Behind The Brand

Moxie Creative
  • 5.0 (6)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Welcome to Behind the Brand, a podcast for small business owners, solopreneurs, and aspiring entrepreneurs who are ready to start strong, stand out, and stay bold. Hosted by the powerhouse marketers behind Moxie Creative, this podcast offers a behind-the-scenes look at what it takes to build and grow a memorable brand. With over 30 years of experience helping businesses grow, we share bold moves, real-life client transformations, and actionable lessons you can apply to your own business. Hear directly from our clients as we peel back the layers of their brands to reveal the bold decisions that helped them overcome challenges, grow their businesses, and stay ahead of the curve. We’re here to inspire you to think big, take risks, and be bold. Let’s get started—your next big idea is just a listen-away. Stay connected with us! Youtube https://www.youtube.com/@wearemoxiecreative Facebook https://www.facebook.com/wearemoxiecreative Instagram https://www.instagram.com/wearemoxiecreative/ Behance https://www.behance.net/moxiecreative LinkedIn https://www.linkedin.com/company/wearemoxiecreative www.moxiecreative.com

  1. 4D AGO

    Why Blogging Still Matters for SEO in 2026

    Takeaways Blogging directly improves SEO by creating more indexed pages and keyword opportunities.Strategic blog content helps businesses rank for customer questions and search intent.Modern SEO requires ongoing website updates, internal linking, and content structure.Businesses that consistently blog build stronger authority and long-term organic visibility.AI and evolving search behavior are changing how websites should be built and optimized.In this episode of Behind the Brand, Kelly and Taylor from Moxie Creative dive deep into why blogging still matters and how it directly impacts SEO in today’s digital landscape. They unpack the evolution of search engine optimization, how AI is changing search behavior, and why static websites are no longer enough to stay competitive online. From cornerstone blog strategies and internal linking to Google Analytics insights and customer-driven content ideas, this episode breaks down practical ways businesses can improve online visibility through blogging. Kelly also shares behind-the-scenes insights from rebuilding a client’s blog strategy from the ground up, including lessons learned about content structure, SEO organization, and why “more blogs” does not always equal better results. If your business has struggled with SEO, online visibility, or knowing what to write about, this episode offers actionable insights to help you rethink your content strategy. Key Topics Covered: Why blogging improves SEOHow blogs create more opportunities to rank on GoogleThe role of cornerstone content and internal linkingHow AI is changing SEO and online search behaviorWhy businesses need ongoing website optimizationCommon mistakes businesses make with bloggingBlog content ideas for small businessesThe relationship between blogging, authority, and trustWhy consistency matters more than perfectionThe future of SEO strategy for service businessesYoutube: https://www.youtube.com/@wearemoxiecreative Facebook: https://www.facebook.com/wearemoxiecreative Instagram: https://www.instagram.com/wearemoxiecreative/ Behance: https://www.behance.net/moxiecreative LinkedIn: https://www.linkedin.com/company/wearemoxiecreative Website: www.moxiecreative.com

    25 min

  2. MAY 13

    How Jeremy Salzbrun Turned H&S Heating and Air Conditioning Into a Community Powerhouse

    Takeaways Why trades careers can create incredible financial opportunities without traditional college debtHow Jeremy Salzbrun transformed H&S Heating and Air into a service-first business during the recessionThe importance of community involvement and relationship marketing for local businessesIn this episode of Behind the Brand, Taylor and Kelly from Moxie Creative sit down with Jeremy Salzbrun, second-generation owner of H&S Heating and Air Conditioning. Jeremy shares the story behind the family business, how he purchased the company during the recession, and what it takes to grow a trusted HVAC brand in Central Minnesota. The conversation dives into family business dynamics, entrepreneurship, trades careers, leadership, community involvement, and the importance of building strong customer relationships. Jeremy also opens up about balancing business ownership with family life, raising a son who may become the third generation in the business, and why serving people during difficult moments gives his work deeper meaning. From lessons learned in the trades to scaling multiple businesses and creating a lasting legacy, this episode is packed with honest insight and practical wisdom for entrepreneurs and small business owners alike. Key Topics Covered: Growing up in a family-owned HVAC businessTaking over H&S Heating and Air during the recessionThe value of skilled trades careersBuilding a service-first company cultureMarketing strategies for local businessesExpanding through acquisitions and new service divisionsFamily business succession planningLeadership, faith, and community impactCreating long-term business growth through relationships Youtube: https://www.youtube.com/@wearemoxiecreative Facebook: https://www.facebook.com/wearemoxiecreative Instagram: https://www.instagram.com/wearemoxiecreative/ Behance: https://www.behance.net/moxiecreative LinkedIn: https://www.linkedin.com/company/wearemoxiecreative Website: www.moxiecreative.com

