalperformancegroup.com/resources/#papers 📈 Try the Revenue Accelerator: 👉 https://revenueaccelerator.globalperformancegroup.com ⏱️ Timestamps: 00:00 – Why most client briefs describe symptoms, not root causes 03:21 – The RFP warning sign: when you're only a benchmarking exercise 05:11 – Sales Discovery: uncovering the business challenge behind the request 09:22 – How Trusted Advisors challenge assumptions without damaging relationships 14:29 – Proposal Strategy: why great responses start with the client's problem 26:08 – Sales Leadership Coaching: rewarding strategic thinking over busy work This episode is for B2B sales leaders, business development professionals, consultants, agency leaders, and go to market teams looking to improve sales discovery, consultative selling, client relationships, and strategic selling. You'll learn: • Why responding perfectly to a brief can still lead to poor business outcomes • How to identify when an RFP is a genuine opportunity versus a benchmarking exercise • The proposal mistake that quietly pushes providers toward commoditization • How leaders can build cultures that prioritize strategic impact instead of activity 💡 Key Takeaways • The fastest path to commoditization is responding exactly to what the client asks for without understanding why they asked for it. • Clients often define the solution before fully understanding the problem. The opportunity lies in helping them uncover what sits underneath the request. • Some RFPs are not buying processes at all. They are comparison exercises. The ability to recognize the difference can save enormous time and resources. • Strong proposals do not begin with credentials, capabilities, or expertise. They begin with a clear articulation of the client's business challenge. • Organizations that reward visible activity over strategic thinking may unintentionally discourage the very behaviors that create differentiation and long term growth. 👤 About Guest Emma Beckmann is the Group Chief Growth Officer at Landor, where she leads complex growth and branding programs across EMEA and global markets. With nearly 30 years at Landor, she has helped build one of the industry's most integrated regional networks and has led transformative branding initiatives for organizations including BASF, the World Economic Forum, and PIF. Connect with Emma Beckmann on LinkedIn: https://www.linkedin.com/in/emmabeckmann/ If this episode sparked new thinking, share it with your team. 🎧 Subscribe for weekly insights on modern selling, leadership, and performance. 🔗 Explore more at www.globalperformancegroup.com 📘 Download the whitepaper “You’re Entering the Deal Too Late”: 👉 https://globalperformancegroup.com/resources/#papers 📈 Try the Revenue Accelerator: 👉 https://revenueaccelerator.globalperformancegroup.com 🎙️ Want to Be a Guest on B2B Sales Trends? We feature senior B2B sales leaders, commercial executives, and operators shaping modern go to market strategy. If that’s you or someone you recommend, submit a short application here: 👉 https://globalperformancegroup.com/guest-submission/

37 min
Jun 23

138. Why Most Teams Are Using AI Completely Wrong w/ Fred Schwark

Most sales teams are using AI to do more. The best teams are using AI in Sales to do better. In this episode of the B2B Sales Trends Podcast, Harry sits down with Fred Schwark, Chief Growth Officer at Coderio, to discuss how AI is helping modern sellers become more prepared, more consultative, and more effective without losing the human connection that drives trust. From AI Sales Coaching and role play simulations to value based selling and objection handling, Fred shares how high performing B2B sales teams are using AI to enhance performance rather than replace people. 🔗 Explore more insights: https://globalperformancegroup.com/ 📘 Download the whitepaper “You’re Entering the Deal Too Late”: 👉 https://globalperformancegroup.com/resources/#papers 📈 Try the Revenue Accelerator: 👉 https://revenueaccelerator.globalperformancegroup.com ⏱️ Timestamps: 00:00 – AI in Sales: Why activity isn't the same as performance 02:45 – Moving from activity metrics to Value-Based Selling 07:00 – The balance between AI in Sales and authentic human connection 11:20 – AI Sales Training, role play, and objection handling at scale 16:50 – Sales Enablement: Using AI coaching to improve team performance 24:20 – What elite B2B sellers do differently in 2026 and beyond This episode is for B2B sales leaders, revenue executives, sales enablement professionals, and go to market teams looking to improve B2B Sales Strategy without losing the human element that drives trust. You'll learn: • Why AI should be a performance enhancement tool, not a headcount reduction strategy • How top sellers use AI for preparation, discovery, and objection handling • The role of AI Sales Coaching in improving sales conversations • How to combine AI insights with human trust to create better customer outcomes • What the future of B2B Selling looks like as buyers become increasingly AI enabled 💡 Key Takeaways • AI is most effective when it augments sellers rather than replaces them. • The future of B2B Sales belongs to professionals who combine AI driven preparation with authentic human communication. • AI powered role play and coaching can dramatically improve objection handling and seller confidence. • Top performing sellers use AI to deepen discovery, understand stakeholder priorities, and personalize value conversations. • Radical preparation, objection resilience, and problem solving remain the defining traits of elite sales professionals. 👤 About Guest Fred Schwark is Chief Growth Officer at Coderio, where he helps organizations modernize their infrastructure and become AI ready. Known for his expertise in Revenue Growth, Sales Leadership, financial fluency, and go to market strategy, Fred focuses on helping organizations create measurable customer value while building high-performing sales teams. Connect with Fred Schwark on LinkedIn: https://www.linkedin.com/in/fredschwark/ If this episode sparked new thinking, share it with your team. 🎧 Subscribe for weekly insights on modern selling, leadership, and performance. 🔗 Explore more at https://globalperformancegroup.com/ 📘 Download the whitepaper “You’re Entering the Deal Too Late”: 👉 https://globalperformancegroup.com/resources/#papers 📈 Try the Revenue Accelerator: 👉 https://revenueaccelerator.globalperformancegroup.com 🎙️ Want to Be a Guest on B2B Sales Trends? We feature senior B2B sales leaders, commercial executives, and operators shaping modern go to market strategy. If that’s you, or someone you recommend, submit a short application here: 👉 https://globalperformancegroup.com/guest-submission/

