20 episodes

Dive into the depths of creating an authentic brand on Behind Design with Rachel Pesso. Ever wished for a first-hand look into the soul of brand creation, user experience, and the impact of design? "Behind Design," hosted by Rachel Pesso, offers exactly that. Rachel, known for her work with icons like Laverne Cox, Lori Harder, and Jonathan Fields brings you into the world of impactful brand creation and user experience. Each episode is a journey into creating a brand that not only stands out but also resonates deeply with its audience.  Rachel curates epic conversations with visionary entrepreneurs and creators, exploring the internal and energetic shifts necessary to truly align with a brand's essence. From firsthand client stories to soul-led, mission-driven discussions, discover the transformative power of understanding oneself to create a brand that makes people FEEL something. 

Uncover the evolutions of your brand, delve into the intricate process, and understand what shapes impactful emotional experiences within a brand. Discover how personal alignment and strategic insight can transform your brand into an emotionally powerful presence online. Tune in to 'Behind Design' for a masterclass in crafting a brand that's not just visible, but unforgettable.

Behind Design Rachel Pesso

    • Arts
    • 4.9 • 24 Ratings

Dive into the depths of creating an authentic brand on Behind Design with Rachel Pesso. Ever wished for a first-hand look into the soul of brand creation, user experience, and the impact of design? "Behind Design," hosted by Rachel Pesso, offers exactly that. Rachel, known for her work with icons like Laverne Cox, Lori Harder, and Jonathan Fields brings you into the world of impactful brand creation and user experience. Each episode is a journey into creating a brand that not only stands out but also resonates deeply with its audience.  Rachel curates epic conversations with visionary entrepreneurs and creators, exploring the internal and energetic shifts necessary to truly align with a brand's essence. From firsthand client stories to soul-led, mission-driven discussions, discover the transformative power of understanding oneself to create a brand that makes people FEEL something. 

Uncover the evolutions of your brand, delve into the intricate process, and understand what shapes impactful emotional experiences within a brand. Discover how personal alignment and strategic insight can transform your brand into an emotionally powerful presence online. Tune in to 'Behind Design' for a masterclass in crafting a brand that's not just visible, but unforgettable.

    Ep. 19 - Unlocking the Power of Storytelling with Chris Ward: Transform Your Brand's Narrative

    Ep. 19 - Unlocking the Power of Storytelling with Chris Ward: Transform Your Brand's Narrative

    How can the art of storytelling redefine your brand and deepen connections with your audience? Find out in this captivating episode of "Behind Design," where host Rachel Pesso welcomes storytelling expert Chris Ward. Discover Chris's profound insights into the role of authenticity and emotional engagement in storytelling, essential for personal and business branding success. Learn about the transformative journey Rachel embarked on with Chris's guidance, stemming from an unexpected TikTok interaction, and how it brought unparalleled clarity to her brand's message. This episode is a must-listen for anyone keen to leverage the dynamic power of storytelling to elevate their brand's impact and forge genuine relationships with their audience. Dive into the narrative magic with Chris Ward and revolutionize how you communicate your brand's essence.




    Show Notes:
    Social Media: @ChrisWardjr on all platforms
    Website:  chriswardjr.com



    Want to learn more about where to connect with Rachel?
     Websites: www.rachelpesso.com  |  www.soulthemes.com
    Instagram: https://www.instagram.com/rachelpesso/
    TikTok: https://www.tiktok.com/@rachelpesso
    Facebook: https://www.facebook.com/rachelpessodesign/
    LinkedIn: https://www.linkedin.com/in/rachelpesso/

    • 35 min
    Ep. 18 - From Recovery to Success: The Inspiring Journey of Matt Williams and Fro-Pro

    Ep. 18 - From Recovery to Success: The Inspiring Journey of Matt Williams and Fro-Pro

    Have you ever wondered how personal challenges and a passion for change can lead to unexpected success? In this compelling episode of Behind Design, host Rachel Pesso sits down with Matt Williams, the founder of Fro-Pro, an organic, plant-based protein snack bar company. Matt shares his remarkable journey from starting his life over in South Florida, overcoming personal struggles, to creating a product that resonates with people nationwide. Learn how Matt transformed his life, one peanut butter snack bar at a time, growing his passion project into a thriving business now featured in over 1,000 retailers across 36 states. Discover the power of community support, resilience, and the impact of sharing one's story. Tune in to get inspired by Matt's dedication to betterment, his entrepreneurial spirit, and how he's using his success to give back and support others in their journeys.




     Show Notes:
    Website: Www.fropro.com

    Social:
    @mwarwilliams
    @froprosnacks
    @wakeupthesun



    Want to learn more about where to connect with Rachel?
     Websites: www.rachelpesso.com  |  www.soulthemes.com
    Instagram: https://www.instagram.com/rachelpesso/
    TikTok: https://www.tiktok.com/@rachelpesso
    Facebook: https://www.facebook.com/rachelpessodesign/
    LinkedIn: https://www.linkedin.com/in/rachelpesso/

    • 32 min
    Ep. 17 - Elevate Your Branding Game: Master How to Create a Standout Brand Online

    Ep. 17 - Elevate Your Branding Game: Master How to Create a Standout Brand Online

    How can you create a brand that truly stands out online? Discover the secrets in this episode of Behind Design with your host Rachel Pesso. Dive into an insightful discussion on building a unique digital presence, where Rachel shares her expertise on achieving brand clarity, embracing authenticity, and telling a compelling story that connects with your audience. Whether you're redefining an existing brand or starting from scratch, learn how to differentiate yourself in a crowded digital landscape, establish emotional connections, and develop a brand that not only resonates but also endures. Tune in for actionable advice and start your journey towards a standout brand today!"



