Beginnings

Sonia Simone

Mindset, writing, travel, podcasting, kettlebells, zentangles, and life Sonia Simone delivers advice, encouragement, and the occasional rant from outside the drone of the marketing mainstream. Join her for a regular mix of monologues, interviews, and answers to your content marketing questions.

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  1. 2016. 07. 25.

    The 2 Points of Clarity that Will Make You So Much More Productive

    Are you struggling to make progress on a project, a business, or something in your personal life? Find these two points of clarity for a map out of “the land of Stuck.” The difference between people who are ultra-productive and the rest of us isn’t willpower. It isn’t intelligence, or time, or money, and it […]

    24분

  2. 2016. 07. 18.

    Launching Your First (or Next) Digital Product

    Ready to launch a digital product? Here’s are the first steps to get you moving … One of the greatest things you can do to boost your income, or just expand your options, is to launch a digital product. The tools, platforms, and options for these are better now than they ever have been. So, […]

    25분

  3. 2016. 07. 11.

    A Quick, Enjoyable Way to Sharpen your Vision, Goals, and Values

    How do we know we’re successful? How do we set up the rules of our own game so that they serve us, and give us a more meaningful life? Jonathan Nation left a nice comment on an earlier episode about the definition of success: … What is success? What is that vision you are striving […]

    24분

  4. 2016. 07. 04.

    Q&A from Twitter, Independence Day Version!

    The keys to good sponsored content or native advertising, content for B2B organizations, and how to make connections with the big-audience content publishers … It’s Independence Day in the U.S., and time for a Q&A! And no, those things aren’t really related at all. In this 25-minute episode, I answer questions on: Techniques for writing […]

    24분

  5. 2016. 06. 27.

    The Difference Between Mindset and Wishful Thinking

    Is an “abundance mindset” the same thing as wishing really hard and making something magically appear? I don’t think it is. Here’s why … As you may have seen in my podcast a couple of weeks ago, my friend Julie Cairns’ documentary The Abundance Code has been premiering for free in the past week. (And […]

    23분

  6. 2016. 06. 20.

    Things I Love / Things I Hate #4: Trade Secrets, Transparency, and Lemonade Stands

    When is it smart to keep your business’s “trade secrets” — and when should you blow them up? How much sharing is too much? As I was writing a quick introduction to Rand Fishkin over on Copyblogger, I got to thinking about this “transparency” buzzword. When is it good business to play your cards close […]

    29분

  7. 2016. 06. 13.

    Should You Swear on Your Blog?

    Language is complicated, and in the context of shifting cultural norms, it gets even more complicated. So the question comes up: Is it OK to swear in our content marketing? We had a bit of a dust-up on Copyblogger a few years back, and every once in awhile the topic comes back up again. The […]

    24분

  8. 2016. 06. 07.

    Up All Night to Get Lucky: Sonia’s in a New Documentary!

    No, it’s not a simplistic “Secret,” but there are some very pragmatic benefits to adopting a mindset of abundance. I’m going to be in a documentary! It’s called The Abundance Code, and it’s about folks who have worked through varying kinds of constraints and found a more fulfilling path. (Both financially and personally.) All told […]

    20분

  9. 2016. 05. 23.

    The Context of a Successful Content Strategy: The Harpoon and the Net

    Content marketing has been a hot buzzword for awhile now, but it’s tricky to pull off until you understand this context. Once upon a time, combining relationship-building content with solid sales strategy was a weird idea. Now it’s pretty mainstream — but a lot of folks are still missing the underlying context that makes it […]

    25분

  10. 2016. 05. 16.

    My #1 Time Management Tip: Don’t Multitask; Compartmentalize

    What’s one of the biggest constraints that keeps us from doing the things we want to do? We don’t have the time. Here are some thoughts on how to manage that. Remember when the internet was going to give us all the free time we could imagine? Yeah, well. Not so much. In this 27-minute […]

    27분
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Mindset, writing, travel, podcasting, kettlebells, zentangles, and life Sonia Simone delivers advice, encouragement, and the occasional rant from outside the drone of the marketing mainstream. Join her for a regular mix of monologues, interviews, and answers to your content marketing questions.

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