30 min
Jun 18

137. The Coaching System Behind High Performing Sales Teams w/ Sharla Wendt

Sales coaching is the difference between average performance and elite execution. In this episode, Sharla Wendt shares how BD builds high performing teams through culture, consultative selling, sales enablement, and real world coaching. In this episode of the B2B Sales Trends Podcast, Harry sits down with Sharla Wendt, SVP of US Sales & Marketing at BD, to explore what it really takes to build a world class B2B sales organization. From sales coaching and sales leadership to stakeholder management, change management, and consultative selling, Sharla shares the systems, mindset, and culture that help her teams consistently perform at the highest level. 🔗 Explore more insights: https://globalperformancegroup.com/ 📘 Download the whitepaper “You’re Entering the Deal Too Late”: 👉 https://globalperformancegroup.com/resources/#papers 📈 Try the Revenue Accelerator: 👉 https://revenueaccelerator.globalperformancegroup.com ⏱️ Timestamps: 00:00 – Building a high performance sales culture that people never want to leave 04:30 – Why consultative selling is replacing traditional B2B selling 09:00 – Sales coaching systems that create consistent execution 15:50 – Creating demand through change management and stakeholder management 22:10 – Why the best sales coaching happens in the field 30:00 – The traits that define elite enterprise sales professionals This episode is for B2B sales leaders, sales enablement teams, sales managers, enterprise sales professionals, and commercial leaders who want to build stronger teams and improve execution. You'll learn: • Why sales coaching matters more than sales training • How consultative selling creates trust and long term customer relationships • How to build consensus across multiple stakeholders • The leadership systems behind a strong sales culture • How top performers use curiosity, grit, and perseverance to win complex deals 💡 Key Takeaways • High performance starts with purpose driven sales culture, not compensation plans alone. • The best sales coaching happens shoulder to shoulder in the field, not behind dashboards. • Modern B2B sales requires consultative selling and becoming a trusted advisor, not pitching products. • One champion is no longer enough. Winning enterprise sales requires stakeholder management and internal consensus. • Top salespeople consistently demonstrate perseverance, curiosity, and drive. About Guest Sharla Wendt is the Senior Vice President of US Sales & Marketing at BD. She leads large commercial teams focused on improving patient outcomes through innovative healthcare solutions. Known for her expertise in sales leadership, medical device sales, coaching, talent development, and market creation, Sharla has built a reputation for developing high performing teams and strong sales cultures. Connect with Sharla Wendt on LinkedIn: https://www.linkedin.com/in/sharla-wendt-9057858/ If this episode sparked new thinking, share it with your team. 🎧 Subscribe for weekly insights on modern selling, leadership, and performance. 🔗 Explore more at https://globalperformancegroup.com/ 📘 Download the whitepaper “You’re Entering the Deal Too Late”: 👉 https://globalperformancegroup.com/resources/#papers 📈 Try the Revenue Accelerator: 👉 https://revenueaccelerator.globalperformancegroup.com 🎙️ Want to Be a Guest on B2B Sales Trends? We feature senior B2B sales leaders, commercial executives, and operators shaping modern go to market strategy. If that's you, or someone you recommend, submit a short application here: 👉 https://globalperformancegroup.com/guest-submission/

