Before the Launch with Brenna McGowan

Brenna McGowan
  • 5.0 (32)
  • MARKETING
  • UPDATED WEEKLY

Before the Launch is your go-to shortcut for what to say and do — and how to warm up your audience — so they’re already nodding “yes” before you ever pitch a thing.If you're tired of guessing what content actually moves the needle, this podcast pulls back the curtain on what really works (and what doesn’t) when it comes to generating demand before the cart opens.Each short, unfiltered episode gives you the messaging, content strategy, and buyer psychology insight you need to make your next launch feel less like a scramble—and more like a sell-out.Because launch success doesn’t start with a sales page.It starts way before the launch.

  1. MAY 12

    How Pre-Launch Fits Into Evergreen Offers

    How should you approach a pre-launch if you’re selling something on evergreen? That’s what I’m breaking down in this episode!  Listen in to find out:Why most people are not ready to buy the first time they see your offerWhat to do with the people who say “not yet” in your funnelHow pre-launch principles work inside evergreen marketingWhy you should still do a “launch” even if you’re selling something on evergreenHow to stop your marketing from feeling static or repetitiveWhy warming people up in cycles creates stronger conversionsListen now. Grab the 2026 Launch Report here: https://brennamcgowan.co/launch-report/ And if you’re ready to build a pre-launch strategy that actually works, check out: https://brennamcgowan.co/services/ Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

    8 min

  2. MAY 5

    How Playing “Hard to Get” Can Boost Your Launch Sales

    I’ve spent a lot of time thinking about why pre-launch works so well—and honestly, it’s not just about strategy or content.  It comes down to something much simpler (and more human): autonomy. In this episode, I’m breaking down why giving your audience space to make their own decisions actually leads to more sales, better clients, and way less stress in your launches. Inside this episode: Why autonomy is the real driver behind buying decisionsThe fastest way to kill demand (and what to do instead)How pre-launch creates more motivated, ready-to-buy clientsWhy “playing hard to get” might actually be a smart strategyHow better decisions lead to better testimonials, referrals, and resultsIf your launches have ever felt pushy, exhausting, or inconsistent, this might shift how you think about everything. Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

    8 min

  3. APR 28

    Your Buyers Might Not Be Who You Think

    If you’ve ever been in the middle of a pre-launch and thought, “Is anyone even paying attention?” — this episode is for you.  I’m sharing why quiet doesn’t mean your launch isn’t working, and what’s actually happening behind the scenes when your audience isn’t engaging. Hint: Your best buyers might be the ones saying nothing at all. In this episode, I cover: Why 70–90% of buyers are “silent lurkers”What’s actually happening during those quiet pre-launch periodsWhy engagement metrics can be misleadingHow buyer autonomy impacts your content and salesThe mindset shift you need to stay consistent (even when it feels quiet)Listen now to rethink how you measure success in your launches — and why quiet might actually be a really good sign. Grab the 2026 Launch Report here: https://brennamcgowan.co/launch-report/ Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

    12 min

  4. APR 21

    Why Your Audience Isn’t Converting

    If you’ve ever launched something and thought, “Why aren’t more people buying?”— this episode is going to hit home. I’m breaking down the real reason your audience might be engaging with everything you post, but still not converting.  Spoiler: it’s probably not your sales page. We’re talking about the 3 beliefs every buyer needs before they say yes — and why most people are trying to build them way too late in the sales process. In this episode, I cover: The 3 beliefs every buyer needs before purchasingWhy your content might be building trust — but not salesThe difference between selling your offer vs. your methodThe hidden reason people say “I don’t have time or money”How to build belief BEFORE your launch (so selling feels easier)Listen now and start creating content that actually converts. 📩 Email me at brenna@brennamcgowan.co with “podcast” in the subject line and tell me what you want me to cover in an upcoming episode. Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

