Back2Skool Luke Hodson
-
- Society & Culture
You are now rockin' with Back2Skool: The podcast decoding youth + culture. Tune in as your boy Luke Hodson, along with some of the world's leading CMOs, academics, industry leaders, cultural engineers and consumers unpack Gen-Z's motivations, mindsets, ideologies and associated sub-cultures.
-
Back2Skool EP.07 ft. Frontline Inner-city Youth Panel
Watch EP.07 NOW!.
In this episode of Back2Skool, we welcome three inner-city young people onto the show to share real-life insights into their thoughts on life, culture and brands.
It's a sick glimpse into the youth market and a fascinating chance for brands to hear the voices that are a huge part of your brand's success. Thanks, Scarlett, Teshan and Nayhal, for joining the show.
--------------------------------------
To get in touch, please find us online at Nerds Collective -
Back2Skool EP.06 ft. Rap Music & Cultural Academic – Dr Joy White
Listen here to our latest episode of Back2Skool ft. Dr Joy White, author of Urban Music and Entrepreneurship: Beats, Rhymes and Young People’s Enterprise, the first book to foreground the socio-economic significance of the UK rap music economy, with particular reference to Grime music.
Joy is a critically acclaimed author, lecturer and leading authority on social mobility, youth violence and Grime culture.
She tells us about:
- Young black lives in the inner city
- The role brands can play in supporting underprivileged communities
- Inner city black enterprise culture
--------------------------------------
You can find Dr Joy White online here: Amazon, Website and Twitter
To get in touch, please find us online at Nerds Collective -
Back2Skool EP.05 ft. Futurist – Will Higham
If you’re interested in understanding future industry trends, you gotta check out our latest episode of Back2Skool.
Check out EP04 as I chat to the main man Will Higham, futurist, strategist, speaker, and the CEO of Next Big Thing takes us through future consumer needs and industry trends.
He shares:
- Reasons why certain brands are going to have to adapt or die
- What trends will become vitally important over the next five years
- His thoughts about the rejection of traditional power verticals
If you want to stay ahead of the game, listen to Will, it is a dope conversation.
--------------------------------------
You can find William Higham online here: LinkedIn, Website and Twitter
To get in touch, please find us online at Nerds Collective -
Back2Skool EP.04 ft. Author & Cultural Connoisseur - King ADZ
Back2Skool ft. Author & Cultural Connoisseur - King ADZ
Back2Skool: The podcast decoding youth + culture latest EP.04 features the legendary King ADZ – the streetwear VETERAN, published author, documentary maker, and cultural connoisseur.
King ADZ and Luke Hodson discuss the origins of street culture and …
🎨 The changes he made to tap into his creativity more effectively.
✍🏻 How writing is the genesis of creativity: the pure source!
🤝🏻 What brands must focus on value trades when engaging culture
🧢 How Streetwear is the number one global youth expression
--------------------------------------
You can find King Adz online at: Instagram and Amazon
To get in touch, please find us online at Nerds Collective -
Back2Skool EP.02 ft. CMO, JD Sports - Nadia Kokni
Check out EP02 for our conversation with Brixton-born marketing legend Nadia Kokni 🏆.
Nadia shares how a south London gal became the CMO on the show!
We talked about the following:
💰 How JD Sports has transformed into a £9bn European business
👥 Why an accurate customer understanding is so important
💥 Why the JD sportswear core consumer is so important within the youth ecosystem
Hit us up at www.nerdscollective.com
--------------------------------------
To get in touch, please find us online at Nerds Collective -
Back2Skool EP.01 ft. Head Of Cultural Conversations, Chivas Regal – Oyin Akiniyi
Back2Skool: The podcast decoding youth + culture EP01 ft. Oyin Akiniyi, Global Head of Cultural Conversations – Chivas Regal. Check it out here now.
Oyin is a true champion of street culture and demystifies some of the biggest grey areas that brands face today when engaging in this space.
In this episode, Oyin and I cover:
- Three key pillars of cultural strategy
- Aligning team culture to brand culture, including the advantages of having demographic and cultural representatives working within the marketing team
- Her experience working for major brands like Nike and Boiler Room
--------------------------------------
You can find Oyin Akiniyi at: LinkedIn
To get in touch, please find us online at Nerds Collective