Before They Buy

Deian Isac
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What happens before someone signs up for your SaaS — and the pages that make it happen.

Episodes

  1. Why "for marketing agencies" outranks your features page

    4H AGO

    Why "for marketing agencies" outranks your features page

    Your Features page lists what your product does. "Jira for agile project management" answers whether it works for a specific buyer — and that's the page Google serves. This episode covers how Dynamic Mockups went from 67 to 2,100 signups a month by building use-case pages, and the exact template you can use to build three of your own this week.

    9 min
  2. Turn a free tool into your best salesperson

    6D AGO

    Turn a free tool into your best salesperson

    A free calculator on your site can do more selling than a landing page ever will. Deian breaks down why someone who uses your ROI tool is already halfway to buying — and how to build one that generates warm leads without a sales team.

    9 min
  3. Most SaaS glossaries are dead pages. Here's what a useful one looks like.

    MAR 4

    Most SaaS glossaries are dead pages. Here's what a useful one looks like.

    If your glossary pages rank but don't convert, they're not an asset — they're a liability that's about to get worse. Deian breaks down why most glossaries fail, what AI overviews are doing to informational traffic, and what Personio's 540-page HR Lexicon does that yours probably doesn't.

    8 min
  4. Most comparison pages don't get you customers. Here's what the good ones do differently.

    MAR 4

    Most comparison pages don't get you customers. Here's what the good ones do differently.

    You built the comparison page, it's ranking, and nobody's signing up. Deian walks through four things the pages that actually convert do differently — with real examples from Teamwork, Chili Piper, Heap, and others. GetUplift ran the experiment. The numbers are clear.

    7 min
  5. Which competitors should you compare yourself to? (It's not all of them.)

    MAR 4

    Which competitors should you compare yourself to? (It's not all of them.)

    Most founders see 47 competitors on G2 and think they need 47 comparison pages. You need 3 to 5. This episode is a four-filter test for picking which competitors are actually worth building a page for.

    11 min
  6. Your competitor has a page comparing themselves to you. You don't.

    MAR 4

    Your competitor has a page comparing themselves to you. You don't.

    Someone is searching "[your product] vs [competitor]" right now. If you haven't built a page for that search, your competitor has — and they're writing the story your buyer reads. Deian walks through the actual conversion data on comparison pages and exactly what needs to go on one.

    10 min
  • 6 Episodes

About

What happens before someone signs up for your SaaS — and the pages that make it happen.

Information

  • Creator
    Deian Isac
  • Years Active
    2K
  • Episodes
    6
  • Rating
    Clean
  • Show Website
    Before They Buy