208 episodes

If you’re tired of seeing your competition in places you would love to be mentioned or featured, this is where you will learn to dominate media platforms... without spending money on ads. Get ready to become a Media Maven on your website, social media, on the local and national news, in newspapers, in magazines, in online articles, in blogs, as a contributor, on podcasts, on the radio, and more with your host - a TV reporter and anchor turned owner of a Public Relations Agency - Christina Nicholson.

Become a Media Maven Christina Nicholson

    • Business
    • 5.0 • 81 Ratings

If you’re tired of seeing your competition in places you would love to be mentioned or featured, this is where you will learn to dominate media platforms... without spending money on ads. Get ready to become a Media Maven on your website, social media, on the local and national news, in newspapers, in magazines, in online articles, in blogs, as a contributor, on podcasts, on the radio, and more with your host - a TV reporter and anchor turned owner of a Public Relations Agency - Christina Nicholson.

    Eavesdrop on me Going Through a Sales Training

    Eavesdrop on me Going Through a Sales Training

    Eavesdrop on me Going Through a Sales Training with Lisa Dadd


    We don’t have to be in a state of discomfort to be successful - especially when it comes to sales.


    As a seasoned marketing and sales executive, Lisa Dadd is on a mission to show entrepreneurs that the success they’re seeking isn’t outside of their comfort zone as they’ve been led to believe, but rather INSIDE it. 


    In this podcast, she covers many ways you can close more sales and actually have fun during sales conversations, including:
    ● Why you never have to “be a salesperson”, and who you can be instead
    ● How to identify and utilize your natural approach to sales, as opposed to the “one-size-fits-all” sales methods people are taught.
    ● Why this approach helps people communicate their value more effectively, and more
    authentically.
    ● Keys to communicating our value in ways people understand
    ● How to activate your prospect’s deepest desires to create true urgency
    ● How to leverage objections to connect to what’s truly valuable to your client


    With Lisa’s company, Soul Sales™, she shares the tools to remember who we are at our core, and then to be able to communicate our value in ways that others understand.


    Some resources mentioned in this episode:
    Lisa’s Website: LisaDadd.comLinkedIn: linkedin.com/in/lisadadd/Media Mentoring Program: MediaMentoringProgram.com

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
     
    For more, visit MediaMavenAndMore.com/podcast.

    • 38 min
    How to Balance Multiple Businesses Without Burning Out

    How to Balance Multiple Businesses Without Burning Out

    There is so much to do and such little time. Am I right? 


    In this episode, my guest Whitney Eckis is sharing how she balances owning multiple businesses without burning out. Whitney also shares how she is getting equity in companies without writing checks and breaks down how she spends her days. 


    Whitney Eckis is the founder and CEO of Eckis Marketing, a creative communications agency, and Get Supr, a hemp-infused coffee brand. 


    Whitney has spent the last seven years perfecting the practices of growing brands and businesses in the digital space. Eckis Marketing elevates brands through social media marketing, influencer relations, branding, and creative strategy.


    Whitney is also the host of the Under the Influence podcast, where I have been a guest.


    Learn more about Whitney at: whitneyeckis.comFollow Whitney on social media at @whitneyeckisCheck out Get Supr here: getsupr.comPitch yourself to be a contributor at: 16places.com

    • 34 min
    How you can Build a Consistent Income as a Freelancer

    How you can Build a Consistent Income as a Freelancer

    You’ll find Michelle Garrett at the intersection of PR, content marketing, and social media… because yes, there is major overlap!


    In this episode, Michelle is going to share the unique way she approaches PR to deliver amazing results for her clients, how she has built a thriving freelance business, and share her biggest takeaway from Content Marketing World.


    As a public relations consultant and writer, Michelle’s articles have been featured in Entrepreneur, Muck Rack, and Ragan’s PR Daily, among others. 


    She’s the founder and host of #FreelanceChat Thursday at noon EST on Twitter, a co-host of #PRLunchHour Friday at noon EST on Twitter Spaces, and a frequent speaker on public relations.


