The Agent Goldmine - Real Estate Agent Business Building

Ali Garced and Shelby Johnson
  • 5.0 (85)
  • ENTREPRENEURSHIP
  • UPDATED BIWEEKLY

Welcome to The Agent Goldmine, where we, Ali Garced and Shelby Johnson, dive DEEP into the specifics of building REAL businesses, and how to BE MORE than just your average agent. We interview bad@** agents who are KILLIN' it, and learn their secrets. Share this with not 1, but 2 real estate agent friends who can benefit! Snag the Golden Nuggets from the Show! www.theagentgoldmine.com If you are ready to join eXp realty and would like Ali Garced or Shelby Johnson personally sponsor you so you have access to two ICON agents text JOIN to 703-399-4332 (Shelby) or 914-318-4918 (Ali)

  1. 2D AGO

    Ep. 214 How To Get Listings From Youtube Videos. Exactly What To Say

    The only podcast in the world for real estate agents BY active real estate agents, specifically to help REALTORS®️ who are STUCK at 5 transactions a year, get to 20+. Considering switching brokerages to a brokerage that will help you SCALE and run a TRUE business machine? Join us.  🔥🔥Already know you want to join us? Join our community of 180+ agents🔥🔥 👉🏽Name Ali as your sponsor: https://alexandragarced.exprealty.careers/ 👉🏽Name Shelby as your sponsor: https://shelbyjohnson.exprealty.careers/  🔊(YOU GET ACCESS TO BOTH OF US if you name Ali as your sponsor) 🟪Still need some more info on what it looks like to join us at Five Pillars, eXp Realty? 👩🏽‍💻Schedule a call with Us! https://bit.ly/PrivateZoomwithAli Welcome to The Agent Goldmine with Ali & Shelby! In this BONUS episode on how to sell listings fast, we’re giving you a Case Study on a REAL listing that generated 10 showings on day one and 6 offers within 48 hours. Let’s get into the details: how a YouTube lead turned into a successful listing full listing process from call to appointment setting expectations with sellers and pricing strategy why timing the market mattered is coming soon marketing really good using mailers, Meta ads, and Facebook groups for exposure strategy behind a 48-hour showing notice launch managing multiple offers with an evaluation system how the winning offer was selected (cash, contingencies, timeline) coaching agents and buyers through competitive offers why seller goals matter beyond just price Listen now to see exactly how strategic marketing, timing, and execution came together to create a fast sale with multiple strong offers! Snag the Golden Nuggets from this episode! https://www.theagentgoldmine.com/ 🧠 Superhuman helps us TREMENDOUSLY with email. You'll save HOURS every day. Try it here, we promise you won't regret it:  🧠 http://try.sprh.mn/aligarced 🧠http://try.sprh.mn/shelbyjohnson The Agent Goldmine Merch! Go here: https://www.teepublic.com/user/apparel-for-agents/crewneck-sweatshirt  Be a bro, share the show + hit us with a 5-star review! https://open.spotify.com/show/28ACkTsMbVkHxEwD9Z9qUC https://podcasts.apple.com/us/podcast/be-more-show-for-agents/id1682543343  https://www.youtube.com/channel/UCmYXUbR8lqRia72sE2Abncg?sub_confirmation=1 Hang with Us!  Ali’s IG: https://www.instagram.com/Ali_The_Agent/    Shelby’s IG: https://www.instagram.com/TheShelbyShow__/  Resources and Links ICON Program Overview:  https://drive.google.com/file/d/1CuoM5rtkCO92xU72Xw71r_aPUmW6nKdc/view  Team Leader Academy: https://expelevatecoaching.com/exp-team-leader-academy