    Want to learn more about where to connect with Rachel?
     Websites: www.rachelpesso.com  |  www.soulthemes.com
    Instagram: https://www.instagram.com/rachelpesso/
    TikTok: https://www.tiktok.com/@rachelpesso
    Facebook: https://www.facebook.com/rachelpessodesign/
    LinkedIn: https://www.linkedin.com/in/rachelpesso/

    • 15 min
    Ep. 16 - Mastering Wellness and Entrepreneurship with Dr. Elan Schrier

    Ep. 16 - Mastering Wellness and Entrepreneurship with Dr. Elan Schrier

    How does a chiropractor leverage entrepreneurial skills to create a unique business model? Dive into this episode of "Behind Design" with Rachel Pesso as she explores Dr. Elan Schrier's innovative business strategies that go beyond traditional healthcare. Uncover how Dr. Schrier intertwines wellness with business acumen through ventures like his distinctive "Sizzle and Chill" podcast, local masterminds, and strategic community collaborations. Learn how he harnesses the power of giveaways and Google reviews to boost engagement and trust. This episode is a treasure trove for anyone interested in entrepreneurship, community building, or innovative business strategies, offering a deep dive into Dr. Schrier's successful integration of health and business.



    Show Notes:
    Website: www.drelan.com
    Instagram: https://www.instagram.com/drelanschrier?utm_source=qr%20%2C
    Facebook: https://www.facebook.com/chiropracticservices

    Want to learn more about where to connect with Rachel?
     Websites: www.rachelpesso.com  |  www.soulthemes.com
    Instagram: https://www.instagram.com/rachelpesso/
    TikTok: https://www.tiktok.com/@rachelpesso
    Facebook: https://www.facebook.com/rachelpessodesign/
    LinkedIn: https://www.linkedin.com/in/rachelpesso/

    • 22 min
    Ep. 15 - Mastering Sales and Authenticity: Jillian Murphy's Strategy for Online Business Success

    Ep. 15 - Mastering Sales and Authenticity: Jillian Murphy's Strategy for Online Business Success

    Join us on Behind Design, where Rachel Pesso sits down with Jillian Murphy to discuss the art of effective and authentic sales strategies for online businesses. Find out how Jillian leverages her extensive experience to help entrepreneurs not just enhance their sales skills, but also to grow their businesses in a way that's true to their values. Discover practical advice on creating genuine connections, the significance of mentorship, and how to stand out in the online world. Whether you're new to online business or looking to refine your approach, Jillian's insights offer a relatable and actionable path to success. Tune in and learn how to transform your sales strategy and align it with your core principles.

    Show Notes:
    Social @Thejillianmurphy

    Want to learn more about where to connect with Rachel?
     Websites: www.rachelpesso.com  |  www.soulthemes.com
    Instagram: https://www.instagram.com/rachelpesso/
    TikTok: https://www.tiktok.com/@rachelpesso
    Facebook: https://www.facebook.com/rachelpessodesign/
    LinkedIn: https://www.linkedin.com/in/rachelpesso/

    • 36 min
    Ep. 14 - Mastering the Art of User Experience: Transform Your Brand's Digital Presence

    Ep. 14 - Mastering the Art of User Experience: Transform Your Brand's Digital Presence

     Ever wondered how your website's user experience can be a game-changer for your brand's impact? Join Rachel Pesso in this incredible solo episode of Behind Design as she delves into the magic of crafting a user experience that speaks to your ideal audience. Discover the secrets to a website that doesn't just catch the eye but captures the soul, ensuring every visitor feels a deep, personal connection with your brand. With Rachel's warm, engaging guidance, explore how to blend aesthetics with functionality, creating a digital presence that's not just seen but felt. Learn about the subtleties that foster trust and build a loyal community online. Whether you're a creator, entrepreneur, or simply passionate about bringing your digital vision to life, this episode is your canvas to a more meaningful and memorable online brand experience. Tune in, get inspired, and transform the way your audience interacts with your brand—where every click leads to a connection.


    Show Notes:
    This week you can catch the LIVE screen share for this episode here: https://vimeo.com/922043014/d8772e6ac3?share=copy



    Want to learn more about where to connect with Rachel?
     Websites: www.rachelpesso.com  |  www.soulthemes.com
    Instagram: https://www.instagram.com/rachelpesso/
    TikTok: https://www.tiktok.com/@rachelpesso
    Facebook: https://www.facebook.com/rachelpessodesign/
    LinkedIn: https://www.linkedin.com/in/rachelpesso/

    • 14 min

Customer Reviews

4.9 out of 5
24 Ratings

24 Ratings

Njdisciple ,

Special 🧡

Rachel is so authentic and genuine with her message. This podcast is the perfect place for people who love connecting authentically and passionately.

schrye01 ,

Visionary

Rachel is a visionary in branding and I can’t wait to listen to more episodes to learn more. Rachel is a great interviewer and I enjoy the different perspectives of guests.

F-T11 ,

👌🏼

Love her!

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