39 min
Jun 16

136. The Hidden Pipeline Flaws That Are Ruining Your Revenue Forecasts w/ Marcus Houston

Sales pipeline management isn’t about tracking revenue. It’s about understanding what’s really happening inside your funnel before deals are won or lost. Most sales leaders are looking at the scoreboard when they should be studying the game. In this episode of the B2B Sales Trends Podcast, Harry sits down with Marcus Houston, SVP Customer Growth and Business Development at Transportation Insight, to unpack how top performing sales organizations use sales pipeline management, revenue forecasting, sales coaching, and revenue operations to improve forecast accuracy and drive consistent growth. Marcus shares why revenue is a lagging indicator, how hero deals distort reality, and what modern B2B sales leadership looks like when you measure the health of the entire funnel rather than just the outcome. 🔗 Explore more insights: https://globalperformancegroup.com/ 📘 Download the whitepaper “You’re Entering the Deal Too Late”: 👉 https://globalperformancegroup.com/resources/#papers 📈 Try the Revenue Accelerator: 👉 https://revenueaccelerator.globalperformancegroup.com ⏱️ Timestamps: 00:00 – Why sales pipeline management matters more than revenue 04:18 – Revenue forecasting mistakes caused by hero deals 06:32 – Why B2B sales teams miss growth opportunities 10:34 – The sales pipeline management metrics Marcus tracks 14:32 – Sales coaching that improves performance at every stage 23:44 – The sales leadership mindset shift from outcome to system This episode is for B2B sales leaders, revenue operators, sales managers, enablement professionals, and go to market teams who want to improve forecast accuracy, build healthier pipelines, and create more predictable growth. You’ll learn: • Why revenue is a lagging indicator • How top teams measure pipeline health • The forecasting mistakes hurting sales performance • How better sales coaching drives better outcomes • Why the best sellers focus on systems, not just results 💡 Key Takeaways • Revenue can be misleading when a few large deals hide weaknesses elsewhere in the funnel. • Strong sales pipeline management requires visibility into every stage, not just closed revenue. • Deal aging, conversion rates, and stage progression are leading indicators of future performance. • The best sales coaching is highly specific and focused on the exact stage where a seller is struggling. • Consistent growth comes from building a repeatable system, not chasing individual wins. 👤 About Guest Marcus Houston is SVP Customer Growth and Business Development at Transportation Insight. With more than 15 years of experience in supply chain, logistics, customer growth, and revenue leadership, Marcus leads a comprehensive revenue ecosystem spanning marketing, business development, sales, and enablement. He is known for helping organizations improve sales performance through disciplined systems, data driven coaching, and a deep focus on pipeline health and forecast accuracy. Connect with Marcus Houston on LinkedIn: https://www.linkedin.com/in/marcus-houston-83667611/ If this episode sparked new thinking, share it with your team. 🎧 Subscribe for weekly insights on modern selling, leadership, and performance. 🔗 Explore more at https://globalperformancegroup.com/ 📘 Download the whitepaper “You’re Entering the Deal Too Late”: 👉 https://globalperformancegroup.com/resources/#papers 📈 Try the Revenue Accelerator: 👉 https://revenueaccelerator.globalperformancegroup.com 🎙️ Want to Be a Guest on B2B Sales Trends? We feature senior B2B sales leaders, commercial executives, and operators shaping modern go to market strategy. If that’s you or someone you recommend, submit a short application here: 👉 https://globalperformancegroup.com/guest-submission/

