Backchannel

Anthony Kenneda, Mike Manheimer

Former colleagues, CMOs, and industry veterans Anthony Kenneda and Mike Manheimer take you behind the scenes as they backchannel to get the inside scoop in the world of SaaS news.

  1. 06/11/2024

    17. Is There About to be a Mass Exodus of CMOs?

    Lots of marketers aspire to be CMO one day. But once they get there, many time they quickly realize it's not what they thought it was going to be. In this episode Mike and Anthony talk about the role of CMO and why a lot of CMOs are choosing to part ways with the role.

    26 min

  2. 06/10/2024

    16. Is Gated Content REALLY The Enemy!?

    Watch the full video on AudiencePlus: https://audienceplus.com/discover/is-gated-content-really-the-enemy

    17 min

  3. 06/06/2024

    15. AIs Role in the SaaS Buying Process

    Watch the video on AudiencePlus: https://audienceplus.com/discover/ais-role-in-the-saas-buying-process

    35 min

  4. 05/31/2024

    14. A CMO's Thoughts on Board Meeting Prep

    Watch the full video on AudiencePlus: https://audienceplus.com/discover/backchannel

    14 min

  5. 05/16/2024

    13. Will LinkedIn be the Next Big Gaming Platform

    Have you noticed that you now have games popping up in your LinkedIn feed? Mike and Anthony have a little fun weighing in and how LinkedIn should be using the data from gaming activity to enhance the LinkedIn experience.

    10 min

  6. 05/16/2024

    12. Apple Gets Backlash on New Creative

    Apple just released a new ad spot for the newest iPad showing various items from music, art, and pop culture getting smashed. The response was not what they hoped for causing so much backlash that Apple CEO, Tim Cook has publicly apologized for it. Does this matter? Will it have repercussions for future creative marketing? Anthony and Mike discuss in today's episode of Backchannel.

    12 min

  7. 05/16/2024

    11. What B2B Marketers Can Learn From "Chaos Packaging"

    The consumer package goods industry is constantly pushing the boundaries in an effort to stand out on the shelves. The latest trend is being dubbed "chaos packaging," but what does it have to do with B2B? Mike and Anthony lay it out in this episode of Backchannel.

    9 min

  8. 04/30/2024

    9. Intercom is Reinventing Themselves (will it work?)

    Intercom launched a big reinvention of themselves; new website, new messaging, new disruption... There's been a lot of chatter over the good, the bad, and the ugly. We had to weigh in and in this episode, we share our thoughts.

    13 min
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Ratings & Reviews

5
out of 5
4 Ratings

About

Former colleagues, CMOs, and industry veterans Anthony Kenneda and Mike Manheimer take you behind the scenes as they backchannel to get the inside scoop in the world of SaaS news.

Information

  • Creator
    Anthony Kenneda, Mike Manheimer
  • Years Active
    2K
  • Episodes
    16
  • Rating
    Clean
  • Copyright
    © Anthony Kenneda, Mike Manheimer
  • Show Website
    Backchannel