    Follow her on Twitter at @PRisUsFollow her on LinkedIn at @prstrategistFollow her on Facebook at @GarrettPublicRelationsVisit her website at MichelleGarrett.com

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
     
    For more, visit MediaMavenAndMore.com/podcast.

    • 37 min
    How to Earn Backlinks to Get in the Top Spot on Google

    How to Earn Backlinks to Get in the Top Spot on Google

    With so many forms of content creation and marketing, today’s guest Farzad Rashidi will tell you how to figure out whether SEO is the right acquisition channel for your business, how to find hidden opportunities when it comes to keyword research and content creation, and his 3-step outreach strategy to consistently earn editorial backlinks to boost rankings… you know this is my jam!


    When you reach out to get the backlink, be sure to include an incentive, a level of personalization, and pick the right strategy to ensure the websites are relative to increasing your authority.


    Farzad Rashidi is the lead innovator at Respona, the all-in-one link-building outreach software that helps businesses increase their organic traffic from Google. He previously ran the marketing efforts at Visme, where he helped the company gain over 16 million active users and pass 3M monthly organic traffic.


    Connect with Farzad Rashidi:
    Linkedin: https://www.linkedin.com/in/farzadrashidi/Twitter: https://twitter.com/The_Farzad 

    Follow Respona:
    LinkedIn: https://www.linkedin.com/company/responaTwitter: https://twitter.com/ResponaApp

    Resources mentioned in this episode:
    Respona.comPodcastClout.com

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
     
    For more, visit MediaMavenAndMore.com/podcast.

    • 31 min
    How to Market a Book to Get More Sales

    How to Market a Book to Get More Sales

    Calling all non-fiction authors! This is the podcast for you if you want to learn more about:


    • How to create content based on your book
    • How to grow an email list effectively
    • How soon should you start working on your content marketing


    My guest, Melanie Herschorn, wants to make your book and brand sparkle online. As a marketing strategist for coaches, consultants, and speakers worldwide, she’s on a mission to support and empower her clients to create clear messaging and content that shines a light on their individuality, skillset, and books. 


    With her unique combination of entrepreneurship, award-winning journalism and PR experience, Melanie guides her clients to attract and nurture leads and position themselves as industry experts.


    Follow Melanie on social media on:
    LinkedIn: https://www.linkedin.com/in/melanie-herschorn/Instagram: https://www.instagram.com/vipdigitalcontent/Facebook: https://www.facebook.com/vipdigitalcontentGet Melanie’s ultimate book marketing checklist at VIPDigital.live/checklistGet on the waitlist for my next bootcamp at: PitchPublicityProfit.comDownload 16 places to pitch to be a contributor here: 16places.com

    • 26 min
    Five Ways to Start, Grow, Monetize, and Sell a Website

    Five Ways to Start, Grow, Monetize, and Sell a Website

    In this episode, my friend Briana Beaty explains how she started, grew, and monetized a local business. She also recently sold one of her businesses, Flavor Palm Beach, and walks us through how that happened. 


    The founder of Flavor Palm Beach and Palm Beach Moms grew up in South Florida with a love for travel. After graduating from the University of Florida with a degree in hospitality management with a guest experience forward approach. That guest experience approach combined with a sensitivity to what people want to be helped her create two companies that serve the guest and the community.


    Resources mentioned in this episode include:
    Website: https://www.flavorpb.com/Instagram: @flavorpalmbeachWebsite: https://thepbmoms.com/Instagram: @palmbeachmoms

    If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
     
    For more, visit MediaMavenAndMore.com/podcast.

    • 31 min

Customer Reviews

5.0 out of 5
81 Ratings

81 Ratings

Farzad Rashidi ,

Awesome podcast

Christina is an excellent host! I had the pleasure of coming on to the show as a guest, and I must say I was blown away by the quality of the podcast.
From pre-recording steps, to the episode itself, she asked me very insightful questions that enabled me to share interesting info on the show.
I highly recommend the podcast to anyone in the media world.

dorothyholla ,

A new favorite for me!!

From how to get mentioned in the media, to how to build your brand and business, Christina covers it all! I love her energy and the amazing guests she interviews!

US_Red_Devil ,

A wealth of information!

Loving all this amazing information as I grow my author and public speaking business.

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