Beauty in Five

Fivewire

Beauty in Five is the daily five-minute brief on the beauty business: the five stories that matter, every weekday. Launches, M&A, retail and the shifts moving skincare, colour, fragrance and hair, across prestige and mass. Curated daily, sourced and straight. For brand, retail and indie, and everyone building the category. Walk in already caught up. In the know. In five.

Episodes

  1. 1d ago

    Merit Draws Prestige Capital, K18 Bets on Hair Longevity

    Semcap's Petrou takes board seat at Merit. Ex-Unilever Prestige chief Vasiliki Petrou is joining the minimalist brand's board via a Semcap minority investment, a signal of institutional capital entering the minimalist skin-care segment. (Cosmetics Business) K18 launches £110 'hair longevity' serum. K18 is extending the anti-ageing 'longevity' framing from skin care into prestige hair care, with benefit claims stated by the brand rather than independently verified. (Cosmetics Business) Beauty bodies criticise hospitality-only business rates cut. Trade voices are calling a new business rates reduction for hospitality venues a 'slap in the face,' framing beauty's exclusion as a sign it sits outside targeted tax support. (Cosmetics Business) Indian beauty brands expand across retail and exports. Indian beauty is being described by industry accounts as both a fast-growing domestic market and an emerging export source as trade barriers ease. (https://www.personalcareinsights.com) Also moving today: GS Global Enters Beauty Distribution With K-Beauty Expansion Into Japan (Global Cosmetics News) Katia Beauchamp Returns to Beauty With Nail Care Brand (WWD Beauty) EXCLUSIVE: GHD Launches Sculpt, Its First AI Styling Tool That Adjusts to Hair Temperature, With Zero Damage (WWD Beauty) Glossy Pop Newsletter: Ulta Beauty to welcome dupe fragrance brand Oakcha to hundreds of stores (Glossy) Get Beauty in Five in your inbox every weekday: https://beautyinfive.com

  2. 5d ago

    L'Oréal's India Bid Draws Australian Scrutiny

    L'Oréal's Innovist stake purchase faces Australian review. L'Oréal's proposed majority stake in India's Innovist is under Australian regulatory review, a clearance step that could affect deal timing. (mlex.com) California designates nail product as priority under chemical program. California's DTSC has flagged nail products high in triphenyl phosphate as a priority product, a step that could prompt reformulation or reporting obligations. (Global Cosmetics News) Sephora names 2026 Accelerate cohort of emerging brands. Sephora has revealed its 2026 Accelerate cohort, a program offering emerging brands mentorship, grants and investor connections. (Cosmetics Business, Fashionista) Amorepacific plans sale of inner-beauty manufacturing plant. Amorepacific is seeking to sell its Anseong supplement plant, a move it frames as improving capital efficiency to refocus on core beauty. (Global Cosmetics News) Also moving today: Kylie Cosmetics teases new ‘Mood Stone’ fragrance trio launch (Cosmetics Business) AI beauty recommendations trust media coverage, not brand content (https://www.personalcareinsights.com) Givaudan partners with Microcaps to strengthen its encapsulation capabilities (Premium Beauty News) MCoBeauty revives original All Nighter Setting Spray formula with Skindinavia after Urban Decay axe (Cosmetics Business, Cosmetics Business) Sephora to Olive Young: Beauty’s big retailers are partying their way into new markets (Cosmetics Business) Allan Mottus, Pioneering Beauty Editor and Consultant, Dies at 81 (WWD Beauty) Get Beauty in Five in your inbox every weekday: https://beautyinfive.com

About

Beauty in Five is the daily five-minute brief on the beauty business: the five stories that matter, every weekday. Launches, M&A, retail and the shifts moving skincare, colour, fragrance and hair, across prestige and mass. Curated daily, sourced and straight. For brand, retail and indie, and everyone building the category. Walk in already caught up. In the know. In five.