Before the Launch with Brenna McGowan

Brenna McGowan
  • 5.0 (32)
  • Marketing
  • Updated Weekly

Before the Launch is your go-to shortcut for what to say and do — and how to warm up your audience — so they’re already nodding “yes” before you ever pitch a thing.If you're tired of guessing what content actually moves the needle, this podcast pulls back the curtain on what really works (and what doesn’t) when it comes to generating demand before the cart opens.Each short, unfiltered episode gives you the messaging, content strategy, and buyer psychology insight you need to make your next launch feel less like a scramble—and more like a sell-out.Because launch success doesn’t start with a sales page.It starts way before the launch.

  1. 6d ago

    Your Summer Marketing Plan

    Every June, I start thinking I hate my marketing. Then I remember it’s not my business—it’s summer. In this episode, I’m sharing the pattern I’ve noticed over the last few years and the questions I ask myself whenever summer rolls around. If you’re feeling overwhelmed, uninspired, or simply craving more time away from your screen, this conversation will help you simplify your marketing without sacrificing momentum. You'll learn how to identify what actually matters in your marketing, what can be temporarily put on pause, and why recycling content might be one of the smartest things you do this season. In This Episode:Why "summer fever" impacts your motivation more than you thinkThe simple question that makes marketing feel lighter instantlyHow to identify your non-negotiable marketing activitiesWhy some marketing channels deserve a seasonal breakHow to use your data instead of guilt to guide your decisionsThe case for recycling content instead of creating moreHow to slow down intentionally without slowing business growthListen now. Join me in the Behind the Launch Facebook Group here Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

    10 min

  2. Jun 16

    My Love-Hate Relationship With This Program Feature

    Have you ever created something in your business that some clients absolutely love while others aren't quite as enthusiastic? In this episode, I'm sharing my complicated relationship with one of the most-used tools inside the Pre-Launch Plan program and the reasons why I have a love-hate relationship with it. Today we’re talking about:Why I created the Pre-Launch Plan master calendarHow students use the calendar to stay on trackThe unexpected downside of providing detailed timelinesWhy some people love structure while others feel restricted by itHow I think about "being behind" inside a programThe challenge of designing programs for different learning stylesWhat this experience has taught me about supporting clientsListen now to hear my honest thoughts on the tool I both love and question at the same time. Have thoughts on this? Email me at brenna@brennamcgowan.co Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

    8 min

  3. Jun 9

    The Launch Checklist I Never Skip

    In this episode, I'm pulling back the curtain on the systems, workflows, and SOPs that help me prepare every launch inside my business. From updating sales pages and affiliate dashboards to organizing email automations and onboarding experiences, I'm sharing the exact backend process that keeps launches running smoothly. In This Episode You'll Learn:The launch assets I update before every promotionHow often I update my sales page and messagingThe tags and email segments I prepare in advanceWhy onboarding automations matter more than you thinkThe surprising tool that consistently helps me make salesHow AI can help you create launch processes fasterListen now and get a look at the  backend systems that make my launches run smoother!  Grab the 2026 Launch Report here: https://brennamcgowan.co/launch-report/ Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

    14 min

  4. Jun 2

    The Tiny Tasks That Make Launches Successful

    In this episode, I’m pulling back the curtain on the systems, admin tasks, onboarding processes, and team support that keep my launches running smoothly. From payment tracking and onboarding emails to private podcasts and implementation weeks, I’m sharing the surprisingly unglamorous — but incredibly important — details that make a group program work. Inside this episode, we talk about: The three key support roles that help my launches run smoothlyWhy simple systems are often better than complicated onesThe onboarding details that create a better client experienceHow we manage calendars, reminders, and communicationWhy Implementation Weeks have become one of my favorite parts of the programThe “tiny moving pieces” most people don’t think about when creating a group programWhat helped me finally stop drowning in admin workListen now and get a behind-the-scenes look at what actually supports a successful launch. Click this link to get 2 months free of Hello Audio: https://buy.stripe.com/bIY8xM2ax9zwgMw4gh?prefilled_promo_code=BRENNA Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

