Be-Picked

Andrew Colsky
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Be-Picked How Lawyers Get Hired Getting found isn’t the problem anymore. Getting chosen is. Be-Picked: How Lawyers Get Hired is the podcast for attorneys who want more than visibility—they want to become the lawyer clients actually choose. Every day, potential clients search Google, ask AI assistants, read reviews, visit law firm websites, watch videos, and compare attorneys. But being found doesn't guarantee you'll be hired. The decision to hire an attorney happens long before someone fills out a contact form. It happens while they're evaluating who seems the most credible, trustworthy, and capable of handling their legal problem. Each episode explores topics such as: Why experience and credentials alone no longer differentiate attorneysHow prospective clients decide which lawyer to call firstThe psychology behind trust and legal hiring decisionsHow podcasts, videos, reviews, and thought leadership influence client choiceWhy AI search is changing legal marketing—and how to stay aheadPractical strategies for becoming the attorney clients confidently hire Hosted by Andrew Colsky, founder of Be-Picked, the show features conversations with leading experts in legal marketing, AI search, branding, business development, psychology, and client decision-making. This isn't another podcast about getting more clicks or buying more ads. It's about building the kind of credibility that earns trust before the first consultation, attracts higher-value clients, strengthens referral relationships, and positions your firm as the obvious choice. Because getting found is only the beginning. Getting hired is what matters.

  1. 3d ago

    Why the “Right Size Solution” Matters in Digital Marketing

    Scott Wintheiser, CEO of Lightburn, shares insights on the importance of finding the right size solution for digital marketing and web presence. He emphasizes the need for a focused strategy and implementation, as well as the value of analytics tools for understanding user behavior on websites. Scott also highlights the significance of consistency and continual improvement in digital marketing efforts. Takeaways Right Size SolutionImportance of AnalyticsConsistency and Continual Improvement Chapters 00:00 Introduction to Lightburn and Scott Wintheiser05:31 Understanding Client Pain Points11:31 Importance of Responsiveness17:19 Diagnosing Website Performance25:17 Pros and Cons of AI in Digital Marketing

  2. Jul 20

    How Professional Service Providers Can Market Themselves More Effectively

    The conversation covers topics related to market positioning and branding, the differences between local and national advertising, and the impact of AI on search results. It provides insights into understanding market positioning, the importance of local advertising for small businesses, and the influence of AI on search engine results. Takeaways Understanding market positioningLocal vs national advertisingThe impact of AI on search results Chapters 00:00 Market Positioning and Branding27:07 The Impact of AI on Search Results

  3. Jul 13

    How to Build a Personal Brand That Attracts Clients and Opportunities

    The conversation covers the journey of starting a freelancing career, lessons learned from freelancing, building a personal branding agency, effective strategies for personal branding, AI search and content creation, YouTube channel strategy, and the importance of open-mindedness in business. Takeaways Experimentation is keyGenuine connections lead to opportunities Chapters 00:00 Starting a Freelancing Career05:47 Building a Personal Branding Agency19:08 AI Search and Content Creation31:00 The Importance of Open-Mindedness

  4. Jul 6

    Why Understanding Consumer Psychology Improves Marketing Results

    The conversation delves into the science behind decision-making and the application of behavioral design in marketing and sales. It emphasizes the importance of understanding customer goals, motivations, approaches, and biases to effectively connect with the non-conscious mind of consumers. The discussion also highlights the significance of building authority and expertise through content creation and the use of unique vocabulary to attract and engage potential clients. Takeaways Behavioral design in marketing and sales involves understanding customer goals, motivations, approaches, and biases to connect with the non-conscious mind of consumers.Building authority and expertise through content creation and the use of unique vocabulary can attract and engage potential clients.Understanding the psychological filter and leveraging behavioral economics can make marketing and sales efforts more effective. Chapters 00:00 Introduction to Behavioral Design in Marketing and Sales12:48 Practical Application of Behavioral Design21:00 Reading Customer Tells and Building Authority30:50 Final Thoughts and Call to Action

