45 episodes

The Root to the Media Revolution! A podcast about the dramatic changes taking place in the marketing, media, and technology industries.

Each episode features in-depth conversations with the innovators and leaders who are powering transformation.

From Andy Plesser and Beet.TV.

BeetCast Andy Plesser

    • News
    • 5.0 • 6 Ratings

The Root to the Media Revolution! A podcast about the dramatic changes taking place in the marketing, media, and technology industries.

Each episode features in-depth conversations with the innovators and leaders who are powering transformation.

From Andy Plesser and Beet.TV.

    46 - Advertising Week

    46 - Advertising Week

    We were at Advertising Week in New York Hudson Yards and we were delighted to see so many colleagues in person. Our world of advanced TV was the subject of extensive programming.

    We interviewed each on camera and will be publishing segments over the next couple of weeks.  For a preview, we  edited the  the audio tracks and created this episode with:

    Kelly Abcarian
    Jonathan Steuer
    Yan Liu
    Ashwin Navin
    Sean Cunningham
    Kate Sirkin

    Thanks to our guests and to the BeetCast sponsor TransUnion

    • 32 min
    45 - Tracey Scheppach - The “Mother of Addressable TV” Calls for a Revolution

    45 - Tracey Scheppach - The “Mother of Addressable TV” Calls for a Revolution

    I am delighted to welcome my dear friend Tracey Scheppach to this episode of the #BeetCast.

    In our conversation, Tracey talks about the evolution of addressable TV over the past 20 years. She speaks of her disappointment that its scope has been limited, increasingly by new “walled gardens of data” now in control of TV manufacturers. She shares her mantra: DATA MUST BE FREE.

    • 32 min
    44 - Raja Rajannamar - A Marketing World In Transition

    44 - Raja Rajannamar - A Marketing World In Transition

    Last week was the big, annual brand marketer’s conference in Orlando, the ANA’s Maters of Marketing.

    One of the conference keynote speakers was Raja Rajannamar, Chief Marketing and Communications Officer of Mastercard.

    For this #BeetCast podcast, I spoke with Raja earlier last week for a preview  his speech and  about the big changes underway for CMO’s, as well the emergence of new media platforms and a chat about  the future of identity.

    • 24 min
    43 - John Osborn - Steering Clients & Colleagues Through the Ups an Downs of the Pandemic

    43 - John Osborn - Steering Clients & Colleagues Through the Ups an Downs of the Pandemic

    This week’s guest on the #BeetCast podcast is John Osborn, CEO of OMD, the Omnicom media agency responsible for many major brands including Apple, McDonald’s, State Farm and others. In this conversation, he speaks about managing brand’s media investments during the time of COVID.

    He addresses the "new normal" of the workplace, and   the challenges of keeping the agency focused. Trained and inspired  in the home/ office hybrid.

    • 22 min
    42 - Jo Kinsella and Jonathan Steuer -

    42 - Jo Kinsella and Jonathan Steuer -

    TV measurement is changing quickly as consumption is moving from linear TV to vast numbers of streamers.   The legacy models of age and demo are not adequate.  have been evolving fast with several new entrants i the industry.

    How measurement is changing and what lies ahead is basis of two conversations with industry leaders hosted by industry consultant Jon Watts.  Jon speaks with Jo Kinsella of TV Squared and Jonathan Steuer of VieoAmp.

    • 37 min
    41 - Wenda Millard - Innovation and Media Transformation

    41 - Wenda Millard - Innovation and Media Transformation

    Wenda Harris Millard is one of the most innovative, inspiring leaders we know. She has a stellar record of achievements from her work at DoubleClick, Ziff Davis, Yahoo and Martha Stewart Omnimedia where was co-CEO. She joined Michael Kassan twelve years ago as Vice Chairman and COO to build the powerhouse consultancy MediaLink.

    In our chat, she covers the accelerated transformation of digital media, the emergence of identity-based solutions and their impact on outcomes.

    • 23 min

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5.0 out of 5
6 Ratings

6 Ratings

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