Be-Picked: How to Get Recommended by AI

Andrew Colsky, JD, LPC
  • 5.0 (3)
  • Business

Be-Picked: How to Get Recommended by AIYour next client may be asking ChatGPT who to hire. Will AI recommend you or your competitors? The way people find businesses and professionals is changing. Instead of searching through websites and advertisements, potential clients are asking ChatGPT, Google Gemini, Perplexity, and other AI platforms who they should trust, hire, and do business with. And AI is making recommendations. The question is whether you're one of them. Welcome to Be-Picked, the podcast that helps business owners and professionals get found, build credibility, and become the trusted choice in an AI-driven world. Discover why AI recommends certain businesses over others, how AI search differs from traditional SEO, and what you can do to improve your visibility, authority, and trustworthiness. Each episode explores practical strategies, emerging trends, and the psychology behind why people choose one professional over another. Because being good at what you do isn't enough if potential clients never discover you. Stop chasing clients. Become the business clients are looking for. Be-Picked. Get Found. Get Chosen. Your Host Andrew Colsky, JD, LPC is a licensed attorney and mental health clinician and the founder of Be-Picked. He built the Credibility Generator™, software that helps attorneys and professional service providers create their own credibility content, and he teaches the approach through consulting and the AIthority Bootcamp. His books, Left of Trust and The AIthority Quotient, are available HERE. Be-Picked is not a marketing agency. It does not buy ads or produce marketing for you. Learn more at be-picked.com.

  1. 1d ago

    How Law Firms Build Trust Before the First Call

    Free for attorneys: the first chapter of Left of Trust, on why excellent lawyers get overlooked and what to do about it. Get it here: https://www.leftoftrust.com In this episode, Andrew Colsky talks with Gee Ranasinha, founder of KEXINO and adjunct marketing professor, about why many businesses confuse marketing efficiency with marketing effectiveness. For attorneys, law firms, consultants, and other small professional service providers, the problem is often not a lack of marketing activity. It is using the wrong strategy, targeting the wrong audience, or trying to automate the process before understanding what actually motivates potential clients. What You’ll Learn: • Why treating marketing as sales support can hurt long-term growth • The difference between efficient marketing and effective marketing • Why understanding customer behavior matters more than simply collecting data • The strategic questions to answer before spending more on ads or content • How the five stages of awareness can shape your marketing message • Why being on the right platform is less important than reaching clients at the right moment • How to avoid common DIY marketing mistakes and ineffective tactics • Why trust, positioning, and differentiation matter for professional service firms • How attorneys can better understand client pain points, objections, and buying decisions Gee explains why law firms and small businesses should stop treating marketing like a spreadsheet and start treating it as a human decision-making process. If you're looking for law firm marketing, attorney marketing, digital marketing for law firms, law firm content marketing, or small law firm marketing tips, this episode provides the strategic thinking behind the tactics. Chapters 00:00 The Marketing Crisis 01:13 Strategic vs. Tactical Marketing 03:09 Understanding Customer Needs 25:11 Differentiation and Trust in Marketing More from Be-Picked: Free chapter of Left of Trust: https://www.leftoftrust.com Take the free Credibility Assessment: https://www.credibilitygenerator.com Get the book: https://www.leftoftrust.com Work with Andrew, or book him to speak: https://www.andrewcolsky.com #lawyers #attorneys #lawfirm #legalmarketing #lawpractice #AIsearch

  2. 4d ago

    The Real Reason Most Business Podcasts Never Grow

    How do you grow a podcast without going viral? According to Anthony Nwaneri, founder of Get More Listeners, you stop chasing clips and start getting found. A lot of professionals spend months on cameras, lighting and social posts, then wonder why their show isn't growing. Anthony explains why the real growth comes from getting clear before you ever hit record: knowing who you want listening and using the words they actually search for on Apple Podcasts and Spotify. In this episode, you'll learn: • Why showing up on page one of Apple Podcasts and Spotify matters more than social media buzz • The biggest time-waster for new podcasters, and what to focus on first • Why a niche show built for your ideal client can beat a broad interview podcast • Why audio-only can be the smarter choice if you're not comfortable on camera • How podcast SEO helps the right people find you when they're already searching Andrew Colsky also digs into the bigger business case for podcasting: credibility. A well-positioned show means you don't have to chase clients, because the right ones come to you. If you're a lawyer, coach or any professional who wants a podcast that brings in business, not just attention, this one's for you. About Anthony Nwaneri: Anthony is the founder of Get More Listeners and the author of Podcasts Made Simple. He helps business owners and experts grow their podcasts using keyword research, podcast SEO and clear audience positioning. Enjoyed this episode? Follow the Be-Picked Podcast for conversations on credibility, trust and what makes clients choose you. New episodes every Monday and Friday. YouTube: https://www.youtube.com/@Be-Picked Spotify: https://open.spotify.com/show/7ka4BD4g0ZIzvlM0Ge0MiN Apple Podcasts: https://podcasts.apple.com/us/podcast/be-picked/id1864473426

