Back to Basics: Why GTM Fundamentals Beat the Latest Trends with Bart Fanelli

Bart Fanelli shares how operational discipline and Go-To-Market fundamentals drove hyperscale at Splunk and OutSystems. Learn why going back to basics beats chasing the latest trends in this engaging conversation about sustainable go-to-market strategies.

Jump into the conversation:

(00:00) Welcome to the Episode

(02:19) Hyperscale journey: Growth at Splunk and OutSystems

(05:05) Why companies avoid fundamentals

(13:51) Full lifecycle teams at Splunk

(25:13) The board-to-ground level disconnect

(32:07) AI and the future of go-to-market

This episode is sponsored by TestBox. Please visit www.testbox.com to learn more!

Watch This Episode: https://youtu.be/keM9YTDkoeI

Follow Bart on LinkedIn: https://www.linkedin.com/in/bartfanelli/

More from The GTMshift: www.gtmshift.com

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Follow James on LinkedIn: https://www.linkedin.com/in/jameskaikis/