    40 min

  3. MAY 6

    Why Google Reviews Matter More Than You Think for Small Business Growth

    Takeaways Google reviews heavily influence customer decisions before they contact your businessConsistently asking for reviews is key to maintaining a strong online reputationResponding to both positive and negative reviews improves credibility and SEOBefore a customer ever calls, clicks, or walks through your door, they’ve likely already formed an opinion about your business based on your Google reviews. In this episode of Behind the Brand, Taylor and Kelly break down why reviews are one of the most powerful yet underutilized tools in your marketing strategy. They explore how reviews impact SEO, influence buying behavior, and even affect your Google Quality Score. The conversation also dives into practical strategies for getting more reviews, handling negative feedback professionally, and building a consistent system that works for your business. If you’ve been ignoring your Google reviews or aren’t sure how to leverage them effectively, this episode gives you a clear, actionable roadmap. Key Topics Covered: Why 90% of consumers read reviews before choosing a businessHow Google reviews impact SEO and visibilityThe role of social proof in buying decisionsSimple ways to consistently collect more reviewsBest practices for responding to positive and negative feedbackWhy you don’t need a perfect 5-star ratingYoutube: https://www.youtube.com/@wearemoxiecreative Facebook: https://www.facebook.com/wearemoxiecreative Instagram: https://www.instagram.com/wearemoxiecreative/ Behance: https://www.behance.net/moxiecreative LinkedIn: https://www.linkedin.com/company/wearemoxiecreative Website: www.moxiecreative.com

    21 min

  4. APR 29

    How Synergy Chiropractic and Wellness Clinic Built a Strong Local Brand

    Takeaways Building a strong wellness brand starts with trust, consistency, and patient experience.Clear messaging helps chiropractic and wellness clinics stand out in a crowded market.Purpose-driven branding creates stronger community connection and sustainable business growth.In this episode of Behind the Brand, Taylor and Kelly from Moxie Creative sit down with Dr. Cheri Carlson of Synergy Chiropractic and Wellness Clinic to discuss what it takes to build a brand in the health and wellness space that people genuinely trust. The conversation explores branding beyond visuals, highlighting the importance of alignment between patient care, communication, and overall business experience. Dr. Carlson shares insights on growing a chiropractic and wellness clinic with intention, creating meaningful patient relationships, and building a reputation rooted in care, consistency, and credibility. This episode offers valuable lessons for wellness professionals, chiropractors, and service-based business owners looking to grow a purpose-driven brand. Key Topics Covered: Chiropractic branding and wellness marketingBuilding trust in a healthcare or wellness businessPatient experience as part of brand strategyGrowing a purpose-driven clinicConsistency in messaging and service deliveryCommunity connection and local brand visibilityBusiness growth for service-based brands Youtube: https://www.youtube.com/@wearemoxiecreative Facebook: https://www.facebook.com/wearemoxiecreative Instagram: https://www.instagram.com/wearemoxiecreative/ Behance: https://www.behance.net/moxiecreative LinkedIn: https://www.linkedin.com/company/wearemoxiecreative Website: www.moxiecreative.com