  3. Nov 2

    Why Lawyers Should Stop Waiting to Be Picked by AI

    Free for attorneys: the first chapter of Left of Trust, on why excellent lawyers get overlooked and what to do about it. Get it here: https://www.leftoftrust.com For attorneys and professional service providers, the problem is often not a lack of expertise. It is waiting too long to publish, overthinking content, or trying to build a perfect marketing system before taking action. In this episode, Andrew Colsky talks with Mike Montague, founder of Avenue Nine, about human-first AI marketing and how lawyers can use AI to turn their existing expertise into useful content, stronger credibility, and greater online visibility. What You’ll Learn:• Why publishing before you feel ready can create marketing momentum • How attorneys can turn conversations, FAQs, reviews, and client stories into content • Why AI should amplify your expertise instead of replacing your voice • How AI can help with transcripts, summaries, presentations, research, and content creation • Why choosing topics you genuinely understand makes consistency easier • How niche and local visibility can be more valuable than chasing a massive audience • How AI can personalize marketing based on audience, intent, and context • How to create a realistic weekly content system without burning out • Why human connection still matters in AI-driven marketing Mike shares practical ways lawyers, financial professionals, consultants, and other service providers can use AI to work faster while keeping their marketing human. If you're looking for law firm marketing, digital marketing for law firms, AI marketing for lawyers, small law firm marketing tips, attorney content marketing, or ways to build authority online, this episode provides a practical roadmap for turning your expertise into content that gets noticed and trusted. Chapters00:00 The Journey to AI Marketing 03:24 Getting Started with Content Creation 10:28 Human-First AI Marketing 14:34 AI in Business Processes 25:36 Using AI to Get Started More from Be-Picked: Free chapter of Left of Trust: https://www.leftoftrust.com Take the free Credibility Assessment: https://www.credibilitygenerator.com Get the book: https://www.leftoftrust.com Work with Andrew, or book him to speak: https://www.andrewcolsky.com #lawyers #attorneys #lawfirm #legalmarketing #lawpractice #AIsearch

  4. Oct 30

    Why Lawyers Should Write Short Books to Build Instant Credibility

    Free for attorneys: Read the first chapter of Left of Trust to learn why excellent lawyers get overlooked and what they can do about it. Get it here: https://www.leftoftrust.com How Lawyers Can Build Credibility and Attract Clients by Publishing a Book A well-written book can help attorneys and professional service providers establish credibility, demonstrate expertise, and earn potential clients’ trust. In this episode of Be-Picked, Andrew Colsky JD, LPC, speaks with Michele DeFilippo, founder of 1106 Design, about publishing a book that strengthens professional authority without unnecessary costs, confusing publishing agreements, or endless revisions. Whether you're an attorney, consultant, or professional service provider, discover how to turn your existing knowledge into a practical book that communicates your expertise and helps people understand the value you offer. Michele explains why a successful book doesn't have to be long or complicated. It should address the questions your audience cares about and clearly demonstrate what makes your expertise valuable. The conversation also explores how a book can strengthen a law firm's credibility, support its online presence, create speaking opportunities, and help potential clients discover and trust its services. What You’ll Learn: Why publishing a book can strengthen credibility and professional authorityHow to use the “so what” test to make your book relevant to potential clientsHow to turn everyday professional expertise into useful contentThe differences between a full-length book, a short booklet, and a lead magnetWhy good editing improves clarity without compromising accuracyWhat to watch for when evaluating hybrid publishing arrangementsHow print-on-demand publishing helps authors maintain control and manage costsWhat the publishing process involves, from editing and cover design to typesetting and proof copiesHow a book can create speaking opportunities and build long-term professional visibilityMichele shares practical insights into publishing services and making informed decisions. Andrew explores the broader value of a book as a business asset that communicates expertise, builds trust, and helps professionals stand out. For attorneys and law firms, a focused, well-produced book can demonstrate knowledge, reinforce credibility, and help potential clients understand why they should choose you. As people increasingly use search engines and AI tools to find professionals, demonstrating genuine expertise can also support your online authority and discoverability. If you're ready to communicate your expertise, build credibility, and become a more recognizable authority in your field, this episode offers practical guidance for getting started. Guest: Michele DeFilippo, Founder of 1106 Design Guest Website: Needs confirmation. More from Be-Picked: Assessment: https://www.be-picked.com/assessmentBooks: https://www.be-picked.com/booksAbout: https://www.be-picked.com/aboutLive: https://www.be-picked.com/livePodcast: https://www.be-picked.com/podcast

