BAMcast Joel J Kelly

This is the crux of all new businesses - you need to stand out with something original and exciting, but your audience needs something familiar to grasp onto. Your ideas need to set you apart yet be inclusive. Show us a “better way” of doing things without forcing us to abandon what we’ve grown comfortable with.When businesses can’t find this middle ground, their failure isn’t so much in the product but in their communication around the product. The business fully understands the genius behin...

Brands don’t just happen. They’re grown from the connection between a business and its audience. How the brand grows directly results from the conditions it is subjected to. Just because you have a business doesn’t mean you have a brand, and vice versa. We will be taking this idea from three angles: How the conflicts faced in human development compare to brand growthHow most businesses struggle and fail to grow their brandHow to consistently evolve, grow, and mature your brandI stro...

The idea of archetypes goes back to before recorded history. You can find them, feel them, in every fable and myth from cultures all over the world. The system of archetypes draws straight from our collective unconscious - it is the same for everyone. They are used by everyone and belong to no one. The potency of the archetype shows up in how you use them. However, YOUR archetypal mix is unique. While there are 12 archetypes within all of us - each archetype manifests depending on situat...

This is not a call to change the colours of your logo. This isn’t about a “refresh.” This is something much bigger.Every system needs calibration. Your brand is a system, and it requires frequent calibration.A simple enough statement, but as with anything in the BAM universe, it is loaded with all kinds of meaning.We’ll be discussing 3 things during this podcast:When it comes to “branding,” what do we mean when we say “recalibrate” and “alignment”?How you probably approached building yo...

They love to talk about the sales funnel, don’t they?Here’s what I think: the “funnel” approach to the client journey happened because most salespeople lack a foundation understanding of their brand. Or, more likely, their brand has no foundation in the first place. The companies using the sales funnel analogy will likely revert to saying, "this is the easiest way for our sales team to visualize the process.” Good for the sales team, I suppose. But if they aren’t the ones going through t...

When you think about how products/services are presented what comes to mind? Is it the 3 tiered model we see online? Why is it presented that way? There has to be an intention and purpose to that design, and although we may have the system displayed correctly based on eternal patterns of psychology. How we get there is the much-needed debate that needs to be had. As we are going about this all wrong. We need to dive into the layers to understand why Features x Benefits = Product/Ser...