    33 min

  5. APR 22

    Why Video Marketing Matters More Than Ever for Growing Brands

    Takeaways Video is one of the most important tools in modern marketing for brands that want to build connection and drive engagement.Strong video content requires strategy, scripting, planning, filming, editing, and brand alignment.Short-form video has changed how businesses communicate, making concise storytelling more important than ever.In this episode of Behind the Brand, Taylor and Kelly sit down with Tyler from Moxie Creative to talk all things video marketing. From social media reels and commercial ads to branded storytelling and behind-the-scenes production, the conversation explores how video has become essential in today’s digital marketing landscape. Tyler shares how he got started in video, what inspired his creative process, and what really goes into creating compelling visual content for brands. The team also discusses why video production costs what it does, why short-form video is now the standard, and how thoughtful strategy makes all the difference between content that gets watched and content that gets ignored. This episode is a must-listen for small business owners, solopreneurs, and brands looking to better understand video marketing, content strategy, and the creative process behind effective brand storytelling. Key Topics Covered: Why video marketing is dominating digital contentHow video fits into a broader brand strategyThe difference between simply filming content and producing strong videoWhy short-form video and social reels are so effectiveWhat clients should understand about video production pricingThe creative and technical process behind great marketing videosHow scripting, pacing, angles, editing, and branding all work togetherWhy brands need to evolve their marketing services to stay competitive Youtube: https://www.youtube.com/@wearemoxiecreative Facebook: https://www.facebook.com/wearemoxiecreative Instagram: https://www.instagram.com/wearemoxiecreative/ Behance: https://www.behance.net/moxiecreative LinkedIn: https://www.linkedin.com/company/wearemoxiecreative Website: www.moxiecreative.com

    28 min

  6. APR 15

    How to Know When Your Business Should Lease, Buy, or Move

    Takeaways Commercial real estate decisions should support your business plan, not just your current space needs.Leasing can be a smart strategy for preserving capital and maintaining flexibility as your business evolves.Business owners should think ahead about growth, transitions, and exit planning before making major property decisions.In this episode of Behind the Brand, Taylor and Kelly from Moxie Creative sit down with Eric O’Brien of Commercial Realty Solutions to talk about commercial real estate strategy for business owners. Eric shares how his background in banking and SBA lending shaped his approach to helping clients navigate leasing, buying, development, and business brokerage. The conversation explores how commercial real estate affects growth, branding, cash flow, and long-term planning. They also discuss how business owners can decide whether to lease or buy, why commercial real estate follows a different cycle than residential, and how the post-2020 market has changed the way companies think about office and operational space. Eric explains why planning ahead matters, especially for owners considering expansion, relocation, or selling their business in the future. Key Topics Covered: Eric O’Brien’s career path from banking to commercial real estateHow commercial real estate supports business growth and operational strategyLeasing vs. buying commercial propertyWhy business owners should revisit their 5-year and 10-year plansHow market shifts changed office and commercial space needsThe realities of owning a building versus leasing spaceBusiness brokerage and what owners should know about exit planningWhy strong business planning leads to better real estate decisionsYoutube: https://www.youtube.com/@wearemoxiecreative Facebook: https://www.facebook.com/wearemoxiecreative Instagram: https://www.instagram.com/wearemoxiecreative/ Behance: https://www.behance.net/moxiecreative LinkedIn: https://www.linkedin.com/company/wearemoxiecreative Website: www.moxiecreative.com

