Be Uncommon

The Uncommons
Be Uncommon

Kaleb Fossum (Former DI athlete and NFL hopeful) and Luke Bockenstette (college dropout turned entrepreneur) are childhood friends and business partners. On Be Uncommon, they challenge common beliefs, introduce new perspectives and inspire listeners to find their own calling with tools, tactics and strategies they can use everyday.

  1. 09/08/2022

    #067: Nathan Barry on Athletic Optimization, College Athletics, & Self Discovery

    Nathan Barry is Sports Performance Athletic Development & Human Optimization Coach. Nathan has 15 years of college athletics experience specifically in the sport football along with several other sports. Nathan is currently the Director of Athletic Optimization at Wild Health. We have a great conversation about the college athletics environment, especially when it comes to health in all aspects, & how it can be innovated from a holistic point of view. We dive into topics such as longevity & performance optimization through genomics & personalized medicine. https://www.wildhealth.com/athletics Sponsors Strong Coffee STRONG Coffee brings that specialty coffee experience to consumers in a healthy, done-for-you premixed powder that includes instant organic coffee, grass-fed collagen protein, and MCT oil powder to fuel your mind and body for hours so you can spend more time and energy on the important things in life. They have amazing flavors to choose from like honey lavender, Vanilla, Mocha, & black Use code: “fossum” at checkout for a % off your purchase https://strongcoffeecompany.com/?ref=fossum Ketone-IQ Ketones are nature’s superfuel, proven to support energy, focus, endurance, and more. Developed alongside the U.S. military and top universities, Ketone-IQ™ delivers all those benefits in one drink. No caffeine, no sugar—just clean, on-demand energy for superior physical and cognitive performance. Use code: “KALEB” at checkout for a % off your purchase https://hvmn.com/ketone?rfsn=6760247.5b6d831 Vibram Five Fingers Barefoot shoes that you can wear anywhere to get that barefoot feel & health. The link includes the discount applied https://us.vibram.com/homepage?src=KalebFossum

    1h 3m
  2. 08/25/2022

    #065: Cody Crockett On Human Optimization, Rights of Passage, & Embracing Your Primal State of Being

    In this episode Kaleb sits down with Dr. Cody Crocket. Cody is a Human Optimization Consultant, Holistic Life Coach, Author & Entrepreneur. Cody talks about his self discovery journey & what has lead him to helping other reach peak human optimization, confidence, & fulfillment. Cody has several businesses such as Primal RX (primalrx.com) where he helps men Build Your Aesthetic Body, Cultivate Confidence, and Embody Masculine Strength. Powerful Subliminals that help you achieve health, wealth, social, & physical goals using powerful subliminal audio. Cody also has a book available on Amazon titled, “The 3 Habits for a Long & Healthy Life: Eat Move Sleep.” You can also get Cody’s FREE “Peak Physique Playbook” below. FREE “Peak Physique Playbook” : https://www.primalrx.com/ Dr. Cody Crockett (@cody.crockett) Instagram: https://www.instagram.com/cody.crockett/?hl=en Primal RX: https://www.primalrx.com/ The 3 Habits for a Long & Healthy Life: https://www.amazon.com/dp/B097L44VQY/ref=sr_1_2?dchild=1&keywords=cody+crockett&qid=1624176027&sr=8-2 Powerful Subliminals: https://www.youtube.com/c/PowerfulSubliminals/videos Contact Cody: https://linktr.ee/cody.crockett Sponsors Strong Coffee STRONG Coffee brings that specialty coffee experience to consumers in a healthy, done-for-you premixed powder that includes instant organic coffee, grass-fed collagen protein, and MCT oil powder to fuel your mind and body for hours so you can spend more time and energy on the important things in life. They have amazing flavors to choose from like honey lavender, Vanilla, Mocha, & black Use code: “fossum” at checkout for a % off your purchase https://strongcoffeecompany.com/?ref=fossum Ketone-IQ Ketones are nature’s superfuel, proven to support energy, focus, endurance, and more. Developed alongside the U.S. military and top universities, Ketone-IQ™ delivers all those benefits in one drink. No caffeine, no sugar—just clean, on-demand energy for superior physical and cognitive performance. Use code: “KALEB” at checkout for a % off your purchase https://hvmn.com/ketone?rfsn=6760247.5b6d831 Vibram Five Fingers Barefoot shoes that you can wear anywhere to get that barefoot feel & health. The link includes the discount applied https://us.vibram.com/homepage?src=KalebFossum