    47 min

  2. APR 30

    Ep. 213 How Meta Ads Work for Real Estate Agents | Drake Johnson

    The only podcast in the world for real estate agents BY active real estate agents, specifically to help REALTORS®️ who are STUCK at 5 transactions a year, get to 20+. Considering switching brokerages to a brokerage that will help you SCALE and run a TRUE business machine? Join us.  🔥🔥Already know you want to join us? Join our community of 180+ agents🔥🔥 👉🏽Name Ali as your sponsor: https://alexandragarced.exprealty.careers/ 👉🏽Name Shelby as your sponsor: https://shelbyjohnson.exprealty.careers/  🔊(YOU GET ACCESS TO BOTH OF US if you name Ali as your sponsor) 🟪Still need some more info on what it looks like to join us at Five Pillars, eXp Realty? 👩🏽‍💻Schedule a call with Us! https://bit.ly/PrivateZoomwithAli Welcome to The Agent Goldmine with Ali & Shelby! Drake Johnson is here with us AGAIN to share how real estate agents should actually be using Facebook (Meta) ads to grow their business. Get ready and learn more about: difference between cold lead-gen ads and brand-building ads why most Facebook ads fail for real estate agents understanding lead magnets and top-of-funnel leads UGC vs templated content and what performs better how Meta optimizes ads (and why creative matters most) budget recommendations ($50–$100/day starting point) key metrics like 3-second hook rate choosing the right campaign objectives running listing ads for local exposure why warm audiences convert better than cold leads Listen now to learn how to start using ads the right way to generate better leads and grow your real estate business! Snag the Golden Nuggets from this episode! https://www.theagentgoldmine.com/ 🧠 Superhuman helps us TREMENDOUSLY with email. You'll save HOURS every day. Try it here, we promise you won't regret it:  🧠 http://try.sprh.mn/aligarced 🧠http://try.sprh.mn/shelbyjohnsonThe Agent Goldmine Merch! Go here: https://www.teepublic.com/user/apparel-for-agents/crewneck-sweatshirtBe a bro, share the show + hit us with a 5-star review! https://open.spotify.com/show/28ACkTsMbVkHxEwD9Z9qUC https://podcasts.apple.com/us/podcast/be-more-show-for-agents/id1682543343  https://www.youtube.com/channel/UCmYXUbR8lqRia72sE2Abncg?sub_confirmation=1   Hang with Us!  Ali’s IG: https://www.instagram.com/Ali_The_Agent/    Shelby’s IG: https://www.instagram.com/TheShelbyShow__/ Connect with Drake https://www.instagram.com/drake_johnson_lex/ https://www.facebook.com/drakejohnsonrealtor/ https://www.linkedin.com/in/drake-johnson-realtor/Resources and Links ICON Program Overview:  https://drive.google.com/file/d/1CuoM5rtkCO92xU72Xw71r_aPUmW6nKdc/view  Team Leader Academy: https://expelevatecoaching.com/exp-team-leader-academy

    46 min

  3. APR 21

    Ep. 212 How AI Can BOOST Team Conversions by 10% | Christopher Watters

    The only podcast in the world for real estate agents BY active real estate agents, specifically to help REALTORS®️ who are STUCK at 5 transactions a year, get to 20+. Considering switching brokerages to a brokerage that will help you SCALE and run a TRUE business machine? Join us.  🔥🔥Already know you want to join us? Join our community of 180+ agents🔥🔥 👉🏽Name Ali as your sponsor: https://alexandragarced.exprealty.careers/ 👉🏽Name Shelby as your sponsor: https://shelbyjohnson.exprealty.careers/  🔊(YOU GET ACCESS TO BOTH OF US if you name Ali as your sponsor) 🟪Still need some more info on what it looks like to join us at Five Pillars, eXp Realty? 👩🏽‍💻Schedule a call with Us! https://bit.ly/PrivateZoomwithAli Welcome to The Agent Goldmine with Ali & Shelby! We have Christopher Watters of Watters International Realty tell us how AI is transforming real estate teams by creating an “enforcement loop” that drives higher performance and better conversion rates. Instead of chasing more leads, this focuses on building standards, tracking performance, and using AI to analyze calls and appointments with objective feedback. You’ll learn how more on: how AI acts as a virtual ride-along for agents using scoring rubrics to evaluate sales conversations tracking rapport, expertise, objections, and closing skills how AI-generated notes support coaching and accountability the impact of consistent standards on team performance real conversion gains from ~41% to ~52% using AI data in one-on-ones and team training pricing, ROI, and trial options for AI tools why better systems drive growth Listen now to learn how to implement smarter systems on your business! Snag the Golden Nuggets from this episode! https://www.theagentgoldmine.com/ 🧠 Superhuman helps us TREMENDOUSLY with email. You'll save HOURS every day. Try it here, we promise you won't regret it: 🧠 http://try.sprh.mn/aligarced 🧠http://try.sprh.mn/shelbyjohnson The Agent Goldmine Merch! Go here: https://www.teepublic.com/user/apparel-for-agents/crewneck-sweatshirt  Be a bro, share the show + hit us with a 5-star review! https://open.spotify.com/show/28ACkTsMbVkHxEwD9Z9qUC https://podcasts.apple.com/us/podcast/be-more-show-for-agents/id1682543343  https://www.youtube.com/channel/UCmYXUbR8lqRia72sE2Abncg?sub_confirmation=1   Hang with Us!  Ali’s IG: https://www.instagram.com/Ali_The_Agent/    Shelby’s IG: https://www.instagram.com/TheShelbyShow__/  Connect with Christopher https://www.instagram.com/christopherwatters/ https://www.instagram.com/wattersinternationalrealty/ https://www.facebook.com/ChrisWattersHomeSellingTeam/ https://www.youtube.com/c/WattersInternationalRealty https://christopherwatters.com/ Resources and Links ICON Program Overview:  https://drive.google.com/file/d/1CuoM5rtkCO92xU72Xw71r_aPUmW6nKdc/view  Team Leader Academy: https://expelevatecoaching.com/exp-team-leader-academy

