7 episodes

You are now rockin' with Back2Skool: The podcast decoding youth + culture. Tune in as your boy Luke Hodson, along with some of the world's leading CMOs, academics, industry leaders, cultural engineers and consumers unpack Gen-Z's motivations, mindsets, ideologies and associated sub-cultures.

Back2Skool Luke Hodson

    • Society & Culture

You are now rockin' with Back2Skool: The podcast decoding youth + culture. Tune in as your boy Luke Hodson, along with some of the world's leading CMOs, academics, industry leaders, cultural engineers and consumers unpack Gen-Z's motivations, mindsets, ideologies and associated sub-cultures.

    Back2Skool EP.07 ft. Frontline Inner-city Youth Panel

    Back2Skool EP.07 ft. Frontline Inner-city Youth Panel

    Watch EP.07 NOW!.In this episode of Back2Skool, we welcome three inner-city young people onto the show to share real-life insights into their thoughts on life, culture and brands. It's a sick glimpse into the youth market and a fascinating chance for brands to hear the voices that are a huge part of your brand's success. Thanks, Scarlett, Teshan and Nayhal, for joining the show.--------------------------------------To get in touch, please find us online at Nerds Collective

    • 45 min
    Back2Skool EP.06 ft. Rap Music & Cultural Academic – Dr Joy White

    Back2Skool EP.06 ft. Rap Music & Cultural Academic – Dr Joy White

    Listen here to our latest episode of Back2Skool ft. Dr Joy White, author of Urban Music and Entrepreneurship: Beats, Rhymes and Young People’s Enterprise, the first book to foreground the socio-economic significance of the UK rap music economy, with particular reference to Grime music.Joy is a critically acclaimed author, lecturer and leading authority on social mobility, youth violence and Grime culture. She tells us about: - Young black lives in the inner city- The role brands ca...

    • 49 min
    Back2Skool EP.05 ft. Futurist – Will Higham

    Back2Skool EP.05 ft. Futurist – Will Higham

    If you’re interested in understanding future industry trends, you gotta check out our latest episode of Back2Skool.Check out EP04 as I chat to the main man Will Higham, futurist, strategist, speaker, and the CEO of Next Big Thing takes us through future consumer needs and industry trends.He shares:- Reasons why certain brands are going to have to adapt or die - What trends will become vitally important over the next five years- His thoughts about the rejection of traditional power vertic...

    • 57 min
    Back2Skool EP.04 ft. Author & Cultural Connoisseur - King ADZ

    Back2Skool EP.04 ft. Author & Cultural Connoisseur - King ADZ

    Back2Skool ft. Author & Cultural Connoisseur - King ADZBack2Skool: The podcast decoding youth + culture latest EP.04 features the legendary King ADZ – the streetwear VETERAN, published author, documentary maker, and cultural connoisseur.King ADZ and Luke Hodson discuss the origins of street culture and …🎨 The changes he made to tap into his creativity more effectively.✍🏻 How writing is the genesis of creativity: the pure source! 🤝🏻 What brands must focus on value trades when en...

    • 58 min
    Back2Skool EP.02 ft. CMO, JD Sports - Nadia Kokni

    Back2Skool EP.02 ft. CMO, JD Sports - Nadia Kokni

    Check out EP02 for our conversation with Brixton-born marketing legend Nadia Kokni 🏆.Nadia shares how a south London gal became the CMO on the show!We talked about the following: 💰 How JD Sports has transformed into a £9bn European business 👥 Why an accurate customer understanding is so important💥 Why the JD sportswear core consumer is so important within the youth ecosystemHit us up at www.nerdscollective.com--------------------------------------To get in touch, please find us onli...

    • 42 min
    Back2Skool EP.01 ft. Head Of Cultural Conversations, Chivas Regal – Oyin Akiniyi

    Back2Skool EP.01 ft. Head Of Cultural Conversations, Chivas Regal – Oyin Akiniyi

    Back2Skool: The podcast decoding youth + culture EP01 ft. Oyin Akiniyi, Global Head of Cultural Conversations – Chivas Regal. Check it out here now.Oyin is a true champion of street culture and demystifies some of the biggest grey areas that brands face today when engaging in this space. In this episode, Oyin and I cover:- Three key pillars of cultural strategy- Aligning team culture to brand culture, including the advantages of having demographic and cultural representatives working wit...

    • 1 hr 4 min

Top Podcasts In Society & Culture

Where Everybody Knows Your Name with Ted Danson and Woody Harrelson (sometimes)
Team Coco & Ted Danson, Woody Harrelson
Shawn Ryan Show
Shawn Ryan | Cumulus Podcast Network
The Youth Development Center
NHPR
Stuff You Should Know
iHeartPodcasts
The Ezra Klein Show
New York Times Opinion
Wartime Stories
Ballen Studios