Enjoy a virtual coffee with Mike Gonzalez. In each episode you'll hear stories of how leaders are building trust with their audiences in the ever changing B2B Marketing Landscape.
SARTO Method Explained - Aspiration
Becoming a Trusted Voice: Understanding the SARTO Method: Aspiration
Mike Gonzalez continues dissecting the Trusted Voice Framework, focusing on the 'Aspiration' aspect of the SARTO Method. Value alignment paired with your audience's aspiration translates into building trust. Mike illustrates how vauge aspirations can lead to broken trust with your audience. Mike advises how to study customer feedback to understand your audiences' true aspirations and tailor content accordingly.
SARTO Method Explained - Subject
Becoming a Trusted Voice: Understanding the SARTO Method
Mike explains Trusted Voice Framework's SARTO Method, a five-part method used to become a trusted voice with your audience by aligning your expertise with your audience's interest. The SARTO acronym stands for Subject, Aspiration, Routine, Threats, and Opinions. In this episode Mike teaches how to identify the "Subject." to cover within the content you create.
Building an Audience w/ Dan Sanchez - Do what Creators Do.
In this conversation, Mike speaks with Dan Sanchez, a renowned b2b marketing expert specializing in audience building. Dan shares his insights on the growth strategies that have proved successful for him over the years.
Dan emphasizes the need for brands to understand their audience and learn from creators. Dan illustrates the difference between traditional marketing roles and audience growth through a creator's perspective, attributing the level of discernment creators possess to resonate with their audience that content marketers often lack.
This discussion is full of insights. Subscribe, Listen and share with someone who needs to hear this.
Follow Dan Sanchez at https://danchez.com
Learn more about Trusted Voice at https://trustedvoiceframework.com
Marketing has changed - What you need to know.
Mike Gonzalez unpacks the changes he's observed in Marketing and the strategies he's using to win business in today's economy.
#18: Retain customers for life with a personalization strategy.
Your customers want the brands they love to understand what they want, what they’re interested in, and what they believe (both about themselves and the world). In this episode, I talk about the 4 things every brand needs to create a personalization strategy.
"Brand strategy is what you are about, a marketing strategy is what you do to acquire and attract, but a personalization strategy is what you do to keep customers for life."
#17: 400 million downloads! How to launch an app that resonates with your audience w/Bobby Gruenewald, founder of YouVersion
Have an app idea? Ever dreamed of making a successful app? In this episode, we hear first-hand from Bobby Gruenewald, Pastor of Innovation at Life.Church and the founder of YouVersion. Learn how he navigated these questions in the early days of launching the bible on the Apple App Store. Today, with over 400 million + downloads, YouVersion is available in 60 languages and is one of the most downloaded apps in the world.
I love this podcast and look forward to every episode! Mike
Mike has incredible experience and wisdom. He gets straight to the point and provides actionable steps to make a real difference in your business and life. Mike is the real deal!
I love listening to these in the mornings. Mike Gonzalez has so much wisdom to impart that is as applicable to my everyday life as it is to career.