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First podcast of the year! Brand new start for Season 4, kicking thing off by talking to Vida by Esquire about their band launch party and their new theme ‘Icy Temptations’ for Crop Over 2024. We chop it up about the meaning of the theme as well as what’s in store for the band launch, the rest of Crop Over and on the road for Kadooment 2024.

Leading up to the Las' Lap of Crop Over 2023, we sit down and talk to some of our much loved sponsors this season such as Sagicor General with JCI and their activations across the season, Mount Gay and all the work they did for Crop Over including their special Crop Over bottle with young Barbadian artist Rudy Vuitton, as well as Banks and their activations across the season, no matter the event big or small, and what revellers can expect for Kadooment Day.

We also sit down with the National Cultural Foundation to get the full scoop and details on Soca 4.0, hearing what patrons can expect from this mega concert experience featuring 5 icons and their unique teams, bringing together one unforgettable show.

The Romans are coming! Caesar's Army touches down on the Lower It Up podcast to talk about everything Sail Caesar and what to expect for A.M.bush BIM 2023. Jules and Renata sat down with us to talk about their new event Sail Caesar as well as the much awaited j’ouvert experience Caesar’s Army A.M.bush Bim. People have been clamouring for A.M.bush so we sit down with them to talk about the return as well as what patrons can expect under the new theme for 2023, We Are Romans (W.AR).

We spoke with the team from VXE for the second time for the season, getting some fresh insight into their plans for the road. Ryan and Corin shared some surprises for the day and thanked everyone for the support in their first year out. We also spoke about their upcoming beach party Juk Down Cool Down

A large episode this week, features Banks Holdings Limited (BHL) talking about their new road safety campaign Party Smarter as well as plans for the season and the future. We also speak to Frazzled, talking about the return of their iconic Crop Over event and what patrons can expect. Finally, we speak to We Ting, both about their iconic Foreday style event and their brand new beach party, Break Biche going down on August 4th

Twisted Barbados, the entity behind the super popular event Tipsy, has evolved the event into the Tipsy Music Festival which spans the weekend of July 22nd to 23rd, offering two exciting events to patrons, including one that is a give back. The powerhouse lineup for the event features Machel Montano, Buju Banton, Bunji Garlin, Fayann Lyons, Hypasounds and Yung Bredda as well as many top rated local and regional DJs