27 min
Jun 11

135. Why Sales Teams Struggle With Multi Stakeholder Deals w/ Yasha Mitrotti

Consultative selling in complex B2B sales is no longer optional - it’s the shift every sales leader must master as buying becomes more complex and stakeholder-driven. In this episode of the B2B Sales Trends Podcast, Harry sits down with Yasha Mitrotti, Executive VP at bioMérieux, to unpack how B2B selling has evolved from technical expertise to value-based, stakeholder-driven conversations. Drawing on 30 years of enterprise sales experience, Yasha shares what actually separates top performers today, and why many teams struggle to adapt. The future of B2B selling isn’t about product knowledge - it’s about translating value across stakeholders and leading complex conversations with confidence. 🔗 Explore more insights: https://www.globalperformancegroup.com/ 📘 Download the whitepaper “You’re Entering the Deal Too Late”: 👉 https://globalperformancegroup.com/resources/#papers 📈 Try the Revenue Accelerator: 👉 https://revenueaccelerator.globalperformancegroup.com ⏱️ Timestamps: 00:00 – Why consultative selling matters in complex B2B sales today 03:00 – The shift from technical selling to enterprise sales strategy 06:30 – Common mistakes in complex B2B sales conversations 10:00 – Value-based selling across multiple stakeholders 14:00 – Creating demand through consultative selling & innovation 18:00 – Sales transformation, change management & future trends You’ll learn: – Why technical selling fails in modern B2B environments – How to adapt your sales strategy for enterprise and multi-stakeholder deals – What separates top performers in complex B2B sales today – How consultative selling drives real business impact 💡 Key Takeaways - Technical expertise alone is no longer enough - modern B2B sales require business-level conversations - Consultative selling means translating value differently for each stakeholder, not repeating the same pitch - The biggest mistake in complex sales is retreating into product features instead of business outcomes - Sales transformation is a mindset shift - top performers actively build new skills, others resist change - Confidence in selling comes from preparation, repetition, and clarity on the value you deliver 👤 About Guest Yasha Mitrotti is Executive Vice President of Industrial Applications at bioMérieux. With nearly three decades of global sales leadership experience, he has led commercial organizations across regions and industries, helping teams transition from technical selling to value-based, enterprise sales strategies. Connect with Yasha Mitrotti on LinkedIn: https://www.linkedin.com/in/yasha-mitrotti-412aa313/ If this episode sparked new thinking, share it with your team. 🎧 Subscribe for weekly insights on modern selling, leadership, and performance. 🔗 Explore more at http://www.globalperformancegroup.com/ 📘 Download the whitepaper “You’re Entering the Deal Too Late”: 👉 https://globalperformancegroup.com/resources/#papers 📈 Try the Revenue Accelerator: 👉 https://revenueaccelerator.globalperformancegroup.com 🎙️ Want to Be a Guest on B2B Sales Trends? We feature senior B2B sales leaders, commercial executives, and operators shaping modern go-to-market strategy. If that’s you - or someone you recommend - submit a short application here: 👉 https://globalperformancegroup.com/guest-submission/

38 min
Jun 4

134. Why Complex B2B Deals Are Won Before the First Meeting w/ Trushar Patel

Stakeholder management is the hidden factor behind success in complex B2B sales. Most deals aren't lost on price. They're lost because of internal misalignment, poor preparation, and failure to engage the right stakeholders at the right time. In this episode of the B2B Sales Trends Podcast, Harry sits down with Trushar Patel, GM Northwest Europe at Vantive, to explore what actually wins enterprise sales today. From stakeholder management and strategic partnerships to consultative selling and sales team collaboration, Trushar shares why modern B2B sales professionals must evolve from product promoters into trusted advisors and business coordinators. 🔗 Explore more insights: https://globalperformancegroup.com/ 📘 Download the whitepaper “You’re Entering the Deal Too Late”: 👉 https://globalperformancegroup.com/resources/#papers 📈 Try the Revenue Accelerator: 👉 https://revenueaccelerator.globalperformancegroup.com ⏱️ Timestamps: 00:00 – Why complex B2B sales are lost internally 02:20 – Stakeholder management and organizational alignment 04:20 – Understanding customer needs before you sell 07:00 – Consultative selling and building strategic partnerships 13:30 – Why preparation wins complex B2B deals 23:05 – Why salespeople need to reinvent themselves What You'll Learn: • Why stakeholder management matters more than price in complex B2B sales • How top sales leaders build strategic partnerships that survive uncertainty • The shift from traditional selling to consultative selling • How sales team collaboration improves enterprise sales outcomes • Why patience and preparation are critical in key account management 💡 Key Takeaways • Complex B2B sales are won through stakeholder alignment, not better pitches. • The strongest sales teams coordinate experts rather than relying on individual sellers. • Modern sales leadership requires preparation, patience, and long term thinking. • Consultative selling creates trust and often uncovers opportunities customers haven't considered. • High performing sellers listen first, align teams effectively, and continuously reinvent themselves. 👤 About Guest Trushar Patel is General Manager, Northwest Europe at Vantive. With more than 20 years of international experience across finance, business development, and general management, he specializes in business growth, commercial leadership, and building high performing teams across diverse markets. Connect with Trushar Patel on LinkedIn: https://www.linkedin.com/in/trusharpatel-be/ If this episode sparked new thinking, share it with your team. 🎧 Subscribe for weekly insights on modern selling, leadership, and performance. 🔗 Explore more at https://globalperformancegroup.com/ 📘 Download the whitepaper “You’re Entering the Deal Too Late”: 👉 https://globalperformancegroup.com/resources/#papers 📈 Try the Revenue Accelerator: 👉 https://revenueaccelerator.globalperformancegroup.com 🎙️ Want to Be a Guest on B2B Sales Trends? We feature senior B2B sales leaders, commercial executives, and operators shaping modern go to market strategy. If that’s you, or someone you recommend, submit a short application here: 👉 https://globalperformancegroup.com/guest-submission/