  5. Oct 26

    How Lawyers Become Easier for AI to Recommend

    Free for attorneys: the first chapter of Left of Trust, on why excellent lawyers get overlooked and what to do about it. Get it here: https://www.leftoftrust.com In this episode, Andrew Colsky talks with Lorraine Ball about how attorneys and law firms can turn client reviews, testimonials, FAQs, and real customer questions into content that builds trust and improves online visibility. Instead of constantly searching for new content ideas, lawyers can use the questions and feedback they already receive to create useful marketing assets that support SEO, local search, and client acquisition. What You’ll Learn:How to turn client feedback into authentic reviews and testimonialsWhy client questions can become valuable blog posts and FAQ contentHow Google Business Profile can improve local visibility and generate callsWhy user-generated content can be especially powerful for professional servicesHow attorneys can use testimonials while maintaining professionalismHow to create a repeatable content system without constantly creating from scratchWhy answering real client questions can strengthen your SEO and AI search visibilityHow to choose the right platforms for your law firm's audienceAndrew and Lorraine also discuss practical ways attorneys can keep their content fresh by focusing on what clients are already asking and saying. If you're looking for law firm marketing, attorney marketing, local SEO for lawyers, Google Business Profile strategies, law firm content marketing, reviews, testimonials, or user-generated content, this episode provides practical strategies for building credibility and attracting better-fit clients. Chapters00:00 Understanding User-Generated Content 07:20 Turning Customer Questions into Content 19:36 Utilizing Google My Business for Reviews More from Be-Picked: Free chapter of Left of Trust: https://www.leftoftrust.com Take the free Credibility Assessment: https://www.credibilitygenerator.com Get the book: https://www.leftoftrust.com Work with Andrew, or book him to speak: https://www.andrewcolsky.com #lawyers #attorneys #lawfirm #legalmarketing #lawpractice #AIsearch

  6. Oct 23

    AI Search: Could Your Content Shortcut Be Making You Harder to Find?

    You’re using AI to create more content in less time. But could that shortcut be making your business harder to find? For lawyers, solo practitioners, and professional service providers, publishing more does not automatically give prospective clients a reason to choose you. If your content sounds like everyone else’s, what makes your expertise stand out? Andrew Colsky joins John Sammon, CEO of Sixth City Marketing, to explore where AI helps with content and where relying on it too heavily can leave your business blending into the crowd. John shares changes his agency made to its own website, including refocusing content around its expertise and reviewing older posts. They also discuss using short interviews to capture the experience, answers, and stories generic content can miss. You’ll hear: • Why your unique voice matters in AI SEO. • How to review content that drifts away from your services. • Why useful videos don’t need studio-level perfection. • How a website and broader online presence work together. • Why tracking inquiries and sales matters more than publishing alone. Before you automate another batch of content, consider what it reveals about your business that a competitor couldn’t say. More from Be-Picked: Are you positioned to get recommended by AI? Get your free AIthority Quotient report at: https://www.getyouraq.com Get our books: The AIthority Quotient and Left of Trust at https://www.be-picked.com/books Work with Andrew, or book him to speak: https://www.andrewcolsky.com #lawyers #attorneys #lawfirm #legalmarketing #lawpractice #AIsearch

