122 episodes

B2B Zero to Ten is a podcast dedicated to helping B2B companies looking to grow their businesses from zero to $10 million and beyond.

Did you know that only 1% of B2B businesses ever make it to or past 8 figures in revenue? This means that 99% get stuck or fail on their journey.

Which poses the question: why do most B2B business get stuck or fail? Scaling a B2B startup is a multi-dimensional challenge. You have to manage: customer and market needs, foundational processes, and hiring the right people. Each business has a unique combination to optimize growth. Most B2B founders leverage trial and error or gut to make decisions.

This podcast is your opportunity to learn from both founders who have successfully grown their B2B businesses to $10 million and beyond, and industry experts who can provide actionable growth-focused strategies and tactics.

My goal is to dig deep and find out exactly what worked, what didn't work and what the founders would have done differently. I want to share best practices in each of these core areas.

To put it simply, this podcast is your guide on the path to 8 figures and becoming a member of the 1% club.

B2B Zero to Ten Brett Trainor

    • Business
    • 4.8 • 25 Ratings

B2B Zero to Ten is a podcast dedicated to helping B2B companies looking to grow their businesses from zero to $10 million and beyond.

Did you know that only 1% of B2B businesses ever make it to or past 8 figures in revenue? This means that 99% get stuck or fail on their journey.

Which poses the question: why do most B2B business get stuck or fail? Scaling a B2B startup is a multi-dimensional challenge. You have to manage: customer and market needs, foundational processes, and hiring the right people. Each business has a unique combination to optimize growth. Most B2B founders leverage trial and error or gut to make decisions.

This podcast is your opportunity to learn from both founders who have successfully grown their B2B businesses to $10 million and beyond, and industry experts who can provide actionable growth-focused strategies and tactics.

My goal is to dig deep and find out exactly what worked, what didn't work and what the founders would have done differently. I want to share best practices in each of these core areas.

To put it simply, this podcast is your guide on the path to 8 figures and becoming a member of the 1% club.

    120. Growing a B2B Business in 2021 With Top SMB Expert Michael Haynes

    120. Growing a B2B Business in 2021 With Top SMB Expert Michael Haynes

    Are you having trouble adapting your B2B business strategies to today’s disruptive world? If you answered yes, this episode is for you.
    Leading SMB Growth Expert Michael Haynes joins me to talk about how you should strategize to keep your company on top amidst constantly changing consumer needs.
    We cover topics such as understanding the demands of a market, overcoming weaknesses of a company, and Michael’s new mastermind program called “Empower.”
    Tune in now to make sure your company never stops growing with the tons of wisdom that Michael unloads in this episode!
     
    We’ll talk about:
    Introduction [00:00] What’s going on in the SMB world? [05:30] Michael’s take on sales and marketing alignment [07:56] Going digital with sales and marketing strategies [11:29] Collaboration and co-creation beyond alignment [16:00] Understanding and delivering the needs of your buyers [18:47] Thinking bigger to drive business growth [20:21] Knowing when to do automation and outsourcing [25:40] Being aware of your gaps and how to fulfill them [30:18] Your clients as your referral engine [33:47] The rise of M&A deals in SMEs [36:25]  Referrals, advocacy, and partnerships [38:50]  Michael’s newly launched mastermind “Empower” [40:55]  Michael’s piece of advice (Part 3) [44:07]  
    Resource Links:
    Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million: (https://bretttrainor.com/resources/) “Listen, Innovate, Grow” by Michael Haynes: (https://amzn.to/345oxLa) Learn more about The Empower Mastermind Group: (https://youtu.be/qoadUfZfrnI). Listen to  Podcast Ep 72. Refocus, Reignite, and Rise: Jumpstarting Growth in 2020 with B2B SMB / SME Adviser Michael Haynes: (https://bretttrainor.com/2020/10/13/refocus-reignite-and-rise-jumpstarting-growth-in-2020-with-best-selling-author-michael-haynes/) Listen to Podcast Ep 8. Listen, Innovate, Grow- A Blueprint for Acquiring Business Customers with Michael Haynes: (https://bretttrainor.com/2019/08/10/listen-innovate-grow-a-blueprint-for-acquiring-business-customers-with-michael-haynes/) ‘Create Togetherness’ by Jeff Davis (https://www.amazon.com/Create-Togetherness-Transform-Marketing-Expectations/dp/1733450408) ‘The Velocity Mindset’ by Ron Karr (https://www.amazon.com/Velocity-Mindset%C2%AE-Resistance-Buy-Results_Faster/dp/1645436284/) 'NOW WHAT? A Survivor's Guide for Thriving through Mergers & & Acquisitions' by Jennifer Fondrevay (https://jenniferjfondrevay.com/now-what-by-jennifer-fondrevay/)  
    About Our Guest:
    Michael Haynes is the Founder and Principal Consultant at Listen Innovate Grow with over 20 years of experience working with firms ranging from micro-businesses to large corporations in Australia and Canada to develop and implement customer strategies and programs that help them expand their businesses.
    Connect with Michael Haynes:
    Listen, Innovate, Grow Website https://listeninnovategrow.com/
    LinkedIn: https://www.linkedin.com/in/michael-haynes-lig/
    Twitter: https://www.twitter.com/2Excellyourbiz
    Facebook: https://www.facebook.com/MichaelHaynesB2BAdviser
     
