Behaviour: It Cannot Be Changed Without Changing Our Thinking

Why do people still click suspicious links, ignore MFA, or fall for phishing, even when they know better? In this episode Tim Ward joins Sarah Armstrong-Smith and Lisa Forte to explore the psychology behind cybersecurity behaviour and why traditional awareness training often misses the mark. Tim is CEO and Co-Founder of ThinkCyber, creators of the award-winning Redflags® platform. With over 25 years in IT and cybersecurity, including leadership roles at BAE Systems and PA Consulting, Tim shares what really drives behaviour and how real-time, context-aware support can make a difference. From analysing the BlackBasta leaks to behavioural science models like Protection Motivation Theory, we dive into what works, what doesn’t and what the future of human risk management could look like.