    1h 32m
  3. #064: Isaac Dotson On College Football, Producing Music, & Chasing Your Dreams

    08/19/2022

    #064: Isaac Dotson On College Football, Producing Music, & Chasing Your Dreams

    In this episode, Kaleb sit down with Isaac Dotson. Isaac is a former Division 1 Football standout, where he was a defensive leader for the Washington State Cougars from 2013-2017. Isaac currently produces & records music under the name SIDESTREET. Isaac talk about his journey through college football where he was forced to make a life altering decision & take a risk to bet on himself and go all in on a dream to work in the music industry. Click the link to access all of SIDESTREET’s newest tracks, EP’s & more: https://linktr.ee/sidestreet @siidestreet Instagram: https://www.instagram.com/siidestreet/?hl=en Sponsors Strong Coffee STRONG Coffee brings that specialty coffee experience to consumers in a healthy, done-for-you premixed powder that includes instant organic coffee, grass-fed collagen protein, and MCT oil powder to fuel your mind and body for hours so you can spend more time and energy on the important things in life. They have amazing flavors to choose from like honey lavender, Vanilla, Mocha, & black Use code: “fossum” at checkout for a % off your purchase https://strongcoffeecompany.com/?ref=fossum Ketone-IQ Ketones are nature’s superfuel, proven to support energy, focus, endurance, and more. Developed alongside the U.S. military and top universities, Ketone-IQ™ delivers all those benefits in one drink. No caffeine, no sugar—just clean, on-demand energy for superior physical and cognitive performance. Use code: “KALEB” at checkout for a % off your purchase https://hvmn.com/ketone?rfsn=6760247.5b6d831 Vibram Five Fingers Barefoot shoes that you can wear anywhere to get that barefoot feel & health. The link includes the discount applied https://us.vibram.com/homepage?src=KalebFossum

    1h 49m
  4. #063: On Inertia, Paradigm Shifts, & How Being 25 is WEIRD AF

    08/13/2022

    #063: On Inertia, Paradigm Shifts, & How Being 25 is WEIRD AF

    LUKE IS BACK! We welcome our Co-Host Luke Bockenstette back on the podcast in real UNCOMMON fashion. The boys discuss how being 25 years old is WEIRD AF & a huge paradigm shift that they have both gone through that has lead to some profound discoveries about themselves as individuals that has caused them to shed old egos about who they thought they were. Sponsors Strong Coffee STRONG Coffee brings that specialty coffee experience to consumers in a healthy, done-for-you premixed powder that includes instant organic coffee, grass-fed collagen protein, and MCT oil powder to fuel your mind and body for hours so you can spend more time and energy on the important things in life. They have amazing flavors to choose from like honey lavender, Vanilla, Mocha, & black Use code: “fossum” at checkout for a % off your purchase https://strongcoffeecompany.com/?ref=fossum Ketone-IQ Ketones are nature’s superfuel, proven to support energy, focus, endurance, and more. Developed alongside the U.S. military and top universities, Ketone-IQ™ delivers all those benefits in one drink. No caffeine, no sugar—just clean, on-demand energy for superior physical and cognitive performance. Use code: “KALEB” at checkout for a % off your purchase https://hvmn.com/ketone?rfsn=6760247.5b6d831 Vibram Five Fingers Barefoot shoes that you can wear anywhere to get that barefoot feel & health. The link includes the discount applied https://us.vibram.com/homepage?src=KalebFossum