    Connect with me and learn more about growing your business:
    Email: BT@BrettTrainor.com
    LinkedIn: https://www.linkedin.com/in/bretttrainor/

    YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg
    Facebook: https://www.facebook.com/TrainorBrett
    Twitter: https://twitter.com/Brett_Trainor
    Instagram: https://www.instagram.com/bretttrainor/
     
    If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.

    • 49 min
    119. Ideas that Last - From One Aha! Moment to $10 Million

    119. Ideas that Last - From One Aha! Moment to $10 Million

    One brilliant idea can result in a product or service that customers patronize.
    But coming up with an idea is just the first step. It takes great development, adaptation, harmonization, and execution of several ideas before you finally end up with something that your clients will keep coming back to.
    In today’s episode, I welcome Danielle Gillespie, founder of Ideas Last, a tech geek who has thrived on building rock solid products that people love for 25 years.
    Danielle and I talk about the approaches she does to help companies propel to success starting from one business idea. She also provides useful tips on getting the most out of business ideas and how to adapt or ditch them according to customers’ needs.
    If you have an idea on how you can start a business that will bring you good fortune but you’re lost as to how you will maximize it, this episode is the perfect guide for you.
    We’ll talk about:
    Introduction [00:00] How Danielle’s framework helps startup ideas flourish [03:26] Planning your company’s success with Danielle [06:20] Adapting original ideas into something that people want [10:06] Having the idea and passion to solve a problem   [15:40] When you should pivot and make a market shift [18:05] Being receptive to criticisms [22:26] Danielle’s advice on growing a $10-million business [23:30] The approach used by Danielle in getting great hires [27:50]  What Danielle looks forward to for startups in the near future [31:54] Danielle’s accountability tip [37:12]  
    Resource Links:
    Brett Trainor Website (https://bretttrainor.com/) Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)  
    About Our Guest:
    Danielle Gillespie has over 25 years of experience developing tech products in different industries including hospitality, health and wellness, manufacturing, retail and first responders. She founded her own company, Ideas Last, and has held various product development roles.
    Danielle actively advises a handful of startup tech companies and has helped bring several concepts to life that began as an idea on a paper napkin, combining client demand with budget, timeline, and business case. She excels in converting consumer feedback and data into a positive user experience.
     
    Connect with Danielle Gillespie:
    Website: https://www.daniellegillespie.net/
    LinkedIn: https://www.linkedin.com/in/daniellegillespie
    Twitter: https://twitter.com/dgillespie_irl
    Medium: https://medium.com/@dgillespie_irl



    Connect with me and learn more about growing your business:
    Email: BT@BrettTrainor.com
    LinkedIn: https://www.linkedin.com/in/bretttrainor/

    YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg
    Facebook: https://www.facebook.com/TrainorBrett
    Twitter: https://twitter.com/Brett_Trainor
    Instagram: https://www.instagram.com/bretttrainor/
     
    If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.

    • 42 min
    118. What Now? How M&A Can Impact Your Zero to Ten Journey

    118. What Now? How M&A Can Impact Your Zero to Ten Journey

    Closing a merger and acquisition deal is just the beginning. Majority of M&A deals fall short of pre-deal expectations, and the key difficulty is ensuring that the deal delivers the value that prompted the decision to get into the agreement in the first place.
    In today’s episode, I am joined by none other than the M&A Whisperer herself Jennifer J. Fondrevay who has been a part of three separate multibillion-dollar merger and acquisition deals. 
    Jennifer and I chat about ways of pulling through mergers and acquisitions, a subject that she also covers in her book “NOW WHAT? A Survivor's Guide for Thriving through Mergers & Acquisitions.”
    Most companies that undergo mergers and acquisitions do not get the valuation that they originally intended. Majority of these deals also fail because of the workforce being unable to pivot and adapt as rapidly as the leadership expected. 
    If you’re worried that yours could end up the same, then this episode will help you find a way to change that.
     
