BBNmixtape BBN
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- Business
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Cutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.
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Interview with Latané Conant, CRO of 6sense
In this episode of BBN Mixtape, Andrew Haussegger of Green Hat interviews Latané Conant, CRO of 6sense. They cover a wide range of topics including the current state of the marketing industry and the challenges and opportunities that lie ahead and the impact of AI on marketing. Latané also shares insights on budget allocation, the role of the CRO, and the application of marketing strategies to post-sale activities.
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Navigating Japan: Expert Insights on B2B Success and Digital Trends
In this episode, Annette Fernandes is joined by Robert Heldt, CEO of BBN's partner agency, Custom Media, based in Tokyo, Japan. we'll explore everything from the importance of market understanding and the nuances of business etiquette in Japan to effective marketing strategies and the impact of digital transformation on B2B communications. Robert will also share his top advice for foreign companies aiming to make their mark in Japan and discuss emerging trends that could redefine the future of B2B marketing in this vibrant market.
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The Courageous Marketer
BBN recently released an adaptation of our Norwegian Partner Iteo’s whitepaper, The Courageous Marketing Leader. In this episode of our podcast, we sit down with Andreas Thue, Owner and Founder of iteo, and discuss his views on what makes a courageous marketer.
ACCESS OUR FEARLESS GUIDE FOR THE COURAGEOUS MARKETER -
B2Brave
Our guest for this episode is David Jordan, President of Bader Rutter, and we discussed with him how the B2B marketing industry needs to reimagine itself.
As B2B marketers, we’ve grown over-reliant on some old habits, fallen behind on new sea changes in technology and audience behaviour, and have digressed in our belief to make an impact on the businesses we help lead. Our business is due for a rebrand. By following the data and honouring the humanity of our audiences, we can drive a renaissance for B2B.
Watch the presentation at Ignite USA HERE
ACCESS OUR FEARLESS GUIDE FOR THE COURAGEOUS MARKETER -
Creativity leads to Better Marketing Results
In the world of B2B marketing, content has typically and historically been dry and unengaging. Join us in this episode of riveting conversation with Ed Davis and Managing Director Stuart Jaffray from BBN partner GreenHat in Australia to explore the power of inspired visuals and compelling messaging. Discover how the right blend of education, entertainment, engagement, and inspiration can supercharge your strategy, captivate your audience, and drive business growth. For marketers, by marketers, tune in to BBN Mixtape, be bold and ignite your brand's creative spark!
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B2B Blueprint: Content Planning Mastery
This episode of BBNmixtape dives deep into the art and science of crafting and planning content for the business-to-business realm with Michelle Crawley from BBN's partner TricomB2B. If you've ever wondered how to tailor your content strategy to a specific audience and industry, align your narratives with complex sales cycles, or want to maximise the impact of your B2B marketing efforts, you've landed in the right place.
Customer Reviews
One of the best B2B Marketing podcasts
If you’re in a B2B business and you’re not listening to this podcast, you really need to be asking yourself some questions. Great guests. Great insights. Great host.