  7. Oct 19

    AI Search for Lawyers: The Trust Signals That Matter

    Free for attorneys: the first chapter of Left of Trust, on why excellent lawyers get overlooked and what to do about it. Get it here: https://www.leftoftrust.com In this episode, Andrew Colsky explores how lawyers and law firms can adapt to AI search, niche positioning, and strategic content to become more visible and more relevant to the clients they want to attract. As AI-driven search changes how people discover legal services, generic content and broad positioning are becoming less effective. The firms that stand out are the ones that clearly demonstrate expertise, relevance, and an understanding of specific client problems. What You’ll Learn: • Why generic AI-generated content can make law firms less distinctive • How attorneys can use AI while maintaining expertise and credibility • Why useful, problem-solving legal content matters in AI search • How niche positioning can strengthen attorney visibility • How to create content around the questions real clients are asking • Why specificity can help law firms stand out from competitors • How attorneys can prepare for the changing search landscape • What law firms should focus on now to build long-term online authority If you're a lawyer or law firm leader looking for AI marketing for attorneys, law firm SEO, AI search visibility, legal content marketing, attorney marketing, or better client acquisition strategies, this episode offers practical ideas for adapting to the next generation of search. Chapters 00:00 The Journey into AI 05:26 AI and Content Creation 11:24 AI Implementation Challenges 16:49 AI and Business Differentiation 23:15 The Future of Professional Services More from Be-Picked: Free chapter of Left of Trust: https://www.leftoftrust.com Take the free Credibility Assessment: https://www.credibilitygenerator.com Get the book: https://www.leftoftrust.com Work with Andrew, or book him to speak: https://www.andrewcolsky.com #lawyers #attorneys #lawfirm #legalmarketing #lawpractice #AIsearch

  8. Oct 18

    New Company, 3,300 Rivals, Top 6: The Niche Trick Any Firm Can Copy

    Is ChatGPT really deciding who gets recommended, or is it just Googling for your customers? In this episode, Tyler Henn, founder of Hen House Digital Growth Studio, explains how to get ChatGPT to recommend your business, and why the “AI is all-powerful” story is costing small firms time and money. If you’re a lawyer, solo practitioner, accountant, therapist or other professional service provider, the firm that gets recommended may not be the one posting the most. Your competitor could be getting picked right now while you wait for a magic fix. Inside this conversation: Why ChatGPT works like a “glorified Googler” through query fan-out, and what that means for being foundThe Google Business Profile steps most owners skip, including why answering “no” beats leaving a question blankReview velocity: why a steady stream of recent reviews can beat a bigger pile of old ones, and how to ask for reviews that actually describe your workHow a brand-new company reached the top six of about 3,300 competitors by owning a niche that nobody else was talking aboutWhy podcasts, speaking and third-party mentions are credibility signals AI can findWhy “AI will post everything for you” is a trap, and the real hack: be excellent, stay consistent, and make it right when you mess upDon’t wait until a competitor takes the recommendation you should have had. Watch or listen now, then take the free 20-question AIthority Quotient assessment to see your own strengths and weaknesses. Connect with Tyler on LinkedIn (Tyler Henn). More from Be-Picked: Are you positioned to get recommended by AI? Get your free AIthority Quotient report at: https://www.getyouraq.com Get our books: The AIthority Quotient and Left of Trust at https://www.be-picked.com/books Work with Andrew, or book him to speak: https://www.andrewcolsky.com #lawyers #attorneys #lawfirm #legalmarketing #lawpractice #AIsearch

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Be-Picked: How to Get Recommended by AIYour next client may be asking ChatGPT who to hire. Will AI recommend you or your competitors? The way people find businesses and professionals is changing. Instead of searching through websites and advertisements, potential clients are asking ChatGPT, Google Gemini, Perplexity, and other AI platforms who they should trust, hire, and do business with. And AI is making recommendations. The question is whether you're one of them. Welcome to Be-Picked, the podcast that helps business owners and professionals get found, build credibility, and become the trusted choice in an AI-driven world. Discover why AI recommends certain businesses over others, how AI search differs from traditional SEO, and what you can do to improve your visibility, authority, and trustworthiness. Each episode explores practical strategies, emerging trends, and the psychology behind why people choose one professional over another. Because being good at what you do isn't enough if potential clients never discover you. Stop chasing clients. Become the business clients are looking for. Be-Picked. Get Found. Get Chosen. Your Host Andrew Colsky, JD, LPC is a licensed attorney and mental health clinician and the founder of Be-Picked. He built the Credibility Generator™, software that helps attorneys and professional service providers create their own credibility content, and he teaches the approach through consulting and the AIthority Bootcamp. His books, Left of Trust and The AIthority Quotient, are available HERE. Be-Picked is not a marketing agency. It does not buy ads or produce marketing for you. Learn more at be-picked.com.

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