Becoming a Trusted Voice

Mike Gonzalez
  • 5.0 (14)
  • MARKETING
  • UPDATED WEEKLY
Becoming a Trusted Voice

Enjoy a virtual coffee with Mike Gonzalez. In each episode you'll hear stories of how leaders are building trust with their audiences in the ever changing B2B Marketing Landscape.

  1. MAR 5

    SARTO Method Explained - Routines

    Mike Gonzalez gives an overview of the 'Routines' aspect of the SARTO method within the Trusted Voice Framework. The SARTO method is an acronym for Subject, Aspiration, Routines, Threats and is designed to guide content creators in becoming trusted voices in their niche. This episode emphasizes how understanding and addressing the day-to-day routines of a target audience enables content creators to produce relevant and impactful content. By aligning content with the audience's lifestyle, activities, and challenges, creators can foster trust and become a go-to resource.

    7 min
  2. SARTO Method Explained - Aspiration

    JAN 18

    SARTO Method Explained - Aspiration

    Becoming a Trusted Voice: Understanding the SARTO Method: Aspiration Mike Gonzalez continues dissecting the Trusted Voice Framework, focusing on the 'Aspiration' aspect of the SARTO Method. Value alignment paired with your audience's aspiration translates into building trust. Mike illustrates how vauge aspirations can lead to broken trust with your audience. Mike advises how to study customer feedback to understand your audiences' true aspirations and tailor content accordingly.

    7 min
  3. SARTO Method Explained - Subject

    12/21/2023

    SARTO Method Explained - Subject

    Becoming a Trusted Voice: Understanding the SARTO Method Mike explains Trusted Voice Framework's SARTO Method, a five-part method used to become a trusted voice with your audience by aligning your expertise with your audience's interest. The SARTO acronym stands for Subject, Aspiration, Routine, Threats, and Opinions.  In this episode Mike teaches how to identify the "Subject." to cover within the content you create.

    11 min
  4. Building an Audience w/ Dan Sanchez - Do what Creators Do.

    11/30/2023

    Building an Audience w/ Dan Sanchez - Do what Creators Do.

    In this conversation, Mike speaks with Dan Sanchez, a renowned b2b marketing expert specializing in audience building. Dan shares his insights on the growth strategies that have proved successful for him over the years. Dan emphasizes the need for brands to understand their audience and learn from creators. Dan illustrates the difference between traditional marketing roles and audience growth through a creator's perspective, attributing the level of discernment creators possess to resonate with their audience that content marketers often lack.   This discussion is full of insights. Subscribe, Listen and share with someone who needs to hear this.  Follow Dan Sanchez at https://danchez.com Learn more about Trusted Voice at https://trustedvoiceframework.com

    38 min
  5. Marketing has changed - What you need to know.

    10/25/2023

    Marketing has changed - What you need to know.

    Mike Gonzalez unpacks the changes he's observed in Marketing and the strategies he's using to win business in today's economy.

    18 min
  6. #18: Retain customers for life with a personalization strategy.

    02/06/2020

    #18: Retain customers for life with a personalization strategy.

    Your customers want the brands they love to understand what they want, what they’re interested in, and what they believe (both about themselves and the world). In this episode, I talk about the 4 things every brand needs to create a personalization strategy.    "Brand strategy is what you are about, a marketing strategy is what you do to acquire and attract, but a personalization strategy is what you do to keep customers for life."

    18 min
  7. #17: 400 million downloads! How to launch an app that resonates with your audience w/Bobby Gruenewald, founder of YouVersion

    01/16/2020

    #17: 400 million downloads! How to launch an app that resonates with your audience w/Bobby Gruenewald, founder of YouVersion

    Have an app idea? Ever dreamed of making a successful app? In this episode, we hear first-hand from Bobby Gruenewald, Pastor of Innovation at Life.Church and the founder of YouVersion. Learn how he navigated these questions in the early days of launching the bible on the Apple App Store. Today, with over 400 million + downloads, YouVersion is available in 60 languages and is one of the most downloaded apps in the world.

    44 min
  8. #16: 3 Bizarre Questions that Lead to Clarity

    11/12/2019

    #16: 3 Bizarre Questions that Lead to Clarity

    Every business was started by a movement or cause. A movement precedes marketing. What is the movement that drives the messaging of your business? In this episode Mike Kim shares 3 questions that lead to clarity within your marketing.  Mike Kim is a business coach and marketing strategist who specializes in personal branding. He has worked with world-renown speakers, consultants, and authors including John Maxwell, Donald Miller, and Catalyst Leadership.

    35 min
See All (23)

5
out of 5
14 Ratings

About

Enjoy a virtual coffee with Mike Gonzalez. In each episode you'll hear stories of how leaders are building trust with their audiences in the ever changing B2B Marketing Landscape.

Information

  • Creator
    Mike Gonzalez
  • Years Active
    2017 - 2024
  • Episodes
    23
  • Rating
    Clean
  • Copyright
    © 2023 Trusted Voice Framework
  • Show Website
    Becoming a Trusted Voice

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