Bee-Spoke with Anthony Hellman

Anthony Hellman
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Welcome to Bee-Spoke with Anthony Hellman!  This podcast is all about the custom creation of area rugs and navigating the experiences and relationships had in the design field. The goals of this podcast are simple - education surrounding bespoke rugs; highlighting the benefits of area rugs and sustainable products; and, promoting our designers and giving them a voice to share with consumers. We create art, not rugs - and that’s something that is important to highlight and share with our community! Your host, Anthony Hellman, has over 30 years of Industry Experience. As the Owner and Operator of Studio321B Ltd., his focus is placed on designing and creating unique, one of a kind Area Rugs made to suit your space. For Studio321B Ltd. and Anthony, priorities lie in Sustainability, Local Design, Fair Pricing, and High Quality…and these are some of the topics and conversations he’ll be sharing with you on this podcast! Tune in monthly for great and honest conversations surrounding design, creativity, growth, and hard work (just to name a few topics!).  There’s more to come for Bee-Spoke with Anthony Hellman!

  1. 13H AGO

    Bespoke Rugs, Explained: Balancing Artistry & Durability

    Founder of Studio 321B, Antonio Hellman, explains that he balances artistry and durability by assessing each client’s lifestyle and needs, then using resilient, sustainable materials like New Zealand wool and refined bamboo silk to create unique, long-lasting rugs that are both functional and expressive.

    2 min

  2. 6D AGO

    Studio 321B: Craft, Process, and Performance in Bespoke Rugs

    Recorded during a private seminar for members of the Designers and Decorators Association of Canada (DDA), this podcast features Studio 321B founder Antonio Hellman speaking directly to the design trade about bespoke rug creation. The session covers the full process from concept to completion. Topics include weaving techniques, dyeing methods, material selection, and the differences between knot types that impact durability and value. The discussion also addresses how designers can work more effectively with custom rug makers to achieve precise results for their clients. Studio 321B focuses on collaboration with designers, offering a tailored approach that prioritizes quality, transparency, and long-term performance. This seminar highlights why understanding construction and materials is critical when specifying rugs for residential and commercial projects. This podcast is intended for design professionals who want a clear and practical understanding of how bespoke rugs are made and how to apply that knowledge in real projects.

    48 min

  3. 09/23/2025

    Not Just Natural: Rethinking Rug Materials & Design for Casual Living

    On this solo episode of Bee-Spoke, Anthony Hellman explores the top rug trends in casual and cottage living, where comfort, sustainability, and artistic expression all come together. From natural fibers like jute, sisal, and wool to high-performing PET made from recycled pop bottles, Anthony breaks down what works, what wears well, and what to avoid when choosing rugs for relaxed spaces. He shares insights from the industry, what clients are loving, what materials last, and how thoughtful rug design can define a room. Whether it’s vintage-inspired aesthetics, chunky Berbers, or playful touches like paint splatter motifs, this episode is all about rugs that are made to be lived on, not just looked at.  Have questions or project ideas? Reach out at anthony@studio321b.com and follow along on Instagram @Studio321B. Send in questions or a message to the Beespoke! Studio 321B Ltd Website • Instagram

    8 min

  4. 08/11/2025

    Why Rug Quality Matters: Creating Pieces That Last a Lifetime

    On this solo episode of Bee-Spoke, Anthony Hellman takes you behind the scenes of Studio 321B, sharing the story of how decades of real-world experience shaped his vision for creating truly exceptional, bespoke area rugs. Broadcasting from his own creative space, Anthony opens up about what it really means to design with purpose, and why rugs are never just rugs, but the foundation of meaningful, lasting design. He dives into what sets Studio 321B apart: a fearless approach to quality, a no-compromise philosophy, and a deep commitment to creating rugs that serve both art and function. From luxury wool to performance PET fibers, he explains how each material tells a story and how choosing the right one matters for the life you live. Anthony also shares some wild ideas in the works, like graffiti-inspired rugs and custom pieces featuring your pet. Anthony offers a real look at the highs and lows of working in the design industry and how standing your ground, especially when it comes to quality, is the only way to build something that lasts. His message to designers and entrepreneurs alike is clear: trust your gut, know your value, and never settle. Send us any questions or inquiries you might have to anthony@studio321b.com Send in questions or a message to the Beespoke! Studio 321B Ltd Website • Instagram

    25 min

  5. 07/21/2025

    Designing for Real Life, Not Just Instagram with Tyler Printess Design

    In this episode of ‘Bee-Spoke with Experts’, Anthony welcomes Tyler Printess of Tyler Printess Design, a Barrie-based interior designer known for his eclectic, vintage-inspired style and thoughtful approach to building a creative career. They explore how today’s economic uncertainty is shaping client decisions, and how Tyler has learned to adapt by leading with authenticity, warmth, and patience. Tyler opens up about navigating the early stages of his design business, sharing his journey from business school to finally embracing design after coming out and finding his creative voice. He and Anthony discuss the emotional toll of creative ruts, the importance of movement and routine, and how building strong support systems has helped him push through challenges. They also talk about trends from the return of brown tones and cozy textures to the rise of meaningful, character-filled spaces and the business side of design, from managing indecisive clients to knowing when it’s time to grow beyond a working relationship. Tyler shares how a recent farmhouse kitchen renovation reminded him that great design is about making real lives better, not just beautiful photos. This episode is a refreshing look at what it means to be both creative and strategic, passionate and practical, while building a design business that reflects who you really are. If you enjoyed this conversation, be sure to subscribe and share it with someone in the design industry who needs a boost. Tyler’s Links Instagram: @tylerprintessdesign Website: https://www.tylerprintessdesign.com/ Send in questions or a message to the Beespoke! Studio 321B Ltd Website • Instagram

    27 min

  6. 07/08/2025

    Managing Design, Motherhood and Charging Your Worth with Abbey Gayle Compania of AC Squared Design Studio Inc.