    17 min

  5. May 26

    How to Make Collaborations a No-Brainer

    I’m doing something that I’ve never really done before in my business: saying NO.  Why am I telling you about it? Because I think this conversation will help you understand why your dream collaborators may not be saying yes, even when your event or opportunity is genuinely good. If you’ve ever wanted more podcast interviews, bigger partnerships, or stronger visibility opportunities, this episode will help you rethink how you approach collaboration requests so they actually feel easy and exciting for the other person. In This Episode, We Talk About:Why timing can make or break a collaboration pitchThe biggest mistake people make when asking for promotionHow to make your summit, podcast, or bundle feel easy to say yes toWhat makes collaborations feel like a “heavy lift”Why relationships matter more than a great pitchThe surprising thing that increases promotional support from guestsListen now if you want more strategic collaborations, stronger networking opportunities, and better visibility growth without feeling pushy! Grab the 2026 Launch Report here: https://brennamcgowan.co/launch-report/ And if you’re ready to build a pre-launch strategy that actually works, check out: https://brennamcgowan.co/services/ Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

    12 min

  6. May 19

    Why This Fast-Action Bonus Worked So Well

    I recently wrapped a launch that brought in a 94% increase in sales compared to my previous one, and I made one simple change that I think made a massive difference. In this episode, I’m breaking down the fast-action bonus strategy I tested for the first time, why it worked so well, and how it created urgency without making people feel pressured into buying.   If you’ve been wondering how to increase conversions without feeling pushy or salesy, this episode will give you a few ideas you can test in your next launch. In this episode I talk about:The exact bonus strategy that helped increase sales by 94%Why done-for-you support can boost conversions fastHow to create urgency without using pressure tacticsThe surprising benefit of giving buyers more decision-making spaceWhy pay-in-full bonuses worked especially well in this launchHow early sales calls improved the rest of the launch messagingIdeas for creating irresistible bonuses in your own launchGrab the 2026 Launch Report here: https://brennamcgowan.co/launch-report/ And if you’re ready to build a pre-launch strategy that actually works, check out: https://brennamcgowan.co/services/ Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

    9 min

  7. May 12

    How Pre-Launch Fits Into Evergreen Offers

    How should you approach a pre-launch if you’re selling something on evergreen? That’s what I’m breaking down in this episode!  Listen in to find out:Why most people are not ready to buy the first time they see your offerWhat to do with the people who say “not yet” in your funnelHow pre-launch principles work inside evergreen marketingWhy you should still do a “launch” even if you’re selling something on evergreenHow to stop your marketing from feeling static or repetitiveWhy warming people up in cycles creates stronger conversionsListen now. Grab the 2026 Launch Report here: https://brennamcgowan.co/launch-report/ And if you’re ready to build a pre-launch strategy that actually works, check out: https://brennamcgowan.co/services/ Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

    8 min

  8. May 5

    How Playing “Hard to Get” Can Boost Your Launch Sales

    I’ve spent a lot of time thinking about why pre-launch works so well—and honestly, it’s not just about strategy or content.  It comes down to something much simpler (and more human): autonomy. In this episode, I’m breaking down why giving your audience space to make their own decisions actually leads to more sales, better clients, and way less stress in your launches. Inside this episode: Why autonomy is the real driver behind buying decisionsThe fastest way to kill demand (and what to do instead)How pre-launch creates more motivated, ready-to-buy clientsWhy “playing hard to get” might actually be a smart strategyHow better decisions lead to better testimonials, referrals, and resultsIf your launches have ever felt pushy, exhausting, or inconsistent, this might shift how you think about everything. Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

    8 min
See All (55)

5
out of 5
32 Ratings

About

Before the Launch is your go-to shortcut for what to say and do — and how to warm up your audience — so they’re already nodding “yes” before you ever pitch a thing.If you're tired of guessing what content actually moves the needle, this podcast pulls back the curtain on what really works (and what doesn’t) when it comes to generating demand before the cart opens.Each short, unfiltered episode gives you the messaging, content strategy, and buyer psychology insight you need to make your next launch feel less like a scramble—and more like a sell-out.Because launch success doesn’t start with a sales page.It starts way before the launch.

Information

You Might Also Like