Be-Picked

Andrew Colsky
  • 0.0 (0)
  • MARKETING

Be-Picked From Clicked to Picked Getting found isn’t the problem anymore. Getting chosen is. Be-Picked is the podcast for professionals—lawyers, consultants, accountants, advisors, clinicians, and service-based experts—who are visible online but still wondering why clients choose someone else. Search, ads, referrals, and directories can get people to click on your name. But clicks don’t create trust. And trust is what actually turns interest into clients. This show breaks down the hidden decision-making process that happens before a prospect ever contacts you. The part where people compare options, hesitate, and quietly decide who feels safest to hire. Each episode explains: • Why credentials don’t differentiate you anymore • Why chasing leads creates hesitation and price resistance • How credibility—not urgency—drives better clients • What clients are deciding before they ever reach out • How to move from being seen to being selected Be-Picked isn’t about louder marketing, better ads, or more leads. It’s about building a credibility foundation that attracts higher-fit clients, reduces hesitation, and creates long-term trust—without sounding salesy or desperate. If you’re ready to stop fighting for attention and start being the professional clients confidently choose, this podcast is for you.

Episodes

  1. 6D AGO

    Anna Baker: Turning Baby Sleep Expertise Into Business Success

    Anna Baker reveals how she built a successful parenting business during COVID, sharing lessons on guidance, marketing strategy, and adapting to AI.

    33 min

  2. FEB 9

    Booking Your Way to New Clients

    The conversation explores the impact of books on professional credibility, the types of books that can boost an attorney's reputation, and the process of writing and publishing a book. It also delves into the differences between traditional and self-publishing. Takeaways Books enhance professional credibilityDifferent types of books serve different purposes Chapters 00:00 The Power of Books in Professional Credibility10:14 Writing and Publishing a Book24:56 Traditional vs. Self-Publishing

    33 min

  3. FEB 5

    Building authority with awards and ratings

    The conversation with Rebecca Wenglinski covers the importance of relationship building in marketing, the different strategies for B2B and consumer marketing, the services provided by Lotus Business Growth Consultants, time allocation for marketing, common marketing mistakes, the importance of website and SEO, nurturing and refreshing the website, and the outsourcing of marketing and business growth services. Takeaways Relationship building is keyMarketing strategies depend on the target audience Chapters 00:00 Outsourcing Marketing and Business Growth Services

    32 min

  4. FEB 2

    Why Most Professionals Fail at LinkedIn

    In this episode of Be Picked, host Andrew Colsky speaks with Amy Puls, a family nurse practitioner and LinkedIn expert, about leveraging LinkedIn for professional growth. They discuss Amy's journey into using LinkedIn, overcoming hesitancy in networking, building meaningful connections, and the importance of content strategy. Amy shares insights on targeting the right audience, navigating LinkedIn membership options, creating an effective profile, and best practices for posting on the platform. This conversation provides valuable tips for professionals looking to enhance their presence on LinkedIn and attract clients.

    32 min

  5. JAN 26

    Legal Marketing Strategies

    The conversation covers the importance of building a strong foundation before diving into social media marketing, the effectiveness of local marketing and networking, ethical considerations in marketing, and the significance of storytelling and community engagement in effective marketing strategies for professional service providers. It also emphasizes the need to focus on the right audience rather than vanity metrics like views and likes. Takeaways Building a strong online presence requires a focus on foundational systems, client relationship management, and messaging before diving into social media marketing and PR.Local marketing and networking events are effective strategies for service providers to establish credibility and visibility before transitioning to digital marketing efforts.Effective marketing for professional service providers involves storytelling, community engagement, and a focus on the right audience rather than vanity metrics like views and likes. Chapters 00:00 Building a Strong Foundation05:48 Effective Marketing Strategies12:58 Ethical Considerations in Marketing21:52 Social Media Marketing Strategies30:02 The Right Framework for Marketing Find Laurelyn: Linkedin:Laurelyn Ponder, MBA Instagram: @startingsocialstudios Website: Starting Social Studios Inquiry Link: Inquiry with us Bio: Laurelyn Ponder is the CEO of Starting Social Studios and a Social Media Manager and Brand Specialist with over four years of experience in the marketing world. Her work spans e-commerce, personal branding, and the professional services industry, where she helps brands build authority through strategic and intentional digital presence. She founded Starting Social Studios in 2025 to help professionals turn quiet expertise into unshakeable authority. Laurelyn is also the podcast host of Brand Visibility Effect: Tips for Online Marketing, PR Outreach, & Brand Authority, launching in February 2026, where she shares practical insights to help businesses increase visibility with clarity, credibility, and purpose.

    33 min

  6. 12/27/2025

    Why Billy Isn't Picked

    Billy doesn’t get picked last because people are mean. He gets picked last because everyone already knows what to expect. That simple truth explains why so many professionals get found, listed, and advertised—yet still aren’t chosen by clients. On the playground, team selection follows a predictable pattern. The best player gets picked first because they’re proven and reliable. Unknown players get picked somewhere in the middle because there’s no reputation yet. Billy gets picked last because his reputation already signals risk. Being unknown is actually safer than being poorly understood. Hiring decisions work the same way. Ads, directories, SEO, and referrals put professionals on the list—but they don’t decide who gets picked. Clients still have to choose. And when multiple professionals look similarly qualified, people default to the option that feels safest, most familiar, and most predictable. That’s why visibility alone doesn’t convert into clients. When someone compares two professionals, one may only have a name, a listing, or an ad. The other has clear explanations, videos that show how they think, reviews that confirm outcomes, and content that builds familiarity before contact. The second professional gets picked first—not because they’re louder, but because they feel safer to choose. Getting found puts you on the field. Credibility determines draft order. Reputation creates certainty. Certainty reduces hesitation. And content is how credibility scales when people can’t experience you directly. If you’re visible but not being chosen, the issue isn’t marketing harder. It’s building credibility in a way clients can recognize before they ever reach out.

    4 min
  • 6 Episodes

About

Be-Picked From Clicked to Picked Getting found isn’t the problem anymore. Getting chosen is. Be-Picked is the podcast for professionals—lawyers, consultants, accountants, advisors, clinicians, and service-based experts—who are visible online but still wondering why clients choose someone else. Search, ads, referrals, and directories can get people to click on your name. But clicks don’t create trust. And trust is what actually turns interest into clients. This show breaks down the hidden decision-making process that happens before a prospect ever contacts you. The part where people compare options, hesitate, and quietly decide who feels safest to hire. Each episode explains: • Why credentials don’t differentiate you anymore • Why chasing leads creates hesitation and price resistance • How credibility—not urgency—drives better clients • What clients are deciding before they ever reach out • How to move from being seen to being selected Be-Picked isn’t about louder marketing, better ads, or more leads. It’s about building a credibility foundation that attracts higher-fit clients, reduces hesitation, and creates long-term trust—without sounding salesy or desperate. If you’re ready to stop fighting for attention and start being the professional clients confidently choose, this podcast is for you.

Information

  • Creator
    Andrew Colsky
  • Years Active
    2025 - 2026
  • Episodes
    6
  • Rating
    Clean
  • Copyright
    © 2025 Andrew Colsky