Behind the Brief

AIIMS Creator Hub

Behind the Brief is a marketing podcast hosted by Jordan and Sarah from AIIMS Group. Each episode takes you inside the real conversations behind campaigns, brands, and big marketing decisions. From creative ideas and strategy to client briefs, trends, and the challenges agencies face, Jordan and Sarah unpack what actually happens behind the scenes in the marketing world.

Episodes

  1. 4d ago

    The Mistakes That Kill Any Business

    This week Jordan and Sarah are looking at the most common reasons why businesses fail and what they tell all of their digital marketing clients at AIIMS to do before it’s too late. This episode of Behind The Brief isn’t to scare people but prepare them.

    20 min

  2. May 17

    The Red Flags of Digital Marketing

    In the very first episode of Behind the Brief, Jordan and Sarah kick things off by putting their (often clashing) personalities to the test. Once the ice is broken, they jump into the main topic: the red flags of marketing. From unrealistic expectations and vague briefs to common mistakes brands and agencies make, they unpack the warning signs that all clients should look out for when they're being sold "the dream".

    20 min
  • 2 Episodes

About

Behind the Brief is a marketing podcast hosted by Jordan and Sarah from AIIMS Group. Each episode takes you inside the real conversations behind campaigns, brands, and big marketing decisions. From creative ideas and strategy to client briefs, trends, and the challenges agencies face, Jordan and Sarah unpack what actually happens behind the scenes in the marketing world.

Information

  • Creator
    AIIMS Creator Hub
  • Years Active
    2K
  • Episodes
    2
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 All rights reserved.
  • Show Website
    Behind the Brief