85 episodes

Learn from successful entrepreneurs, CEOs, executives and business leaders as they share their experiences, insight and tips. Topics include marketing, management, mentoring, money and many others. Improve your business by listening to this business series from SCORE, with Business Alchemist Dennis Zink as your host.

Been There, Done That! Interviews of successful entrepreneurs, CEO's, business leaders on marketin

    • Entrepreneurship
    • 4.6, 11 Ratings

Learn from successful entrepreneurs, CEOs, executives and business leaders as they share their experiences, insight and tips. Topics include marketing, management, mentoring, money and many others. Improve your business by listening to this business series from SCORE, with Business Alchemist Dennis Zink as your host.

    85 - Communicating Effectively

    85 - Communicating Effectively

    Business is built on relationships, and relationships are built on communications.  In this episode, host and SCORE Mentor Dennis Zink speaks with communications consultants, experts and authors Bob and Eileen Parkinson.  Topics include both oral and written communications to individuals and groups.  Given that “how you say it” is just as important as what you say, you’ll want to consider and adopt the tips and tricks shared by these professional communicators.
    To get a free SCORE mentor, go to our website at www.score.org, or call 941-634-0245.

    • 41 min
    84 - Professional Employer Organizations (PEOs)

    84 - Professional Employer Organizations (PEOs)

    Professional Employer Organizations are an increasingly popular way for small and medium sized businesses to manage their HR and payroll functions.  By outsourcing these administrative burdens, the staff is free to focus on their core competencies.  And, because PEOs service many companies, they can exercise their purchasing power to offer higher quality employee benefits while reducing insurance costs.
    Join host Dennis Zink and guests John Coleman and Brian Smith of Oasis, a Paychex company, as they discuss the benefits and costs of using a PEO.  If your business has employees or intends to have them in the future, you’ll want to hear this important information.  

    • 24 min
    83 - Business Partners

    83 - Business Partners

    When two or more people get together with a business idea, their first inclination is often to join together as partners.  However, that’s not always the best decision, and even when it is, there are a number of variables that need to be considered.  A business partnership can be as rewarding and exasperating as any relationship.  This podcast discusses what a partnership entails, including the benefits, drawbacks and other things you should know before proceeding down this path.
    Listen as host Dennis Zink and expert guest Michael Zuckerman, a SCORE mentor, attorney and subject matter expert, discuss the details of business partners and partnerships.

    • 39 min
    82 - Avoid Cyber Attacks!

    82 - Avoid Cyber Attacks!

    Every business today is dependent on computer systems, and a cyber attack could be devastating.  In this episode, host Dennis Zink talks with David Spire, Chief Development Officer and Chris Brenes, Director of IT Security for Entech.  They discuss ways to keep your computers safe when exchanging data with other systems, when using cloud services, and simple email and web browsing hygiene.  They discuss ransomware, and how best to avoid and recover from it. They also discuss how and when to update passwords. 
    The answer to this may surprise you!
    If you lead a business, you won’t want to miss this important information.

    • 29 min
    81 - Digital Marketing and SEO for Non-Techies

    81 - Digital Marketing and SEO for Non-Techies

    Knowledgeable business owners are aware that digital marketing is essential to their growth and survival.  In this episode, host Dennis Zink speaks with Nabil Freij, a SCORE Mentor, successful business owner and a proficient user of digital media and social marketing tools. 
    Nabil explains what digital marketing is and how best to use it.  His on-point suggestions will increase your ability to use these tools to drive business success.  Nabil provides easily understandable examples of using long-tail keywords, on-page and off-page search engine optimization and back links.  

    • 28 min
    80 - Social Media for Non-Techies

    80 - Social Media for Non-Techies

    Business owners and entrepreneurs are becoming increasingly aware that social media is a vital part of any marketing plan. Many of them don't have a complete understanding of this technology. They don't know what it is or how to use it. 
    In this episode, host Dennis Zink speaks with Mical Johnson of Cyberize Group and Jason Bearden of Digital MKTG Pro (see contact information at bottom.)  They discuss:
    What is social media?
    How is social media different than SEO?
    The main social media platforms for B2B and B2C
    What Twitter is good for?
    Why it’s important for businesses to be involved in Social Media
    How to build your customer base
    What is the most effective way to build engagement
    What are some benefits to joining groups
    How to measure social media activities
    What the best platforms are to reach a younger audience
    When is the best time to use Pinterest
    When is the best time to use Instagram
    How to reach a more mature audience
    What does it cost to have a social media campaign
    What is the biggest misconception about social media
    What are the key components of a typical social media marketing campaign
    What a client budget looks like
    Social Media and your website are key to your future success.  Listen to this podcast and learn how to use them for maximum effect!
    Contact Information:
    Mical Johnson, President, Cyberize Group / mical@cyberizegroup.com
    James Bearden, Owner, Digital MKTG Pro / jason@digitalmktgpro.com
     

    • 25 min

Customer Reviews

4.6 out of 5
11 Ratings

11 Ratings

JoshCrist ,

Entertaining, insightful and actionable! 🔥

Whether you’re well established as a small business owner, or just getting started carving out a profitable niche that’s ready to grow - this is a must-listen podcast for you! Dennis does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving business, and life you can be proud of - from leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!

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