  5. Jun 29

    How Small Professional Service Providers Can Attract More Clients

    The conversation covers the importance of outsourcing marketing for professional service providers, the significance of website quality and SEO, and the transition from being the doer of work to becoming the leader of the company. The conversation covers the importance of AI and SEO, the impact of Google Ads, the role of video content in building trust, the psychology of trust, content creation, overcoming marketing paralysis, and the constant principles of marketing. Key takeaways include the similarity between AI and SEO, the power of video content, and the importance of persistence in marketing efforts for small professional service providers. Takeaways Outsourcing marketing for professional service providersImportance of website quality and SEOTransitioning from doer of work to leader of the company AI and SEO are similar in that they both prioritize content on websites.Video content is a powerful tool for building credibility and trust with potential clients.Persistence and consistency in marketing efforts are key to success for small professional service providers. Chapters 00:00 Outsourcing Marketing for Professional Service Providers08:04 Transitioning from Doer of Work to Leader of the Company17:59 AI and SEO23:58 Building Trust and Credibility30:20 Overcoming Paralysis and Taking Action

  6. Jun 22

    How AI Search Is Changing SEO for Professional Service Providers

    The conversation delves into the impact of AI on professional service providers, focusing on SEO, content creation, and the use of AI tools. It explores the differences between SEO and AI search, the shift in SEO strategy, the importance of multi-platform content creation, the comparison between Google Ads and content building, and the emergence of AI tools for professional service providers. Takeaways SEO vs AI searchContent creation and AIImpact of AI on professional service providers Chapters 00:00 Introduction to AI and SEO06:13 Content Creation for AI Search17:42 Google Ads vs Content Building27:05 AI Tools for Professional Service Providers

  7. Jun 15

    How to Build a Professional Services Business That Gets Clients

    Seth Goldstein shares valuable insights on building and growing professional service businesses, emphasizing the importance of consistency, authenticity, and strategic networking. He highlights the common mistakes made by service providers and offers practical advice for success. Takeaways ConsistencyAuthenticityStrategic Networking Chapters 00:00 Building Credibility and Trust

  8. Jun 8

    Authenticity Sells

    The conversation with Alyce Dylan revolves around the theme of authenticity and building successful businesses. Alyce emphasizes the importance of authenticity in sales and marketing, as well as the role of intuition and empathy in professional services. She also discusses the significance of creating a safe and non-judgmental space for clients. Takeaways Authenticity is key in sales and marketingIntuition and empathy play a crucial role in professional services Chapters 00:00 Introduction to Be Picked Podcast11:07 Creating a Safe and Non-Judgmental Space

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About

Be-Picked How Lawyers Get Hired Getting found isn’t the problem anymore. Getting chosen is. Be-Picked: How Lawyers Get Hired is the podcast for attorneys who want more than visibility—they want to become the lawyer clients actually choose. Every day, potential clients search Google, ask AI assistants, read reviews, visit law firm websites, watch videos, and compare attorneys. But being found doesn't guarantee you'll be hired. The decision to hire an attorney happens long before someone fills out a contact form. It happens while they're evaluating who seems the most credible, trustworthy, and capable of handling their legal problem. Each episode explores topics such as: Why experience and credentials alone no longer differentiate attorneysHow prospective clients decide which lawyer to call firstThe psychology behind trust and legal hiring decisionsHow podcasts, videos, reviews, and thought leadership influence client choiceWhy AI search is changing legal marketing—and how to stay aheadPractical strategies for becoming the attorney clients confidently hire Hosted by Andrew Colsky, founder of Be-Picked, the show features conversations with leading experts in legal marketing, AI search, branding, business development, psychology, and client decision-making. This isn't another podcast about getting more clicks or buying more ads. It's about building the kind of credibility that earns trust before the first consultation, attracts higher-value clients, strengthens referral relationships, and positions your firm as the obvious choice. Because getting found is only the beginning. Getting hired is what matters.

Information

  • Creator
    Andrew Colsky
  • Years Active
    2025 - 2026
  • Episodes
    27
  • Rating
    Clean
  • Copyright
    © 2025 Andrew Colsky