Battle Approved Battle Approved

Ricardo Briceno is Vice President Franchise Management at Mattel.

In this episode Chris James talks with Ricardo about how he got started in marketing and of course the Hot Wheels brand. Find out about Hot Wheels Monster Trucks Live, Hot Wheels Legends Tour, other Mattel brands like Barbie, plus the extremely successful Hot Wheels YouTube channel.

Conceived in 1968 by an innovator, a rocket scientist and a car designer, Hot Wheels 1:64 scale die-cast cars were designed to look awesome and perform like no other toy. Five decades later, Hot Wheels is the number one selling toy in the world* with more than 16.5 cars sold every second. The brand has evolved from a simple, yet beloved, toy car with orange track system into a global franchise powerhouse that offers fans of all ages multi-channel play experiences.

Facebook: @BattleApproved and @HotWheels

Instagram: @BattleApproved and @HotWheelsOfficial

Twitter: @BattleApproved and @Hot_Wheels

YouTube: @HotWheels

Featured videos mentioned in podcast:

The Yellow Driver's World Record Jump (Tanner Foust) | Team Hot Wheels | Hot Wheels | Watch Now

How To Race Like A Mod Kid | Mod Kids | Hot Wheels | Watch Now

To invest in Battle Approved Motors go to StartEngine.com

About Mattel: Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain and develop children through play. They engage consumers through their portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO® and MEGA®, as well as other popular intellectual properties that they own or license in partnership with global entertainment companies. Their offerings include film and television content, gaming, music and live events. They operate in 35 locations and their products are available in more than 150 countries in collaboration with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.


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Farah Hannoun is a reporter for MMA Junkie / USA TODAY.



In this episode, we chat to the awesome Farah Hannoun from MMAJunkie.com about Fight Island and everything UFC.



MMA Junkie is a news website that covers the sport of mixed martial arts. It was founded in 2006 and is owned by Gannett Company since 2011.



Twitter: @BattleApproved and @Farah_Hannoun

Instagram: @BattleApproved and @UFCNewsAlerts



Invest in Battle Approved Motors at StartEngine.com






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Peter Gough is the founder and managing partner at ORM. ORM helps its clients do better business through the use of innovative digital. 

In this episode, we take a trip back into time, before music went digital and the iPhone. Both Pete and I stormed through the 90s in the music biz in London, England and we caught up to talk about what it was like in those days. Plus Pete explains how digital technologies still excite him.

ORM continues to expand new business opportunities and leading its growth as they head toward being a Top 30 digital agency, as well as one of the coolest places in the UK to work. 

Linkedin: @BattleApproved and @PeterGough

This episode of the podcast is brought to you by GrizzlyCoolers.com

Get 25% Off anything Grizzly by using the coupon code: battle25 (at check out)




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Extreme Sports announcer Dave Arnold is also known as The Voice of Off-Road. 

If you've been to the Lucas Oil Off-Road Racing Series, it's highly likely you've heard Dave's voice. He's announced multiple events, over numerous decades; from SuperCross to X-Games, and he loves Off-Road! "It's the most incredible, physical racing you're ever going to see!"

So just how did Dave get into announcing? Well, he was recuperating from a broken clavicle the day he went to watch some friends at a jet ski race and the event announcer never turned up. So, Dave picked up the microphone and started making fun of his friends out on the track.

Steve Van Doren from Vans walked up and asked him how long he'd been announcing and he looked at his watch and said ‘about fifteen minutes.’ And that’s how it all started.

Instagram: @BattleApproved and @DaveArnoldLive 

Twitter: @BattleApproved and @DaveArnoldLive

Facebook: @BattleApproved and @DaveArnoldLive

This episode of the podcast is brought to you by GrizzlyCoolers.com

Get 25% Off anything Grizzly by using the coupon code: battle25 (at check out)


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Phil Ranta is the COO at cloud based global-scale Social & Commerce platform Wormhole Labs.

Phil is a pioneer of the digital media revolution, working as a pre-YouTube professional web video producer in 2005, video content app creator before the smartphone revolution in 2007, an early exec in the MCN (Multi-Channel Network) boom with two successful exits, and as the Head of Creators at Mobcrush, a technology and entertainment company at the epicenter of mobile gaming, live streaming and the creator-driven media revolution.

Previously, Phil was the Head of Gaming Creators at Facebook and the COO of Studio71, one of the world's largest MCNs, growing the network from 1 billion to over 8 billion monthly views in 3 years with over 1,000 creators.

Before Studio71, Phil joined Fullscreen as the Head of Channel Partnerships as the 9th employee, completing his tenure as the VP of Networks. He grew the network to the largest MCN in the world (on comScore) in less than 1 year. He was the recipient of Fullscreen's first "Founders Award" for his role in building the industry-leading company. As the 9th employee, he's also our 9th guest on the podcast.

Instagram: @BattleApproved and @PhilRanta

Linkedin: @BattleApproved, @CJamesMedia and @PhilRanta

Twitter: @BattleApproved and @PhilRanta

This episode of the podcast is brought to you by GrizzlyCoolers.com

Get 25% Off almost everything Grizzly by using the coupon code: battle25


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Christina McKay is a high quality vehicle wrap designer and runs Curvaceous Wraps.

Clients include Curtis Jackson (50 Cent), Battle Approved, WrapSesh, plus many more,

Facebook: @BattleApproved and @CurvaceousWraps

Instagram: @BattleApproved and @Curvaceous_Wraps

YouTube: @CurveWraps

This episode of the podcast is brought to you by GrizzlyCoolers.com

Get 25% Off anything Grizzly by using the coupon code: battle25


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Send in a voice message: https://anchor.fm/battleapproved/message
Support this podcast: https://anchor.fm/battleapproved/support