    In this next episode of ‘Bee-Spoke with Experts’, Anthony welcomes Abbey Gayle Compania from AC Squared Design Studio Inc., a Niagara-based interior designer known for her accessible, client-first approach and artistic flair. They discuss how today’s economic climate is reshaping the design industry, how Abbey sets herself apart in a saturated market, and the importance of staying grounded in service and authenticity. Abbey opens up about the realities of balancing design work with being a mother of three, sharing how creativity and project focus help her navigate the emotional and mental toll of postpartum. She and Anthony also touch on working with contractors, respecting client budgets without compromising vision, and the shared struggle of undercharging in an industry where true value can often be overlooked. This is a candid, motivating conversation about finding identity in your work, bringing joy back into spaces with colour and intention, and learning to charge what you're worth, all while building a business that lasts! If you enjoyed this episode, make sure your subscribed and share it will a fellow interior industry professional. Abbey’s Links Instagram: https://www.instagram.com/acsdesignstudio_/ Send in questions or a message to the Beespoke! Studio 321B Ltd Website • Instagram

    35 min

  7. 06/17/2025

    Crafting Calm Spaces: Casual Rugs, Cottage Living, and Pet-Inspired Pieces

    Welcome back to Bee-Spoke with Anthony Hellman! In this episode, Anthony reflects on his experience at the Our Homes Muskoka Cottage Show in Bracebridge, and how it sparked a fresh perspective on design, one that embraces simplicity, nature, and meaningful living. Anthony introduces Studio 321B’s new premium casual living rug line: high-quality, affordable pieces with clean, understated patterns. Designed for relaxed spaces like cottages, these rugs offer a sense of calm and comfort without compromising on craftsmanship. Anthony also unveils a new concept close to the heart—custom PET fiber rugs featuring woven images of beloved pets. Durable, easy to clean, and full of emotional value, these rugs celebrate the unconditional love our pets give us. Tune in for a look at how rugs can be more than just decor but personal, spiritual, and deeply connected to the way we live. Follow along on Instagram @Studio321B to learn more, send us your questions or begin your own custom rug journey! Send in questions or a message to the Beespoke! Studio 321B Ltd Website • Instagram

    7 min

  8. 05/27/2025

    Small Projects with Huge Impact & ​​Designing Without Limits: Agatha McLean of BAK Studios

    In this vibrant episode of Bee-Spoke with Experts, Anthony Hellman welcomes Agatha McLean, the fearless and endlessly creative founder of BAK Studios. With a background in fabrication, fashion, and millinery, Agatha brings a rare blend of artistic vision and technical know-how to her Muskoka-based studio. Her work spans from custom furnishings and window treatments to full-scale renovations, all grounded in her belief that asking the right questions and building the right team from day one is key to avoiding costly mistakes and elevating design to something truly personal. Agatha shares how even the smallest project, a custom lampshade or a simple site measure, can grow into long-term relationships and major builds. She speaks candidly about the importance of pushing clients beyond their comfort zones and using materials, colour, and texture to spark genuine joy. Her inspiration comes from fashion, nature, and meaningful details, and she approaches each project with a level of care that honors both the craft and the client’s lifestyle. For Agatha, no project is too small, and no detail is too insignificant. Whether you’re a new designer looking for your first client or a seasoned creative feeling stuck, this episode offers wisdom on sustainability, respecting quality, and showing up with passion, no matter the budget. Agatha’s grounded, generous approach to design is a reminder that artistry and professionalism can, and should, go hand in hand. Agatha’s Links: Instagram: https://www.instagram.com/bakstudiodesign Website: https://bakstudios.ca Send in questions or a message to the Beespoke! Studio 321B Ltd Website • Instagram

    34 min
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About

Welcome to Bee-Spoke with Anthony Hellman!  This podcast is all about the custom creation of area rugs and navigating the experiences and relationships had in the design field. The goals of this podcast are simple - education surrounding bespoke rugs; highlighting the benefits of area rugs and sustainable products; and, promoting our designers and giving them a voice to share with consumers. We create art, not rugs - and that’s something that is important to highlight and share with our community! Your host, Anthony Hellman, has over 30 years of Industry Experience. As the Owner and Operator of Studio321B Ltd., his focus is placed on designing and creating unique, one of a kind Area Rugs made to suit your space. For Studio321B Ltd. and Anthony, priorities lie in Sustainability, Local Design, Fair Pricing, and High Quality…and these are some of the topics and conversations he’ll be sharing with you on this podcast! Tune in monthly for great and honest conversations surrounding design, creativity, growth, and hard work (just to name a few topics!).  There’s more to come for Bee-Spoke with Anthony Hellman!

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