    32 min

  4. APR 15

    Ep. 211 Why Google Isn’t Working in Your Favor

    The only podcast in the world for real estate agents BY active real estate agents, specifically to help REALTORS®️ who are STUCK at 5 transactions a year, get to 20+. Considering switching brokerages to a brokerage that will help you SCALE and run a TRUE business machine? Join us.  🔥🔥Already know you want to join us? Join our community of 180+ agents🔥🔥 👉🏽Name Ali as your sponsor: https://alexandragarced.exprealty.careers/ 👉🏽Name Shelby as your sponsor: https://shelbyjohnson.exprealty.careers/  🔊(YOU GET ACCESS TO BOTH OF US if you name Ali as your sponsor) 🟪Still need some more info on what it looks like to join us at Five Pillars, eXp Realty? 👩🏽‍💻Schedule a call with Us! https://bit.ly/PrivateZoomwithAli Welcome to The Agent Goldmine with Ali & Shelby! In this episode, we’re joined by Drake Johnson, a former Marine recon sniper with construction and tech/data experience and also husband to the one and only Shelby, to break down how real estate agents should actually be using Google Business Profiles in today’s market. Here’s what you need to know: service-area vs physical-location Google profiles why most agents won’t rank for “agent near me” searches using Google reviews as social proof to win clients what makes a strong, high-impact review how to adjust and optimize your service areas the impact of ads on Google search visibility where agents should actually focus their reviews risks of fake review swaps and getting reviews removed common reasons profiles get suspended and how to fix them why Google is more about validation than lead generation Listen now to learn how to properly use your Google Business Profile as a powerful tool for winning more clients!  Snag the Golden Nuggets from this episode! https://www.theagentgoldmine.com/ 🧠 Superhuman helps us TREMENDOUSLY with email. You'll save HOURS every day. Try it here, we promise you won't regret it:  🧠 http://try.sprh.mn/aligarced 🧠http://try.sprh.mn/shelbyjohnson The Agent Goldmine Merch! Go here: https://www.teepublic.com/user/apparel-for-agents/crewneck-sweatshirtBe a bro, share the show + hit us with a 5-star review! https://open.spotify.com/show/28ACkTsMbVkHxEwD9Z9qUC https://podcasts.apple.com/us/podcast/be-more-show-for-agents/id1682543343  https://www.youtube.com/channel/UCmYXUbR8lqRia72sE2Abncg?sub_confirmation=1 Hang with Us!  Ali’s IG: https://www.instagram.com/Ali_The_Agent/    Shelby’s IG: https://www.instagram.com/TheShelbyShow__/  Connect with Drake https://www.instagram.com/drake_johnson_lex/ https://www.facebook.com/drakejohnsonrealtor/ https://www.linkedin.com/in/drake-johnson-realtor/ Resources and Links ICON Program Overview:  https://drive.google.com/file/d/1CuoM5rtkCO92xU72Xw71r_aPUmW6nKdc/view  Team Leader Academy: https://expelevatecoaching.com/exp-team-leader-academy