    29 min

  7. APR 8

    From Team Member to Emerging Leader: Taylor’s Award-Winning Journey

    Takeaways Leadership growth often happens when responsibility, ownership, and opportunity finally align.Mentorship can completely change the trajectory of a marketing career.Showing up consistently in your industry and local community creates momentum over time.In this special episode of Behind the Brand, Kelly turns the mic around and interviews Taylor after she is named the 2026 Emerging Leader by the American Advertising Federation of Central Minnesota. Together, they unpack what the award means, the career milestones that led to it, and the role mentorship, community involvement, and agency leadership played in Taylor’s journey. The conversation is honest, funny, emotional, and full of insight for marketers, creatives, and young professionals navigating their own path. Key Topics Covered: What the Emerging Leader award represents in the advertising and marketing industryTaylor’s journey from college ad involvement to industry recognitionHow helping build Moxie shaped her growth as a leaderThe power of mentorship and why it matters in creative careersAdvice for young professionals trying to stand out in a competitive job marketThe importance of networking, industry events, and community involvementWhat leadership looks like inside a creative agencyWhy this award is a milestone, not the finish lineYoutube: https://www.youtube.com/@wearemoxiecreative Facebook: https://www.facebook.com/wearemoxiecreative Instagram: https://www.instagram.com/wearemoxiecreative/ Behance: https://www.behance.net/moxiecreative LinkedIn: https://www.linkedin.com/company/wearemoxiecreative Website: www.moxiecreative.com

    38 min

  8. APR 1

    Launching Return to Joy: A Christ-Centered Coaching Brand With Heart

    akeaways Kim Johnson shares how her personal healing journey inspired the launch of Return to Joy Coaching.This episode explores trauma, grief, identity loss, and the power of faith-centered transformation.Kim explains how her 12-month coaching program helps women heal, rebuild, and rediscover joy.In this episode of Behind the Brand, Taylor and Kelly from Moxie Creative sit down with Kim Johnson, founder of Return to Joy Coaching, to talk about the story behind her Christ-centered coaching business. Kim opens up about walking through trauma and grief, losing her sense of identity, and finding healing through faith, coaching, and deep personal transformation. What started as a phrase written in a notebook during a painful season eventually became the name and mission of her business. Kim shares how attending a trauma seminar and later completing formal coaching training confirmed her calling to help women heal from hard things. She explains her 12-month coaching and discipleship program, the role of prayer in her work, and why unresolved trauma can affect every part of a person’s life. The conversation also covers identity, emotional healing, movement as a tool for release, and the importance of having someone walk beside you through grief and restoration. Key Topics Covered: The origin story behind Return to Joy CoachingHealing from trauma and grief through faith and supportIdentity loss during difficult life seasonsKim’s Christ-centered approach to coaching and discipleshipThe structure of her 12-month coaching programWhy trauma can live in the body if left unaddressedThe importance of support, empathy, and being seenOne-on-one coaching options for women not ready for a full programBuilding a purpose-driven business from personal testimonyLaunching a meaningful brand rooted in transformationYoutube: https://www.youtube.com/@wearemoxiecreative Facebook: https://www.facebook.com/wearemoxiecreative Instagram: https://www.instagram.com/wearemoxiecreative/ Behance: https://www.behance.net/moxiecreative LinkedIn: https://www.linkedin.com/company/wearemoxiecreative Website: www.moxiecreative.com

    27 min
See All (66)

Trailer

Ratings & Reviews

5
out of 5
6 Ratings

About

Welcome to Behind the Brand, a podcast for small business owners, solopreneurs, and aspiring entrepreneurs who are ready to start strong, stand out, and stay bold. Hosted by the powerhouse marketers behind Moxie Creative, this podcast offers a behind-the-scenes look at what it takes to build and grow a memorable brand. With over 30 years of experience helping businesses grow, we share bold moves, real-life client transformations, and actionable lessons you can apply to your own business. Hear directly from our clients as we peel back the layers of their brands to reveal the bold decisions that helped them overcome challenges, grow their businesses, and stay ahead of the curve. We’re here to inspire you to think big, take risks, and be bold. Let’s get started—your next big idea is just a listen-away. Stay connected with us! Youtube https://www.youtube.com/@wearemoxiecreative Facebook https://www.facebook.com/wearemoxiecreative Instagram https://www.instagram.com/wearemoxiecreative/ Behance https://www.behance.net/moxiecreative LinkedIn https://www.linkedin.com/company/wearemoxiecreative www.moxiecreative.com

Information

  • Creator
    Moxie Creative
  • Years Active
    2025 - 2026
  • Episodes
    66
  • Rating
    Clean
  • Copyright
    © Moxie Creative 2025
  • Show Website
    Behind The Brand