The Root to the Media Revolution! A podcast about the dramatic changes taking place in the marketing, media, and technology industries.
Each episode features in-depth conversations with the innovators and leaders who are powering transformation.
From Andy Plesser and Beet.TV.
46 - Advertising Week
We were at Advertising Week in New York Hudson Yards and we were delighted to see so many colleagues in person. Our world of advanced TV was the subject of extensive programming.
We interviewed each on camera and will be publishing segments over the next couple of weeks. For a preview, we edited the the audio tracks and created this episode with:
Thanks to our guests and to the BeetCast sponsor TransUnion
45 - Tracey Scheppach - The “Mother of Addressable TV” Calls for a Revolution
I am delighted to welcome my dear friend Tracey Scheppach to this episode of the #BeetCast.
In our conversation, Tracey talks about the evolution of addressable TV over the past 20 years. She speaks of her disappointment that its scope has been limited, increasingly by new “walled gardens of data” now in control of TV manufacturers. She shares her mantra: DATA MUST BE FREE.
44 - Raja Rajannamar - A Marketing World In Transition
Last week was the big, annual brand marketer’s conference in Orlando, the ANA’s Maters of Marketing.
One of the conference keynote speakers was Raja Rajannamar, Chief Marketing and Communications Officer of Mastercard.
For this #BeetCast podcast, I spoke with Raja earlier last week for a preview his speech and about the big changes underway for CMO’s, as well the emergence of new media platforms and a chat about the future of identity.
43 - John Osborn - Steering Clients & Colleagues Through the Ups an Downs of the Pandemic
This week’s guest on the #BeetCast podcast is John Osborn, CEO of OMD, the Omnicom media agency responsible for many major brands including Apple, McDonald’s, State Farm and others. In this conversation, he speaks about managing brand’s media investments during the time of COVID.
He addresses the "new normal" of the workplace, and the challenges of keeping the agency focused. Trained and inspired in the home/ office hybrid.
42 - Jo Kinsella and Jonathan Steuer -
TV measurement is changing quickly as consumption is moving from linear TV to vast numbers of streamers. The legacy models of age and demo are not adequate. have been evolving fast with several new entrants i the industry.
How measurement is changing and what lies ahead is basis of two conversations with industry leaders hosted by industry consultant Jon Watts. Jon speaks with Jo Kinsella of TV Squared and Jonathan Steuer of VieoAmp.
41 - Wenda Millard - Innovation and Media Transformation
Wenda Harris Millard is one of the most innovative, inspiring leaders we know. She has a stellar record of achievements from her work at DoubleClick, Ziff Davis, Yahoo and Martha Stewart Omnimedia where was co-CEO. She joined Michael Kassan twelve years ago as Vice Chairman and COO to build the powerhouse consultancy MediaLink.
In our chat, she covers the accelerated transformation of digital media, the emergence of identity-based solutions and their impact on outcomes.