    45 min

  5. APR 7

    Ep. 210 How To Sell A House Fast As A Listing Agent - PART 3

    The only podcast in the world for real estate agents BY active real estate agents, specifically to help REALTORS®️ who are STUCK at 5 transactions a year, get to 20+. Considering switching brokerages to a brokerage that will help you SCALE and run a TRUE business machine? Join us.  🔥🔥Already know you want to join us? Join our community of 180+ agents🔥🔥 👉🏽Name Ali as your sponsor: https://alexandragarced.exprealty.careers/ 👉🏽Name Shelby as your sponsor: https://shelbyjohnson.exprealty.careers/  🔊(YOU GET ACCESS TO BOTH OF US if you name Ali as your sponsor) 🟪Still need some more info on what it looks like to join us at Five Pillars, eXp Realty? 👩🏽‍💻Schedule a call with Us! https://bit.ly/PrivateZoomwithAli Welcome to The Agent Goldmine with Ali & Shelby! In this final part of the series on selling listings fast, let’s break down the third and most overlooked lever—marketing. After covering price and condition, let’s dive into how top real estate agents go beyond basic MLS uploads to create massive exposure and demand. Get ready to learn more about these topics: why marketing is the 3rd factor in selling listings fast the 4-hour “media day” strategy how to create high-quality listing videos using paid Meta ads to drive targeted traffic systematic posting in local and neighborhood Facebook groups leveraging Every Door Direct Mail with QR code funnels building hype with “Coming Soon” campaigns tapping into your CRM and brokerage network for exposure what’s the open house timing strategy what to fix if your listing isn’t selling Listen now to learn how to market your listings at a higher level! Snag the Golden Nuggets from this episode! https://www.theagentgoldmine.com/ 🧠 Superhuman helps us TREMENDOUSLY with email. You'll save HOURS every day. Try it here, we promise you won't regret it:  🧠 http://try.sprh.mn/aligarced 🧠http://try.sprh.mn/shelbyjohnson The Agent Goldmine Merch! Go here: https://www.teepublic.com/user/apparel-for-agents/crewneck-sweatshirt  Be a bro, share the show + hit us with a 5-star review! https://open.spotify.com/show/28ACkTsMbVkHxEwD9Z9qUC https://podcasts.apple.com/us/podcast/be-more-show-for-agents/id1682543343  https://www.youtube.com/channel/UCmYXUbR8lqRia72sE2Abncg?sub_confirmation=1 Hang with Us!  Ali’s IG: https://www.instagram.com/Ali_The_Agent/    Shelby’s IG: https://www.instagram.com/TheShelbyShow__/  Resources and Links ICON Program Overview:  https://drive.google.com/file/d/1CuoM5rtkCO92xU72Xw71r_aPUmW6nKdc/view  Team Leader Academy: https://expelevatecoaching.com/exp-team-leader-academy United Stated Portal Service https://www.usps.com/ Matterport https://matterport.com/

