Be Differential

Be Differential

The automotive and motorsport world has always had a seat at the table — it just hasn't always been yours. BeDifferential is the podcast for newcomers, outsiders, and anyone who's ever felt like they didn't quite fit in car culture. Each week, host Eva Gregory goes behind the scenes with racers, engineers, executives, and industry insiders to share the stories, career paths, and hard-won lessons that don't make it into the mainstream. From grassroots motorsport to the paddock, from vintage cars to cutting-edge tech — if you're curious about where you fit in this world, you found the right show. New episodes every Tuesday, plus solo industry takes every Thursday.

  1. MAR 31

    Operation Motorsport with Tiffany Lodder

    Tiffany Lodder has built a career at the intersection of motorsport and service — but her work goes far beyond the traditional boundaries of racing. As the co-founder of Operation Motorsport, Tiffany has helped create a pathway for military veterans to find renewed purpose, community, and opportunity through motorsport. In this conversation, we explore how racing — often seen purely as competition — can become a powerful platform for impact. Tiffany shares what first drew her into the motorsport world and the moment she realized its potential to serve something bigger. We dive into the gap she identified between the veteran community and the racing industry, and how Operation Motorsport was built to bridge it. We also unpack why the high-performance, fast-paced nature of motorsport uniquely resonates with veterans, and what success truly looks like within the program — from employment to confidence to connection. This episode also challenges the industry at large — asking how motorsport can better embrace its role as a platform for social impact, and what meaningful inclusion really looks like beyond surface-level representation. For anyone looking to build something different — especially women carving out nontraditional paths — Tiffany offers a powerful perspective on resilience, purpose, and leading with intention. Because sometimes, the most important work happening in motorsport isn’t just about who finishes first — it’s about who gets to be part of the race in the first place.

    41 min
  2. MAR 24

    Two Worlds One Drive with Sonya Lloyd

    What does it look like to operate at a high level — in two entirely different worlds? Sonya Lloyd is both a world championship motorcycle racer and a participant in Siemens’ Technical Marketing Leadership Development Program — a combination that challenges the idea that you have to choose between passion and profession. In this episode, we explore how Sonya navigates the intersection of motorsport and technical leadership, and what it takes to perform at an elite level in both. From the discipline required on the track to the precision needed in corporate environments, Sonya shares how these experiences inform and strengthen each other. We dive into her journey into motorcycle racing, what kept her committed through the toughest moments, and how she simultaneously built a path within Siemens. Along the way, we unpack how preparation, pressure, and failure show up across both arenas — and what it means to deliver when the stakes are high. This conversation also explores the power of storytelling — from translating complex technical ideas into meaningful narratives, to communicating performance and purpose in motorsport. Sonya reflects on how her technical background shapes the way she understands machinery and engineering, and how racing has influenced how she shows up as a communicator and leader. We also talk about visibility — why it matters for women in both motorsport and technical leadership — and how organizations can better support individuals pursuing nontraditional, dual-career paths. At its core, this episode is about expanding what’s possible. About rejecting the idea that you have to choose one version of yourself. And about building a life that fully reflects both passion and practicality. Because sometimes, being differential means refusing to pick just one lane — and having the courage to excel in both.

    30 min

Ratings & Reviews

5
out of 5
7 Ratings

About

The automotive and motorsport world has always had a seat at the table — it just hasn't always been yours. BeDifferential is the podcast for newcomers, outsiders, and anyone who's ever felt like they didn't quite fit in car culture. Each week, host Eva Gregory goes behind the scenes with racers, engineers, executives, and industry insiders to share the stories, career paths, and hard-won lessons that don't make it into the mainstream. From grassroots motorsport to the paddock, from vintage cars to cutting-edge tech — if you're curious about where you fit in this world, you found the right show. New episodes every Tuesday, plus solo industry takes every Thursday.

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