Behind the Craft

BrandCraft
  • 5.0 (3)
  • MARKETING
  • UPDATED DAILY

Join us for conversations with one of the experts at BrandCraft to talk about projects we’ve completed, the strategies and creative philosophies behind them, other work we’ve seen that inspires us, and give insights on how you can incorporate some of these ideas into marketing your brand.

  1. 11/19/2025

    Ep. 14 - Building for the future while staying true to your origins w/CTE Logistics

    In this episode, we're taking a look behind a different kind of craft. CTE Logistics owners, Todd and Kimm Lytle join Aaron to discuss how they uphold their company's culture and commitment to excellence while navigating the exponential growth of their business... and the challenges. Get the whole story now, and find out how we used to craft a brand that upholds consistency both internally and externally by visiting their website ctelogistics.com

    43 min

  2. 10/20/2025

    Ep. 13 - Always design with end user in mind w/Jessi Miracle

    In today's episode, we are once again talking to BrandCraft's award-winning Web Director, Jessi Miracle. She's here to discuss a website re-design we did for Benton REA, a rural electric co-op in eastern Washington. We get into the importance of designing for a user base that is well accustomed to an old site, the importance of shape and color in reflecting a brand's personality, and the advantages of Webflow vs other CMS platforms. To view the full site we discussed today, visit BentonREA.org.Thanks for tuning in!

    16 min

  3. 07/30/2025

    Ep. 12 - Capturing a brand's essence on its website

    Design isn’t just about how it looks—it’s about how it works. In this episode of Behind the Craft, expert Web Designer Jess Miracle reminds us that even the most technical, impressive designs fall flat if they don’t serve the user’s experience.🎧 Tune in to learn why user-centered design is the real game-changer.

    14 min

  4. 06/11/2025

    Ep. 11 - Branding a public service campaign w/Torey Azure

    In this episode, BrandCraft's founder - Torey Azure joins Aaron to discuss how we overcame challenges and crafted a public service announcement campaign to educate a community on they can help save lives and prevent opioid overdoses through graphic design, copywriting, video production, and targeted digital marketing.

    23 min

  5. 05/07/2025

    Ep. 10 - Marketing for Sports Teams w/Brady Heid

    In this episode of Behind the Craft, BrandCraft's Senior Digital Account Manager Brady Heid sits down to talk about a partnership we've had with a local sports team and discuss the behind the scenes work we've done to help them get butts in arena seats through digital marketing, and video storytelling. So, get your popcorn ready and settle in. Let's GO!

    25 min

  6. 04/09/2025

    Ep. 9 - SEO in the Age of AI

    In this episode, BrandCraft’s Head of SEO Stephen Heath joins Aaron to talk about how to win the search engine optimization game in the age of AI, how small businesses can utilize AIO, and give some examples of clients we’ve helped through SEO services. New episodes every month on Spotify, Apple Podcasts, and YouTube.

    56 min

  7. 03/12/2025

    Ep. 8: How to Stand Out (and When to Blend In)

    Looking to make ads that stand out? Sometimes, the answer is—don't. In this episode, BrandCraft's Web Director Jessi Miracle joins to talk about a creative A/B test we conducted where we challenged the common belief that bold, disruptive ads always perform best. We get into the strategies of how and why some ads stand out, and more importantly - when blending in means more clicks and conversions.

    20 min

  8. 02/12/2025

    Ep. 7: Make the Audience the Hero

    In Today's episode, by special request, Kellie Easley - COO of BrandCraft, joins the podcast as host to interview Aaron about his approach to storytelling and how he keeps our client's audiences the hero in every video, brand, or ad he writes. We'll also take a look at a few past projects and talk about the methodology and strategic decisions that led to each's creative direction.

    29 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

Join us for conversations with one of the experts at BrandCraft to talk about projects we’ve completed, the strategies and creative philosophies behind them, other work we’ve seen that inspires us, and give insights on how you can incorporate some of these ideas into marketing your brand.

Information

  • Creator
    BrandCraft
  • Years Active
    2024 - 2025
  • Episodes
    14
  • Rating
    Explicit
  • Copyright
    © BrandCraft
  • Show Website
    Behind the Craft