    34 min

  6. APR 1

    Ep. 209 How to Vacation as a Realtor®

    The only podcast in the world for real estate agents BY active real estate agents, specifically to help REALTORS®️ who are STUCK at 5 transactions a year, get to 20+. Considering switching brokerages to a brokerage that will help you SCALE and run a TRUE business machine? Join us.  🔥🔥Already know you want to join us? Join our community of 180+ agents🔥🔥 👉🏽Name Ali as your sponsor: https://alexandragarced.exprealty.careers/ 👉🏽Name Shelby as your sponsor: https://shelbyjohnson.exprealty.careers/  🔊(YOU GET ACCESS TO BOTH OF US if you name Ali as your sponsor) 🟪Still need some more info on what it looks like to join us at Five Pillars, eXp Realty? 👩🏽‍💻Schedule a call with Us! https://bit.ly/PrivateZoomwithAli Welcome to The Agent Goldmine with Ali & Shelby! In this solo episode, Ali breaks down exactly how she has kept her Tucson real estate business running while traveling abroad for four months. She’ll show us how to make it work even while she’s in a completely different time zone. Here are the key topics covered: how YouTube generates consistent real estate leads using Calendly and Zoom to manage clients remotely automating lead intake with Zapier and CRM integrations managing time zones and batching communication while traveling hiring and paying showing agents for buyer tours covering inspections, walkthroughs, and new-build orientations remotely using a transaction coordinator for paperwork and contracts co-listing with local partners to manage listings while abroad real cost of running a remote agent support system lessons and destinations while running a real estate business Listen to this episode to learn how to build systems that allow you to serve clients, close deals, and create freedom in your real estate business, no matter where you are in the world. 🎧 Snag the Golden Nuggets from this episode! https://www.theagentgoldmine.com/ 🧠 Superhuman helps us TREMENDOUSLY with email. You'll save HOURS every day. Try it here, we promise you won't regret it:  🧠 http://try.sprh.mn/aligarced 🧠http://try.sprh.mn/shelbyjohnson The Agent Goldmine Merch! Go here: https://www.teepublic.com/user/apparel-for-agents/crewneck-sweatshirt  Be a bro, share the show + hit us with a 5-star review! https://open.spotify.com/show/28ACkTsMbVkHxEwD9Z9qUC https://podcasts.apple.com/us/podcast/be-more-show-for-agents/id1682543343  https://www.youtube.com/channel/UCmYXUbR8lqRia72sE2Abncg?sub_confirmation=1   Hang with Us!  Ali’s IG: https://www.instagram.com/Ali_The_Agent/    Shelby’s IG: https://www.instagram.com/TheShelbyShow__/  Resources and Links ICON Program Overview:  https://drive.google.com/file/d/1CuoM5rtkCO92xU72Xw71r_aPUmW6nKdc/view  Team Leader Academy: https://expelevatecoaching.com/exp-team-leader-academy Zapier https://zapier.com Calendly https://calendly.com Showami https://www.showami.com/

    41 min

  7. MAR 25

    Ep. 208 How To Sell A House Fast As A Listing Agent Part 2

    The only podcast in the world for real estate agents BY active real estate agents, specifically to help REALTORS®️ who are STUCK at 5 transactions a year, get to 20+. Considering switching brokerages to a brokerage that will help you SCALE and run a TRUE business machine? Join us.  🔥🔥Already know you want to join us? Join our community of 180+ agents🔥🔥 👉🏽Name Ali as your sponsor: https://alexandragarced.exprealty.careers/ 👉🏽Name Shelby as your sponsor: https://shelbyjohnson.exprealty.careers/  🔊(YOU GET ACCESS TO BOTH OF US if you name Ali as your sponsor) 🟪Still need some more info on what it looks like to join us at Five Pillars, eXp Realty? 👩🏽‍💻Schedule a call with Us! https://bit.ly/PrivateZoomwithAli Welcome to The Agent Goldmine with Ali & Shelby! This is Part 2 and let’s dive into the critical role home condition plays in getting listings sold quickly. After covering pricing in Episode 206, let’s break down how buyer psychology, first impressions, and perceived repair risks impact a home the moment buyers walk through the door. Get ready to learn about: why home condition dramatically impacts days on market how buyer psychology affects perceived repair costs the first-impression factors that influence offers simple fixes that create big impact (lighting, cleaning, touch-ups) Shelby’s listing appointment walkthrough strategy how to plant “prep expectations” during the listing tour creating a room-by-room seller prep checklist show-ready checklists for occupied homes why pre-photo walkthroughs make media days smoother setting realistic expectations with sellers Listen now to learn the exact systems and checklists you can use to sell faster. 🎧 Snag the Golden Nuggets from this episode! https://www.theagentgoldmine.com/ 🧠 Superhuman helps us TREMENDOUSLY with email. You'll save HOURS every day. Try it here, we promise you won't regret it:  🧠 http://try.sprh.mn/aligarced 🧠http://try.sprh.mn/shelbyjohnson The Agent Goldmine Merch! Go here: https://www.teepublic.com/user/apparel-for-agents/crewneck-sweatshirt Be a bro, share the show + hit us with a 5-star review! https://open.spotify.com/show/28ACkTsMbVkHxEwD9Z9qUC https://podcasts.apple.com/us/podcast/be-more-show-for-agents/id1682543343  https://www.youtube.com/channel/UCmYXUbR8lqRia72sE2Abncg?sub_confirmation=1 Hang with Us!  Ali’s IG: https://www.instagram.com/Ali_The_Agent/    Shelby’s IG: https://www.instagram.com/TheShelbyShow__/ Resources and Links ICON Program Overview:  https://drive.google.com/file/d/1CuoM5rtkCO92xU72Xw71r_aPUmW6nKdc/view  Team Leader Academy: https://expelevatecoaching.com/exp-team-leader-academy

