Barely Creative

Barely Creative Podcast
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Barely Creative is a marketing and advertising podcast for people who actually care how the work gets made. Hosted by Ken — an advertising professional with a slightly obsessive love for comms, creative, audience insights and media logic — this show pulls apart campaigns, unpacks trends, and calls out the stuff most press releases leave out. Expect case breakdowns, news commentary, toolkits, and the occasional guest rant. Smart, slightly cynical, and painfully honest — it’s everything you wish your Monday morning WIPs felt like.

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  1. 2025. 07. 10.

    How Can You Not Be Romantic About Advertising

    In this episode, I break down one of the most beautifully crafted campaigns from H1 2025 — Legacy Tap by VML. We talk creative strategy, how to close audience gaps, how to tap into emotional truth — and to quote Stephanie Babin, Managing Partner at Curious Nation: “The most powerful brand move isn’t domination. It’s participation. Respectful, quiet, intentional presence. A willingness to be part of something, without needing to own it.” By the way, that just became my favourite quote of H1 2025.

    17분
  2. Mars, Amazon & the AI-Powered Chocolate Strategy You Didn’t See Coming

    2025. 06. 11.

    Mars, Amazon & the AI-Powered Chocolate Strategy You Didn’t See Coming

    In this debut episode of Barely Creative, we dive deep into Mars Wrigley’s latest award-winning campaign, “For You Who Did That Thing You Did.” What starts as a feel-good Mars Bar giveaway turns out to be a smart move into the eComm and AI space — with Amazon Australia as the perfect partner. We unpack the strategic timing, the business tensions behind the brief, and how this campaign quietly future-proofs Mars in a very loud category. No fluff, just fair assumptions — and a whole lot of chocolate-fuelled thinking. Have something to say? Email us at podcast@barelycreative.com.au.

    14분
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소개

Barely Creative is a marketing and advertising podcast for people who actually care how the work gets made. Hosted by Ken — an advertising professional with a slightly obsessive love for comms, creative, audience insights and media logic — this show pulls apart campaigns, unpacks trends, and calls out the stuff most press releases leave out. Expect case breakdowns, news commentary, toolkits, and the occasional guest rant. Smart, slightly cynical, and painfully honest — it’s everything you wish your Monday morning WIPs felt like.

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  • 제작진
    Barely Creative Podcast
  • 방송 연도
    2025년
  • 에피소드
    2
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    전체 연령 사용가
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    © Barely Creative Podcast
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    Barely Creative