The Root to the Media Revolution! A podcast about the dramatic changes taking place in the marketing, media, and technology industries.
Each episode features in-depth conversations with the innovators and leaders who are powering transformation.
From Andy Plesser and Beet.TV.
We turned to Stephanie Dorman, Chief Customer Officer at Mediaocean. Stephanie is a veteran of the ad-tech industry and has been watching the changes for women in the industry. Formerly as Chief People Officer at Mediaocean, she has lead many innovative programs to make the company’s workforce more diverse.
There has been improvement for women, with more gender balance, she says, yet many challenges remain for women i the workplace including their primary role of care giver. She speaks to how that role has been amplified during the pandemic.
One thing that is not talked about is the impact of menopause. It’s a key factor Stephanie says, and is important to be addressed in finding a productive, nurturing workplace.
65 - Preview of the Beet Retreat San Juan
We talk to three industry thought-leaders who will be speaking at the Beet Retreat in San Juan.
64 - Retail Media Networks Are Growing as Advertising Drives Online Shopping
Advertising on ecommerce sites is a high-growth segment of digital media as marketers seek to reach digital shoppers closer to the point of sale. Amazon, Walmart, Target, Albertsons, Kroger, Best Buy and Macy's are among the retailers that sell online ad space on their websites. Instead of being categorized as a type of “performance media” that includes in-store promotions, retail media networks have emerged as their own category.
In this episode of the Beetcast, two experts discuss the promise of retail media networks:
Jess Huang, partner at consulting firm McKinsey & Co., says retailers soon will sell $100 billion a year of ads on their websites – a “win-win-win” situation for retailers, brands and consumers.
Brian Gleason, the global chief commercial officer of WPP's GroupM who is joining software firm Criteo as chief revenue officer, says retail media is a growth engine in digital advertising.
63 - Louqman Parampath - BeetCast
Roku this month began offering marketers a new kind of guarantee that they’re reaching target audiences through its streaming network, which has 50 million active accounts in the United States. Its OneView programmatic ad-buying platform now has Nielsen’s Digital Ad Ratings (DAR) audience guarantees – the first for TV streaming.
“It allows them [media buyers] to see audience overlaps across every major device, channel and publisher – and effectively maximizes their return on investment,” Louqman Parampath, vice president of advertising product management at Roku, said in this #BeetCast discussion with consultant Jon Watts.
Parampath also discusses Roku's plans for continuing to build out its advertising platform through partnerships with other measurement companies and technology providers.
62 - Andrew Ruegger - BeetCast
Retailers have made a bigger push into the digital advertising market as brands seek to reach consumers when they’re most ready to shop, or to engage target audiences based on other data signals. Amazon has led this growth, becoming the third-biggest digital ad platform after Google and Facebook, while retail chains as varied as Walmart, Target, CVS, Macy's, Albertsons, Kroger and Walgreens also have entered the market.
“Because a retailer owns the point of sale and has a broad physical footprint, in theory they have superior data assets,” Andrew Ruegger, global president of commerce at WPP’s GroupM, said in this #BeetCast interview. “They have loyalty programs, but they have a high volume of transactions – so, it’s refreshed and accurate.”
Ruegger discusses the advantages and disadvantages of retail media channels, and how marketers can potentially participate in data-driven strategies to reach online consumers at all parts of the purchase funnel. The lower-funnel activities include shoppable video and interacting with customers on social media apps such as Snapchat.
To find where you can subscribe to the BeetCast, visit this page. The BeetCast is sponsored by Mediaocean.
Andy Plesser speaks to Sean Cunningham, President and CEO of VAB