    35 min

  8. MAR 17

    Ep. 207 How Tom Lewandowski Hit $12M in Sales in His First 9 Months

    The only podcast in the world for real estate agents BY active real estate agents, specifically to help REALTORS®️ who are STUCK at 5 transactions a year, get to 20+. Considering switching brokerages to a brokerage that will help you SCALE and run a TRUE business machine? Join us.  🔥🔥Already know you want to join us? Join our community of 180+ agents🔥🔥 👉🏽Name Ali as your sponsor: https://alexandragarced.exprealty.careers/ 👉🏽Name Shelby as your sponsor: https://shelbyjohnson.exprealty.careers/  🔊(YOU GET ACCESS TO BOTH OF US if you name Ali as your sponsor) 🟪Still need some more info on what it looks like to join us at Five Pillars, eXp Realty? 👩🏽‍💻Schedule call with Ali: https://bit.ly/PrivateZoomwithAli Welcome to The Agent Goldmine with Ali & Shelby! Tom Lewandowski is here with us today to share how he went from a brand-new real estate agent to closing 18 deals and over $12M in volume in just nine months. A former nurse who started real estate while working nights and weekends, Tom explains the systems, prospecting habits, and daily structure that helped him scale quickly. Here’s what you’ll be learning about: transition from a 20+ year nursing career into real estate how joining eXp and a local team accelerated his growth systems that helped him scale quickly as a new agent using Follow Up Boss, monday.com, and Slack for workflow management how transaction checklists improved efficiency and consistency story behind a $7.7M all-cash Zillow lead closing in 9 days building strong communication habits with clients Tom’s daily schedule and prospecting structure leveraging assistants and showing specialists expansion plans into the Seattle market Listen to this episode to learn how strong systems, consistent prospecting, and clear daily structure can help you grow your real estate business faster… no matter where you’re starting! Snag the Golden Nuggets from this episode! https://www.theagentgoldmine.com/ 🧠 Superhuman helps us TREMENDOUSLY with email. You'll save HOURS every day. Try it here, we promise you won't regret it:  🧠 http://try.sprh.mn/aligarced 🧠http://try.sprh.mn/shelbyjohnson The Agent Goldmine Merch! Go here: https://www.teepublic.com/user/apparel-for-agents/crewneck-sweatshirt Be a bro, share the show + hit us with a 5-star review! https://open.spotify.com/show/28ACkTsMbVkHxEwD9Z9qUC https://podcasts.apple.com/us/podcast/be-more-show-for-agents/id1682543343  https://www.youtube.com/channel/UCmYXUbR8lqRia72sE2Abncg?sub_confirmation=1 Hang with Us!  Ali’s IG: https://www.instagram.com/Ali_The_Agent/    Shelby’s IG: https://www.instagram.com/TheShelbyShow__/ Connect with Tom https://www.instagram.com/that_home_finder_guy https://www.facebook.com/thathomefinderguy https://thomaslewandowski.exprealty.com/ Resources and Links ICON Program Overview:  https://drive.google.com/file/d/1CuoM5rtkCO92xU72Xw71r_aPUmW6nKdc/view  Team Leader Academy: https://expelevatecoaching.com/exp-team-leader-academy FREE Social Media Mastermind 👉 Register now before it fills up: https://www.eventbrite.com/e/1984574804664?aff=oddtdtcreator

    36 min
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5
out of 5
85 Ratings

About

Welcome to The Agent Goldmine, where we, Ali Garced and Shelby Johnson, dive DEEP into the specifics of building REAL businesses, and how to BE MORE than just your average agent. We interview bad@** agents who are KILLIN' it, and learn their secrets. Share this with not 1, but 2 real estate agent friends who can benefit! Snag the Golden Nuggets from the Show! www.theagentgoldmine.com If you are ready to join eXp realty and would like Ali Garced or Shelby Johnson personally sponsor you so you have access to two ICON agents text JOIN to 703-399-4332 (Shelby) or 914-318-4918 (Ali)

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