Learn from successful entrepreneurs, CEOs, executives and business leaders as they share their experiences, insight and tips. Topics include marketing, management, mentoring, money and many others. Improve your business by listening to this business series from SCORE, with Business Alchemist Dennis Zink as your host.
85 - Communicating Effectively
Business is built on relationships, and relationships are built on communications. In this episode, host and SCORE Mentor Dennis Zink speaks with communications consultants, experts and authors Bob and Eileen Parkinson. Topics include both oral and written communications to individuals and groups. Given that “how you say it” is just as important as what you say, you’ll want to consider and adopt the tips and tricks shared by these professional communicators.
To get a free SCORE mentor, go to our website at www.score.org, or call 941-634-0245.
84 - Professional Employer Organizations (PEOs)
Professional Employer Organizations are an increasingly popular way for small and medium sized businesses to manage their HR and payroll functions. By outsourcing these administrative burdens, the staff is free to focus on their core competencies. And, because PEOs service many companies, they can exercise their purchasing power to offer higher quality employee benefits while reducing insurance costs.
Join host Dennis Zink and guests John Coleman and Brian Smith of Oasis, a Paychex company, as they discuss the benefits and costs of using a PEO. If your business has employees or intends to have them in the future, you’ll want to hear this important information.
83 - Business Partners
When two or more people get together with a business idea, their first inclination is often to join together as partners. However, that’s not always the best decision, and even when it is, there are a number of variables that need to be considered. A business partnership can be as rewarding and exasperating as any relationship. This podcast discusses what a partnership entails, including the benefits, drawbacks and other things you should know before proceeding down this path.
Listen as host Dennis Zink and expert guest Michael Zuckerman, a SCORE mentor, attorney and subject matter expert, discuss the details of business partners and partnerships.
82 - Avoid Cyber Attacks!
Every business today is dependent on computer systems, and a cyber attack could be devastating. In this episode, host Dennis Zink talks with David Spire, Chief Development Officer and Chris Brenes, Director of IT Security for Entech. They discuss ways to keep your computers safe when exchanging data with other systems, when using cloud services, and simple email and web browsing hygiene. They discuss ransomware, and how best to avoid and recover from it. They also discuss how and when to update passwords.
The answer to this may surprise you!
If you lead a business, you won’t want to miss this important information.
81 - Digital Marketing and SEO for Non-Techies
Knowledgeable business owners are aware that digital marketing is essential to their growth and survival. In this episode, host Dennis Zink speaks with Nabil Freij, a SCORE Mentor, successful business owner and a proficient user of digital media and social marketing tools.
Nabil explains what digital marketing is and how best to use it. His on-point suggestions will increase your ability to use these tools to drive business success. Nabil provides easily understandable examples of using long-tail keywords, on-page and off-page search engine optimization and back links.
80 - Social Media for Non-Techies
Business owners and entrepreneurs are becoming increasingly aware that social media is a vital part of any marketing plan. Many of them don't have a complete understanding of this technology. They don't know what it is or how to use it.
In this episode, host Dennis Zink speaks with Mical Johnson of Cyberize Group and Jason Bearden of Digital MKTG Pro (see contact information at bottom.) They discuss:
What is social media?
How is social media different than SEO?
The main social media platforms for B2B and B2C
What Twitter is good for?
Why it’s important for businesses to be involved in Social Media
How to build your customer base
What is the most effective way to build engagement
What are some benefits to joining groups
How to measure social media activities
What the best platforms are to reach a younger audience
When is the best time to use Pinterest
When is the best time to use Instagram
How to reach a more mature audience
What does it cost to have a social media campaign
What is the biggest misconception about social media
What are the key components of a typical social media marketing campaign
What a client budget looks like
Social Media and your website are key to your future success. Listen to this podcast and learn how to use them for maximum effect!
Mical Johnson, President, Cyberize Group / firstname.lastname@example.org
James Bearden, Owner, Digital MKTG Pro / email@example.com
Entertaining, insightful and actionable! 🔥
Whether you’re well established as a small business owner, or just getting started carving out a profitable niche that’s ready to grow - this is a must-listen podcast for you! Dennis does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving business, and life you can be proud of - from leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!