B2Bold Marketing

Stratcora
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Welcome to B2Bold, the Podcast for B2B marketers and industry players who think differently and lead boldly. In each episode, host Haley Doel speaks with boundary pushing marketers about what it really takes to grow a brand in today’s world. About host: Haley Doel is the Founder and CMO of Stratcora, a B2B marketing agency helping tech and B2B companies scale through smart, strategic, and data-driven marketing. With 17+ years experience across global vendors, startups and agencies, she brings deep expertise in go-to-market strategy, brand positioning, content, and multi-channel campaigns.

에피소드

  1. Adopting the AI Mindset: Building Collaborative Pathways to AI-Driven Marketing

    2025. 10. 31.

    Adopting the AI Mindset: Building Collaborative Pathways to AI-Driven Marketing

    In this conversation, Lexi Walker, Global Marketing Leader at Thomson Reuters, and published author, discusses the transformative impact of AI on marketing. She emphasises the need for an AI mindset that fosters curiosity and adaptability, the importance of cross-functional collaboration, and the role of strategic partnerships in AI adoption. Lexi also highlights the balance between data-driven decisions and human judgment and offers insights on engaging leadership in the AI journey. The discussion culminates in a bold vision for a real-time AI-powered campaign engine that enhances customer experiences.

    30분
  2. Breaking Through Disruption: The Future of Engagement with Digital Wallets

    2025. 10. 09.

    Breaking Through Disruption: The Future of Engagement with Digital Wallets

    In this episode of the B2Bold podcast, Brian Pham, founder and CEO of Lightcard, discusses the transformative potential of digital wallets in B2B marketing. He shares insights from his journey in the tech industry, emphasising the importance of mobile wallets for customer engagement and retention. Brian highlights the trust factor associated with digital wallets, the revenue opportunities they present, and how they can enhance data insights and customer journeys. He also provides best practices for brands looking to experiment with digital wallets and discusses emerging trends that B2B marketers should watch for in the coming years.

    15분
  3. From Data to Bold Ideas: Building a Consistent Brand in a Fragmented Talent Market

    2025. 09. 29.

    From Data to Bold Ideas: Building a Consistent Brand in a Fragmented Talent Market

    In this episode, Rachel Townsley, APAC Marketing Director at Indeed, discusses her role in connecting job seekers with employers, the importance of balancing global brand consistency with local relevance, and how data insights shape marketing strategies. She emphasises the human element in recruitment, especially in an AI-driven landscape, and shares her visionary idea for a virtual career fair that enhances accessibility and engagement for job seekers.

    23분
  4. Marketing From The Trenches: Inside Startup Marketing Life

    2025. 09. 13.

    Marketing From The Trenches: Inside Startup Marketing Life

    In this episode, Angela Thompson, Head of Marketing at ClimateTech company Avarni, shares her insights into startup marketing. She discusses the challenges and surprises of working in an early-stage startup, the importance of adapting marketing strategies to meet customer needs, and the value of creating educational resources. Angela emphasises the significance of maintaining momentum with limited resources and defines success beyond just leads and pipeline. She also shares her experimentation for AI customised landing page experiences.

    13분
  5. The New Marketing Playbook: Creativity, Commerce & Community

    2025. 08. 24.

    The New Marketing Playbook: Creativity, Commerce & Community

    In this episode, Shubhranshu Singh, a Forbes Most Influential CMO 2025 listed marketing leader, shares his insights on the evolution of marketing, the importance of cultural relevance, and the balance between creativity and commerce. He discusses his journey through iconic brands, the significance of customer experience, and the need for human-centric marketing strategies. Shubhranshu emphasises the role of authenticity and humility in building lasting brand connections and explores bold ideas for the future of marketing.

    39분
  6. Scaling Smarter: Empowering Franchisees Through Bold Marketing Leadership

    2025. 08. 11.

    Scaling Smarter: Empowering Franchisees Through Bold Marketing Leadership

    Join us as we dive into the world of franchise marketing with Loane Avenell, Head of Marketing at Sharetea. Discover how Loane empowers franchisees, maintains brand consistency, and adapts to market trends. Whether you're B2C or B2B, Loane's insights into franchise marketing offers valuable lessons on scaling smarter and creating impactful marketing strategies.

    18분
  7. Account-Based Everything: Scaling Focused Growth in B2B

    2025. 07. 23.

    Account-Based Everything: Scaling Focused Growth in B2B

    Join us in this enlightening episode as we sit down with Stuart Matthewman, a trailblazer in B2B marketing, to explore his innovative approach to Account-Based Marketing. Discover how Stuart explores the concept of "Account-Based Everything" to transform traditional marketing strategies into a holistic, company-wide initiative. Learn about the importance of alignment between sales and marketing, and hear success stories that highlight the power of collaboration. Whether you're a marketing professional or a business leader, this episode offers valuable insights to elevate your strategy. Tune in now to uncover the secrets of transformational growth! Listen on Spotify and subscribe for more inspiring conversations.

    18분
  • 7개의 에피소드

소개

Welcome to B2Bold, the Podcast for B2B marketers and industry players who think differently and lead boldly. In each episode, host Haley Doel speaks with boundary pushing marketers about what it really takes to grow a brand in today’s world. About host: Haley Doel is the Founder and CMO of Stratcora, a B2B marketing agency helping tech and B2B companies scale through smart, strategic, and data-driven marketing. With 17+ years experience across global vendors, startups and agencies, she brings deep expertise in go-to-market strategy, brand positioning, content, and multi-channel campaigns.

정보

  • 제작진
    Stratcora
  • 방송 연도
    2025년
  • 에피소드
    7
  • 등급
    전체 연령 사용가
  • 저작권
    © Stratcora
  • 웹사이트 보기
    B2Bold Marketing