4 episodes

The Root to the Media Revolution! A podcast about the dramatic changes taking place in the marketing, media, and technology industries.

Each episode features in-depth conversations with the innovators and leaders who are powering transformation.

From Andy Plesser and Beet.TV.

BeetCast Andy Plesser

    • Business News
    • 5.0 • 4 Ratings

The Root to the Media Revolution! A podcast about the dramatic changes taking place in the marketing, media, and technology industries.

Each episode features in-depth conversations with the innovators and leaders who are powering transformation.

From Andy Plesser and Beet.TV.

    07 Simulmedia's Dave Morgan: "Don't Write Off Linear TV"

    07 Simulmedia's Dave Morgan: "Don't Write Off Linear TV"

    While the media industry's enthusiasm for addressable TV is building, it will remain a relatively small part of the TV advertising pie, says Dave Morgan, CEO and Founder of Simulmedia in this podcast. Linear TV provides the reach and value that advertisers want.

    While overall viewership for linear TV will continue to decline, CPM's will rise and the overall marketing spend on TV will remain relatively stable, he predicts.

    • 35 min
    06 Rishad Tobaccowala: "Know Your Consumer, Don't Profile Them"

    06 Rishad Tobaccowala: "Know Your Consumer, Don't Profile Them"

    Consumers can't be truly "identified" via various data sets.  Their feelings and moods can vary as much as the the profile of another person.   The key to identity in marketing is to reach a consumer who "belongs," who opts in by providing first party data, says Rishad Tobaccowala, longtime senior advertising executive at the Publicis Groupe, now an independent advisor, author and industry prognosticator.

    • 29 min
    04 Mastercard's Raja Rajamannar: "The Obsolescence of Marketing Has Begun"

    04 Mastercard's Raja Rajamannar: "The Obsolescence of Marketing Has Begun"

    In a new data-led marketing world, driven by technology, marketers are being left behind. The obsolescence of marketing has begun, declares Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard, in this excerpt from an upcoming podcast on Beet.TV

    It is imperative that marketers understand AI, Augmented Reality and other emerging technologies to remain relevant. Already the role of CMO has eliminated from major companies, he notes.

    • 29 min
    04 S4's Sir Martin Sorrell: "I Have a Point to Prove"

    04 S4's Sir Martin Sorrell: "I Have a Point to Prove"

    He wasn’t happy with the circumstances of his departure from WPP in 2018, the giant advertising holding company he founded. With S4 Capital, he is proving a point: he can create an agile, digital-only marketing enterprise, says Sir Martin Sorrell in this interview.  S4 now has a market capitalization of about $2.5 billion.

    • 25 min

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