    We’ll talk about:
    Introduction [00:00] Going through an M&A is a matter of when [04:10] What CEOs need to prepare for during M&A [06:00] Power and influence of culture in an M&A [09:59] Dealing with the new reality of the workforce [11:47] How to avoid becoming a “former rock star” [15:37] Being crystal clear when approaching the deal [18:07] Premortem Exercises - Scenario Planning [20:19] The challenge of giving up old ways [25:32] Overcommunication as a key to a successful M&A transition [28:44] Trends in the new normal set-up of businesses [31:18]  Jennifer’s piece of advice to fellow workaholics [36:33]  
    Resource Links:
    Brett Trainor Website (https://bretttrainor.com/) Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/) Get a copy of Jennifer’s book “NOW WHAT? A Survivor's Guide for Thriving through Mergers & Acquisitions” (https://jenniferjfondrevay.com/now-what-by-jennifer-fondrevay/)  
    About Our Guest:
    Jennifer J. Fondrevay is the founder of Day1 Ready, an M&A consultancy agency that works with forward-thinking business executives to redefine what day one looks like in the M&A deal experience.
    Jennifer has been on both sides of the deal equation as a Fortune 500 C-Suite "survivor" of three multibillion-dollar acquisitions. She witnessed countless growth strategies fail due to a workforce that couldn’t pivot and adapt as quickly as leadership anticipated.
    Her satirical business book, “NOW WHAT? A Survivor's Guide for Thriving through Mergers & Acquisitions,” helps middle managers navigate business transformation to find the opportunities in change.
     
    Connect with Jennifer J. Fondrevay:
    Website: https://jenniferjfondrevay.com
    LinkedIn: https://www.linkedin.com/in/jennifer-fondrevay
    Twitter: https://twitter.com/jjfondrevay
    Instagram: https://www.instagram.com/jenniferjfondrevay
    Youtube: https://www.youtube.com/channel/UCGusxCB8gysRPpB8B4RQBJA
    Facebook: https://www.facebook.com/jfondrevay
     
    Connect with me and learn more about growing your business:
    Email: BT@BrettTrainor.com
    LinkedIn: https://www.linkedin.com/in/bretttrainor/

    YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg
    Facebook: https://www.facebook.com/TrainorBrett
    Twitter: https://twitter.com/Brett_Trainor
    Instagram: https://www.instagram.com/bretttrainor/
     
    If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.

    • 39 min
    117. “The Juice” on the Value of Content for B2B and their Zero to Ten Journey

    117. “The Juice” on the Value of Content for B2B and their Zero to Ten Journey

    By now everyone knows how crucial content marketing is. Effective content marketing connects your business to the right customers and amplifies your brand message. But while B2C brands are nailing it, B2B businesses are having a much harder time finding and distributing their content. 
    Today we have Jonathan Gandolf, Co-Founder and CEO of The Juice, sharing with us his unexpected journey from craft beer to content marketing and how he envisions the future of B2B marketing. 
    Find out the most common problems marketers have, how content marketing has evolved over the years, and what you can do to make your vision a reality. 
     
    We’ll talk about:
    Introduction [00:00] Jonathan’s career background [02:18] Getting involved with High Alpha [04:12] How Jonathan’s craft brewery cut through the noise [05:19] Who High Alpha is and what they do [08:23] The problem with B2B content distribution [13:35] The vision for The Juice [16:09] Becoming the co-founder of The Juice [12:53] The value of surveying over 100 marketers [18:07] The growth of content marketing due to a pandemic [22:38] Being the B2B content hub [24:35] What Jonathan would have done differently [26:40] What’s next for The Juice [28:00]  The one thing that Jonathan recommends [30:34]  
    Resource Links:
    Brett Trainor Website (https://bretttrainor.com/) Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/) The Juice website (https://www.thejuicehq.com/) Talk to Your Persona: Here’s How We Talked to 100 Marketers in 100 Days (https://www.thejuicehq.com/blog/talk-to-your-persona-heres-how-we-talked-to-100-marketers-in-100-days)  
    About Our Guest:
    Jonathan Gandolf is the co-founder and CEO of B2B content hub The Juice. He started his career in digital marketing with Salesforce ExactTarget Marketing Cloud where he spent years gaining insights and experience in content marketing, relationship marketing, and product management. 
    After leaving tech and 4 years of pursuing his craft brewery dreams, he found himself getting drawn back into the biz, surrounded by like-minded colleagues and an idea he pursued relentlessly. 
    Within a year of conceptualizing, The Juice was born and Gandolf has been busy growing his B2B content hub while also prospecting for new businesses with VC company High Alpha. 
    If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast. 
    Connect with Jonathan Gandolf:
    LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
    Twitter: https://twitter.com/JDGandolf
     