    1h 6m
  5. #062: Cici Murray on More Her Speed, The NFL Combine, & Creating Your Own Opportunities

    08/08/2022

    #062: Cici Murray on More Her Speed, The NFL Combine, & Creating Your Own Opportunities

    Cici Murray (@cicimurray_) is a member of the Spellman Performance (@spellmanperformancehq) team who has trained several Professional & Olympic athletes including NFL stars Joe Burrow, Trevor Lawrence, Zach Wilson, & many more. Spellman Performance offers many tools, resources, & courses to help optimize your athletic performance.  Cici talks about her journey in becoming a member of such a prestigious tribe, how she took advantage of her opportunities, her experience at the NFL combine, being a woman in a male dominant field, & much more.  Subscribe to Cici's Email Newsletter More Her Speed which is a direct, no bs, weekly newsletter from Cici Murray sharing coaching tips & resources to help you advance your career in sports pHERformance. SPONSORS Strong Coffee STRONG Coffee brings that specialty coffee experience to consumers in a healthy, done-for-you premixed powder that includes instant organic coffee, grass-fed collagen protein, and MCT oil powder to fuel your mind and body for hours so you can spend more time and energy on the important things in life. They have amazing flavors to choose from like honey lavender, Vanilla, Mocha, & black Use code: “fossum” at checkout for a % off your purchase https://strongcoffeecompany.com/?ref=fossum Ketone-IQ Ketones are nature’s superfuel, proven to support energy, focus, endurance, and more. Developed alongside the U.S. military and top universities, Ketone-IQ™ delivers all those benefits in one drink. No caffeine, no sugar—just clean, on-demand energy for superior physical and cognitive performance. Use code: “KALEB” at checkout for a % off your purchase https://hvmn.com/ketone?rfsn=6760247.5b6d831 Vibram Five Fingers Barefoot shoes that you can wear anywhere to get that barefoot feel & health. The link includes the discount applied https://us.vibram.com/homepage?src=KalebFossum

    48 min
  6. #061: Michael Brandt on Ketones, Being a CEO, & Becoming a Parent

    08/01/2022

    #061: Michael Brandt on Ketones, Being a CEO, & Becoming a Parent

    On this weeks episode, we are joined by Michael Brandt, Co-Founder & CEO of H.V.M.N. Michael is also an endurance athlete, marathon competitor, new parent, & innovative genius. We talk about Michael's journey from majoring in computer science and product design at Stanford to becoming the Co-Founder & CEO of a major company. He scored 99th %ile on his GMAT but decided to skip business school and go straight into entrepreneurship. Prior to starting H.V.M.N. he was a professor of brand strategy at the Academy of Art in San Francisco. Michael and his cofounder were awarded Forbes 30 Under 30.  H.V.M.N. launched the world’s first ketone drink in 2017 and secured a $6 million dollar contract from the U.S. Special Operations Command to continue research into the benefits of ketones. In January of 2022, H.V.M.N. launched v2 of their ketone product line, called Ketone-IQ. With Ketone-IQ they reduced the cost by 2/3rds, significantly improved the taste, and incorporated a breadth of learnings from their work with the US Military.What are ketones? Ketones are a super efficient source of fuel for your brain, that leave you feeling energized and clear-headed. Ketones help military operators increase their cognitive function during stressful and demanding missions. Your body normally makes its own ketones when you eat low-carb, fast, or do extended exercise. The core innovation of Ketone-IQ is that it delivers the same ketone fuel in an affordable drink, that’s now available at hvmn.com, Amazon, Sprouts, and select gyms, stores, and cafes.

    1h 9m
5
out of 5
10 Ratings

About

Kaleb Fossum (Former DI athlete and NFL hopeful) and Luke Bockenstette (college dropout turned entrepreneur) are childhood friends and business partners. On Be Uncommon, they challenge common beliefs, introduce new perspectives and inspire listeners to find their own calling with tools, tactics and strategies they can use everyday.

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