B2B Twin

Tony Hackett

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Welcome to the B2B Twin podcast – your go-to source for social selling tips, tools, and techniques to help you be successful in the field. We provide our listeners with valuable advice and resources they can apply in their sales efforts immediately! Give us a listen today and start building your sales toolkit of success stories.

18/12/2023

Sales Training From a Customer's Perspective - What Would it Look Like?

As the saying goes, walk a mile in someone else's shoes before making judgments or decisions. The same holds for sales; understanding what customers truly want can shape your interactions with them and dramatically improve your results. We often need to remember to step out of our comfort zones and see things from different angles- especially those of our customers.

7 phút
12/12/2023

Practical Simplicity in Business Operations: Finding the Balance

As we navigate the complex business world, one principle to remember is encapsulated in a quote from Newsweek’s 19 April, 1979 issue — “Everything should be made as simple as possible, but not simpler”. The essence of this statement lies in achieving an optimal level of simplicity that streamlines operations without compromising on the necessary complexities.

8 phút
05/12/2023

A guide to building a B2B social selling factory

Welcome to our podcast, where we explore the world of B2B social selling and learn how to build a successful social selling factory. In this episode, we'll discuss strategies, practices, and actionable tips for creating a robust B2B social selling system that drives results. Whether you're a seasoned sales professional or just getting started in the world of social selling, this podcast will provide insights to help you excel in the B2B marketplace.

6 phút
20/10/2023

Digital transformation in B2B sales and what to leave behind

Imagine being part of a thrilling expedition that not only ventures into new territories but also requires discarding some previous knowledge for survival; welcome aboard the challenging yet exciting journey of digital transformation in B2B sales. It’s not about embracing fresh innovations but about unlearning past practices that impede progress. Join us as we delve into this aspect of business evolution.

9 phút
14/09/2023

Lead your sales team on a social selling renaissance

In this episode, we embark on a transformative journey sales leaders take to guide sellers through a social selling renaissance. Discover how these forward-thinking leaders harness the power of social media platforms to propel their sales teams toward new levels of success. Uncover proven strategies that will revolutionize your approach to selling in the digital age. Join us as we explore this exciting new frontier and empower sellers with the tools they need to thrive in social selling.

12 phút
10/08/2023

The Dialectical Approach to Strategic Selling

The dialectical approach to strategic selling offers a new perspective on the sales process, shifting focus from traditional transactional methods to building long-term relationships and understanding customer needs. By embracing the tensions and contradictions in sales interactions, sales professionals can navigate complex negotiations more effectively and achieve mutually beneficial outcomes. This approach encourages open dialogue, active listening, and collaboration, increasing trust and satisfaction for both parties. Although it requires a shift in mindset and may take time to master, the dialectical approach can revolutionize how sales are conducted, ultimately leading to greater success. Embracing this method can transform individual sales strategies and contribute to a shift in industry-wide selling practices. #dialecticalapproach #strategicselling #salesstrategy #businessgrowth #salesprocess

8 phút
08/08/2023

The Power of Oral Histories: How to Record and Share Your Family's Memories

Preserving your family's memories is not just about keeping stories alive; it is an act of love that strengthens bonds across generations. So join us as we look at techniques to capture even more incredible stories from your loved ones. Remember: every voice matters in preserving the tapestry of our personal histories.

12 phút
03/08/2023

The 5 dysfunctions of a B2B social selling agency

B2B social selling agencies are crucial in helping businesses thrive in the digital age. But, like any organization, they can face challenges that hinder their success. Taking steps such as fostering alignment between teams, developing sound strategies, improving lead generation processes, nurturing client relationships, and leveraging technology will set them on the path to success in this developing landscape. Addressing these dysfunctions is not a one-time fix. It requires a continuous commitment to growth, adaptability, and improvement to thrive in B2B social selling. #B2Bsocialselling #teamwork #leadership #communication #salesstrategy

11 phút

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Welcome to the B2B Twin podcast – your go-to source for social selling tips, tools, and techniques to help you be successful in the field. We provide our listeners with valuable advice and resources they can apply in their sales efforts immediately! Give us a listen today and start building your sales toolkit of success stories.

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Tony Hackett
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© Tony Hackett
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B2B Twin