    10 min

  5. APR 14

    Stop Skipping This Pre-Launch Step

    I want to talk about one of the most overlooked (but powerful) parts of your pre-launch strategy: your why. In this episode, I’m breaking down why your story matters so much before you sell — and how to use it in a way that builds trust, creates connection, and makes people want to buy without feeling like you’re convincing them. In this episode, I cover: Why your “why” is essential in your pre-launch contentThe biggest mistake people make with their storyHow to turn one story into multiple pieces of contentWhat makes “why” content actually connect (not just sound nice)A real example of story-driven content that works👉 Check out the Amber Shaw post I mentioned in this week's episode: https://www.instagram.com/p/DWm240njaTD/ 📊 Grab the 2026 Launch Report here: https://brennamcgowan.co/launch-report/ 👉 Ready to go deeper? Check out how we can work together: https://brennamcgowan.co/services/ Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

    11 min

  6. APR 7

    When Should You Run a Launch Event?

    I got a listener question that hits on something so many people overthink: when should you actually run your launch event? In this episode, I’m walking through how to decide between list-building events, pre-launch content, and your actual launch timing (without defaulting to a one-size-fits-all strategy). Because the truth is, your audience (and how ready they are to buy) should be driving your decisions, not someone else’s launch formula. If you’ve ever wondered whether you’re doing “too much” or “not enough” before your launch, this is the episode for you! In this episode, I cover: When to use a list-building event vs. a launch eventWhy audience awareness matters more than your timelineWhat to consider if you’re bringing in cold vs. warm trafficHow much “warming up” your audience actually needsWhy skipping a pre-launch can make selling harderListen now to map out a launch sequence that actually fits your audience. If you have a question you’d like me to answer on the podcast, email me at brenne@brennamcgowan.co! Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

    8 min

  7. MAR 31

    Stop Creating New Offers (Do This Instead)

    Sometimes I hear: “People aren’t buying high-ticket offers anymore.” So naturally, the response is to create something new – or cheaper. But what if that’s not actually the problem? In this episode, I’m breaking down why your offer likely isn’t the issue, and what to focus on instead if you want more sales without adding more complexity. In this episode, I share: Why lowering your price doesn’t make your offer easier to sellThe real reason your offer may not be convertingHow to think about volume vs. pricing in your business modelWhy going deeper (not wider) is the smarter growth strategyWhat to adjust before you ever create a new offerIf you’ve been tempted to pivot your offers or drop your prices, this episode is for you!  👉 Listen now. Want to know what’s actually working with launches in 2026? Grab your copy of The Launch Report. 📃 Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

    10 min

  8. MAR 24

    Stop Wasting Money on the Wrong Things

    What should your next business investment be?  In this episode, I’m breaking down how to decide what to invest in next without falling into the cycle of buying things that don’t actually move your business forward. We’re getting real about what actually drives growth –  and what just keeps you busy. In this episode, we cover: The difference between needing information vs. needing implementationWhy your personality matters when choosing how to investThe question that will instantly reveal if your business is on trackWhat “stay close to the money” actually looks like in practiceThe hidden cost of waiting and figuring things out on your ownIf you’ve been second-guessing your next move (or wondering why your investments haven’t paid off), this episode is for you! And if you want your next launch to increase in revenue, pre-sell seats, call in better-fit clients, and take the stress and pressure off your next launch- …you need a plan that builds demand before you sell. That’s exactly what we do inside the Pre-Launch Plan Program. Get more info here: https://brennamcgowan.co/ppp/ Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

    14 min
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5
out of 5
32 Ratings

About

Before the Launch is your go-to shortcut for what to say and do — and how to warm up your audience — so they’re already nodding “yes” before you ever pitch a thing.If you're tired of guessing what content actually moves the needle, this podcast pulls back the curtain on what really works (and what doesn’t) when it comes to generating demand before the cart opens.Each short, unfiltered episode gives you the messaging, content strategy, and buyer psychology insight you need to make your next launch feel less like a scramble—and more like a sell-out.Because launch success doesn’t start with a sales page.It starts way before the launch.

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