29 min
May 28

133. Want Better Sales Performance? Put Your People First w/ Oliver Opitz

Sales team performance in modern B2B sales is no longer about forcing people into rigid roles. It is about aligning talent, leadership, and purpose to unlock stronger performance across enterprise sales and key account management. In this episode of the B2B Sales Trends Podcast, Harry sits down with Oliver Opitz, Global Head of Key Account Management at Würth Elektronik Group, to explore what modern B2B sales leadership actually looks like in today’s rapidly changing market. From strategic account management and enterprise sales to hiring, adaptability, and modern leadership, this conversation breaks down what actually drives high performing sales teams. 🔗 Explore more insights: https://globalperformancegroup.com/ 📘 Download the whitepaper “You’re Entering the Deal Too Late”: 👉 https://globalperformancegroup.com/resources/#papers 📈 Try the Revenue Accelerator: 👉 https://revenueaccelerator.globalperformancegroup.com ⏱️ Timestamps: 00:00 – Why sales team performance starts with alignment 02:07 – Building modern key account management teams 03:18 – How AI is changing enterprise sales and B2B selling 04:53 – Hiring for adaptability instead of experience alone 09:50 – From talent judgment to talent architecture 18:40 – The entrepreneurial mindset behind B2B sales leadership In this episode, you’ll learn: - Why high performance comes from aligning strengths, not forcing fit - How enterprise sales teams are adapting to digital and AI driven buying behavior - The leadership mindset behind strategic account management success - What top performers consistently do differently in B2B selling 💡 Key Takeaways • High sales team performance starts with understanding individual motivation and strengths • Modern B2B sales leadership requires adaptability, resilience, and emotional intelligence • Enterprise sales and key account management now demand hybrid digital and human engagement • Great leaders build environments where people evolve instead of forcing static roles • The best B2B sellers think like entrepreneurs and take ownership of outcomes 👤 About Guest Oliver Opitz is Global Head of Key Account Management at Würth Elektronik. With a background spanning engineering, infrastructure innovation, and global commercial leadership, Oliver is known for building high performance international teams and leading modern, people centered transformation across enterprise sales environments. Connect with Oliver Opitz on LinkedIn: https://www.linkedin.com/in/oopitz/ If this episode sparked new thinking, share it with your team. 🎧 Subscribe for weekly insights on modern selling, leadership, and performance. 🔗 Explore more at https://globalperformancegroup.com/ 📘 Download the whitepaper “You’re Entering the Deal Too Late”: 👉 https://globalperformancegroup.com/resources/#papers 📈 Try the Revenue Accelerator: 👉 https://revenueaccelerator.globalperformancegroup.com 🎙️ Want to Be a Guest on B2B Sales Trends? We feature senior B2B sales leaders, commercial executives, and operators shaping modern go to market strategy. If that’s you, or someone you recommend, submit a short application here: 👉 https://globalperformancegroup.com/guest-submission/

29 min

5

out of 5

3 Ratings

This podcast is dedicated to sales leaders in the B2B space, where we share conversations about innovative and successful sales transformations to keep you up to date on the latest trends that will help you to effectively tackle the challenge of constructing and executing a profitable and sustainable sales process.

Creator

Global Performance Group
Years Active

2020 - 2026
Episodes

141
Rating

Clean
Copyright

© All rights reserved
Show Website

B2B Sales Trends