    Connect with me and learn more about growing your business:
    Email: BT@BrettTrainor.com
    LinkedIn: https://www.linkedin.com/in/bretttrainor/
    YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg
    Facebook: https://www.facebook.com/TrainorBrett
    Twitter: https://twitter.com/Brett_Trainor
    Instagram: https://www.instagram.com/bretttrainor/

    • 36 min
    116. Special Announcement: Zero to Ten

    116. Special Announcement: Zero to Ten

    What does Zero to Ten even mean?
    If you’ve been listening to my podcast, then you know how often I talk about scaling a startup from 0 to $10 million in revenue. That’s the goal I’ve been helping startups to reach. 
    So as I do a rebrand of my podcast, I find it fitting to make that a part of my podcast name. In this short and special episode, I’ll tell you what pushed me to make this change and what you can expect as we head towards 120 episodes and beyond!
     
    We’ll talk about:
    Why I’m making this change [00:41] What to expect [01:38] The history of my podcast [02:38] It’s not a traditional podcast [03:51]  
    Resource Links:

    Brett Trainor Website (https://bretttrainor.com/) Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)  
    If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast. 



    Connect with B2B Founder: 
    Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/

    • 5 min
    115. The Ultimate Guide to Hitting the $1M Revenue Target (and beyond)

    115. The Ultimate Guide to Hitting the $1M Revenue Target (and beyond)

    Reaching the $1 million threshold is a milestone for all entrepreneurs. But that doesn’t mean everyone actually gets there. In fact, less than 2% of all American businesses have been able to get past this marker. And with the right approach, you can also be a part of that elite group. 
    In today’s episode, we take a deep dive into the millionaire mindset with Chicago-based business consultant Brad Farris. 
    Brad leads his team of consultants at Anchor Advisors to get creative services firms reach their million-dollar objective through strategic decision-making and goal realignment. 
    Learn the most common pitfalls of expanding your business, why you can’t reach that $1M mark, and what you can do to ensure unlimited growth. 
    We'll talk about: 
    Anchor Advisors [1:57] The Value of Specialization [5:56] Higher Client Qualification [11:19] Becoming Attractive to Clients [12:26] Challenges of Reaching $1M [3:55] Solving Burnout [13:55] The Art of Selling Services [18:49] Doing Outreach [22:15] The Role of Salespeople [27:08] Raising Prices [35:15] Take a Vacation [36:48]  
    Resource Links:
    Brett Trainor Website (https://bretttrainor.com/) Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/) Anchor Advisors (https://anchoradvisors.com) Business Growth Assessment Test (https://learn.anchoradvisors.com/accelerate-your-business-growth/)
    About Our Guest:
    As Principal Advisor, Brad Farris guides business owners through the pitfalls and joys of growing their business. Brad is passionate about helping business owners find better ways to do things, make more money and enjoy life more. Brad is a speaker and author. 
     
    If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast. 

    Connect with me and learn more about growing your business:
    Email: BT@BrettTrainor.com
    LinkedIn: https://www.linkedin.com/in/bretttrainor/
    YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg
    Facebook: https://www.facebook.com/TrainorBrett
    Twitter: https://twitter.com/Brett_Trainor
    Instagram: https://www.instagram.com/bretttrainor/



     

    • 40 min

Customer Reviews

4.8 out of 5
25 Ratings

25 Ratings

My Stuttering Life ,

It's All About Education

Thank you for this great podcast showcasing amazing business mentors and their strategies for success. This podcast is a must for anyone that has a business!!!!

Tunefarmer ,

Love this kind of content.

I like the style and all of the guests have been spot on.
Thanks for taking the creative journey to make this happen

Keep on creating!

roundpeg ,

Get ready to scale your business

Great tips for any business owner looking to move beyond the start up phase

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